-72
NPS
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Blue Cross Blue Shield of Illinois
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About Blue Cross Blue Shield of Illinois' Brand
Among its major competitors, Blue Cross Blue Shield of Illinois is ranked in 2nd place for NPS while Elevance Health is 1st.
Brand at a Glance
60%
Customer Loyalty
1.7/5
Product Quality
1.6/5
Pricing
1.5/5
Customer Service
Blue Cross Blue Shield of Illinois CMO
Jenny Housley
Jenny Housley serves as the Chief Marketing Officer and Senior Vice President of Blue Cross and Blue Shield of Kansas City. Jenny started at Blue Cross and Blue Shield of Kansas City in January of 2019. Jenny currently resides in the Kansas City, Missouri Area.
Blue Cross Blue Shield of Illinois Ranking
- #2 / 2 of its competitors
Blue Cross Blue Shield of Illinois NPS
Blue Cross Blue Shield of Illinois's Net Promoter Score (NPS) is a -72 with 11% Promoters, 6% Passives, and 83% Detractors. Net Promoter Score tracks whether Blue Cross Blue Shield of Illinois's customers would recommend using the product based on a scale of -100 to 100.
Blue Cross Blue Shield of Illinois Overall NPS
| 11% | Promoters |
|---|---|
| 6% | Passives |
| 83% | Detractors |
Blue Cross Blue Shield of Illinois NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 -72 | Sep 2024 | -72 |
Dec 2024 -72 | Dec 2024 | -72 |
Jan 2025 -72 | Jan 2025 | -72 |
Feb 2025 -70 | Feb 2025 | -70 |
Mar 2025 -70 | Mar 2025 | -70 |
Apr 2025 -73 | Apr 2025 | -73 |
May 2025 -73 | May 2025 | -73 |
Sep 2025 -73 | Sep 2025 | -73 |
Oct 2025 -73 | Oct 2025 | -73 |
Nov 2025 -71 | Nov 2025 | -71 |
Dec 2025 -71 | Dec 2025 | -71 |
Jan 2026 -73 | Jan 2026 | -73 |
How Other Brands Compare
Blue Cross Blue Shield of Illinois is ranked second for NPS among its competitors. Elevance Health comes in first.
Blue Cross Blue Shield of Illinois |  Elevance Health | |
| Global Ranking | #- | #521 |
| NPS | -72 | -38 |
| Valuation Updated every 24 hours for public companies | - | $86.64B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Blue Cross Blue Shield of Illinois NPS by Gender
Female customers rated Blue Cross Blue Shield of Illinois's NPS 12 points higher than Male customers.
Male
-87
Blue Cross Blue Shield of Illinois's NPS was rated -87 by Male customers on Comparably.
5%
Promoters
3%
Passives
92%
Detractors
Female
-75
Blue Cross Blue Shield of Illinois's NPS was rated -75 by Female customers on Comparably.
11%
Promoters
3%
Passives
86%
Detractors
Blue Cross Blue Shield of Illinois NPS by Ethnicity
Blue Cross Blue Shield of Illinois's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -84 | Caucasian | -84 |
African American/Black -34 | African American/Black | -34 |
Other -92 | Other | -92 |
Blue Cross Blue Shield of Illinois NPS by Age
Blue Cross Blue Shield of Illinois's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Blue Cross Blue Shield of Illinois NPS by Usage
Blue Cross Blue Shield of Illinois's NPS was rated the highest by customers who have used Blue Cross Blue Shield of Illinois's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -90 | 1 to 2 Years | -90 |
2 to 5 Years -74 | 2 to 5 Years | -74 |
5 to 10 Years -60 | 5 to 10 Years | -60 |
Over 10 Years -85 | Over 10 Years | -85 |
Blue Cross Blue Shield of Illinois NPS vs. Competitors
Compared to its competitors, Blue Cross Blue Shield of Illinois's NPS is rated right below Elevance Health.
