-47
NPS
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Blue Nile
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About Blue Nile's Brand
Among its major competitors, Blue Nile is ranked in 4th place for NPS while Ritani is 1st, and Tiffany & Co is 2nd.
Brand at a Glance
64%
Customer Loyalty
2.6/5
Product Quality
2.8/5
Pricing
2.2/5
Customer Service
Blue Nile Ranking
- #3 / 4 of its competitors
Blue Nile NPS
Blue Nile's Net Promoter Score (NPS) is a -47 with 20% Promoters, 13% Passives, and 67% Detractors. Net Promoter Score tracks whether Blue Nile's customers would recommend using the product based on a scale of -100 to 100.
Blue Nile Overall NPS
| 20% | Promoters |
|---|---|
| 13% | Passives |
| 67% | Detractors |
Blue Nile NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 -19 | Nov 2023 | -19 |
Dec 2023 -24 | Dec 2023 | -24 |
Jan 2024 -29 | Jan 2024 | -29 |
Mar 2024 -26 | Mar 2024 | -26 |
Apr 2024 -34 | Apr 2024 | -34 |
Sep 2024 -37 | Sep 2024 | -37 |
Oct 2024 -36 | Oct 2024 | -36 |
Dec 2024 -38 | Dec 2024 | -38 |
Feb 2025 -41 | Feb 2025 | -41 |
Mar 2025 -43 | Mar 2025 | -43 |
Jun 2025 -46 | Jun 2025 | -46 |
Sep 2025 -46 | Sep 2025 | -46 |
How Other Brands Compare
Blue Nile is ranked third for NPS among its competitors. Tiffany & Co and Overstock.com come in first and second, with CHARLES & COLVARD LTD coming in at #4.
Blue Nile |  Tiffany & Co |  Overstock.com |  CHARLES & COLVARD LTD | |
| Global Ranking | #- | #54 | #294 | #- |
| NPS | -47 | 31 | -26 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $15.96B | $3.27B | $85.56M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Blue Nile NPS by Gender
Male customers rated Blue Nile's NPS 83 points higher than Female customers.
Male
20
Blue Nile's NPS was rated 20 by Male customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Female
-63
Blue Nile's NPS was rated -63 by Female customers on Comparably.
12%
Promoters
13%
Passives
75%
Detractors
Blue Nile NPS by Ethnicity
Blue Nile's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -72 | Caucasian | -72 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Other -34 | Other | -34 |
Blue Nile NPS by Age
Blue Nile's NPS was rated -50 points by customers ages 51-55 on Comparably.
Blue Nile NPS by Usage
Blue Nile's NPS was rated the highest by customers who have used Blue Nile's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -67 | Over 10 Years | -67 |
Blue Nile NPS vs. Competitors
Compared to its competitors, Blue Nile's NPS is rated right below Overstock.com.
| COMPANY | NPS Score | |
|---|---|---|
 | Ritani | 100 |
| Tiffany & Co | 31 |
| CHARLES & COLVARD LTD | N/A |
| Overstock.com | -26 |
| Blue Nile | -47 |
Blue Nile Customer Reviews
Out of the 3 Blue Nile customer reviews 2 were positive and 1 was constructive. Blue Nile customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Blue Nile Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Blue Nile users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Blue Nile Customer Loyalty Score by Gender
Male customers rated Blue Nile's Customer Loyalty score 45% higher than Female customers.
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Male
100%
Yes
Female
55%
Yes
Blue Nile Customer Loyalty Score by Ethnicity
Blue Nile's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Blue Nile.
61
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
70
out of 100
Other
Blue Nile Customer Loyalty Score by Age
Blue Nile's Customer Loyalty score was rated 55% by customers ages 51-55 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 55% | 51-55 | 55% |
Blue Nile Customer Loyalty Score by Usage
Blue Nile's Customer Loyalty score was rated the highest by customers who have used Blue Nile's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Blue Nile Customer Loyalty Score by Industry
Blue Nile's Customer Loyalty score was rated 100% by Tech industry customers.
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Blue Nile Customer Loyalty vs. Competitors
Compared to its competitors, Blue Nile's Customer Loyalty score is rated right above CHARLES & COLVARD LTD, and is preceded by Overstock.com.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ritani | 100% |
| Tiffany & Co | 73% |
| Overstock.com | 65% |
| Blue Nile | 64% |
| CHARLES & COLVARD LTD | N/A |
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Blue Nile Product Quality
2.6/5
Blue Nile has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Blue Nile Product Information
Blue Nile’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Blue Nile's product the highest.
- Website
- http://www.bluenile.com
- Company Size
- 201-500 Employees
Industry
Tech
Ecommerce and Marketplaces
Quick Insights into Blue Nile Product Quality
Blue Nile's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
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Ranked Blue Nile Product Quality the Highest
Ranked Blue Nile Product Quality the Lowest
Blue Nile Product Quality Score by Gender
Male customers rated Blue Nile's Product Quality score 1.4 stars higher than Female customers.
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Male
3.4/5
Female
2/5
Blue Nile Product Quality Score by Ethnicity
Blue Nile's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Blue Nile.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 2.3 | Other | 2.3 |
Blue Nile Product Quality Score by Age
Blue Nile's Product Quality score was rated 2.5 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 2.5 | 51-55 | 2.5 |
Blue Nile Product Quality Score by Usage
Blue Nile's Product Quality score was rated the highest by customers who have used Blue Nile's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Blue Nile Product Quality Score by Industry
Blue Nile's Product Quality score was rated 3.8 stars by Tech industry customers.
