-8
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Moe's Southwest Grill
Marketing or Exec? Claim Your Free Account
About Moe's Southwest Grill's Brand
Among its major competitors, Moe's Southwest Grill is ranked in 2nd place for NPS while Chipotle is 1st, and Taco Bell is 3rd.
Brand at a Glance
79%
Customer Loyalty
3.1/5
Product Quality
2.9/5
Pricing
2.9/5
Customer Service
Moe's Southwest Grill Ranking
- #2 / 4 of its competitors
Moe's Southwest Grill NPS
Moe's Southwest Grill's Net Promoter Score (NPS) is a -8 with 40% Promoters, 12% Passives, and 48% Detractors. Net Promoter Score tracks whether Moe's Southwest Grill's customers would recommend using the product based on a scale of -100 to 100.
Moe's Southwest Grill Overall NPS
| 40% | Promoters |
|---|---|
| 12% | Passives |
| 48% | Detractors |
Moe's Southwest Grill NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2024 -6 | Oct 2024 | -6 |
Nov 2024 -6 | Nov 2024 | -6 |
Jan 2025 -9 | Jan 2025 | -9 |
Feb 2025 -7 | Feb 2025 | -7 |
Apr 2025 -11 | Apr 2025 | -11 |
Jul 2025 -12 | Jul 2025 | -12 |
Aug 2025 -12 | Aug 2025 | -12 |
Sep 2025 -10 | Sep 2025 | -10 |
Oct 2025 -8 | Oct 2025 | -8 |
Nov 2025 -10 | Nov 2025 | -10 |
Dec 2025 -9 | Dec 2025 | -9 |
Jan 2026 -8 | Jan 2026 | -8 |
How Other Brands Compare
Moe's Southwest Grill is ranked second for NPS among its competitors. Chipotle and Taco Bell come in first and third, with Qdoba coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Moe's Southwest Grill NPS by Gender
Female customers rated Moe's Southwest Grill's NPS 13 points higher than Male customers.
Male
-13
Moe's Southwest Grill's NPS was rated -13 by Male customers on Comparably.
40%
Promoters
7%
Passives
53%
Detractors
Female
0
Moe's Southwest Grill's NPS was rated by Female customers on Comparably.
43%
Promoters
14%
Passives
43%
Detractors
Moe's Southwest Grill NPS by Ethnicity
Moe's Southwest Grill's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
African American/Black -20 | African American/Black | -20 |
Moe's Southwest Grill NPS by Age
Moe's Southwest Grill's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Moe's Southwest Grill NPS by Usage
Moe's Southwest Grill's NPS was rated the highest by customers who have used Moe's Southwest Grill's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years 11 | 1 to 2 Years | 11 |
2 to 5 Years -60 | 2 to 5 Years | -60 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 7 | Over 10 Years | 7 |
Moe's Southwest Grill NPS vs. Competitors
Compared to its competitors, Moe's Southwest Grill's NPS is rated right above Taco Bell, and is preceded by Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
 | Chipotle | 16 |
| Moe's Southwest Grill | -8 |
 | Taco Bell | -13 |
 | Qdoba | -33 |
Moe's Southwest Grill Customer Reviews
Out of the 6 Moe's Southwest Grill customer reviews 4 were positive and 2 were constructive. Moe's Southwest Grill customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Moe's Southwest Grill Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Moe's Southwest Grill users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Moe's Southwest Grill Customer Loyalty Score by Gender
Female customers rated Moe's Southwest Grill's Customer Loyalty score 2% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Moe's Southwest Grill.
Male
82%
Yes
Female
84%
Yes
Moe's Southwest Grill Customer Loyalty Score by Ethnicity
Moe's Southwest Grill's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Moe's Southwest Grill.
83
out of 100
Caucasian
91
out of 100
African American/Black
Moe's Southwest Grill Customer Loyalty Score by Age
Moe's Southwest Grill's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Moe's Southwest Grill.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 73% | 26-30 | 73% |
46-50 100% | 46-50 | 100% |
Moe's Southwest Grill Customer Loyalty Score by Usage
Moe's Southwest Grill's Customer Loyalty score was rated the highest by customers who have used Moe's Southwest Grill's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Moe's Southwest Grill Customer Loyalty Score by Industry
Moe's Southwest Grill's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Moe's Southwest Grill Customer Loyalty vs. Competitors
Compared to its competitors, Moe's Southwest Grill's Customer Loyalty score is rated right above Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Moe's Southwest Grill | 79% |
| Chipotle | 76% |
| Taco Bell | 75% |
| Qdoba | 72% |
Unlock Moe's Southwest Grill Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Moe's Southwest Grill Customer Loyalty vs. Competitors data and gain insights into your customers today.
