

Birks & Mayors is a designer, manufacturer and retailer of jewellery, timepieces, silverware and gifts. Among its major competitors, Birks & Mayors is ranked in 1st place for NPS while Tiffany & Co is 2nd, and Blue Nile is 3rd.
Birks & Mayors's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Birks & Mayors's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2023 100 | Jan 2023 | 100 |
Birks & Mayors is ranked first for NPS among its competitors. Tiffany & Co and Blue Nile come in second and third.
![]() Birks & Mayors | ![]() Tiffany & Co | ![]() Blue Nile | |
| Global Ranking | #- | #54 | #- |
| NPS | 100 | 31 | -47 |
| Valuation Updated every 24 hours for public companies | - | $15.96B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Birks & Mayors's NPS is rated right above Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Birks & Mayors | 100 |
![]() | Tiffany & Co | 31 |
![]() | Blue Nile | -47 |
Birks & Mayors has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock Birks & Mayors' overall Product Quality score rated by its users and customers.
Birks & Mayors’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, Birks & Mayors's Product Quality score is rated right above Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Birks & Mayors | 5/5 |
![]() | Tiffany & Co | 4/5 |
![]() | Blue Nile | 2.6/5 |
Birks & Mayors has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Birks & Mayors's Customer Satisfaction score is rated right above Tiffany & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Birks & Mayors | 100% |
![]() | Tiffany & Co | 72% |
![]() | Blue Nile | 31% |
Birks & Mayors has a 3.8/5 stars for its overall company culture rated by their employees

In the Bottom 10% of Similar Sized Companies on Comparably.
Birks & Mayors scored a 100 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Birks & Mayors would recommend the brand to a friend. ENPS measures how likely Birks & Mayors employees would recommend working at Birks & Mayors to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |