11
NPS
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Best Western
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About Best Western's Brand
Hotels in Denmark Among its major competitors, Best Western is ranked in 1st place for NPS while Holiday Inn is 2nd, and Premier is 3rd. Overall, Best Western has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
76%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
Best Western Ranking
- #1 / 4 of its competitors
Best Western NPS
Best Western's Net Promoter Score (NPS) is a 11 with 48% Promoters, 15% Passives, and 37% Detractors. Net Promoter Score tracks whether Best Western's customers would recommend using the product based on a scale of -100 to 100.
Best Western Overall NPS
| 48% | Promoters |
|---|---|
| 15% | Passives |
| 37% | Detractors |
Best Western NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 -1 | Oct 2023 | -1 |
Nov 2023 3 | Nov 2023 | 3 |
Mar 2024 4 | Mar 2024 | 4 |
Apr 2024 5 | Apr 2024 | 5 |
May 2024 6 | May 2024 | 6 |
Aug 2024 8 | Aug 2024 | 8 |
Sep 2024 10 | Sep 2024 | 10 |
Dec 2024 9 | Dec 2024 | 9 |
Jan 2025 11 | Jan 2025 | 11 |
Feb 2025 13 | Feb 2025 | 13 |
Jun 2025 12 | Jun 2025 | 12 |
Dec 2025 12 | Dec 2025 | 12 |
How Other Brands Compare
Best Western is ranked first for NPS among its competitors. Holiday Inn and Premier come in second and third, with Alliance Hospitality coming in at #4.
Best Western |  Holiday Inn |  Premier |  Alliance Hospitality | |
| Global Ranking | #- | #482 | #- | #- |
| NPS | 11 | -23 | -23 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | - | $12.82B | $3.08B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Best Western NPS by Gender
Male customers rated Best Western's NPS 25 points higher than Female customers.
Male
19
Best Western's NPS was rated 19 by Male customers on Comparably.
55%
Promoters
9%
Passives
36%
Detractors
Female
-6
Best Western's NPS was rated -6 by Female customers on Comparably.
47%
Promoters
0%
Passives
53%
Detractors
Best Western NPS by Ethnicity
Best Western's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 28 | Caucasian | 28 |
African American/Black -25 | African American/Black | -25 |
Best Western NPS by Age
Best Western's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
Best Western NPS by Usage
Best Western's NPS was rated the highest by customers who have used Best Western's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 10 | Less than 1 Year | 10 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years -33 | 2 to 5 Years | -33 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 34 | Over 10 Years | 34 |
Best Western NPS vs. Competitors
Compared to its competitors, Best Western's NPS is rated right above Holiday Inn.
| COMPANY | NPS Score | |
|---|---|---|
| Best Western | 11 |
| Holiday Inn | -23 |
| Premier | -23 |
Best Western Customer Reviews
Out of the 5 Best Western customer reviews 4 were positive and 1 was constructive. Best Western customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Best Western Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Best Western users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Best Western Customer Loyalty Score by Gender
Female customers rated Best Western's Customer Loyalty score 1% higher than Male customers.
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Male
75%
Yes
Female
76%
Yes
Best Western Customer Loyalty Score by Ethnicity
Best Western's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Best Western.
67
out of 100
Caucasian
100
out of 100
African American/Black
Best Western Customer Loyalty Score by Age
Best Western's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 78% | 31-35 | 78% |
66+ 89% | 66+ | 89% |
Best Western Customer Loyalty Score by Usage
Best Western's Customer Loyalty score was rated the highest by customers who have used Best Western's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Best Western Customer Loyalty Score by Industry
Best Western's Customer Loyalty score was rated 78% by both Hospitality and Tech industry customers.
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Best Western Customer Loyalty vs. Competitors
Compared to its competitors, Best Western's Customer Loyalty score is rated right above Holiday Inn, and is preceded by Premier.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Premier | 85% |
| Best Western | 76% |
| Holiday Inn | 70% |
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Best Western Product Quality
3.5/5
Best Western has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Best Western Product Information
Best Western’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Best Western's product the highest. Reviewers from the Tech industry rated Best Western the lowest at 2.7.
- Website
- http://www.bestwestern.com
- Company Size
- 10,000+ Employees
Industry
Tech
Quick Insights into Best Western Product Quality
Best Western's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by African American/Black customers.
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Ranked Best Western Product Quality the Highest
Ranked Best Western Product Quality the Lowest
Best Western Product Quality Score by Gender
Female customers rated Best Western's Product Quality score 0.2 stars higher than Male customers.
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Male
3/5
Female
3.2/5
Best Western Product Quality Score by Ethnicity
Best Western's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Best Western.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 2.6 | African American/Black | 2.6 |
Best Western Product Quality Score by Age
Best Western's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 3.9 | 31-35 | 3.9 |
66+ 3.3 | 66+ | 3.3 |
Best Western Product Quality Score by Usage
Best Western's Product Quality score was rated the highest by customers who have used Best Western's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Best Western Product Quality Score by Industry
Best Western's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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Best Western Product Quality vs. Competitors
Compared to its competitors, Best Western's Product Quality score is rated right above Premier.
| COMPANY | Product Quality Score | |
|---|---|---|
| Best Western | 3.5/5 |
| Premier | 3.5/5 |
| Holiday Inn | 2.6/5 |
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Best Western Pricing
Best Western ROI & Value For Money
3.3/5
Best Western has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Best Western Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Tech industry think that they had the lowest ROI from Best Western.