Moe's Southwest Grill Product Quality
3.1/5
Moe's Southwest Grill has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Moe's Southwest Grill's overall Product Quality score rated by its users and customers.
Moe's Southwest Grill Product Information
Moe's Southwest Grill’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Moe's Southwest Grill's product the highest. Reviewers from the Accounting industry rated Moe's Southwest Grill the lowest at 1.6.
- Website
- https://www.moes.com/
Quick Insights into Moe's Southwest Grill Product Quality
Moe's Southwest Grill's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers from the Accounting industry.
Sign Up to unlock insights into how customers have ranked Moe's Southwest Grill's Product Quality.
Ranked Moe's Southwest Grill Product Quality the Highest
Ranked Moe's Southwest Grill Product Quality the Lowest
Moe's Southwest Grill Product Quality Score by Gender
Female customers rated Moe's Southwest Grill's Product Quality score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Moe's Southwest Grill.
Male
3/5
Female
3.1/5
Moe's Southwest Grill Product Quality Score by Ethnicity
Moe's Southwest Grill's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Moe's Southwest Grill.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 2.5 | African American/Black | 2.5 |
Moe's Southwest Grill Product Quality Score by Age
Moe's Southwest Grill's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Moe's Southwest Grill.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 2.8 | 26-30 | 2.8 |
46-50 1.8 | 46-50 | 1.8 |
Moe's Southwest Grill Product Quality Score by Usage
Moe's Southwest Grill's Product Quality score was rated the highest by customers who have used Moe's Southwest Grill's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Moe's Southwest Grill Product Quality Score by Industry
Moe's Southwest Grill's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Moe's Southwest Grill Product Quality vs. Competitors
Compared to its competitors, Moe's Southwest Grill's Product Quality score is rated right above Taco Bell, and is preceded by Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chipotle | 3.8/5 |
| Moe's Southwest Grill | 3.1/5 |
| Taco Bell | 2.9/5 |
| Qdoba | 2.5/5 |
Unlock Moe's Southwest Grill Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Moe's Southwest Grill Product Quality vs. Competitors data and gain insights into your customers today.
Moe's Southwest Grill Pricing
Moe's Southwest Grill ROI & Value For Money
2.9/5
Moe's Southwest Grill has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Moe's Southwest Grill's overall ROI score rated by its users and customers.
Moe's Southwest Grill Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Moe's Southwest Grill.
Quick Insights into Moe's Southwest Grill ROI
Moe's Southwest Grill's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers ages 46-50.
Sign Up to unlock insights into how customers have ranked Moe's Southwest Grill's ROI score.
Ranked Moe's Southwest Grill ROI the Highest
Ranked Moe's Southwest Grill ROI the Lowest
Moe's Southwest Grill ROI Score by Gender
Female customers rated Moe's Southwest Grill's ROI score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Moe's Southwest Grill.
Male
2.8/5
Female
2.9/5
Moe's Southwest Grill ROI Score by Ethnicity
Moe's Southwest Grill's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Moe's Southwest Grill.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
African American/Black 2.5 | African American/Black | 2.5 |
Moe's Southwest Grill ROI Score by Age
Moe's Southwest Grill's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Moe's Southwest Grill.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 2.4 | 26-30 | 2.4 |
46-50 1.5 | 46-50 | 1.5 |
Moe's Southwest Grill ROI Score by Usage
Moe's Southwest Grill's ROI score was rated the highest by customers who have used Moe's Southwest Grill's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Moe's Southwest Grill ROI Score by Industry
Moe's Southwest Grill's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Moe's Southwest Grill Pricing vs. Competitors
Compared to its competitors, Moe's Southwest Grill's ROI score is rated right above Taco Bell, and is preceded by Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
| Chipotle | 3.5/5 |
| Moe's Southwest Grill | 2.9/5 |
| Taco Bell | 2.8/5 |
| Qdoba | 2.6/5 |
Unlock Moe's Southwest Grill ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Moe's Southwest Grill ROI vs. Competitors data and gain insights into your customers today.
