-56
NPS
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Cafe Rio Mexican Grill
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About Cafe Rio Mexican Grill's Brand
Cafe Rio Mexican Grill is a fast-casual restaurant specializing in fresh, from scratch-made meals. Our food is something to behold. And, it’s all thanks to the amazing people that choose to join our family. “The food and the employees are the most important pieces that make Café Rio stand out! We like to think of ourselves as a five-star kitchen in a fast and casual format.” Says Steve Vaughn, CEO. You offer your hard work and passion and we’ll offer a career path from Floor Ambassador to CEO, with rewards and perks along the way. Like medical benefits? Like 401ks? Like Hawaii? #CafeRioPerks. We currently serve guests from over 144 restaurants in 11 states. Come join our family and let’s have fun making great food together. Among its major competitors, Cafe Rio Mexican Grill is ranked in 4th place for NPS while Chick-fil-A is 1st, and Chipotle is 2nd.
Brand at a Glance
72%
Customer Loyalty
2.1/5
Product Quality
2.4/5
Pricing
2.1/5
Customer Service
Cafe Rio Mexican Grill Ranking
- #4 / 4 of its competitors
Cafe Rio Mexican Grill NPS
Cafe Rio Mexican Grill's Net Promoter Score (NPS) is a -56 with 22% Promoters, 0% Passives, and 78% Detractors. Net Promoter Score tracks whether Cafe Rio Mexican Grill's customers would recommend using the product based on a scale of -100 to 100.
Cafe Rio Mexican Grill Overall NPS
| 22% | Promoters |
|---|---|
| 0% | Passives |
| 78% | Detractors |
Cafe Rio Mexican Grill NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 -100 | Jul 2023 | -100 |
Oct 2023 -100 | Oct 2023 | -100 |
Mar 2024 -20 | Mar 2024 | -20 |
Apr 2024 -43 | Apr 2024 | -43 |
Oct 2024 -55 | Oct 2024 | -55 |
How Other Brands Compare
Cafe Rio Mexican Grill is ranked #4 for NPS among its competitors. Chick-fil-A and Chipotle come in first and second, with Qdoba coming in at third.
Cafe Rio Mexican Grill |  Chick-fil-A |  Chipotle |  Qdoba | |
| Global Ranking | #- | #3 | #45 | #- |
| NPS | -56 | 55 | 16 | -32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $41.46B | $2.26B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cafe Rio Mexican Grill NPS by Gender
Cafe Rio Mexican Grill's NPS was rated -100 by Male customers on Comparably.
Male
-100
Cafe Rio Mexican Grill's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
N/A
Cafe Rio Mexican Grill's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Cafe Rio Mexican Grill NPS by Ethnicity
Cafe Rio Mexican Grill's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Cafe Rio Mexican Grill NPS by Usage
Cafe Rio Mexican Grill's NPS was rated -100 points by customers who have used Cafe Rio Mexican Grill's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -100 | 5 to 10 Years | -100 |
Cafe Rio Mexican Grill NPS vs. Competitors
Compared to its competitors, Cafe Rio Mexican Grill's NPS is rated right below Qdoba.
| COMPANY | NPS Score | |
|---|---|---|
| Chick-fil-A | 55 |
| Chipotle | 16 |
| Qdoba | -32 |
| Cafe Rio Mexican Grill | -56 |
Cafe Rio Mexican Grill Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Cafe Rio Mexican Grill users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cafe Rio Mexican Grill Customer Loyalty Score by Gender
Cafe Rio Mexican Grill's Customer Loyalty score was rated 78 by Male customers on Comparably.
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Male
78%
Yes
Female
N/A
Yes
Cafe Rio Mexican Grill Customer Loyalty Score by Ethnicity
Cafe Rio Mexican Grill's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cafe Rio Mexican Grill.
70
out of 100
Caucasian
Cafe Rio Mexican Grill Customer Loyalty Score by Usage
Cafe Rio Mexican Grill's Customer Loyalty score was rated 70% by customers who have used Cafe Rio Mexican Grill's products/services for 5 to 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Cafe Rio Mexican Grill Customer Loyalty vs. Competitors
Compared to its competitors, Cafe Rio Mexican Grill's Customer Loyalty score is rated right below Qdoba.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chick-fil-A | 87% |
| Chipotle | 76% |
| Qdoba | 72% |
| Cafe Rio Mexican Grill | 72% |
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Cafe Rio Mexican Grill Product Quality
2.1/5
Cafe Rio Mexican Grill has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Cafe Rio Mexican Grill Product Information
Cafe Rio Mexican Grill’s product quality score is a 2.1 out of 5 as rated by its users and customers.
- Website
- https://www.caferio.com
- Company Size
- 5,001-10,000 Employees
Industry
Restaurants
Quick Insights into Cafe Rio Mexican Grill Product Quality
Cafe Rio Mexican Grill's Product Quality score was rated highest by customers who have used Cafe Rio Mexican Grill's products/services for 5 to 10 Years.
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Ranked Cafe Rio Mexican Grill Product Quality the Highest
Cafe Rio Mexican Grill Product Quality Score by Gender
Cafe Rio Mexican Grill's Product Quality score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Cafe Rio Mexican Grill.
