0
NPS
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Five Guys Burgers & Fries
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About Five Guys Burgers & Fries' Brand
Among its major competitors, Five Guys Burgers & Fries is ranked in 3rd place for NPS while In-N-Out Burger is 1st, and McDonald's is 2nd.
Brand at a Glance
73%
Customer Loyalty
3.5/5
Product Quality
2.9/5
Pricing
3.2/5
Customer Service
Five Guys Burgers & Fries Ranking
- #3 / 4 of its competitors
Five Guys Burgers & Fries NPS
Five Guys Burgers & Fries's Net Promoter Score (NPS) is a 0 with 43% Promoters, 14% Passives, and 43% Detractors. Net Promoter Score tracks whether Five Guys Burgers & Fries's customers would recommend using the product based on a scale of -100 to 100.
Five Guys Burgers & Fries Overall NPS
| 43% | Promoters |
|---|---|
| 14% | Passives |
| 43% | Detractors |
Five Guys Burgers & Fries NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 3 | Oct 2024 | 3 |
Nov 2024 3 | Nov 2024 | 3 |
Dec 2024 3 | Dec 2024 | 3 |
Jan 2025 1 | Jan 2025 | 1 |
Feb 2025 1 | Feb 2025 | 1 |
Mar 2025 1 | Mar 2025 | 1 |
Apr 2025 0 | Apr 2025 | 0 |
May 2025 -2 | May 2025 | -2 |
Sep 2025 0 | Sep 2025 | 0 |
Oct 2025 0 | Oct 2025 | 0 |
Nov 2025 0 | Nov 2025 | 0 |
Dec 2025 2 | Dec 2025 | 2 |
How Other Brands Compare
Five Guys Burgers & Fries is ranked third for NPS among its competitors. In-N-Out Burger and McDonald's come in first and second, with Qdoba coming in at #4.
Five Guys Burgers & Fries |  In-N-Out Burger |  McDonald's |  Qdoba | |
| Global Ranking | #- | #15 | #85 | #- |
| NPS | 0 | 63 | 19 | -32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $167.91B | $2.26B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Five Guys Burgers & Fries NPS by Gender
Female customers rated Five Guys Burgers & Fries's NPS 9 points higher than Male customers.
Male
-21
Five Guys Burgers & Fries's NPS was rated -21 by Male customers on Comparably.
31%
Promoters
17%
Passives
52%
Detractors
Female
-12
Five Guys Burgers & Fries's NPS was rated -12 by Female customers on Comparably.
36%
Promoters
16%
Passives
48%
Detractors
Five Guys Burgers & Fries NPS by Ethnicity
Five Guys Burgers & Fries's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Hispanic or Latino 71 | Hispanic or Latino | 71 |
African American/Black -25 | African American/Black | -25 |
Asian or Pacific Islander 13 | Asian or Pacific Islander | 13 |
Other -50 | Other | -50 |
Five Guys Burgers & Fries NPS by Age
Five Guys Burgers & Fries's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Five Guys Burgers & Fries NPS by Usage
Five Guys Burgers & Fries's NPS was rated the highest by customers who have used Five Guys Burgers & Fries's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -1 | 1 to 2 Years | -1 |
2 to 5 Years -25 | 2 to 5 Years | -25 |
5 to 10 Years -24 | 5 to 10 Years | -24 |
Over 10 Years -33 | Over 10 Years | -33 |
Five Guys Burgers & Fries NPS vs. Competitors
Compared to its competitors, Five Guys Burgers & Fries's NPS is rated right above Qdoba, and is preceded by McDonald's.
| COMPANY | NPS Score | |
|---|---|---|
| In-N-Out Burger | 63 |
| McDonald's | 19 |
| Five Guys Burgers & Fries | 0 |
| Qdoba | -32 |
 | Sonic Drive-In | -46 |
Five Guys Burgers & Fries Customer Reviews
Out of the 16 Five Guys Burgers & Fries customer reviews 9 were positive and 7 were constructive. Five Guys Burgers & Fries customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Five Guys Burgers & Fries Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Five Guys Burgers & Fries users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Five Guys Burgers & Fries Customer Loyalty Score by Gender
Female customers rated Five Guys Burgers & Fries's Customer Loyalty score 5% higher than Male customers.
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Male
70%
Yes
Female
75%
Yes
Five Guys Burgers & Fries Customer Loyalty Score by Ethnicity
Five Guys Burgers & Fries's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Five Guys Burgers & Fries.
70
out of 100
Caucasian
100
out of 100
Hispanic or Latino
78
out of 100
African American/Black
87
out of 100
Asian or Pacific Islander
55
out of 100
Other
Five Guys Burgers & Fries Customer Loyalty Score by Age
Five Guys Burgers & Fries's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 82% | 26-30 | 82% |
36-40 55% | 36-40 | 55% |
41-45 87% | 41-45 | 87% |
46-50 74% | 46-50 | 74% |
51-55 60% | 51-55 | 60% |
56-60 85% | 56-60 | 85% |
61-65 70% | 61-65 | 70% |
66+ 68% | 66+ | 68% |
Five Guys Burgers & Fries Customer Loyalty Score by Usage
Five Guys Burgers & Fries's Customer Loyalty score was rated the highest by customers who have used Five Guys Burgers & Fries's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Five Guys Burgers & Fries Customer Loyalty Score by Industry
Five Guys Burgers & Fries's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.
