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NPS
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Binance.us
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About Binance.us' Brand
Among its major competitors, Binance.us is ranked in 2nd place for NPS while Coinbase is 1st, and Kraken Bitcoin Exchange is 3rd.
Brand at a Glance
54%
Customer Loyalty
3.1/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Binance.us Ranking
- #2 / 4 of its competitors
Binance.us NPS
Binance.us's Net Promoter Score (NPS) is a 0 with 37% Promoters, 26% Passives, and 37% Detractors. Net Promoter Score tracks whether Binance.us's customers would recommend using the product based on a scale of -100 to 100.
Binance.us Overall NPS
| 37% | Promoters |
|---|---|
| 26% | Passives |
| 37% | Detractors |
Binance.us NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 -75 | Jul 2022 | -75 |
Sep 2022 -17 | Sep 2022 | -17 |
Oct 2022 -15 | Oct 2022 | -15 |
Nov 2022 11 | Nov 2022 | 11 |
Dec 2022 20 | Dec 2022 | 20 |
Jan 2023 16 | Jan 2023 | 16 |
Apr 2023 7 | Apr 2023 | 7 |
May 2023 -7 | May 2023 | -7 |
Oct 2023 -6 | Oct 2023 | -6 |
Nov 2023 -12 | Nov 2023 | -12 |
Mar 2024 -6 | Mar 2024 | -6 |
Apr 2025 -1 | Apr 2025 | -1 |
How Other Brands Compare
Binance.us is ranked second for NPS among its competitors. Coinbase and Kraken Bitcoin Exchange come in first and third, with Gemini coming in at #4.
Binance.us |  Coinbase |  Kraken Bitcoin Exchange |  Gemini | |
| Global Ranking | #- | #94 | #- | #- |
| NPS | 0 | 11 | 0 | -3 |
| Valuation Updated every 24 hours for public companies | - | $8.10B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Binance.us NPS by Gender
Binance.us's NPS was rated 25 by Male customers on Comparably.
Male
25
Binance.us's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
N/A
Binance.us's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Binance.us NPS by Ethnicity
Binance.us's NPS was rated 100 points by Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Other 100 | Other | 100 |
Binance.us NPS by Age
Binance.us's NPS was rated 50 points by customers ages 18-25 on Comparably.
Binance.us NPS by Usage
Binance.us's NPS was rated 75 points by customers who have used Binance.us's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 75 | 1 to 2 Years | 75 |
Binance.us NPS vs. Competitors
Compared to its competitors, Binance.us's NPS is rated right above Kraken Bitcoin Exchange, and is preceded by Coinbase.
| COMPANY | NPS Score | |
|---|---|---|
| Coinbase | 11 |
| Binance.us | 0 |
| Kraken Bitcoin Exchange | 0 |
| Gemini | -3 |
Binance.us Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of Binance.us users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Binance.us Customer Loyalty Score by Gender
Binance.us's Customer Loyalty score was rated 78 by Male customers on Comparably.
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Male
78%
Yes
Female
N/A
Yes
Binance.us Customer Loyalty Score by Ethnicity
Binance.us's Customer Loyalty score was rated 100% by Other customers on Comparably.
% who answered "Yes"
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100
out of 100
Other
Binance.us Customer Loyalty Score by Age
Binance.us's Customer Loyalty score was rated 78% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
Binance.us Customer Loyalty Score by Usage
Binance.us's Customer Loyalty score was rated 78% by customers who have used Binance.us's products/services for 1 to 2 Years.
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Binance.us Customer Loyalty vs. Competitors
Compared to its competitors, Binance.us's Customer Loyalty score is rated right below Kraken Bitcoin Exchange.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Gemini | 80% |
| Coinbase | 76% |
| Kraken Bitcoin Exchange | 55% |
| Binance.us | 54% |
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Binance.us Product Quality
3.1/5
Binance.us has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Binance.us Product Information
Binance.us’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- https://www.Binance.US
- Company Size
- 201-500 Employees
Industry
Banking and Financial Services
Quick Insights into Binance.us Product Quality
Binance.us's Product Quality score was rated highest by Other customers.
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Ranked Binance.us Product Quality the Highest
Binance.us Product Quality Score by Gender
Binance.us's Product Quality score was rated 3.4 by Male customers on Comparably.
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Male
3.4/5
Female
N/A
Binance.us Product Quality Score by Ethnicity
Binance.us's Product Quality score was rated 4.6 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Binance.us.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 4.6 | Other | 4.6 |
Binance.us Product Quality Score by Age
Binance.us's Product Quality score was rated 3.6 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
Binance.us Product Quality Score by Usage
Binance.us's Product Quality score was rated 3.9 stars by customers who have used Binance.us's products/services for 1 to 2 Years.
