-46
NPS
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Brookstone
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About Brookstone's Brand
Brookstone is a nationwide specialty retailer offering an assortment of consumer products that are functional in purpose, distinctive in Among its major competitors, Brookstone is ranked in 2nd place for NPS while Brooks Brothers is 1st, and Bed Bath & Beyond is 3rd.Their current valuation is $47.16B
Brand at a Glance
47%
Customer Loyalty
2.3/5
Product Quality
2.6/5
Pricing
2.6/5
Customer Service
Brookstone Ranking
- #2 / 4 of its competitors
Brookstone NPS
Brookstone's Net Promoter Score (NPS) is a -46 with 27% Promoters, 0% Passives, and 73% Detractors. Net Promoter Score tracks whether Brookstone's customers would recommend using the product based on a scale of -100 to 100.
Brookstone Overall NPS
| 27% | Promoters |
|---|---|
| 0% | Passives |
| 73% | Detractors |
Brookstone NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 100 | Jun 2020 | 100 |
Feb 2022 0 | Feb 2022 | 0 |
Aug 2022 -33 | Aug 2022 | -33 |
Sep 2022 -50 | Sep 2022 | -50 |
Jan 2023 -20 | Jan 2023 | -20 |
May 2023 -33 | May 2023 | -33 |
Oct 2024 -43 | Oct 2024 | -43 |
Feb 2025 -50 | Feb 2025 | -50 |
Mar 2025 -55 | Mar 2025 | -55 |
Aug 2025 -45 | Aug 2025 | -45 |
How Other Brands Compare
Brookstone is ranked second for NPS among its competitors. Brooks Brothers and Bed Bath & Beyond come in first and third, with The Sharper Image coming in at #4. Among those competitors, it is the second most valued company.
Brookstone |  Brooks Brothers |  Bed Bath & Beyond |  The Sharper Image | |
| Global Ranking | #- | #444 | #- | #- |
| NPS | -46 | 0 | -52 | -100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $47.16B | - | $3.51B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Brookstone NPS by Ethnicity
Brookstone's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Brookstone NPS vs. Competitors
Compared to its competitors, Brookstone's NPS is rated right above Bed Bath & Beyond, and is preceded by Skymall Inc..
| COMPANY | NPS Score | |
|---|---|---|
| Brooks Brothers | 0 |
 | Geeknet | N/A |
 | Skymall Inc. | N/A |
| Brookstone | -46 |
| Bed Bath & Beyond | -52 |
| The Sharper Image | -100 |
Brookstone Customer Loyalty
47%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
47% of Brookstone users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Brookstone Customer Loyalty Score by Ethnicity
Brookstone's Customer Loyalty score was rated 10% by Caucasian customers on Comparably.
% who answered "Yes"
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10
out of 100
Caucasian
Brookstone Customer Loyalty vs. Competitors
Compared to its competitors, Brookstone's Customer Loyalty score is rated right above Geeknet, and is preceded by The Sharper Image.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Brooks Brothers | 70% |
| Bed Bath & Beyond | 67% |
| The Sharper Image | 60% |
| Brookstone | 47% |
| Geeknet | N/A |
| Skymall Inc. | N/A |
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Brookstone Product Quality
2.3/5
Brookstone has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Brookstone Product Information
Brookstone’s product quality score is a 2.3 out of 5 as rated by its users and customers.
- Website
- http://www.brookstone.com
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Services
Content
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Brookstone Product Quality
Brookstone's Product Quality score was rated highest by Caucasian customers.
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Ranked Brookstone Product Quality the Highest
Brookstone Product Quality Score by Ethnicity
Brookstone's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Brookstone Product Quality vs. Competitors
Compared to its competitors, Brookstone's Product Quality score is rated right above Bed Bath & Beyond, and is preceded by Brooks Brothers.
| COMPANY | Product Quality Score | |
|---|---|---|
| Brooks Brothers | 3.3/5 |
| Brookstone | 2.3/5 |
| Bed Bath & Beyond | 2.1/5 |
| The Sharper Image | 2/5 |
| Geeknet | N/A |
| Skymall Inc. | N/A |
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VS
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Brookstone Pricing
Brookstone ROI & Value For Money
2.6/5
Brookstone has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Quick Insights into Brookstone ROI
Brookstone's ROI score was rated highest by Caucasian customers.
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Ranked Brookstone ROI the Highest
Brookstone ROI Score by Ethnicity
Brookstone's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Brookstone.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Brookstone Pricing vs. Competitors
Compared to its competitors, Brookstone's ROI score is rated right above Bed Bath & Beyond, and is preceded by Brooks Brothers.
| COMPANY | Pricing Score | |
|---|---|---|
| Brooks Brothers | 3.2/5 |
| Brookstone | 2.6/5 |
| Bed Bath & Beyond | 2.2/5 |
| The Sharper Image | 1.9/5 |
| Geeknet | N/A |
| Skymall Inc. | N/A |
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Brookstone Customer Satisfaction (CSAT)
Brookstone Customer Satisfaction (CSAT) Score
13 / 100
Brookstone has an overall Customer Satisfaction score of 13 rated by its users and customers.
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Very Satisfied
13%
Satisfied
0%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
25%
Very Dissatisfied
49%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Brookstone Customer Satisfaction
Brookstone's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Brookstone Customer Satisfaction the Highest
Brookstone Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Brookstone's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
Brookstone Customer Satisfaction vs. Competitors
Compared to its competitors, Brookstone's Customer Satisfaction score is rated right above The Sharper Image, and is preceded by Bed Bath & Beyond.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Brooks Brothers | 58% |
| Bed Bath & Beyond | 39% |
| Brookstone | 13% |
| The Sharper Image | 0% |
| Geeknet | 0% |
| Skymall Inc. | 0% |
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Brookstone Customer Service
2.6/5
Brookstone has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About Brookstone's Customer Service
Address
One Innovation Way, Merrimack, NH
Website
http://www.brookstone.com
Phone Number
603-880-9500
Quick Insights into Brookstone Customer Service
Brookstone's Customer Service score was rated highest by Caucasian customers.
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Ranked Brookstone Customer Service the Highest
Brookstone Customer Service Score by Ethnicity
Brookstone's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Brookstone Customer Service vs. Competitors
Compared to its competitors, Brookstone's Customer Service score is rated right above Bed Bath & Beyond, and is preceded by Brooks Brothers.
| COMPANY | Customer Service Score | |
|---|---|---|
| Brooks Brothers | 3/5 |
| Brookstone | 2.6/5 |
| Bed Bath & Beyond | 2/5 |
| The Sharper Image | 1.9/5 |
| Geeknet | N/A |
| Skymall Inc. | N/A |
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Brookstone as an Employer
2.2/5
Brookstone has a 2.2/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Brookstone scored a -46 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of Brookstone would recommend the brand to a friend. ENPS measures how likely Brookstone employees would recommend working at Brookstone to a friend.
Net Promoter Score
-46
NPS Score
| 27% | Promoters |
|---|---|
| 0% | Passive |
| 73% | Detractors |
Employee Net Promoter Score
-14
eNPS Score
| 43% | Promoters |
|---|---|
| 0% | Passive |
| 57% | Detractors |