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Five Guys Burgers & Fries Customer Loyalty vs. Competitors
Compared to its competitors, Five Guys Burgers & Fries's Customer Loyalty score is rated right above Qdoba, and is preceded by Sonic Drive-In.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| In-N-Out Burger | 88% |
| McDonald's | 79% |
| Sonic Drive-In | 74% |
| Five Guys Burgers & Fries | 73% |
| Qdoba | 72% |
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Five Guys Burgers & Fries Product Quality
3.5/5
Five Guys Burgers & Fries has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Five Guys Burgers & Fries Product Information
Five Guys Burgers & Fries’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Five Guys Burgers & Fries's product the highest. Reviewers from the Aerospace and Aviation industry rated Five Guys Burgers & Fries the lowest at 3.2.
- Website
- http://www.fiveguys.com/
- Company Size
- 5,001-10,000 Employees
Industry
Restaurants
Food and Beverages
Quick Insights into Five Guys Burgers & Fries Product Quality
Five Guys Burgers & Fries's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Accounting industry.
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Ranked Five Guys Burgers & Fries Product Quality the Highest
Ranked Five Guys Burgers & Fries Product Quality the Lowest
Five Guys Burgers & Fries Product Quality Score by Gender
Five Guys Burgers & Fries's Product Quality score was rated 3.2 by both Female and Male customers on Comparably.
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Male
3.2/5
Female
3.2/5
Five Guys Burgers & Fries Product Quality Score by Ethnicity
Five Guys Burgers & Fries's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Five Guys Burgers & Fries.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 2.1 | Other | 2.1 |
Five Guys Burgers & Fries Product Quality Score by Age
Five Guys Burgers & Fries's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.8 | 26-30 | 4.8 |
36-40 2.7 | 36-40 | 2.7 |
41-45 3 | 41-45 | 3 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.8 | 51-55 | 2.8 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.8 | 66+ | 2.8 |
Five Guys Burgers & Fries Product Quality Score by Usage
Five Guys Burgers & Fries's Product Quality score was rated the highest by customers who have used Five Guys Burgers & Fries's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Five Guys Burgers & Fries Product Quality Score by Industry
Five Guys Burgers & Fries's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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Five Guys Burgers & Fries Product Quality vs. Competitors
Compared to its competitors, Five Guys Burgers & Fries's Product Quality score is rated right above Qdoba, and is preceded by McDonald's.
| COMPANY | Product Quality Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| McDonald's | 3.7/5 |
| Five Guys Burgers & Fries | 3.5/5 |
| Qdoba | 2.5/5 |
| Sonic Drive-In | 2.2/5 |
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Five Guys Burgers & Fries Pricing
Five Guys Burgers & Fries ROI & Value For Money
2.9/5
Five Guys Burgers & Fries has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Five Guys Burgers & Fries Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Accounting industry think that they had the lowest ROI from Five Guys Burgers & Fries.
Quick Insights into Five Guys Burgers & Fries ROI
Five Guys Burgers & Fries's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Accounting industry.
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Ranked Five Guys Burgers & Fries ROI the Highest
Ranked Five Guys Burgers & Fries ROI the Lowest
Five Guys Burgers & Fries ROI Score by Gender
Female customers rated Five Guys Burgers & Fries's ROI score 0.2 stars higher than Male customers.
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Male
2.6/5
Female
2.8/5
Five Guys Burgers & Fries ROI Score by Ethnicity
Five Guys Burgers & Fries's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 1.9 | Other | 1.9 |
Five Guys Burgers & Fries ROI Score by Age
Five Guys Burgers & Fries's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.2 | 26-30 | 4.2 |
36-40 1.9 | 36-40 | 1.9 |
41-45 2.9 | 41-45 | 2.9 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.5 | 51-55 | 2.5 |
56-60 1.9 | 56-60 | 1.9 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.3 | 66+ | 2.3 |
Five Guys Burgers & Fries ROI Score by Usage
Five Guys Burgers & Fries's ROI score was rated the highest by customers who have used Five Guys Burgers & Fries's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Five Guys Burgers & Fries ROI Score by Industry
Five Guys Burgers & Fries's ROI score was rated the highest by Hospitality industry customers, and the lowest by Accounting industry customers.
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Five Guys Burgers & Fries Pricing vs. Competitors
Compared to its competitors, Five Guys Burgers & Fries's ROI score is rated right above Qdoba, and is preceded by McDonald's.
| COMPANY | Pricing Score | |
|---|---|---|
| In-N-Out Burger | 4.4/5 |
| McDonald's | 3.6/5 |
| Five Guys Burgers & Fries | 2.9/5 |
| Qdoba | 2.6/5 |
| Sonic Drive-In | 2.2/5 |
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Five Guys Burgers & Fries Customer Satisfaction (CSAT)
Five Guys Burgers & Fries Customer Satisfaction (CSAT) Score
56 / 100
Five Guys Burgers & Fries has an overall Customer Satisfaction score of 56 rated by its users and customers.
