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About Bobcat Company's Brand

Leader in compact construction equipment. Among its major competitors, Bobcat Company is ranked in 4th place for NPS while Kubota Center is 1st, and John Deere is 2nd.

Brand at a Glance

77%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.3/5
Customer Service

Bobcat Company Ranking

Bobcat Company NPS

Bobcat Company's Net Promoter Score (NPS) is a 13 with 51% Promoters, 11% Passives, and 38% Detractors. Net Promoter Score tracks whether Bobcat Company's customers would recommend using the product based on a scale of -100 to 100.

Bobcat Company Overall NPS

13
NPS
51%Promoters
11%Passives
38%Detractors
Bobcat Company Overall NPS

Bobcat Company NPS Trend

-100
-50
0
50
100
Feb 2024
3
Feb 20243
Mar 2024
7
Mar 20247
Apr 2024
5
Apr 20245
May 2024
5
May 20245
Jun 2024
7
Jun 20247
Jul 2024
7
Jul 20247
Aug 2024
11
Aug 202411
Oct 2024
11
Oct 202411
Nov 2024
13
Nov 202413
Feb 2025
12
Feb 202512
Aug 2025
12
Aug 202512
Sep 2025
14
Sep 202514

How Other Brands Compare

Bobcat Company is ranked #4 for NPS among its competitors. Kubota Center and John Deere come in first and second, with CNH Industrial N.V. coming in at third.

Bobcat Company's Logo
Bobcat Company
John Deere's Logo
John Deere
CNH Industrial N.V. Logo
CNH Industrial N.V.
Kubota Center's Logo
Kubota Center
Global Ranking#-#187#-#-
NPS132619100
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies-$116.64B$18.42B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Bobcat Company NPS by Gender

Male customers rated Bobcat Company's NPS 1 points higher than Female customers.

Male

-24

Bobcat Company's NPS was rated -24 by Male customers on Comparably.

33%
Promoters
10%
Passives
57%
Detractors

Female

-25

Bobcat Company's NPS was rated -25 by Female customers on Comparably.

25%
Promoters
25%
Passives
50%
Detractors

Bobcat Company NPS by Ethnicity

Bobcat Company's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-39
Caucasian-39
African American/Black
-33
African American/Black-33
Other
-34
Other-34

Bobcat Company NPS by Age

Bobcat Company's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.

0
20
40
60
80
100
Promoters
25%
Passives
50%
Detractors
25%
18-2525%50%25%
Promoters
33%
Passives
0%
Detractors
67%
36-4033%0%67%
Promoters
16%
Passives
17%
Detractors
67%
41-4516%17%67%
Promoters
0%
Passives
33%
Detractors
67%
46-500%33%67%
Promoters
20%
Passives
0%
Detractors
80%
51-5520%0%80%
Promoters
50%
Passives
0%
Detractors
50%
56-6050%0%50%
Promoters
80%
Passives
0%
Detractors
20%
66+80%0%20%

Bobcat Company NPS by Usage

Bobcat Company's NPS was rated the highest by customers who have used Bobcat Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
-40
Less than 1 Year-40
1 to 2 Years
-40
1 to 2 Years-40
2 to 5 Years
11
2 to 5 Years11
5 to 10 Years
-20
5 to 10 Years-20
Over 10 Years
-40
Over 10 Years-40

Bobcat Company NPS vs. Competitors

Compared to its competitors, Bobcat Company's NPS is rated right below CNH Industrial N.V..

Bobcat Company Customer Reviews

Out of the 8 Bobcat Company customer reviews 4 were positive and 4 were constructive. Bobcat Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What do you value most about this brand?
The Bobcat company has consistently provided quick assistance whenever I've encountered an issue.
What do you value most about this brand?
American made high quality product
What do you value most about this brand?
product quality and customer service
What can this brand most improve?
Treatment of potential future employees.
What do you value most about this brand?
Bobcat is the super best

Bobcat Company Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Bobcat Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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77
77%
23
23%
Bobcat Company Customer Loyalty

Bobcat Company Customer Loyalty Score by Gender

Male customers rated Bobcat Company's Customer Loyalty score 4% higher than Female customers.

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Male
82%
Yes
Female
78%
Yes

Bobcat Company Customer Loyalty Score by Ethnicity

Bobcat Company's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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91
out of 100
Caucasian
70
out of 100
African American/Black
40
out of 100
Other

Bobcat Company Customer Loyalty Score by Age

Bobcat Company's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%
36-40
70%
36-4070%
41-45
100%
41-45100%
46-50
70%
46-5070%
51-55
64%
51-5564%
56-60
100%
56-60100%
66+
100%
66+100%

Bobcat Company Customer Loyalty Score by Usage

Bobcat Company's Customer Loyalty score was rated the highest by customers who have used Bobcat Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
46%
1 to 2 Years
100%
2 to 5 Years
70%
5 to 10 Years
82%
Over 10 Years
100%

Bobcat Company Customer Loyalty Score by Industry

Bobcat Company's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Fishing and Farming industry customers.