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Blue Nile Product Quality vs. Competitors
Compared to its competitors, Blue Nile's Product Quality score is rated right above Overstock.com, and is preceded by Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ritani | 5/5 |
| Tiffany & Co | 4/5 |
| Blue Nile | 2.6/5 |
| Overstock.com | 2.5/5 |
| CHARLES & COLVARD LTD | N/A |
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Blue Nile Pricing
Blue Nile ROI & Value For Money
2.8/5
Blue Nile has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Blue Nile Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Blue Nile ROI
Blue Nile's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Female customers.
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Ranked Blue Nile ROI the Highest
Ranked Blue Nile ROI the Lowest
Blue Nile ROI Score by Gender
Male customers rated Blue Nile's ROI score 1.8 stars higher than Female customers.
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Male
3.8/5
Female
2/5
Blue Nile ROI Score by Ethnicity
Blue Nile's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Blue Nile.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 2.6 | Other | 2.6 |
Blue Nile ROI Score by Age
Blue Nile's ROI score was rated 2.1 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 2.1 | 51-55 | 2.1 |
Blue Nile ROI Score by Usage
Blue Nile's ROI score was rated the highest by customers who have used Blue Nile's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Blue Nile ROI Score by Industry
Blue Nile's ROI score was rated 4.5 stars by Tech industry customers.
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Blue Nile Pricing vs. Competitors
Compared to its competitors, Blue Nile's ROI score is rated right above Overstock.com, and is preceded by Tiffany & Co.
| COMPANY | Pricing Score | |
|---|---|---|
| Ritani | 5/5 |
| Tiffany & Co | 3.7/5 |
| Blue Nile | 2.8/5 |
| Overstock.com | 2.4/5 |
| CHARLES & COLVARD LTD | N/A |
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Blue Nile Customer Satisfaction (CSAT)
Blue Nile Customer Satisfaction (CSAT) Score
31 / 100
Blue Nile has an overall Customer Satisfaction score of 31 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
18%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
13%
Very Dissatisfied
43%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Blue Nile Customer Satisfaction
Blue Nile's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by Caucasian customers.
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Ranked Blue Nile Customer Satisfaction the Highest
Ranked Blue Nile Customer Satisfaction the Lowest
Blue Nile Customer Satisfaction Score by Gender
Male customers rated Blue Nile's Customer Satisfaction score 25 points higher than Female customers.
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50 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
25 / 100
FemaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
Blue Nile Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Blue Nile's Customer Satisfaction (CSAT) score was rated 15% according to Caucasian users and customers.
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15 / 100
Very Satisfied
15%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
71%
CSAT according to Other
Blue Nile's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Blue Nile Customer Satisfaction Score by Age
Blue Nile's Customer Satisfaction score was rated 25 points by customers ages 51-55 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Blue Nile.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 25% |
Blue Nile Customer Satisfaction Score by Usage
Blue Nile's Customer Satisfaction score was rated the highest by customers who have used Blue Nile's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Blue Nile Customer Satisfaction Score by Industry
Blue Nile's Customer Satisfaction score was rated 67 points by Tech industry customers.
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{
"title": "Blue Nile Customer Satisfaction Score by Industry",
"text": "Blue Nile's Customer Satisfaction score was rated 67 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Blue Nile's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 67
}
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}Blue Nile Customer Satisfaction vs. Competitors
Compared to its competitors, Blue Nile's Customer Satisfaction score is rated right above CHARLES & COLVARD LTD, and is preceded by Overstock.com.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ritani | 100% |
| Tiffany & Co | 72% |
| Overstock.com | 41% |
| Blue Nile | 30% |
| CHARLES & COLVARD LTD | 0% |
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Blue Nile Customer Service
2.2/5
Blue Nile has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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About Blue Nile's Customer Service
Address
Seattle, WA
Website
http://www.bluenile.com
Phone Number
<<not-applicable>>
Quick Insights into Blue Nile Customer Service
Blue Nile's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
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Ranked Blue Nile Customer Service the Highest
Ranked Blue Nile Customer Service the Lowest
Blue Nile Customer Service Score by Gender
Male customers rated Blue Nile's Customer Service score 1.4 stars higher than Female customers.
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Male
3.1/5
Female
1.7/5
Blue Nile Customer Service Score by Ethnicity
Blue Nile's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Blue Nile.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 2.1 | Other | 2.1 |
Blue Nile Customer Service Score by Age
Blue Nile's Customer Service score was rated 1.7 stars by customers ages 51-55 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 1.7 | 51-55 | 1.7 |
Blue Nile Customer Service Score by Usage
Blue Nile's Customer Service score was rated the highest by customers who have used Blue Nile's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Blue Nile Customer Service Score by Industry
Blue Nile's Customer Service score was rated 3.6 stars by Tech industry customers.
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Blue Nile Customer Service vs. Competitors
Compared to its competitors, Blue Nile's Customer Service score is rated right above CHARLES & COLVARD LTD, and is preceded by Overstock.com.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ritani | 5/5 |
| Tiffany & Co | 3.8/5 |
| Overstock.com | 2.5/5 |
| Blue Nile | 2.2/5 |
| CHARLES & COLVARD LTD | N/A |
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Blue Nile as an Employer
3.2/5
Blue Nile has a 3.2/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Blue Nile scored a -47 for Net Promoter Score and a -41 for Employee Net Promoter Score. NPS gauges how likely a customer of Blue Nile would recommend the brand to a friend. ENPS measures how likely Blue Nile employees would recommend working at Blue Nile to a friend.
Net Promoter Score
-47
NPS Score
| 20% | Promoters |
|---|---|
| 13% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
-41
eNPS Score
| 17% | Promoters |
|---|---|
| 25% | Passive |
| 58% | Detractors |