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Very Satisfied
38%
Satisfied
18%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
5%
Very Dissatisfied
32%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Five Guys Burgers & Fries Customer Satisfaction
Five Guys Burgers & Fries's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Accounting industry.
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Ranked Five Guys Burgers & Fries Customer Satisfaction the Highest
Ranked Five Guys Burgers & Fries Customer Satisfaction the Lowest
Five Guys Burgers & Fries Customer Satisfaction Score by Gender
Female customers rated Five Guys Burgers & Fries's Customer Satisfaction score 3 points higher than Male customers.
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49 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 43% |
52 / 100
FemaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 4% | |
Very Dissatisfied | 30% |
Five Guys Burgers & Fries Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Five Guys Burgers & Fries' Customer Satisfaction (CSAT) score was rated 46% according to Caucasian users and customers.
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46 / 100
Very Satisfied
32%
Satisfied
14%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
40%
CSAT according to Hispanic or Latino
Five Guys Burgers & Fries' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
71%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Five Guys Burgers & Fries' Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Asian or Pacific Islander
Five Guys Burgers & Fries' Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
CSAT according to Other
Five Guys Burgers & Fries' Customer Satisfaction (CSAT) score was rated 22% according to Other users and customers.
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22 / 100
Very Satisfied
11%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
67%
Five Guys Burgers & Fries Customer Satisfaction Score by Age
Five Guys Burgers & Fries's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 82% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 36-40 | 25% | |||||||||||||||
| 41-45 | 57% | |||||||||||||||
| 46-50 | 57% | |||||||||||||||
| 51-55 | 37% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 36% |
Five Guys Burgers & Fries Customer Satisfaction Score by Usage
Five Guys Burgers & Fries's Customer Satisfaction score was rated the highest by customers who have used Five Guys Burgers & Fries's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Five Guys Burgers & Fries Customer Satisfaction Score by Industry
Five Guys Burgers & Fries's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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{
"title": "Five Guys Burgers & Fries Customer Satisfaction Score by Industry",
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"groupId": 522,
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}Five Guys Burgers & Fries Customer Satisfaction vs. Competitors
Compared to its competitors, Five Guys Burgers & Fries's Customer Satisfaction score is rated right above Qdoba, and is preceded by McDonald's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| In-N-Out Burger | 87% |
| McDonald's | 72% |
| Five Guys Burgers & Fries | 56% |
| Qdoba | 42% |
| Sonic Drive-In | 30% |
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Five Guys Burgers & Fries Customer Service
3.2/5
Five Guys Burgers & Fries has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Five Guys Burgers & Fries's Customer Service
Address
10440 Furnace Road, Suite 205, Lorton, VA 22079
Website
http://www.fiveguys.com/
Phone Number
703-339-9500
Quick Insights into Five Guys Burgers & Fries Customer Service
Five Guys Burgers & Fries's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
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Ranked Five Guys Burgers & Fries Customer Service the Highest
Ranked Five Guys Burgers & Fries Customer Service the Lowest
Five Guys Burgers & Fries Customer Service Score by Gender
Female customers rated Five Guys Burgers & Fries's Customer Service score 0.2 stars higher than Male customers.
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Male
2.7/5
Female
2.9/5
Five Guys Burgers & Fries Customer Service Score by Ethnicity
Five Guys Burgers & Fries's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 1.8 | Other | 1.8 |
Five Guys Burgers & Fries Customer Service Score by Age
Five Guys Burgers & Fries's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.6 | 26-30 | 4.6 |
36-40 1.9 | 36-40 | 1.9 |
41-45 3 | 41-45 | 3 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2 | 51-55 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.8 | 66+ | 2.8 |
Five Guys Burgers & Fries Customer Service Score by Usage
Five Guys Burgers & Fries's Customer Service score was rated the highest by customers who have used Five Guys Burgers & Fries's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Five Guys Burgers & Fries Customer Service Score by Industry
Five Guys Burgers & Fries's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Banking and Financial Services industry customers.
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Five Guys Burgers & Fries Customer Service vs. Competitors
Compared to its competitors, Five Guys Burgers & Fries's Customer Service score is rated right above Qdoba, and is preceded by McDonald's.
| COMPANY | Customer Service Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| McDonald's | 3.6/5 |
| Five Guys Burgers & Fries | 3.2/5 |
| Qdoba | 2.3/5 |
| Sonic Drive-In | 2.1/5 |
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Five Guys Burgers & Fries as an Employer
3.2/5
Five Guys Burgers & Fries has a 3.2/5 stars for its overall company culture rated by their employees
bottom
45%
CEO of Five Guys Burgers & Fries
In the Bottom 45% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Five Guys Burgers & Fries scored a 0 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Five Guys Burgers & Fries would recommend the brand to a friend. ENPS measures how likely Five Guys Burgers & Fries employees would recommend working at Five Guys Burgers & Fries to a friend.
Net Promoter Score
0
NPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-4
eNPS Score
| 37% | Promoters |
|---|---|
| 22% | Passive |
| 41% | Detractors |
