

Leader in compact construction equipment. Among its major competitors, Bobcat Company is ranked in 4th place for NPS while Kubota Center is 1st, and John Deere is 2nd.
Bobcat Company's Net Promoter Score (NPS) is a 13 with 51% Promoters, 11% Passives, and 38% Detractors. Net Promoter Score tracks whether Bobcat Company's customers would recommend using the product based on a scale of -100 to 100.
| 51% | Promoters |
|---|---|
| 11% | Passives |
| 38% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 3 | Feb 2024 | 3 |
Mar 2024 7 | Mar 2024 | 7 |
Apr 2024 5 | Apr 2024 | 5 |
May 2024 5 | May 2024 | 5 |
Jun 2024 7 | Jun 2024 | 7 |
Jul 2024 7 | Jul 2024 | 7 |
Aug 2024 11 | Aug 2024 | 11 |
Oct 2024 11 | Oct 2024 | 11 |
Nov 2024 13 | Nov 2024 | 13 |
Feb 2025 12 | Feb 2025 | 12 |
Aug 2025 12 | Aug 2025 | 12 |
Sep 2025 14 | Sep 2025 | 14 |
Bobcat Company is ranked #4 for NPS among its competitors. Kubota Center and John Deere come in first and second, with CNH Industrial N.V. coming in at third.
![]() Bobcat Company | ![]() John Deere | ![]() CNH Industrial N.V. | ![]() Kubota Center | |
| Global Ranking | #- | #187 | #- | #- |
| NPS | 13 | 26 | 19 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $116.64B | $18.42B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Bobcat Company's NPS 1 points higher than Female customers.
Bobcat Company's NPS was rated -24 by Male customers on Comparably.
Bobcat Company's NPS was rated -25 by Female customers on Comparably.
Bobcat Company's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -39 | Caucasian | -39 |
African American/Black -33 | African American/Black | -33 |
Other -34 | Other | -34 |
Bobcat Company's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
Bobcat Company's NPS was rated the highest by customers who have used Bobcat Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
1 to 2 Years -40 | 1 to 2 Years | -40 |
2 to 5 Years 11 | 2 to 5 Years | 11 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Over 10 Years -40 | Over 10 Years | -40 |
Compared to its competitors, Bobcat Company's NPS is rated right below CNH Industrial N.V..
| COMPANY | NPS Score | |
|---|---|---|
![]() | Kubota Center | 100 |
![]() | John Deere | 26 |
![]() | CNH Industrial N.V. | 19 |
![]() | Bobcat Company | 13 |
Out of the 8 Bobcat Company customer reviews 4 were positive and 4 were constructive. Bobcat Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Bobcat Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Bobcat Company's Customer Loyalty score 4% higher than Female customers.
Bobcat Company's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Bobcat Company's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
36-40 70% | 36-40 | 70% |
41-45 100% | 41-45 | 100% |
46-50 70% | 46-50 | 70% |
51-55 64% | 51-55 | 64% |
56-60 100% | 56-60 | 100% |
66+ 100% | 66+ | 100% |
Bobcat Company's Customer Loyalty score was rated the highest by customers who have used Bobcat Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Bobcat Company's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Fishing and Farming industry customers.
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Compared to its competitors, Bobcat Company's Customer Loyalty score is rated right below CNH Industrial N.V..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Kubota Center | 87% |
![]() | John Deere | 82% |
![]() | CNH Industrial N.V. | 79% |
![]() | Bobcat Company | 77% |
Bobcat Company has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Bobcat Company’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Fishing and Farming industry rated Bobcat Company's product the highest. Reviewers from the Construction industry rated Bobcat Company the lowest at 2.
Bobcat Company's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers ages 51-55.
Male customers rated Bobcat Company's Product Quality score 0.4 stars higher than Female customers.
