-32
NPS
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Qdoba
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About Qdoba's Brand
Among its major competitors, Qdoba is ranked in 8th place for NPS while Chipotle is 1st, and Noodles & Company is 2nd.Their current valuation is $2.26B
Brand at a Glance
72%
Customer Loyalty
2.5/5
Product Quality
2.6/5
Pricing
2.3/5
Customer Service
Qdoba Ranking
- #4 / 4 of its competitors
Qdoba NPS
Qdoba's Net Promoter Score (NPS) is a -32 with 26% Promoters, 16% Passives, and 58% Detractors. Net Promoter Score tracks whether Qdoba's customers would recommend using the product based on a scale of -100 to 100.
Qdoba Overall NPS
| 26% | Promoters |
|---|---|
| 16% | Passives |
| 58% | Detractors |
Qdoba NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 -37 | Sep 2024 | -37 |
Oct 2024 -36 | Oct 2024 | -36 |
Nov 2024 -34 | Nov 2024 | -34 |
Dec 2024 -33 | Dec 2024 | -33 |
Jan 2025 -32 | Jan 2025 | -32 |
Feb 2025 -33 | Feb 2025 | -33 |
Mar 2025 -32 | Mar 2025 | -32 |
Apr 2025 -30 | Apr 2025 | -30 |
May 2025 -31 | May 2025 | -31 |
Sep 2025 -31 | Sep 2025 | -31 |
Oct 2025 -33 | Oct 2025 | -33 |
Nov 2025 -33 | Nov 2025 | -33 |
How Other Brands Compare
Qdoba is ranked #4 for NPS among its competitors. Chipotle and Jack in the Box come in first and second, with The Cheesecake Factory coming in at third. Among those competitors, it is the lowest valued company behind Chipotle.
Qdoba |  Chipotle |  Jack in the Box |  The Cheesecake Factory | |
| Global Ranking | #- | #45 | #278 | #- |
| NPS | -32 | 16 | -7 | -22 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $2.26B | $41.46B | $2.26B | $2.40B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Qdoba NPS by Gender
Female customers rated Qdoba's NPS 30 points higher than Male customers.
Male
-88
Qdoba's NPS was rated -88 by Male customers on Comparably.
6%
Promoters
0%
Passives
94%
Detractors
Female
-58
Qdoba's NPS was rated -58 by Female customers on Comparably.
13%
Promoters
16%
Passives
71%
Detractors
Qdoba NPS by Ethnicity
Qdoba's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -81 | Caucasian | -81 |
Hispanic or Latino -50 | Hispanic or Latino | -50 |
African American/Black -63 | African American/Black | -63 |
Asian or Pacific Islander -67 | Asian or Pacific Islander | -67 |
Other -60 | Other | -60 |
Qdoba NPS by Age
Qdoba's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
Qdoba NPS by Usage
Qdoba's NPS was rated the highest by customers who have used Qdoba's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years -60 | 2 to 5 Years | -60 |
5 to 10 Years -70 | 5 to 10 Years | -70 |
Over 10 Years -67 | Over 10 Years | -67 |
Qdoba NPS vs. Competitors
Compared to its competitors, Qdoba's NPS is rated right below The Cheesecake Factory.
| COMPANY | NPS Score | |
|---|---|---|
| Chipotle | 16 |
 | Noodles & Company | 2 |
 | Five Guys Burgers & Fries | 0 |
| Jack in the Box | -7 |
 | Moe's Southwest Grill | -8 |
 | Panera Bread | -12 |
| The Cheesecake Factory | -22 |
| Qdoba | -32 |
Qdoba Customer Reviews
Out of the 9 Qdoba customer reviews 3 were positive and 6 were constructive. Qdoba customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Qdoba Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Qdoba users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Qdoba Customer Loyalty Score by Gender
Female customers rated Qdoba's Customer Loyalty score 7% higher than Male customers.
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Male
78%
Yes
Female
85%
Yes
Qdoba Customer Loyalty Score by Ethnicity
Qdoba's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Qdoba.
84
out of 100
Caucasian
78
out of 100
Hispanic or Latino
100
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
82
out of 100
Other
Qdoba Customer Loyalty Score by Age
Qdoba's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 89% | 26-30 | 89% |
31-35 70% | 31-35 | 70% |
41-45 100% | 41-45 | 100% |
46-50 40% | 46-50 | 40% |
51-55 78% | 51-55 | 78% |
61-65 100% | 61-65 | 100% |
Qdoba Customer Loyalty Score by Usage
Qdoba's Customer Loyalty score was rated the highest by customers who have used Qdoba's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Qdoba Customer Loyalty Score by Industry
Qdoba's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Business and Consumer Services industry customers.
