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NPS
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BUICK
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About BUICK's Brand
Buick has consistently delivered a thoughtful approach to creating new luxury vehicles. Among its major competitors, BUICK is ranked in 2nd place for NPS while Toyota is 1st, and CarGurus is 3rd.Their current valuation is $32.29B
Brand at a Glance
67%
Customer Loyalty
3.4/5
Product Quality
3.4/5
Pricing
3/5
Customer Service
BUICK Ranking
- #2 / 4 of its competitors
BUICK NPS
BUICK's Net Promoter Score (NPS) is a 0 with 38% Promoters, 24% Passives, and 38% Detractors. Net Promoter Score tracks whether BUICK's customers would recommend using the product based on a scale of -100 to 100.
BUICK Overall NPS
| 38% | Promoters |
|---|---|
| 24% | Passives |
| 38% | Detractors |
BUICK NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 -100 | Feb 2022 | -100 |
Mar 2022 -100 | Mar 2022 | -100 |
Jul 2022 -75 | Jul 2022 | -75 |
Nov 2022 -57 | Nov 2022 | -57 |
May 2023 -62 | May 2023 | -62 |
Jul 2023 -44 | Jul 2023 | -44 |
Feb 2024 -30 | Feb 2024 | -30 |
Apr 2024 -18 | Apr 2024 | -18 |
Jul 2024 -8 | Jul 2024 | -8 |
Oct 2024 0 | Oct 2024 | 0 |
How Other Brands Compare
BUICK is ranked second for NPS among its competitors. Toyota and CarGurus come in first and third, with Carvana coming in at #4. Among those competitors, it is the second most valued company behind Toyota.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BUICK NPS by Gender
BUICK's NPS was rated 25 by Female customers on Comparably.
Female
25
BUICK's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Male
N/A
BUICK's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
BUICK NPS by Ethnicity
BUICK's NPS was rated 50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
BUICK NPS vs. Competitors
Compared to its competitors, BUICK's NPS is rated right above Lincoln Motor Company, and is preceded by Toyota.
| COMPANY | NPS Score | |
|---|---|---|
 | Toyota | 43 |
| BUICK | 0 |
 | Lincoln Motor Company | N/A |
 | CarGurus | -16 |
 | Carvana | -26 |
BUICK Customer Reviews
Out of the 3 BUICK customer reviews 2 were positive and 1 was constructive. BUICK customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
BUICK Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of BUICK users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BUICK Customer Loyalty Score by Gender
BUICK's Customer Loyalty score was rated 78 by Female customers on Comparably.
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Female
78%
Yes
Male
N/A
Yes
BUICK Customer Loyalty Score by Ethnicity
BUICK's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
BUICK Customer Loyalty vs. Competitors
Compared to its competitors, BUICK's Customer Loyalty score is rated right above CarGurus, and is preceded by Toyota.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Toyota | 83% |
| BUICK | 67% |
| CarGurus | 65% |
| Carvana | 59% |
| Lincoln Motor Company | N/A |
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BUICK Product Quality
3.4/5
BUICK has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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BUICK Product Information
BUICK’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- http://www.buick.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Manufacturing
Quick Insights into BUICK Product Quality
BUICK's Product Quality score was rated highest by Caucasian customers.
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Ranked BUICK Product Quality the Highest
BUICK Product Quality Score by Gender
BUICK's Product Quality score was rated 3.9 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of BUICK.
Female
3.9/5
Male
N/A
BUICK Product Quality Score by Ethnicity
BUICK's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of BUICK.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
BUICK Product Quality vs. Competitors
Compared to its competitors, BUICK's Product Quality score is rated right above CarGurus, and is preceded by Toyota.
| COMPANY | Product Quality Score | |
|---|---|---|
| Toyota | 4.1/5 |
| BUICK | 3.4/5 |
| CarGurus | 2.9/5 |
| Carvana | 2.3/5 |
| Lincoln Motor Company | N/A |
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VS
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BUICK Pricing
BUICK ROI & Value For Money
3.4/5
BUICK has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into BUICK ROI
BUICK's ROI score was rated highest by Caucasian customers.
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Ranked BUICK ROI the Highest
BUICK ROI Score by Gender
BUICK's ROI score was rated 3.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of BUICK.
Female
3.5/5
Male
N/A
BUICK ROI Score by Ethnicity
BUICK's ROI score was rated 4.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of BUICK.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
BUICK Pricing vs. Competitors
Compared to its competitors, BUICK's ROI score is rated right above CarGurus, and is preceded by Toyota.
| COMPANY | Pricing Score | |
|---|---|---|
| Toyota | 4/5 |
| BUICK | 3.4/5 |
| CarGurus | 2.8/5 |
| Carvana | 2.5/5 |
| Lincoln Motor Company | N/A |
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BUICK Customer Satisfaction (CSAT)
BUICK Customer Satisfaction (CSAT) Score
58 / 100
BUICK has an overall Customer Satisfaction score of 58 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
25%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
9%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into BUICK Customer Satisfaction
BUICK's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked BUICK Customer Satisfaction the Highest
BUICK Customer Satisfaction Score by Gender
BUICK's Customer Satisfaction score was rated 75 by Female customers on Comparably.
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75 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
BUICK Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
BUICK's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
BUICK Customer Satisfaction vs. Competitors
Compared to its competitors, BUICK's Customer Satisfaction score is rated right above Carvana, and is preceded by Toyota.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Toyota | 82% |
| BUICK | 59% |
| Carvana | 38% |
| CarGurus | 14% |
| Lincoln Motor Company | 0% |
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BUICK Customer Service
3/5
BUICK has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About BUICK's Customer Service
Address
Detroit, MI
Website
http://www.buick.com/
Quick Insights into BUICK Customer Service
BUICK's Customer Service score was rated highest by Caucasian customers.
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Ranked BUICK Customer Service the Highest
BUICK Customer Service Score by Gender
BUICK's Customer Service score was rated 3.2 by Female customers on Comparably.
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Female
3.2/5
Male
N/A
BUICK Customer Service Score by Ethnicity
BUICK's Customer Service score was rated 3.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of BUICK.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
BUICK Customer Service vs. Competitors
Compared to its competitors, BUICK's Customer Service score is rated right above Carvana, and is preceded by CarGurus.
| COMPANY | Customer Service Score | |
|---|---|---|
| Toyota | 4/5 |
| CarGurus | 3/5 |
| BUICK | 3/5 |
| Carvana | 2.4/5 |
| Lincoln Motor Company | N/A |
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Consumer vs. Employees
BUICK scored a 0 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of BUICK would recommend the brand to a friend. ENPS measures how likely BUICK employees would recommend working at BUICK to a friend.
Net Promoter Score
0
NPS Score
| 38% | Promoters |
|---|---|
| 24% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
