Birks & Mayors NPS & Customer Reviews | Comparably
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Birks & Mayors
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Birks & Mayors
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About Birks & Mayors' Brand

Birks & Mayors is a designer, manufacturer and retailer of jewellery, timepieces, silverware and gifts. Among its major competitors, Birks & Mayors is ranked in 1st place for NPS while Tiffany & Co is 2nd, and Blue Nile is 3rd.

Brand at a Glance

5/5
Product Quality

Birks & Mayors Ranking

Birks & Mayors NPS

Birks & Mayors's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Birks & Mayors's customers would recommend using the product based on a scale of -100 to 100.

Birks & Mayors Overall NPS

100
NPS
100%Promoters
0%Passives
0%Detractors
Birks & Mayors Overall NPS

Birks & Mayors NPS Trend

-100
-50
0
50
100
Jan 2023
100
Jan 2023100

How Other Brands Compare

Birks & Mayors is ranked first for NPS among its competitors. Tiffany & Co and Blue Nile come in second and third.

Birks & Mayors' Logo
Birks & Mayors
Tiffany & Co's Logo
Tiffany & Co
Blue Nile's Logo
Blue Nile
Global Ranking#-#54#-
NPS10031-47
Valuation Updated every 24 hours for public companies-$15.96B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Birks & Mayors NPS vs. Competitors

Compared to its competitors, Birks & Mayors's NPS is rated right above Tiffany & Co.

COMPANYNPS Score
Birks & Mayors
100
Tiffany & Co
31
Blue Nile
-47

Birks & Mayors Product Quality

5/5

Birks & Mayors has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.

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Birks & Mayors Product Information

Birks & Mayors’s product quality score is a 5 out of 5 as rated by its users and customers.

Website
http://birksandmayors.com
Company Size
501-1,000 Employees

Industry

Tech
Ecommerce and Marketplaces
Hardware and Devices
Marketplaces

Birks & Mayors Product Quality vs. Competitors

Compared to its competitors, Birks & Mayors's Product Quality score is rated right above Tiffany & Co.

COMPANYProduct Quality Score
Birks & Mayors5/5
Tiffany & Co4/5
Blue Nile2.6/5

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Birks & Mayors' Logo
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Tiffany & Co's Logo
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Birks & Mayors Customer Satisfaction (CSAT)

Birks & Mayors Customer Satisfaction (CSAT) Score

100 / 100

Birks & Mayors has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Birks & Mayors Customer Satisfaction vs. Competitors

Compared to its competitors, Birks & Mayors's Customer Satisfaction score is rated right above Tiffany & Co.

COMPANYCustomer Satisfaction (CSAT) Score
Birks & Mayors100%
Tiffany & Co72%
Blue Nile31%

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Birks & Mayors as an Employer

3.8/5

Birks & Mayors has a 3.8/5 stars for its overall company culture rated by their employees

  Birks & Mayors CEO
bottom
10%
CEO of Birks & Mayors

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Birks & Mayors scored a 100 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Birks & Mayors would recommend the brand to a friend. ENPS measures how likely Birks & Mayors employees would recommend working at Birks & Mayors to a friend.

Net Promoter Score

100
NPS Score
100%Promoters
0%Passive
0%Detractors

Employee Net Promoter Score

-25
eNPS Score
25%Promoters
25%Passive
50%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail