

BlueTriton Brands offers an unrivaled portfolio of water brands for healthy hydration, including Poland Spring® Brand 100% Natural Spring Water, Splash, and Pure Life®. The company also owns and operates ReadyRefresh®, a customizable water and beverage delivery service. Among its major competitors, BlueTriton Brands is ranked in 3rd place for NPS while The Coca-Cola Company is 1st, and VOSS is 2nd.
BlueTriton Brands's Net Promoter Score (NPS) is a -16 with 38% Promoters, 8% Passives, and 54% Detractors. Net Promoter Score tracks whether BlueTriton Brands's customers would recommend using the product based on a scale of -100 to 100.
| 38% | Promoters |
|---|---|
| 8% | Passives |
| 54% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2023 -10 | Feb 2023 | -10 |
May 2023 -14 | May 2023 | -14 |
Jun 2023 -9 | Jun 2023 | -9 |
Aug 2023 -17 | Aug 2023 | -17 |
Sep 2023 -18 | Sep 2023 | -18 |
Oct 2023 -11 | Oct 2023 | -11 |
Nov 2023 -13 | Nov 2023 | -13 |
Jan 2024 -13 | Jan 2024 | -13 |
Mar 2024 -15 | Mar 2024 | -15 |
Jul 2024 -12 | Jul 2024 | -12 |
Aug 2024 -14 | Aug 2024 | -14 |
Aug 2025 -16 | Aug 2025 | -16 |
BlueTriton Brands is ranked third for NPS among its competitors. The Coca-Cola Company and VOSS come in first and second, with Brita coming in at #4.
![]() BlueTriton Brands | ![]() The Coca-Cola Company | ![]() VOSS | ![]() Brita | |
| Global Ranking | #- | #55 | #- | #- |
| NPS | -16 | 39 | 25 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $215.34B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated BlueTriton Brands's NPS 54 points higher than Male customers.
BlueTriton Brands's NPS was rated -54 by Male customers on Comparably.
BlueTriton Brands's NPS was rated by Female customers on Comparably.
BlueTriton Brands's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -28 | Caucasian | -28 |
Other -100 | Other | -100 |
BlueTriton Brands's NPS was rated -50 points by customers ages 46-50 and customers ages 66+ on Comparably.
BlueTriton Brands's NPS was rated the highest by customers who have used BlueTriton Brands's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -42 | Over 10 Years | -42 |
Compared to its competitors, BlueTriton Brands's NPS is rated right below Brita.
| COMPANY | NPS Score | |
|---|---|---|
![]() | The Coca-Cola Company | 39 |
![]() | VOSS | 25 |
![]() | Brita | N/A |
![]() | BlueTriton Brands | -16 |
Out of the 4 BlueTriton Brands customer reviews 0 were positive and 4 were constructive. BlueTriton Brands customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of BlueTriton Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated BlueTriton Brands's Customer Loyalty score 13% higher than Male customers.
BlueTriton Brands's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
BlueTriton Brands's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
46-50 78% | 46-50 | 78% |
66+ 55% | 66+ | 55% |
BlueTriton Brands's Customer Loyalty score was rated the highest by customers who have used BlueTriton Brands's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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BlueTriton Brands's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, BlueTriton Brands's Customer Loyalty score is rated right above Brita, and is preceded by VOSS.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | The Coca-Cola Company | 85% |
![]() | VOSS | 82% |
![]() | BlueTriton Brands | 81% |
![]() | Brita | N/A |
BlueTriton Brands has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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BlueTriton Brands’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated BlueTriton Brands's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated BlueTriton Brands the lowest at 2.1.
BlueTriton Brands's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers who have used BlueTriton Brands's products/services for 5 to 10 Years.
Female customers rated BlueTriton Brands's Product Quality score 0.3 stars higher than Male customers.