| COMPANY | NPS Score | |
|---|---|---|
| Elevance Health | -38 |
| Blue Cross Blue Shield of Illinois | -72 |
Blue Cross Blue Shield of Illinois Customer Reviews
Out of the 24 Blue Cross Blue Shield of Illinois customer reviews 3 were positive and 21 were constructive. Blue Cross Blue Shield of Illinois customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Blue Cross Blue Shield of Illinois Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Blue Cross Blue Shield of Illinois users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Blue Cross Blue Shield of Illinois Customer Loyalty Score by Gender
Female customers rated Blue Cross Blue Shield of Illinois's Customer Loyalty score 8% higher than Male customers.
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Male
59%
Yes
Female
67%
Yes
Blue Cross Blue Shield of Illinois Customer Loyalty Score by Ethnicity
Blue Cross Blue Shield of Illinois's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Blue Cross Blue Shield of Illinois.
61
out of 100
Caucasian
70
out of 100
African American/Black
63
out of 100
Other
Blue Cross Blue Shield of Illinois Customer Loyalty Score by Age
Blue Cross Blue Shield of Illinois's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 28% | 31-35 | 28% |
41-45 70% | 41-45 | 70% |
46-50 74% | 46-50 | 74% |
51-55 55% | 51-55 | 55% |
56-60 70% | 56-60 | 70% |
61-65 60% | 61-65 | 60% |
66+ 72% | 66+ | 72% |
Blue Cross Blue Shield of Illinois Customer Loyalty Score by Usage
Blue Cross Blue Shield of Illinois's Customer Loyalty score was rated the highest by customers who have used Blue Cross Blue Shield of Illinois's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Blue Cross Blue Shield of Illinois Customer Loyalty Score by Industry
Blue Cross Blue Shield of Illinois's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Education industry customers.
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Blue Cross Blue Shield of Illinois Customer Loyalty vs. Competitors
Compared to its competitors, Blue Cross Blue Shield of Illinois's Customer Loyalty score is rated right below Elevance Health.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Elevance Health | 66% |
| Blue Cross Blue Shield of Illinois | 60% |
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Blue Cross Blue Shield of Illinois Product Quality
1.7/5
Blue Cross Blue Shield of Illinois has an overall Product Quality score of 1.7 out of 5 stars rated by its users and customers.
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Blue Cross Blue Shield of Illinois Product Information
Blue Cross Blue Shield of Illinois’s product quality score is a 1.7 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Blue Cross Blue Shield of Illinois's product the highest. Reviewers from the Tech industry rated Blue Cross Blue Shield of Illinois the lowest at 1.5.
- Website
- https://www.bcbsil.com/
- Company Size
- 5,001-10,000 Employees
Quick Insights into Blue Cross Blue Shield of Illinois Product Quality
Blue Cross Blue Shield of Illinois's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers from the Tech industry.
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Ranked Blue Cross Blue Shield of Illinois Product Quality the Highest
Ranked Blue Cross Blue Shield of Illinois Product Quality the Lowest
Blue Cross Blue Shield of Illinois Product Quality Score by Gender
Female customers rated Blue Cross Blue Shield of Illinois's Product Quality score 0.2 stars higher than Male customers.
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Male
1.5/5
Female
1.7/5
Blue Cross Blue Shield of Illinois Product Quality Score by Ethnicity
Blue Cross Blue Shield of Illinois's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Blue Cross Blue Shield of Illinois.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 1.5 | Other | 1.5 |
Blue Cross Blue Shield of Illinois Product Quality Score by Age
Blue Cross Blue Shield of Illinois's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Blue Cross Blue Shield of Illinois Product Quality Score by Usage
Blue Cross Blue Shield of Illinois's Product Quality score was rated the highest by customers who have used Blue Cross Blue Shield of Illinois's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Blue Cross Blue Shield of Illinois Product Quality Score by Industry
Blue Cross Blue Shield of Illinois's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Blue Cross Blue Shield of Illinois Product Quality vs. Competitors
Compared to its competitors, Blue Cross Blue Shield of Illinois's Product Quality score is rated right below Elevance Health.