Quick Insights into Best Western ROI
Best Western's ROI score was rated highest by customers who have used Best Western's products/services for 5 to 10 Years, and rated lowest by customers who have used Best Western's products/services for 2 to 5 Years.
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Ranked Best Western ROI the Highest
Ranked Best Western ROI the Lowest
Best Western ROI Score by Gender
Female customers rated Best Western's ROI score 0.6 stars higher than Male customers.
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Male
2.8/5
Female
3.4/5
Best Western ROI Score by Ethnicity
Best Western's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Best Western.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 3.6 | African American/Black | 3.6 |
Best Western ROI Score by Age
Best Western's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Best Western.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 3.4 | 31-35 | 3.4 |
66+ 3.1 | 66+ | 3.1 |
Best Western ROI Score by Usage
Best Western's ROI score was rated the highest by customers who have used Best Western's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Best Western ROI Score by Industry
Best Western's ROI score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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Best Western Pricing vs. Competitors
Compared to its competitors, Best Western's ROI score is rated right above Premier.
| COMPANY | Pricing Score | |
|---|---|---|
| Best Western | 3.3/5 |
| Premier | 3/5 |
| Holiday Inn | 2.5/5 |
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Best Western Customer Satisfaction (CSAT)
Best Western Customer Satisfaction (CSAT) Score
68 / 100
Best Western has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
48%
Satisfied
20%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
1%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Best Western Customer Satisfaction
Best Western's Customer Satisfaction score was rated highest by customers who have used Best Western's products/services for Over 10 Years, and rated lowest by African American/Black customers.
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Ranked Best Western Customer Satisfaction the Highest
Ranked Best Western Customer Satisfaction the Lowest
Best Western Customer Satisfaction Score by Gender
Female customers rated Best Western's Customer Satisfaction score 7 points higher than Male customers.
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57 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 43% |
64 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 27% |
Best Western Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Best Western's Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.
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73 / 100
Very Satisfied
55%
Satisfied
18%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
18%
CSAT according to African American/Black
Best Western's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Best Western Customer Satisfaction Score by Age
Best Western's Customer Satisfaction score was rated 63 points by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 63% |
Best Western Customer Satisfaction Score by Usage
Best Western's Customer Satisfaction score was rated the highest by customers who have used Best Western's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Best Western Customer Satisfaction Score by Industry
Best Western's Customer Satisfaction score was rated 33 points by Tech industry customers.
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{
"title": "Best Western Customer Satisfaction Score by Industry",
"text": "Best Western's Customer Satisfaction score was rated 33 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Best Western's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
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}Best Western Customer Satisfaction vs. Competitors
Compared to its competitors, Best Western's Customer Satisfaction score is rated right above Premier.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Best Western | 68% |
| Premier | 67% |
| Holiday Inn | 40% |
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Best Western Customer Service
3.3/5
Best Western has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Best Western's Customer Service
Address
5 Trommesalen, 5MF, Phoenix, AZ
Website
http://www.bestwestern.com
Phone Number
+46 20 79 27 52
Quick Insights into Best Western Customer Service
Best Western's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers who have used Best Western's products/services for 5 to 10 Years.
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Ranked Best Western Customer Service the Highest
Ranked Best Western Customer Service the Lowest
Best Western Customer Service Score by Gender
Female customers rated Best Western's Customer Service score 0.2 stars higher than Male customers.
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Male
2.9/5
Female
3.1/5
Best Western Customer Service Score by Ethnicity
Best Western's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Best Western.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 3.1 | African American/Black | 3.1 |
Best Western Customer Service Score by Age
Best Western's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 3.9 | 31-35 | 3.9 |
66+ 3.2 | 66+ | 3.2 |
Best Western Customer Service Score by Usage
Best Western's Customer Service score was rated the highest by customers who have used Best Western's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Best Western Customer Service Score by Industry
Best Western's Customer Service score was rated 2.7 stars by both Hospitality and Tech industry customers.
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Best Western Customer Service vs. Competitors
Compared to its competitors, Best Western's Customer Service score is rated right above Holiday Inn, and is preceded by Premier.
| COMPANY | Customer Service Score | |
|---|---|---|
| Premier | 3.5/5 |
| Best Western | 3.3/5 |
| Holiday Inn | 2.5/5 |
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Best Western as an Employer
2.6/5
Best Western has a 2.6/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Best Western scored a 11 for Net Promoter Score and a -30 for Employee Net Promoter Score. NPS gauges how likely a customer of Best Western would recommend the brand to a friend. ENPS measures how likely Best Western employees would recommend working at Best Western to a friend.
Net Promoter Score
11
NPS Score
| 48% | Promoters |
|---|---|
| 15% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
-30
eNPS Score
| 26% | Promoters |
|---|---|
| 18% | Passive |
| 56% | Detractors |