Male
1.5/5
Female
N/A
Cafe Rio Mexican Grill Product Quality Score by Ethnicity
Cafe Rio Mexican Grill's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cafe Rio Mexican Grill.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Cafe Rio Mexican Grill Product Quality Score by Usage
Cafe Rio Mexican Grill's Product Quality score was rated 1.5 stars by customers who have used Cafe Rio Mexican Grill's products/services for 5 to 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Cafe Rio Mexican Grill Product Quality vs. Competitors
Compared to its competitors, Cafe Rio Mexican Grill's Product Quality score is rated right below Qdoba.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| Chipotle | 3.8/5 |
| Qdoba | 2.5/5 |
| Cafe Rio Mexican Grill | 2.1/5 |
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Cafe Rio Mexican Grill Pricing
Cafe Rio Mexican Grill ROI & Value For Money
2.4/5
Cafe Rio Mexican Grill has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Quick Insights into Cafe Rio Mexican Grill ROI
Cafe Rio Mexican Grill's ROI score was rated highest by customers who have used Cafe Rio Mexican Grill's products/services for 5 to 10 Years.
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Ranked Cafe Rio Mexican Grill ROI the Highest
Cafe Rio Mexican Grill ROI Score by Gender
Cafe Rio Mexican Grill's ROI score was rated 1.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Cafe Rio Mexican Grill.
Male
1.5/5
Female
N/A
Cafe Rio Mexican Grill ROI Score by Ethnicity
Cafe Rio Mexican Grill's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cafe Rio Mexican Grill.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Cafe Rio Mexican Grill ROI Score by Usage
Cafe Rio Mexican Grill's ROI score was rated 1.5 stars by customers who have used Cafe Rio Mexican Grill's products/services for 5 to 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Cafe Rio Mexican Grill Pricing vs. Competitors
Compared to its competitors, Cafe Rio Mexican Grill's ROI score is rated right below Qdoba.
| COMPANY | Pricing Score | |
|---|---|---|
| Chick-fil-A | 4.1/5 |
| Chipotle | 3.5/5 |
| Qdoba | 2.6/5 |
| Cafe Rio Mexican Grill | 2.4/5 |
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Cafe Rio Mexican Grill Customer Satisfaction (CSAT)
Cafe Rio Mexican Grill Customer Satisfaction (CSAT) Score
25 / 100
Cafe Rio Mexican Grill has an overall Customer Satisfaction score of 25 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cafe Rio Mexican Grill Customer Satisfaction
Cafe Rio Mexican Grill's Customer Satisfaction score was rated highest by customers who have used Cafe Rio Mexican Grill's products/services for 5 to 10 Years.
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Ranked Cafe Rio Mexican Grill Customer Satisfaction the Highest
Cafe Rio Mexican Grill Customer Satisfaction Score by Gender
Cafe Rio Mexican Grill's Customer Satisfaction score was rated 0 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Cafe Rio Mexican Grill.
0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 100% |
Cafe Rio Mexican Grill Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cafe Rio Mexican Grill's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cafe Rio Mexican Grill.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
Cafe Rio Mexican Grill Customer Satisfaction Score by Usage
Cafe Rio Mexican Grill's Customer Satisfaction score was rated 0 points by customers who have used Cafe Rio Mexican Grill's products/services for 5 to 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Cafe Rio Mexican Grill Customer Satisfaction vs. Competitors
Compared to its competitors, Cafe Rio Mexican Grill's Customer Satisfaction score is rated right below Qdoba.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Chick-fil-A | 81% |
| Chipotle | 62% |
| Qdoba | 42% |
| Cafe Rio Mexican Grill | 25% |
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Cafe Rio Mexican Grill Customer Service
2.1/5
Cafe Rio Mexican Grill has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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About Cafe Rio Mexican Grill's Customer Service
Address
1245 East Brickyard Rd, Salt Lake City, UT 84106
Website
https://www.caferio.com
Phone Number
801-441-5000
Cafe Rio Mexican Grill's Social Links
Quick Insights into Cafe Rio Mexican Grill Customer Service
Cafe Rio Mexican Grill's Customer Service score was rated highest by customers who have used Cafe Rio Mexican Grill's products/services for 5 to 10 Years.
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Ranked Cafe Rio Mexican Grill Customer Service the Highest
Cafe Rio Mexican Grill Customer Service Score by Gender
Cafe Rio Mexican Grill's Customer Service score was rated 1.5 by Male customers on Comparably.
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Male
1.5/5
Female
N/A
Cafe Rio Mexican Grill Customer Service Score by Ethnicity
Cafe Rio Mexican Grill's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cafe Rio Mexican Grill.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Cafe Rio Mexican Grill Customer Service Score by Usage
Cafe Rio Mexican Grill's Customer Service score was rated 1.5 stars by customers who have used Cafe Rio Mexican Grill's products/services for 5 to 10 Years.
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Cafe Rio Mexican Grill Customer Service vs. Competitors
Compared to its competitors, Cafe Rio Mexican Grill's Customer Service score is rated right below Qdoba.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| Chipotle | 3.6/5 |
| Qdoba | 2.3/5 |
| Cafe Rio Mexican Grill | 2.1/5 |
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Cafe Rio Mexican Grill as an Employer
4.8/5
Cafe Rio Mexican Grill has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Cafe Rio Mexican Grill scored a -56 for Net Promoter Score and a 51 for Employee Net Promoter Score. NPS gauges how likely a customer of Cafe Rio Mexican Grill would recommend the brand to a friend. ENPS measures how likely Cafe Rio Mexican Grill employees would recommend working at Cafe Rio Mexican Grill to a friend.
Net Promoter Score
-56
NPS Score
| 22% | Promoters |
|---|---|
| 0% | Passive |
| 78% | Detractors |
Employee Net Promoter Score
51
eNPS Score
| 63% | Promoters |
|---|---|
| 25% | Passive |
| 12% | Detractors |