| COMPANY | Product Quality Score | |
|---|---|---|
| Elevance Health | 2.2/5 |
| Blue Cross Blue Shield of Illinois | 1.7/5 |
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Blue Cross Blue Shield of Illinois Pricing
Blue Cross Blue Shield of Illinois ROI & Value For Money
1.6/5
Blue Cross Blue Shield of Illinois has a value for money and ROI score of 1.6 out of 5 stars rated by its users and customers.
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Blue Cross Blue Shield of Illinois Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Accounting industry think that they had the lowest ROI from Blue Cross Blue Shield of Illinois.
Quick Insights into Blue Cross Blue Shield of Illinois ROI
Blue Cross Blue Shield of Illinois's ROI score was rated highest by customers ages 41-45, and rated lowest by customers from the Tech industry.
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Ranked Blue Cross Blue Shield of Illinois ROI the Highest
Ranked Blue Cross Blue Shield of Illinois ROI the Lowest
Blue Cross Blue Shield of Illinois ROI Score by Gender
Female customers rated Blue Cross Blue Shield of Illinois's ROI score 0.1 stars higher than Male customers.
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Male
1.5/5
Female
1.6/5
Blue Cross Blue Shield of Illinois ROI Score by Ethnicity
Blue Cross Blue Shield of Illinois's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Blue Cross Blue Shield of Illinois.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2 | African American/Black | 2 |
Other 1.5 | Other | 1.5 |
Blue Cross Blue Shield of Illinois ROI Score by Age
Blue Cross Blue Shield of Illinois's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
41-45 3.3 | 41-45 | 3.3 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
Blue Cross Blue Shield of Illinois ROI Score by Usage
Blue Cross Blue Shield of Illinois's ROI score was rated the highest by customers who have used Blue Cross Blue Shield of Illinois's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Blue Cross Blue Shield of Illinois ROI Score by Industry
Blue Cross Blue Shield of Illinois's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Blue Cross Blue Shield of Illinois Pricing vs. Competitors
Compared to its competitors, Blue Cross Blue Shield of Illinois's ROI score is rated right below Elevance Health.
| COMPANY | Pricing Score | |
|---|---|---|
| Elevance Health | 2.2/5 |
| Blue Cross Blue Shield of Illinois | 1.6/5 |
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Blue Cross Blue Shield of Illinois Customer Satisfaction (CSAT)
Blue Cross Blue Shield of Illinois Customer Satisfaction (CSAT) Score
19 / 100
Blue Cross Blue Shield of Illinois has an overall Customer Satisfaction score of 19 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
10%
Satisfied
9%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
14%
Very Dissatisfied
65%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Blue Cross Blue Shield of Illinois Customer Satisfaction
Blue Cross Blue Shield of Illinois's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers from the Tech industry.
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Ranked Blue Cross Blue Shield of Illinois Customer Satisfaction the Highest
Ranked Blue Cross Blue Shield of Illinois Customer Satisfaction the Lowest
Blue Cross Blue Shield of Illinois Customer Satisfaction Score by Gender
Female customers rated Blue Cross Blue Shield of Illinois's Customer Satisfaction score 6 points higher than Male customers.
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15 / 100
MaleVery Satisfied | 6% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 18% | |
Very Dissatisfied | 64% |
21 / 100
FemaleVery Satisfied | 12% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 12% | |
Very Dissatisfied | 67% |
Blue Cross Blue Shield of Illinois Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Blue Cross Blue Shield of Illinois' Customer Satisfaction (CSAT) score was rated 18% according to Caucasian users and customers.
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18 / 100
Very Satisfied
10%
Satisfied
8%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
15%
Very Dissatisfied
65%
CSAT according to African American/Black
Blue Cross Blue Shield of Illinois' Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Blue Cross Blue Shield of Illinois' Customer Satisfaction (CSAT) score was rated 10% according to Other users and customers.
