-35
NPS
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BlueCross BlueShield of Tennessee
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About BlueCross BlueShield of Tennessee's Brand
We provide peace of mind through better health to more than 3.5 million members. Among its major competitors, BlueCross BlueShield of Tennessee is ranked in 3rd place for NPS while Humana is 1st, and The Cigna Group is 2nd.
Brand at a Glance
67%
Customer Loyalty
2.4/5
Product Quality
2.2/5
Pricing
2.3/5
Customer Service
BlueCross BlueShield of Tennessee CMO
BlueCross BlueShield of Tennessee Ranking
- #3 / 4 of its competitors
BlueCross BlueShield of Tennessee NPS
BlueCross BlueShield of Tennessee's Net Promoter Score (NPS) is a -35 with 28% Promoters, 9% Passives, and 63% Detractors. Net Promoter Score tracks whether BlueCross BlueShield of Tennessee's customers would recommend using the product based on a scale of -100 to 100.
BlueCross BlueShield of Tennessee Overall NPS
| 28% | Promoters |
|---|---|
| 9% | Passives |
| 63% | Detractors |
BlueCross BlueShield of Tennessee NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 -38 | Apr 2024 | -38 |
May 2024 -36 | May 2024 | -36 |
Jun 2024 -39 | Jun 2024 | -39 |
Sep 2024 -37 | Sep 2024 | -37 |
Oct 2024 -39 | Oct 2024 | -39 |
Jan 2025 -38 | Jan 2025 | -38 |
Feb 2025 -36 | Feb 2025 | -36 |
Apr 2025 -34 | Apr 2025 | -34 |
May 2025 -34 | May 2025 | -34 |
Jul 2025 -36 | Jul 2025 | -36 |
Nov 2025 -34 | Nov 2025 | -34 |
Dec 2025 -35 | Dec 2025 | -35 |
How Other Brands Compare
BlueCross BlueShield of Tennessee is ranked third for NPS among its competitors. Humana and The Cigna Group come in first and second, with Aetna coming in at #4.
BlueCross BlueShield of Tennessee |  Humana |  The Cigna Group |  Aetna | |
| Global Ranking | #- | #300 | #500 | #- |
| NPS | -35 | 2 | -7 | -67 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $53.34B | $84.22B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BlueCross BlueShield of Tennessee NPS by Gender
Female customers rated BlueCross BlueShield of Tennessee's NPS 23 points higher than Male customers.
Male
-62
BlueCross BlueShield of Tennessee's NPS was rated -62 by Male customers on Comparably.
14%
Promoters
10%
Passives
76%
Detractors
Female
-39
BlueCross BlueShield of Tennessee's NPS was rated -39 by Female customers on Comparably.
24%
Promoters
13%
Passives
63%
Detractors
BlueCross BlueShield of Tennessee NPS by Ethnicity
BlueCross BlueShield of Tennessee's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -43 | Caucasian | -43 |
Other -100 | Other | -100 |
BlueCross BlueShield of Tennessee NPS by Age
BlueCross BlueShield of Tennessee's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
BlueCross BlueShield of Tennessee NPS by Usage
BlueCross BlueShield of Tennessee's NPS was rated the highest by customers who have used BlueCross BlueShield of Tennessee's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -100 | 1 to 2 Years | -100 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
Over 10 Years 16 | Over 10 Years | 16 |
BlueCross BlueShield of Tennessee NPS vs. Competitors
Compared to its competitors, BlueCross BlueShield of Tennessee's NPS is rated right above Aetna, and is preceded by The Cigna Group.
| COMPANY | NPS Score | |
|---|---|---|
| Humana | 2 |
| The Cigna Group | -7 |
| BlueCross BlueShield of Tennessee | -35 |
| Aetna | -67 |
BlueCross BlueShield of Tennessee Customer Reviews
Out of the 9 BlueCross BlueShield of Tennessee customer reviews 6 were positive and 3 were constructive. BlueCross BlueShield of Tennessee customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
BlueCross BlueShield of Tennessee Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of BlueCross BlueShield of Tennessee users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BlueCross BlueShield of Tennessee Customer Loyalty Score by Gender
Female customers rated BlueCross BlueShield of Tennessee's Customer Loyalty score 17% higher than Male customers.