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Qdoba Customer Loyalty vs. Competitors
Compared to its competitors, Qdoba's Customer Loyalty score is rated right below Panera Bread.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Moe's Southwest Grill | 79% |
| Noodles & Company | 77% |
| Jack in the Box | 77% |
| The Cheesecake Factory | 77% |
| Chipotle | 76% |
| Five Guys Burgers & Fries | 73% |
| Panera Bread | 72% |
| Qdoba | 72% |
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Qdoba Product Quality
2.5/5
Qdoba has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Qdoba Product Information
Qdoba’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Qdoba's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Qdoba the lowest at 1.5.
- Website
- https://www.qdoba.com/
- Company Size
- 1,001-5,000 Employees
Quick Insights into Qdoba Product Quality
Qdoba's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Legal industry.
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Ranked Qdoba Product Quality the Highest
Ranked Qdoba Product Quality the Lowest
Qdoba Product Quality Score by Gender
Female customers rated Qdoba's Product Quality score 0.7 stars higher than Male customers.
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Male
1.7/5
Female
2.4/5
Qdoba Product Quality Score by Ethnicity
Qdoba's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.8 | Other | 2.8 |
Qdoba Product Quality Score by Age
Qdoba's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 1.7 | 18-25 | 1.7 |
26-30 1.9 | 26-30 | 1.9 |
31-35 1.6 | 31-35 | 1.6 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2.8 | 46-50 | 2.8 |
51-55 3.2 | 51-55 | 3.2 |
61-65 2.3 | 61-65 | 2.3 |
Qdoba Product Quality Score by Usage
Qdoba's Product Quality score was rated the highest by customers who have used Qdoba's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Qdoba Product Quality Score by Industry
Qdoba's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Legal industry customers.
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Qdoba Product Quality vs. Competitors
Compared to its competitors, Qdoba's Product Quality score is rated right below The Cheesecake Factory.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chipotle | 3.8/5 |
| Five Guys Burgers & Fries | 3.5/5 |
| Noodles & Company | 3.3/5 |
| Jack in the Box | 3.1/5 |
| Moe's Southwest Grill | 3.1/5 |
| Panera Bread | 3/5 |
| The Cheesecake Factory | 2.8/5 |
| Qdoba | 2.5/5 |
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Qdoba Pricing
Qdoba ROI & Value For Money
2.6/5
Qdoba has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Qdoba Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Legal industry think that they had the lowest ROI from Qdoba.
Quick Insights into Qdoba ROI
Qdoba's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Legal industry.
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Ranked Qdoba ROI the Highest
Ranked Qdoba ROI the Lowest
Qdoba ROI Score by Gender
Female customers rated Qdoba's ROI score 0.3 stars higher than Male customers.
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Male
2.1/5
Female
2.4/5
Qdoba ROI Score by Ethnicity
Qdoba's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.1 | Hispanic or Latino | 2.1 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 2.7 | Other | 2.7 |
Qdoba ROI Score by Age
Qdoba's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
26-30 2.1 | 26-30 | 2.1 |
31-35 1.8 | 31-35 | 1.8 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.9 | 51-55 | 2.9 |
61-65 2.5 | 61-65 | 2.5 |
Qdoba ROI Score by Usage
Qdoba's ROI score was rated the highest by customers who have used Qdoba's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Qdoba ROI Score by Industry
Qdoba's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Legal industry customers.
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Qdoba Pricing vs. Competitors
Compared to its competitors, Qdoba's ROI score is rated right below The Cheesecake Factory.
| COMPANY | Pricing Score | |
|---|---|---|
| Chipotle | 3.5/5 |
| Jack in the Box | 3.1/5 |
| Noodles & Company | 2.9/5 |
| Five Guys Burgers & Fries | 2.9/5 |
| Moe's Southwest Grill | 2.9/5 |
| Panera Bread | 2.8/5 |
| The Cheesecake Factory | 2.6/5 |
| Qdoba | 2.6/5 |
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Qdoba Customer Satisfaction (CSAT)
Qdoba Customer Satisfaction (CSAT) Score
42 / 100
Qdoba has an overall Customer Satisfaction score of 42 rated by its users and customers.