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Binance.us Product Quality vs. Competitors
Compared to its competitors, Binance.us's Product Quality score is rated right below Gemini.
| COMPANY | Product Quality Score | |
|---|---|---|
| Kraken Bitcoin Exchange | 4.5/5 |
| Coinbase | 3.6/5 |
| Gemini | 3.3/5 |
| Binance.us | 3.1/5 |
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Binance.us Pricing
Binance.us ROI & Value For Money
3.1/5
Binance.us has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Binance.us ROI
Binance.us's ROI score was rated highest by Other customers.
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Ranked Binance.us ROI the Highest
Binance.us ROI Score by Gender
Binance.us's ROI score was rated 3.1 by Male customers on Comparably.
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Male
3.1/5
Female
N/A
Binance.us ROI Score by Ethnicity
Binance.us's ROI score was rated 4.3 stars by Other customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 4.3 | Other | 4.3 |
Binance.us ROI Score by Age
Binance.us's ROI score was rated 3.4 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
Binance.us ROI Score by Usage
Binance.us's ROI score was rated 3.9 stars by customers who have used Binance.us's products/services for 1 to 2 Years.
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Binance.us Pricing vs. Competitors
Compared to its competitors, Binance.us's ROI score is rated right below Kraken Bitcoin Exchange.
| COMPANY | Pricing Score | |
|---|---|---|
| Coinbase | 3.4/5 |
| Gemini | 3.3/5 |
| Kraken Bitcoin Exchange | 3.2/5 |
| Binance.us | 3.1/5 |
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Binance.us Customer Satisfaction (CSAT)
Binance.us Customer Satisfaction (CSAT) Score
38 / 100
Binance.us has an overall Customer Satisfaction score of 38 rated by its users and customers.
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Very Satisfied
15%
Satisfied
23%
Neither Satisfied nor Dissatisfied
31%
Dissatisfied
8%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Binance.us Customer Satisfaction
Binance.us's Customer Satisfaction score was rated highest by Other customers.
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Ranked Binance.us Customer Satisfaction the Highest
Binance.us Customer Satisfaction Score by Gender
Binance.us's Customer Satisfaction score was rated 50 by Male customers on Comparably.
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50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Binance.us Customer Satisfaction Score by Ethnicity
CSAT according to Other
Binance.us' Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Binance.us Customer Satisfaction Score by Age
Binance.us's Customer Satisfaction score was rated 50 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Binance.us.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% |
Binance.us Customer Satisfaction Score by Usage
Binance.us's Customer Satisfaction score was rated 50 points by customers who have used Binance.us's products/services for 1 to 2 Years.
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Binance.us Customer Satisfaction vs. Competitors
Compared to its competitors, Binance.us's Customer Satisfaction score is rated right below Gemini.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Kraken Bitcoin Exchange | 100% |
| Coinbase | 66% |
| Gemini | 41% |
| Binance.us | 38% |
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Binance.us Customer Service
3.1/5
Binance.us has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Binance.us's Customer Service
Address
611 Cowper St, Palo Alto, CA 94301
Website
https://www.Binance.US
Binance.us's Social Links
Quick Insights into Binance.us Customer Service
Binance.us's Customer Service score was rated highest by Other customers.
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Ranked Binance.us Customer Service the Highest
Binance.us Customer Service Score by Gender
Binance.us's Customer Service score was rated 2.9 by Male customers on Comparably.
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Male
2.9/5
Female
N/A
Binance.us Customer Service Score by Ethnicity
Binance.us's Customer Service score was rated 4.3 stars by Other customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 4.3 | Other | 4.3 |
Binance.us Customer Service Score by Age
Binance.us's Customer Service score was rated 3.4 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
Binance.us Customer Service Score by Usage
Binance.us's Customer Service score was rated 3.9 stars by customers who have used Binance.us's products/services for 1 to 2 Years.
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Binance.us Customer Service vs. Competitors
Compared to its competitors, Binance.us's Customer Service score is rated right above Gemini, and is preceded by Kraken Bitcoin Exchange.
| COMPANY | Customer Service Score | |
|---|---|---|
| Coinbase | 3.4/5 |
| Kraken Bitcoin Exchange | 3.2/5 |
| Binance.us | 3.1/5 |
| Gemini | 3/5 |
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Binance.us as an Employer
4.5/5
Binance.us has a 4.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Binance.us scored a 0 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of Binance.us would recommend the brand to a friend. ENPS measures how likely Binance.us employees would recommend working at Binance.us to a friend.
Net Promoter Score
0
NPS Score
| 37% | Promoters |
|---|---|
| 26% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 55% | Promoters |
|---|---|
| 18% | Passive |
| 27% | Detractors |