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Male
66%
Yes
Female
83%
Yes
BlueCross BlueShield of Tennessee Customer Loyalty Score by Ethnicity
BlueCross BlueShield of Tennessee's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of BlueCross BlueShield of Tennessee.
71
out of 100
Caucasian
70
out of 100
Other
BlueCross BlueShield of Tennessee Customer Loyalty Score by Age
BlueCross BlueShield of Tennessee's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of BlueCross BlueShield of Tennessee.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 85% | 41-45 | 85% |
46-50 55% | 46-50 | 55% |
51-55 64% | 51-55 | 64% |
56-60 100% | 56-60 | 100% |
61-65 70% | 61-65 | 70% |
66+ 64% | 66+ | 64% |
BlueCross BlueShield of Tennessee Customer Loyalty Score by Usage
BlueCross BlueShield of Tennessee's Customer Loyalty score was rated the highest by customers who have used BlueCross BlueShield of Tennessee's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
BlueCross BlueShield of Tennessee Customer Loyalty Score by Industry
BlueCross BlueShield of Tennessee's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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BlueCross BlueShield of Tennessee Customer Loyalty vs. Competitors
Compared to its competitors, BlueCross BlueShield of Tennessee's Customer Loyalty score is rated right above Aetna, and is preceded by The Cigna Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Humana | 76% |
| The Cigna Group | 73% |
| BlueCross BlueShield of Tennessee | 67% |
| Aetna | 62% |
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BlueCross BlueShield of Tennessee Product Quality
2.4/5
BlueCross BlueShield of Tennessee has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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BlueCross BlueShield of Tennessee Product Information
BlueCross BlueShield of Tennessee’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated BlueCross BlueShield of Tennessee's product the highest. Reviewers from the Tech industry rated BlueCross BlueShield of Tennessee the lowest at 1.6.
- Website
- http://bcbst.com
- Company Size
- 5,001-10,000 Employees
Industry
Insurance
Quick Insights into BlueCross BlueShield of Tennessee Product Quality
BlueCross BlueShield of Tennessee's Product Quality score was rated highest by customers who have used BlueCross BlueShield of Tennessee's products/services for Over 10 Years, and rated lowest by Other customers.
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Ranked BlueCross BlueShield of Tennessee Product Quality the Highest
Ranked BlueCross BlueShield of Tennessee Product Quality the Lowest
BlueCross BlueShield of Tennessee Product Quality Score by Gender
Female customers rated BlueCross BlueShield of Tennessee's Product Quality score 0.8 stars higher than Male customers.
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Male
1.8/5
Female
2.6/5
BlueCross BlueShield of Tennessee Product Quality Score by Ethnicity
BlueCross BlueShield of Tennessee's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of BlueCross BlueShield of Tennessee.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Other 1.5 | Other | 1.5 |
BlueCross BlueShield of Tennessee Product Quality Score by Age
BlueCross BlueShield of Tennessee's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 2.1 | 41-45 | 2.1 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.7 | 66+ | 2.7 |
BlueCross BlueShield of Tennessee Product Quality Score by Usage
BlueCross BlueShield of Tennessee's Product Quality score was rated the highest by customers who have used BlueCross BlueShield of Tennessee's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BlueCross BlueShield of Tennessee Product Quality Score by Industry
BlueCross BlueShield of Tennessee's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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BlueCross BlueShield of Tennessee Product Quality vs. Competitors
Compared to its competitors, BlueCross BlueShield of Tennessee's Product Quality score is rated right above Aetna, and is preceded by The Cigna Group.
| COMPANY | Product Quality Score | |
|---|---|---|
| Humana | 3.3/5 |
| The Cigna Group | 3/5 |
| BlueCross BlueShield of Tennessee | 2.4/5 |
| Aetna | 1.6/5 |
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BlueCross BlueShield of Tennessee Pricing
BlueCross BlueShield of Tennessee ROI & Value For Money
2.2/5
BlueCross BlueShield of Tennessee has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
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BlueCross BlueShield of Tennessee Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Tech industry think that they had the lowest ROI from BlueCross BlueShield of Tennessee.