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Very Satisfied
22%
Satisfied
20%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
15%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Qdoba Customer Satisfaction
Qdoba's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Legal industry.
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Ranked Qdoba Customer Satisfaction the Highest
Ranked Qdoba Customer Satisfaction the Lowest
Qdoba Customer Satisfaction Score by Gender
Female customers rated Qdoba's Customer Satisfaction score 25 points higher than Male customers.
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15 / 100
MaleVery Satisfied | 7% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 31% | |
Very Dissatisfied | 46% |
40 / 100
FemaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 10% | |
Very Dissatisfied | 40% |
Qdoba Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Qdoba's Customer Satisfaction (CSAT) score was rated 18% according to Caucasian users and customers.
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18 / 100
Very Satisfied
9%
Satisfied
9%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
27%
Very Dissatisfied
50%
CSAT according to Hispanic or Latino
Qdoba's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to African American/Black
Qdoba's Customer Satisfaction (CSAT) score was rated 24% according to African American/Black users and customers.
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24 / 100
Very Satisfied
24%
Satisfied
0%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
13%
Very Dissatisfied
50%
CSAT according to Asian or Pacific Islander
Qdoba's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Qdoba's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
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75 / 100
Very Satisfied
0%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
Qdoba Customer Satisfaction Score by Age
Qdoba's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 21% | |||||||||||||||
| 26-30 | 43% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 61-65 | 0% |
Qdoba Customer Satisfaction Score by Usage
Qdoba's Customer Satisfaction score was rated the highest by customers who have used Qdoba's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Qdoba Customer Satisfaction Score by Industry
Qdoba's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.
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{
"title": "Qdoba Customer Satisfaction Score by Industry",
"text": "Qdoba's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 33,
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"label": "Accounting",
"groupId": 495,
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}Qdoba Customer Satisfaction vs. Competitors
Compared to its competitors, Qdoba's Customer Satisfaction score is rated right below The Cheesecake Factory.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Chipotle | 62% |
| Noodles & Company | 60% |
| Five Guys Burgers & Fries | 55% |
| Jack in the Box | 55% |
| Panera Bread | 55% |
| Moe's Southwest Grill | 52% |
| The Cheesecake Factory | 46% |
| Qdoba | 42% |
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Qdoba Customer Service
2.3/5
Qdoba has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About Qdoba's Customer Service
Website
https://www.qdoba.com/
Quick Insights into Qdoba Customer Service
Qdoba's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Tech industry.
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Ranked Qdoba Customer Service the Highest
Ranked Qdoba Customer Service the Lowest
Qdoba Customer Service Score by Gender
Female customers rated Qdoba's Customer Service score 0.5 stars higher than Male customers.
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Male
1.5/5
Female
2/5
Qdoba Customer Service Score by Ethnicity
Qdoba's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 2.7 | Other | 2.7 |
Qdoba Customer Service Score by Age
Qdoba's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.8 | 18-25 | 1.8 |
26-30 2 | 26-30 | 2 |
31-35 1.8 | 31-35 | 1.8 |
41-45 1.8 | 41-45 | 1.8 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.9 | 51-55 | 2.9 |
61-65 1.5 | 61-65 | 1.5 |
Qdoba Customer Service Score by Usage
Qdoba's Customer Service score was rated the highest by customers who have used Qdoba's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Qdoba Customer Service Score by Industry
Qdoba's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Qdoba Customer Service vs. Competitors
Compared to its competitors, Qdoba's Customer Service score is rated right below The Cheesecake Factory.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chipotle | 3.6/5 |
| Five Guys Burgers & Fries | 3.2/5 |
| Jack in the Box | 3.1/5 |
| Noodles & Company | 3/5 |
| Moe's Southwest Grill | 2.9/5 |
| Panera Bread | 2.9/5 |
| The Cheesecake Factory | 2.6/5 |
| Qdoba | 2.3/5 |
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Qdoba as an Employer
2.4/5
Qdoba has a 2.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Qdoba scored a -32 for Net Promoter Score and a -44 for Employee Net Promoter Score. NPS gauges how likely a customer of Qdoba would recommend the brand to a friend. ENPS measures how likely Qdoba employees would recommend working at Qdoba to a friend.
Net Promoter Score
-32
NPS Score
| 26% | Promoters |
|---|---|
| 16% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
-44
eNPS Score
| 21% | Promoters |
|---|---|
| 14% | Passive |
| 65% | Detractors |