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10 / 100
Very Satisfied
0%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
70%
Blue Cross Blue Shield of Illinois Customer Satisfaction Score by Age
Blue Cross Blue Shield of Illinois's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 0% | |||||||||||||||
| 41-45 | 66% | |||||||||||||||
| 46-50 | 43% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 12% | |||||||||||||||
| 61-65 | 16% | |||||||||||||||
| 66+ | 23% |
Blue Cross Blue Shield of Illinois Customer Satisfaction Score by Usage
Blue Cross Blue Shield of Illinois's Customer Satisfaction score was rated the highest by customers who have used Blue Cross Blue Shield of Illinois's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Blue Cross Blue Shield of Illinois Customer Satisfaction Score by Industry
Blue Cross Blue Shield of Illinois's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Blue Cross Blue Shield of Illinois Customer Satisfaction Score by Industry",
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}Blue Cross Blue Shield of Illinois Customer Satisfaction vs. Competitors
Compared to its competitors, Blue Cross Blue Shield of Illinois's Customer Satisfaction score is rated right below Elevance Health.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Elevance Health | 31% |
| Blue Cross Blue Shield of Illinois | 20% |
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Blue Cross Blue Shield of Illinois Customer Service
1.5/5
Blue Cross Blue Shield of Illinois has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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About Blue Cross Blue Shield of Illinois's Customer Service
Website
https://www.bcbsil.com/
Quick Insights into Blue Cross Blue Shield of Illinois Customer Service
Blue Cross Blue Shield of Illinois's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers from the Tech industry.
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Ranked Blue Cross Blue Shield of Illinois Customer Service the Highest
Ranked Blue Cross Blue Shield of Illinois Customer Service the Lowest
Blue Cross Blue Shield of Illinois Customer Service Score by Gender
Blue Cross Blue Shield of Illinois's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Blue Cross Blue Shield of Illinois Customer Service Score by Ethnicity
Blue Cross Blue Shield of Illinois's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Blue Cross Blue Shield of Illinois.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2 | African American/Black | 2 |
Other 1.5 | Other | 1.5 |
Blue Cross Blue Shield of Illinois Customer Service Score by Age
Blue Cross Blue Shield of Illinois's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
41-45 3.1 | 41-45 | 3.1 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Blue Cross Blue Shield of Illinois Customer Service Score by Usage
Blue Cross Blue Shield of Illinois's Customer Service score was rated the highest by customers who have used Blue Cross Blue Shield of Illinois's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Blue Cross Blue Shield of Illinois Customer Service Score by Industry
Blue Cross Blue Shield of Illinois's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Blue Cross Blue Shield of Illinois Customer Service vs. Competitors
Compared to its competitors, Blue Cross Blue Shield of Illinois's Customer Service score is rated right below Elevance Health.
| COMPANY | Customer Service Score | |
|---|---|---|
| Elevance Health | 2.1/5 |
| Blue Cross Blue Shield of Illinois | 1.5/5 |
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Blue Cross Blue Shield of Illinois as an Employer
4.3/5
Blue Cross Blue Shield of Illinois has a 4.3/5 stars for its overall company culture rated by their employees
top
15%
CEO of Blue Cross Blue Shield of Illinois
In the Top 15% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Blue Cross Blue Shield of Illinois scored a -72 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of Blue Cross Blue Shield of Illinois would recommend the brand to a friend. ENPS measures how likely Blue Cross Blue Shield of Illinois employees would recommend working at Blue Cross Blue Shield of Illinois to a friend.
Net Promoter Score
-72
NPS Score
| 11% | Promoters |
|---|---|
| 6% | Passive |
| 83% | Detractors |
Employee Net Promoter Score
40
eNPS Score
| 65% | Promoters |
|---|---|
| 10% | Passive |
| 25% | Detractors |