Quick Insights into BlueCross BlueShield of Tennessee ROI
BlueCross BlueShield of Tennessee's ROI score was rated highest by customers who have used BlueCross BlueShield of Tennessee's products/services for Over 10 Years, and rated lowest by customers from the Tech industry.
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Ranked BlueCross BlueShield of Tennessee ROI the Highest
Ranked BlueCross BlueShield of Tennessee ROI the Lowest
BlueCross BlueShield of Tennessee ROI Score by Gender
Female customers rated BlueCross BlueShield of Tennessee's ROI score 0.7 stars higher than Male customers.
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Male
1.7/5
Female
2.4/5
BlueCross BlueShield of Tennessee ROI Score by Ethnicity
BlueCross BlueShield of Tennessee's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of BlueCross BlueShield of Tennessee.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Other 1.6 | Other | 1.6 |
BlueCross BlueShield of Tennessee ROI Score by Age
BlueCross BlueShield of Tennessee's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 2.1 | 41-45 | 2.1 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2 | 51-55 | 2 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.3 | 66+ | 2.3 |
BlueCross BlueShield of Tennessee ROI Score by Usage
BlueCross BlueShield of Tennessee's ROI score was rated the highest by customers who have used BlueCross BlueShield of Tennessee's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BlueCross BlueShield of Tennessee ROI Score by Industry
BlueCross BlueShield of Tennessee's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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BlueCross BlueShield of Tennessee Pricing vs. Competitors
Compared to its competitors, BlueCross BlueShield of Tennessee's ROI score is rated right above Aetna, and is preceded by The Cigna Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Humana | 3.1/5 |
| The Cigna Group | 2.9/5 |
| BlueCross BlueShield of Tennessee | 2.2/5 |
| Aetna | 1.5/5 |
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BlueCross BlueShield of Tennessee Customer Satisfaction (CSAT)
BlueCross BlueShield of Tennessee Customer Satisfaction (CSAT) Score
34 / 100
BlueCross BlueShield of Tennessee has an overall Customer Satisfaction score of 34 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
26%
Satisfied
8%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
11%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into BlueCross BlueShield of Tennessee Customer Satisfaction
BlueCross BlueShield of Tennessee's Customer Satisfaction score was rated highest by customers who have used BlueCross BlueShield of Tennessee's products/services for Over 10 Years, and rated lowest by customers who have used BlueCross BlueShield of Tennessee's products/services for Less than 1 Year.
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Ranked BlueCross BlueShield of Tennessee Customer Satisfaction the Highest
Ranked BlueCross BlueShield of Tennessee Customer Satisfaction the Lowest
BlueCross BlueShield of Tennessee Customer Satisfaction Score by Gender
Female customers rated BlueCross BlueShield of Tennessee's Customer Satisfaction score 20 points higher than Male customers.
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26 / 100
MaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 11% | |
Very Dissatisfied | 44% |
46 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 54% |
BlueCross BlueShield of Tennessee Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
BlueCross BlueShield of Tennessee's Customer Satisfaction (CSAT) score was rated 39% according to Caucasian users and customers.