Moe's Southwest Grill Customer Satisfaction (CSAT)
Moe's Southwest Grill Customer Satisfaction (CSAT) Score
52 / 100
Moe's Southwest Grill has an overall Customer Satisfaction score of 52 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
32%
Satisfied
20%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Moe's Southwest Grill Customer Satisfaction
Moe's Southwest Grill's Customer Satisfaction score was rated highest by customers who have used Moe's Southwest Grill's products/services for 1 to 2 Years, and rated lowest by African American/Black customers.
Sign Up to unlock insights into how customers have ranked Moe's Southwest Grill's Customer Satisfaction.
Ranked Moe's Southwest Grill Customer Satisfaction the Highest
Ranked Moe's Southwest Grill Customer Satisfaction the Lowest
Moe's Southwest Grill Customer Satisfaction Score by Gender
Female customers rated Moe's Southwest Grill's Customer Satisfaction score 6 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Moe's Southwest Grill.
45 / 100
MaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 0% | |
Very Dissatisfied | 37% |
51 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 42% |
Moe's Southwest Grill Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Moe's Southwest Grill's Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Moe's Southwest Grill.
53 / 100
Very Satisfied
37%
Satisfied
16%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
32%
CSAT according to African American/Black
Moe's Southwest Grill's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Moe's Southwest Grill.
40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
50%
Moe's Southwest Grill Customer Satisfaction Score by Age
Moe's Southwest Grill's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Moe's Southwest Grill.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 64% | |||||||||||||||
| 26-30 | 51% |
Moe's Southwest Grill Customer Satisfaction Score by Usage
Moe's Southwest Grill's Customer Satisfaction score was rated the highest by customers who have used Moe's Southwest Grill's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Moe's Southwest Grill Customer Satisfaction vs. Competitors
Compared to its competitors, Moe's Southwest Grill's Customer Satisfaction score is rated right above Taco Bell, and is preceded by Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Chipotle | 63% |
| Moe's Southwest Grill | 52% |
| Taco Bell | 49% |
| Qdoba | 42% |
Unlock Moe's Southwest Grill Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Moe's Southwest Grill Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Moe's Southwest Grill Customer Service
2.9/5
Moe's Southwest Grill has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Moe's Southwest Grill's overall Customer Service score rated by its users and customers.
About Moe's Southwest Grill's Customer Service
Website
https://www.moes.com/
Quick Insights into Moe's Southwest Grill Customer Service
Moe's Southwest Grill's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers ages 46-50.
Sign Up to unlock insights into how customers have ranked Moe's Southwest Grill's Customer Service score.
Ranked Moe's Southwest Grill Customer Service the Highest
Ranked Moe's Southwest Grill Customer Service the Lowest
Moe's Southwest Grill Customer Service Score by Gender
Female customers rated Moe's Southwest Grill's Customer Service score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Moe's Southwest Grill.
Male
2.9/5
Female
3.1/5
Moe's Southwest Grill Customer Service Score by Ethnicity
Moe's Southwest Grill's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Moe's Southwest Grill.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 2.5 | African American/Black | 2.5 |
Moe's Southwest Grill Customer Service Score by Age
Moe's Southwest Grill's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Moe's Southwest Grill.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 2.6 | 26-30 | 2.6 |
46-50 1.6 | 46-50 | 1.6 |
Moe's Southwest Grill Customer Service Score by Usage
Moe's Southwest Grill's Customer Service score was rated the highest by customers who have used Moe's Southwest Grill's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Moe's Southwest Grill Customer Service Score by Industry
Moe's Southwest Grill's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Moe's Southwest Grill Customer Service vs. Competitors
Compared to its competitors, Moe's Southwest Grill's Customer Service score is rated right above Taco Bell, and is preceded by Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chipotle | 3.6/5 |
| Moe's Southwest Grill | 2.9/5 |
| Taco Bell | 2.7/5 |
| Qdoba | 2.3/5 |
Unlock Moe's Southwest Grill Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Moe's Southwest Grill Customer Service vs. Competitors data and gain insights into your customers today.
Moe's Southwest Grill as an Employer
Consumer vs. Employees
Moe's Southwest Grill scored a -8 for Net Promoter Score and a -53 for Employee Net Promoter Score. NPS gauges how likely a customer of Moe's Southwest Grill would recommend the brand to a friend. ENPS measures how likely Moe's Southwest Grill employees would recommend working at Moe's Southwest Grill to a friend.
Net Promoter Score
-8
NPS Score
| 40% | Promoters |
|---|---|
| 12% | Passive |
| 48% | Detractors |
Employee Net Promoter Score
-53
eNPS Score
| 19% | Promoters |
|---|---|
| 9% | Passive |
| 72% | Detractors |