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Construction
84%
Fishing and Farming
70%

Bobcat Company Customer Loyalty vs. Competitors

Compared to its competitors, Bobcat Company's Customer Loyalty score is rated right below CNH Industrial N.V..

COMPANYCustomer Loyalty Score
Kubota Center87%
John Deere82%
CNH Industrial N.V.79%
Bobcat Company77%

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Bobcat Company's Logo
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Kubota Center's Logo
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Bobcat Company Product Quality

3.5/5

Bobcat Company has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Bobcat Company Product Information

Bobcat Company’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Fishing and Farming industry rated Bobcat Company's product the highest. Reviewers from the Construction industry rated Bobcat Company the lowest at 2.

Website
http://www.bobcat.com
Company Size
1,001-5,000 Employees

Industry

Manufacturing

Quick Insights into Bobcat Company Product Quality

Bobcat Company's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers ages 51-55.

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Ranked Bobcat Company Product Quality the Highest

66+
4.1
Fishing and Farming
4
1 to 2 Years
3.9

Ranked Bobcat Company Product Quality the Lowest

Construction
2
African American/Black
1.8
51-55
1.6

Bobcat Company Product Quality Score by Gender

Male customers rated Bobcat Company's Product Quality score 0.4 stars higher than Female customers.

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Male

3/5

Female

2.6/5

Bobcat Company Product Quality Score by Ethnicity

Bobcat Company's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
Caucasian
2.9
Caucasian2.9
African American/Black
1.8
African American/Black1.8
Other
3.1
Other3.1

Bobcat Company Product Quality Score by Age

Bobcat Company's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
3.2
18-253.2
36-40
2.8
36-402.8
41-45
3.3
41-453.3
46-50
3
46-503
51-55
1.6
51-551.6
56-60
3.7
56-603.7
66+
4.1
66+4.1

Bobcat Company Product Quality Score by Usage

Bobcat Company's Product Quality score was rated the highest by customers who have used Bobcat Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.8
1 to 2 Years
3.9
2 to 5 Years
2.9
5 to 10 Years
2.7
Over 10 Years
2.7

Bobcat Company Product Quality Score by Industry

Bobcat Company's Product Quality score was rated the highest by Fishing and Farming industry customers, and the lowest by Construction industry customers.

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Construction
2
Fishing and Farming
4

Bobcat Company Product Quality vs. Competitors

Compared to its competitors, Bobcat Company's Product Quality score is rated right below CNH Industrial N.V..

COMPANYProduct Quality Score
Kubota Center4.2/5
John Deere3.9/5
CNH Industrial N.V.3.9/5
Bobcat Company3.5/5

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Bobcat Company's Logo
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Bobcat Company Pricing

Bobcat Company ROI & Value For Money

3.4/5

Bobcat Company has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Bobcat Company Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fishing and Farming industry. The users from the Construction industry think that they had the lowest ROI from Bobcat Company.

Quick Insights into Bobcat Company ROI

Bobcat Company's ROI score was rated highest by customers ages 66+, and rated lowest by customers from the Construction industry.

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Ranked Bobcat Company ROI the Highest

66+
4.6
1 to 2 Years
3.9
Fishing and Farming
3.3

Ranked Bobcat Company ROI the Lowest

5 to 10 Years
2.4
51-55
2.2
Construction
2.2

Bobcat Company ROI Score by Gender

Male customers rated Bobcat Company's ROI score 0.5 stars higher than Female customers.

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Male

3/5

Female

2.5/5

Bobcat Company ROI Score by Ethnicity

Bobcat Company's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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0
1
2
3
4
5
Caucasian
3
Caucasian3
African American/Black
2.5
African American/Black2.5
Other
2.6
Other2.6

Bobcat Company ROI Score by Age

Bobcat Company's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
3.1
18-253.1
36-40
2.6
36-402.6
41-45
3.5
41-453.5
46-50
2.6
46-502.6
51-55
2.2
51-552.2
56-60
2.9
56-602.9
66+
4.6
66+4.6

Bobcat Company ROI Score by Usage

Bobcat Company's ROI score was rated the highest by customers who have used Bobcat Company's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
2.7
1 to 2 Years
3.9
2 to 5 Years
3
5 to 10 Years
2.4
Over 10 Years
2.8

Bobcat Company ROI Score by Industry

Bobcat Company's ROI score was rated the highest by Fishing and Farming industry customers, and the lowest by Construction industry customers.

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Construction
2.2
Fishing and Farming
3.3

Bobcat Company Pricing vs. Competitors

Compared to its competitors, Bobcat Company's ROI score is rated right below CNH Industrial N.V..

COMPANYPricing Score
Kubota Center4.1/5
John Deere3.8/5
CNH Industrial N.V.3.7/5
Bobcat Company3.4/5

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Bobcat Company Customer Satisfaction (CSAT)

Bobcat Company Customer Satisfaction (CSAT) Score

59 / 100

Bobcat Company has an overall Customer Satisfaction score of 59 rated by its users and customers.

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Very Satisfied36%
Satisfied23%
Neither Satisfied nor Dissatisfied10%
Dissatisfied6%
Very Dissatisfied25%
Very Satisfied
36%
Satisfied
23%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
6%
Very Dissatisfied
25%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Bobcat Company Customer Satisfaction

Bobcat Company's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by African American/Black customers.