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39 / 100
Very Satisfied
31%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
7%
Very Dissatisfied
46%
BlueCross BlueShield of Tennessee Customer Satisfaction Score by Age
BlueCross BlueShield of Tennessee's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 66% | |||||||||||||||
| 46-50 | 17% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 60% | |||||||||||||||
| 66+ | 33% |
BlueCross BlueShield of Tennessee Customer Satisfaction Score by Usage
BlueCross BlueShield of Tennessee's Customer Satisfaction score was rated the highest by customers who have used BlueCross BlueShield of Tennessee's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BlueCross BlueShield of Tennessee Customer Satisfaction Score by Industry
BlueCross BlueShield of Tennessee's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}BlueCross BlueShield of Tennessee Customer Satisfaction vs. Competitors
Compared to its competitors, BlueCross BlueShield of Tennessee's Customer Satisfaction score is rated right above Aetna, and is preceded by The Cigna Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Humana | 56% |
| The Cigna Group | 47% |
| BlueCross BlueShield of Tennessee | 34% |
| Aetna | 14% |
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BlueCross BlueShield of Tennessee Customer Service
2.3/5
BlueCross BlueShield of Tennessee has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About BlueCross BlueShield of Tennessee's Customer Service
Address
1 Cameron Hill Circle, Chattanooga, TN 37402
Website
http://bcbst.com
Phone Number
(423) 535-5600
BlueCross BlueShield of Tennessee's Social Links
Quick Insights into BlueCross BlueShield of Tennessee Customer Service
BlueCross BlueShield of Tennessee's Customer Service score was rated highest by customers who have used BlueCross BlueShield of Tennessee's products/services for Over 10 Years, and rated lowest by customers who have used BlueCross BlueShield of Tennessee's products/services for Less than 1 Year.
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Ranked BlueCross BlueShield of Tennessee Customer Service the Highest
Ranked BlueCross BlueShield of Tennessee Customer Service the Lowest
BlueCross BlueShield of Tennessee Customer Service Score by Gender
Female customers rated BlueCross BlueShield of Tennessee's Customer Service score 0.6 stars higher than Male customers.
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Male
1.9/5
Female
2.5/5
BlueCross BlueShield of Tennessee Customer Service Score by Ethnicity
BlueCross BlueShield of Tennessee's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of BlueCross BlueShield of Tennessee.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Other 2.1 | Other | 2.1 |
BlueCross BlueShield of Tennessee Customer Service Score by Age
BlueCross BlueShield of Tennessee's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of BlueCross BlueShield of Tennessee.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 1.9 | 41-45 | 1.9 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.6 | 66+ | 2.6 |
BlueCross BlueShield of Tennessee Customer Service Score by Usage
BlueCross BlueShield of Tennessee's Customer Service score was rated the highest by customers who have used BlueCross BlueShield of Tennessee's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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BlueCross BlueShield of Tennessee Customer Service Score by Industry
BlueCross BlueShield of Tennessee's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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BlueCross BlueShield of Tennessee Customer Service vs. Competitors
Compared to its competitors, BlueCross BlueShield of Tennessee's Customer Service score is rated right above Aetna, and is preceded by The Cigna Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Humana | 3.2/5 |
| The Cigna Group | 3/5 |
| BlueCross BlueShield of Tennessee | 2.3/5 |
| Aetna | 1.5/5 |
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BlueCross BlueShield of Tennessee as an Employer
4.6/5
BlueCross BlueShield of Tennessee has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
CEO of BlueCross BlueShield of Tennessee
In the Top 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
BlueCross BlueShield of Tennessee scored a -35 for Net Promoter Score and a 42 for Employee Net Promoter Score. NPS gauges how likely a customer of BlueCross BlueShield of Tennessee would recommend the brand to a friend. ENPS measures how likely BlueCross BlueShield of Tennessee employees would recommend working at BlueCross BlueShield of Tennessee to a friend.
Net Promoter Score
-35
NPS Score
| 28% | Promoters |
|---|---|
| 9% | Passive |
| 63% | Detractors |
Employee Net Promoter Score
42
eNPS Score
| 58% | Promoters |
|---|---|
| 26% | Passive |
| 16% | Detractors |