BlueTriton Brands's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Other 2 | Other | 2 |
BlueTriton Brands's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
46-50 1.5 | 46-50 | 1.5 |
66+ 3 | 66+ | 3 |
BlueTriton Brands's Product Quality score was rated the highest by customers who have used BlueTriton Brands's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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BlueTriton Brands's Product Quality score was rated the highest by Real Estate industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, BlueTriton Brands's Product Quality score is rated right above Brita, and is preceded by The Coca-Cola Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | VOSS | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | BlueTriton Brands | 2.8/5 |
![]() | Brita | N/A |
BlueTriton Brands has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Real Estate industry think that they had the lowest ROI from BlueTriton Brands.
BlueTriton Brands's ROI score was rated highest by Female customers, and rated lowest by customers who have used BlueTriton Brands's products/services for 5 to 10 Years.
Female customers rated BlueTriton Brands's ROI score 1 stars higher than Male customers.
BlueTriton Brands's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Other 1.8 | Other | 1.8 |
BlueTriton Brands's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
46-50 1.9 | 46-50 | 1.9 |
66+ 2.2 | 66+ | 2.2 |
BlueTriton Brands's ROI score was rated the highest by customers who have used BlueTriton Brands's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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BlueTriton Brands's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, BlueTriton Brands's ROI score is rated right above Brita, and is preceded by VOSS.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | The Coca-Cola Company | 3.9/5 |
![]() | VOSS | 3.9/5 |
![]() | BlueTriton Brands | 2.8/5 |
![]() | Brita | N/A |
BlueTriton Brands has an overall Customer Satisfaction score of 43 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BlueTriton Brands's Customer Satisfaction score was rated highest by customers who have used BlueTriton Brands's products/services for 1 to 2 Years, and rated lowest by Other customers.
Female customers rated BlueTriton Brands's Customer Satisfaction score 34 points higher than Male customers.
Very Satisfied | 8% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 23% | |
Very Dissatisfied | 54% |
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
BlueTriton Brands' Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.
BlueTriton Brands' Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
BlueTriton Brands's Customer Satisfaction score was rated 25 points by customers ages 46-50 and customers ages 66+ on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 25% | |||||||||||||||
| 66+ | 25% |
BlueTriton Brands's Customer Satisfaction score was rated the highest by customers who have used BlueTriton Brands's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
BlueTriton Brands's Customer Satisfaction score was rated the highest by Real Estate industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, BlueTriton Brands's Customer Satisfaction score is rated right above Brita, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | VOSS | 88% |
![]() | The Coca-Cola Company | 87% |
![]() | BlueTriton Brands | 43% |
![]() | Brita | 0% |
BlueTriton Brands has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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900 Long Ridge Road, Stamford, CT 06902
http://www.nestle-watersna.com
33 1 41 23 38 00
BlueTriton Brands's Customer Service score was rated highest by customers from the Real Estate industry, and rated lowest by Other customers.
Female customers rated BlueTriton Brands's Customer Service score 0.2 stars higher than Male customers.
BlueTriton Brands's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Other 1.5 | Other | 1.5 |
BlueTriton Brands's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 1.5 | 46-50 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
BlueTriton Brands's Customer Service score was rated the highest by customers who have used BlueTriton Brands's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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BlueTriton Brands's Customer Service score was rated the highest by Real Estate industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, BlueTriton Brands's Customer Service score is rated right above Brita, and is preceded by VOSS.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | The Coca-Cola Company | 4/5 |
![]() | VOSS | 3.9/5 |
![]() | BlueTriton Brands | 2.7/5 |
![]() | Brita | N/A |
BlueTriton Brands has a 3.0/5 stars for its overall company culture rated by their employees

BlueTriton Brands scored a -16 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of BlueTriton Brands would recommend the brand to a friend. ENPS measures how likely BlueTriton Brands employees would recommend working at BlueTriton Brands to a friend.
| 38% | Promoters |
|---|---|
| 8% | Passive |
| 54% | Detractors |
| 32% | Promoters |
|---|---|
| 18% | Passive |
| 50% | Detractors |