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Ranked Bobcat Company Customer Satisfaction the Highest

66+
80%
Fishing and Farming
67%
5 to 10 Years
50%

Ranked Bobcat Company Customer Satisfaction the Lowest

Construction
9%
46-50
0%
African American/Black
0%

Bobcat Company Customer Satisfaction Score by Gender

Male customers rated Bobcat Company's Customer Satisfaction score 14 points higher than Female customers.

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39 / 100
Male
Very Satisfied
27%
Satisfied
12%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
11%
Very Dissatisfied
35%
25 / 100
Female
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%

Bobcat Company Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Bobcat Company's Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.

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38 / 100
Very Satisfied24%
Satisfied14%
Neither Satisfied nor Dissatisfied14%
Dissatisfied14%
Very Dissatisfied34%
Very Satisfied
24%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
34%

CSAT according to African American/Black

Bobcat Company's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.

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0 / 100
Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied67%
Dissatisfied0%
Very Dissatisfied33%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
33%

CSAT according to Other

Bobcat Company's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.

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33 / 100
Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied67%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%

Bobcat Company Customer Satisfaction Score by Age

Bobcat Company's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
41-45 CSAT Score
34%
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
50%
41-4534%
46-50 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
33%
46-500%
51-55 CSAT Score
20%
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
60%
51-5520%
56-60 CSAT Score
50%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
56-6050%
66+ CSAT Score
80%
Very Satisfied
80%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
66+80%

Bobcat Company Customer Satisfaction Score by Usage

Bobcat Company's Customer Satisfaction score was rated the highest by customers who have used Bobcat Company's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
40
1 to 2 Years
25
2 to 5 Years
28
5 to 10 Years
50
Over 10 Years
40

Bobcat Company Customer Satisfaction Score by Industry

Bobcat Company's Customer Satisfaction score was rated the highest by Fishing and Farming industry customers, and the lowest by Construction industry customers.

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Construction
9
Fishing and Farming
67

Bobcat Company Customer Satisfaction vs. Competitors

Compared to its competitors, Bobcat Company's Customer Satisfaction score is rated right below CNH Industrial N.V..

COMPANYCustomer Satisfaction (CSAT) Score
Kubota Center100%
John Deere74%
CNH Industrial N.V.71%
Bobcat Company59%

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Bobcat Company Customer Service

3.3/5

Bobcat Company has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About Bobcat Company's Customer Service

Address

250 E Beaton Dr, West Fargo, ND 58078


Website

http://www.bobcat.com


Phone Number

7012418700

Quick Insights into Bobcat Company Customer Service

Bobcat Company's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers from the Construction industry.

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Ranked Bobcat Company Customer Service the Highest

66+
4.6
2 to 5 Years
2.9
Fishing and Farming
2.8

Ranked Bobcat Company Customer Service the Lowest

Other
2
51-55
1.6
Construction
1.5

Bobcat Company Customer Service Score by Gender

Male customers rated Bobcat Company's Customer Service score 0.5 stars higher than Female customers.

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Male

2.7/5

Female

2.2/5

Bobcat Company Customer Service Score by Ethnicity

Bobcat Company's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
2.5
Caucasian2.5
African American/Black
2.1
African American/Black2.1
Other
2
Other2

Bobcat Company Customer Service Score by Age

Bobcat Company's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.

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0
20
40
60
80
100
18-25
3.4
18-253.4
36-40
2.8
36-402.8
41-45
2.1
41-452.1
46-50
2
46-502
51-55
1.6
51-551.6
56-60
3.2
56-603.2
66+
4.6
66+4.6

Bobcat Company Customer Service Score by Usage

Bobcat Company's Customer Service score was rated the highest by customers who have used Bobcat Company's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.3
1 to 2 Years
2.3
2 to 5 Years
2.9
5 to 10 Years
2.7
Over 10 Years
2.7

Bobcat Company Customer Service Score by Industry

Bobcat Company's Customer Service score was rated the highest by Fishing and Farming industry customers, and the lowest by Construction industry customers.

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Construction
1.5
Fishing and Farming
2.8

Bobcat Company Customer Service vs. Competitors

Compared to its competitors, Bobcat Company's Customer Service score is rated right below John Deere.

COMPANYCustomer Service Score
CNH Industrial N.V.4.1/5
Kubota Center4/5
John Deere3.8/5
Bobcat Company3.3/5

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Bobcat Company's Logo
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Bobcat Company as an Employer

3.9/5

Bobcat Company has a 3.9/5 stars for its overall company culture rated by their employees

  Bobcat Company CEO
top
20%
CEO of Bobcat Company

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Bobcat Company scored a 13 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Bobcat Company would recommend the brand to a friend. ENPS measures how likely Bobcat Company employees would recommend working at Bobcat Company to a friend.

Net Promoter Score

13
NPS Score
51%Promoters
11%Passive
38%Detractors

Employee Net Promoter Score

9
eNPS Score
42%Promoters
25%Passive
33%Detractors

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