Bobcat Company's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 1.8 | African American/Black | 1.8 |
Other 3.1 | Other | 3.1 |
Bobcat Company's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
36-40 2.8 | 36-40 | 2.8 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3 | 46-50 | 3 |
51-55 1.6 | 51-55 | 1.6 |
56-60 3.7 | 56-60 | 3.7 |
66+ 4.1 | 66+ | 4.1 |
Bobcat Company's Product Quality score was rated the highest by customers who have used Bobcat Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Bobcat Company's Product Quality score was rated the highest by Fishing and Farming industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, Bobcat Company's Product Quality score is rated right below CNH Industrial N.V..
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Kubota Center | 4.2/5 |
![]() | John Deere | 3.9/5 |
![]() | CNH Industrial N.V. | 3.9/5 |
![]() | Bobcat Company | 3.5/5 |
Bobcat Company has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fishing and Farming industry. The users from the Construction industry think that they had the lowest ROI from Bobcat Company.
Bobcat Company's ROI score was rated highest by customers ages 66+, and rated lowest by customers from the Construction industry.
Male customers rated Bobcat Company's ROI score 0.5 stars higher than Female customers.
Bobcat Company's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 2.5 | African American/Black | 2.5 |
Other 2.6 | Other | 2.6 |
Bobcat Company's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.9 | 56-60 | 2.9 |
66+ 4.6 | 66+ | 4.6 |
Bobcat Company's ROI score was rated the highest by customers who have used Bobcat Company's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Bobcat Company's ROI score was rated the highest by Fishing and Farming industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, Bobcat Company's ROI score is rated right below CNH Industrial N.V..
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Kubota Center | 4.1/5 |
![]() | John Deere | 3.8/5 |
![]() | CNH Industrial N.V. | 3.7/5 |
![]() | Bobcat Company | 3.4/5 |
Bobcat Company has an overall Customer Satisfaction score of 59 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Bobcat Company's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by African American/Black customers.
Male customers rated Bobcat Company's Customer Satisfaction score 14 points higher than Female customers.
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 11% | |
Very Dissatisfied | 35% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Bobcat Company's Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
Bobcat Company's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.
Bobcat Company's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
Bobcat Company's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 34% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 20% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 66+ | 80% |
Bobcat Company's Customer Satisfaction score was rated the highest by customers who have used Bobcat Company's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Bobcat Company's Customer Satisfaction score was rated the highest by Fishing and Farming industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Bobcat Company's Customer Satisfaction score is rated right below CNH Industrial N.V..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Kubota Center | 100% |
![]() | John Deere | 74% |
![]() | CNH Industrial N.V. | 71% |
![]() | Bobcat Company | 59% |
Bobcat Company has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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250 E Beaton Dr, West Fargo, ND 58078
http://www.bobcat.com
7012418700
Bobcat Company's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers from the Construction industry.
Male customers rated Bobcat Company's Customer Service score 0.5 stars higher than Female customers.
Bobcat Company's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 2.1 | African American/Black | 2.1 |
Other 2 | Other | 2 |
Bobcat Company's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
36-40 2.8 | 36-40 | 2.8 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2 | 46-50 | 2 |
51-55 1.6 | 51-55 | 1.6 |
56-60 3.2 | 56-60 | 3.2 |
66+ 4.6 | 66+ | 4.6 |
Bobcat Company's Customer Service score was rated the highest by customers who have used Bobcat Company's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Bobcat Company's Customer Service score was rated the highest by Fishing and Farming industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Bobcat Company's Customer Service score is rated right below John Deere.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | CNH Industrial N.V. | 4.1/5 |
![]() | Kubota Center | 4/5 |
![]() | John Deere | 3.8/5 |
![]() | Bobcat Company | 3.3/5 |
Bobcat Company has a 3.9/5 stars for its overall company culture rated by their employees

Bobcat Company scored a 13 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Bobcat Company would recommend the brand to a friend. ENPS measures how likely Bobcat Company employees would recommend working at Bobcat Company to a friend.
| 51% | Promoters |
|---|---|
| 11% | Passive |
| 38% | Detractors |
| 42% | Promoters |
|---|---|
| 25% | Passive |
| 33% | Detractors |