22
NPS
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Bolthouse Farms
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About Bolthouse Farms' Brand
a vertically integrated farm company located in California's San Joaquin Valley and headquartered in Bakersfield, California. Among its major competitors, Bolthouse Farms is ranked in 3rd place for NPS while Califia Farms is 1st, and Naked Juice is 2nd.Their current valuation is $14.03B
Brand at a Glance
73%
Customer Loyalty
3.5/5
Product Quality
3.7/5
Pricing
3.6/5
Customer Service
Bolthouse Farms Ranking
- #2 / 4 of its competitors
Bolthouse Farms NPS
Bolthouse Farms's Net Promoter Score (NPS) is a 22 with 52% Promoters, 18% Passives, and 30% Detractors. Net Promoter Score tracks whether Bolthouse Farms's customers would recommend using the product based on a scale of -100 to 100.
Bolthouse Farms Overall NPS
| 52% | Promoters |
|---|---|
| 18% | Passives |
| 30% | Detractors |
Bolthouse Farms NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 33 | Feb 2023 | 33 |
Mar 2023 38 | Mar 2023 | 38 |
Jul 2023 29 | Jul 2023 | 29 |
Aug 2023 34 | Aug 2023 | 34 |
Sep 2023 25 | Sep 2023 | 25 |
Oct 2023 28 | Oct 2023 | 28 |
Dec 2023 34 | Dec 2023 | 34 |
Aug 2024 30 | Aug 2024 | 30 |
Sep 2024 35 | Sep 2024 | 35 |
Jan 2025 34 | Jan 2025 | 34 |
Sep 2025 27 | Sep 2025 | 27 |
Oct 2025 22 | Oct 2025 | 22 |
How Other Brands Compare
Bolthouse Farms is ranked second for NPS among its competitors. Califia Farms and Campbell Soup Company come in first and third, with GoodBelly coming in at #4. Among those competitors, it is the most valued company.
Bolthouse Farms |  Campbell Soup Company |  Califia Farms |  GoodBelly | |
| Global Ranking | #- | #190 | #- | #- |
| NPS | 22 | 11 | 42 | - |
| Valuation Updated every 24 hours for public companies | $14.03B | $14.03B | $1.00B | $85.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bolthouse Farms NPS vs. Competitors
Compared to its competitors, Bolthouse Farms's NPS is rated right above Campbell Soup Company, and is preceded by Naked Juice.
| COMPANY | NPS Score | |
|---|---|---|
| Califia Farms | 42 |
 | Naked Juice | 32 |
| Bolthouse Farms | 22 |
| Campbell Soup Company | 11 |
| GoodBelly | N/A |
Bolthouse Farms Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Bolthouse Farms users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bolthouse Farms Customer Loyalty vs. Competitors
Compared to its competitors, Bolthouse Farms's Customer Loyalty score is rated right above Califia Farms, and is preceded by Campbell Soup Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Naked Juice | 85% |
| Campbell Soup Company | 74% |
| Bolthouse Farms | 73% |
| Califia Farms | 54% |
| GoodBelly | N/A |
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Bolthouse Farms Product Quality
3.5/5
Bolthouse Farms has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Bolthouse Farms Product Information
Bolthouse Farms’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://www.bolthouse.com/
- Company Size
- 1,001-5,000 Employees
Industry
Food and Beverages
Bolthouse Farms Product Quality vs. Competitors
Compared to its competitors, Bolthouse Farms's Product Quality score is rated right above GoodBelly, and is preceded by Campbell Soup Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Califia Farms | 4.1/5 |
| Naked Juice | 4/5 |
| Campbell Soup Company | 3.8/5 |
| Bolthouse Farms | 3.5/5 |
| GoodBelly | N/A |
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Bolthouse Farms Pricing
Bolthouse Farms ROI & Value For Money
3.7/5
Bolthouse Farms has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Bolthouse Farms Pricing vs. Competitors
Compared to its competitors, Bolthouse Farms's ROI score is rated right above Campbell Soup Company, and is preceded by Califia Farms.
| COMPANY | Pricing Score | |
|---|---|---|
| Califia Farms | 3.8/5 |
| Bolthouse Farms | 3.7/5 |
| Campbell Soup Company | 3.6/5 |
| Naked Juice | 3.5/5 |
| GoodBelly | N/A |
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Bolthouse Farms Customer Satisfaction (CSAT)
Bolthouse Farms Customer Satisfaction (CSAT) Score
65 / 100
Bolthouse Farms has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
41%
Satisfied
24%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
12%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Bolthouse Farms Customer Satisfaction vs. Competitors
Compared to its competitors, Bolthouse Farms's Customer Satisfaction score is rated right above GoodBelly, and is preceded by Campbell Soup Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Naked Juice | 86% |
| Califia Farms | 77% |
| Campbell Soup Company | 68% |
| Bolthouse Farms | 65% |
| GoodBelly | 0% |
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Bolthouse Farms Customer Service
3.6/5
Bolthouse Farms has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Bolthouse Farms's Customer Service
Address
6143 Edison Hwy, Bakersfield, CA 93307
Website
http://www.bolthouse.com/
Phone Number
1(800)467-4683
Bolthouse Farms Customer Service vs. Competitors
Compared to its competitors, Bolthouse Farms's Customer Service score is rated right above Campbell Soup Company, and is preceded by Califia Farms.
| COMPANY | Customer Service Score | |
|---|---|---|
| Califia Farms | 3.9/5 |
| Bolthouse Farms | 3.6/5 |
| Campbell Soup Company | 3.6/5 |
| Naked Juice | 3.5/5 |
| GoodBelly | N/A |
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Bolthouse Farms as an Employer
3.8/5
Bolthouse Farms has a 3.8/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Bolthouse Farms scored a 22 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of Bolthouse Farms would recommend the brand to a friend. ENPS measures how likely Bolthouse Farms employees would recommend working at Bolthouse Farms to a friend.
Net Promoter Score
22
NPS Score
| 52% | Promoters |
|---|---|
| 18% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-5
eNPS Score
| 37% | Promoters |
|---|---|
| 21% | Passive |
| 42% | Detractors |
