

Among its major competitors, Noodles & Company is ranked in 3rd place for NPS while Darden Restaurants is 1st, and Chipotle is 2nd. Overall, Noodles & Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $481.70M
Noodles & Company's Net Promoter Score (NPS) is a 2 with 42% Promoters, 18% Passives, and 40% Detractors. Net Promoter Score tracks whether Noodles & Company's customers would recommend using the product based on a scale of -100 to 100.
| 42% | Promoters |
|---|---|
| 18% | Passives |
| 40% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2024 1 | Mar 2024 | 1 |
Apr 2024 2 | Apr 2024 | 2 |
Aug 2024 0 | Aug 2024 | 0 |
Sep 2024 0 | Sep 2024 | 0 |
Oct 2024 2 | Oct 2024 | 2 |
Nov 2024 2 | Nov 2024 | 2 |
Feb 2025 2 | Feb 2025 | 2 |
Mar 2025 4 | Mar 2025 | 4 |
Jun 2025 3 | Jun 2025 | 3 |
Jul 2025 3 | Jul 2025 | 3 |
Oct 2025 2 | Oct 2025 | 2 |
Jan 2026 2 | Jan 2026 | 2 |
Noodles & Company is ranked third for NPS among its competitors. Darden Restaurants and Chipotle come in first and second, with Papa John's International coming in at #4. Among those competitors, it is the lowest valued company behind Chipotle.
![]() Noodles & Company | ![]() Chipotle | ![]() Darden Restaurants | ![]() Papa John's International | |
| Global Ranking | #- | #45 | #342 | #- |
| NPS | 2 | 16 | 20 | -21 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $481.70M | $41.46B | $18.85B | $3.42B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Noodles & Company's NPS 40 points higher than Female customers.
Noodles & Company's NPS was rated 27 by Male customers on Comparably.
Noodles & Company's NPS was rated -13 by Female customers on Comparably.
Noodles & Company's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -8 | Caucasian | -8 |
African American/Black 14 | African American/Black | 14 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Other 34 | Other | 34 |
Noodles & Company's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Noodles & Company's NPS was rated the highest by customers who have used Noodles & Company's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -51 | 1 to 2 Years | -51 |
2 to 5 Years 8 | 2 to 5 Years | 8 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years 66 | Over 10 Years | 66 |
Compared to its competitors, Noodles & Company's NPS is rated right above Luby's, and is preceded by Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Darden Restaurants | 20 |
![]() | Chipotle | 16 |
![]() | Noodles & Company | 2 |
![]() | Luby's | -1 |
![]() | Papa John's International | -21 |
![]() | Ruby Tuesday | -63 |
Out of the 8 Noodles & Company customer reviews 6 were positive and 2 were constructive. Noodles & Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Noodles & Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Noodles & Company's Customer Loyalty score 17% higher than Male customers.
Noodles & Company's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Noodles & Company's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 94% | 18-25 | 94% |
26-30 74% | 26-30 | 74% |
31-35 82% | 31-35 | 82% |
46-50 100% | 46-50 | 100% |
56-60 100% | 56-60 | 100% |
61-65 70% | 61-65 | 70% |
Noodles & Company's Customer Loyalty score was rated the highest by customers who have used Noodles & Company's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Noodles & Company's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Noodles & Company's Customer Loyalty score is rated right above Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Noodles & Company | 77% |
![]() | Chipotle | 76% |
![]() | Luby's | 70% |
![]() | Papa John's International | 68% |
![]() | Ruby Tuesday | 64% |
![]() | Darden Restaurants | 63% |
Noodles & Company has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Noodles & Company’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Noodles & Company's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Noodles & Company the lowest at 2.1.
Noodles & Company's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Noodles & Company's Product Quality score 0.6 stars higher than Female customers.
Noodles & Company's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.1 | Other | 4.1 |
Noodles & Company's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.1 | 31-35 | 4.1 |
46-50 3.8 | 46-50 | 3.8 |
56-60 2.3 | 56-60 | 2.3 |
61-65 2.6 | 61-65 | 2.6 |
Noodles & Company's Product Quality score was rated the highest by customers who have used Noodles & Company's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Noodles & Company's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Noodles & Company's Product Quality score is rated right above Luby's, and is preceded by Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Darden Restaurants | 3.8/5 |
![]() | Chipotle | 3.8/5 |
![]() | Noodles & Company | 3.3/5 |
![]() | Luby's | 3/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Ruby Tuesday | 1.8/5 |
Noodles & Company has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Noodles & Company.
Noodles & Company's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 61-65.
Male customers rated Noodles & Company's ROI score 0.3 stars higher than Female customers.
Noodles & Company's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.1 | Other | 3.1 |
Noodles & Company's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.4 | 26-30 | 3.4 |
31-35 3.9 | 31-35 | 3.9 |
46-50 3 | 46-50 | 3 |
56-60 2.1 | 56-60 | 2.1 |
61-65 1.5 | 61-65 | 1.5 |
Noodles & Company's ROI score was rated the highest by customers who have used Noodles & Company's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Noodles & Company's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Noodles & Company's ROI score is rated right above Papa John's International, and is preceded by Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Darden Restaurants | 3.7/5 |
![]() | Chipotle | 3.5/5 |
![]() | Noodles & Company | 2.9/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Luby's | 2.9/5 |
![]() | Ruby Tuesday | 1.9/5 |
Noodles & Company has an overall Customer Satisfaction score of 61 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Noodles & Company's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
Male customers rated Noodles & Company's Customer Satisfaction score 18 points higher than Female customers.
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 6% | |
Very Dissatisfied | 11% |
Very Satisfied | 41% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 5% | |
Very Dissatisfied | 36% |
Noodles & Company's Customer Satisfaction (CSAT) score was rated 61% according to Caucasian users and customers.
Noodles & Company's Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.
Noodles & Company's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Noodles & Company's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Noodles & Company's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 79% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 60% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 0% |
Noodles & Company's Customer Satisfaction score was rated the highest by customers who have used Noodles & Company's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Noodles & Company's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}Compared to its competitors, Noodles & Company's Customer Satisfaction score is rated right above Papa John's International, and is preceded by Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Darden Restaurants | 71% |
![]() | Chipotle | 62% |
![]() | Noodles & Company | 61% |
![]() | Papa John's International | 54% |
![]() | Luby's | 45% |
![]() | Ruby Tuesday | 21% |
Noodles & Company has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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520 Zang Street, Broomfield, CO 80020
http://www.noodles.com
720-214-1900
Noodles & Company's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 61-65.
Male customers rated Noodles & Company's Customer Service score 0.2 stars higher than Female customers.
Noodles & Company's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 2.8 | Other | 2.8 |
Noodles & Company's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.9 | 31-35 | 3.9 |
46-50 2.6 | 46-50 | 2.6 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
Noodles & Company's Customer Service score was rated the highest by customers who have used Noodles & Company's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Noodles & Company's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Noodles & Company's Customer Service score is rated right above Luby's, and is preceded by Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Darden Restaurants | 3.7/5 |
![]() | Chipotle | 3.6/5 |
![]() | Noodles & Company | 3/5 |
![]() | Luby's | 2.9/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Ruby Tuesday | 1.8/5 |
Noodles & Company has a 2.5/5 stars for its overall company culture rated by their employees

In the Bottom 15% of Similar Sized Companies on Comparably.
Noodles & Company scored a 2 for Net Promoter Score and a -41 for Employee Net Promoter Score. NPS gauges how likely a customer of Noodles & Company would recommend the brand to a friend. ENPS measures how likely Noodles & Company employees would recommend working at Noodles & Company to a friend.
| 42% | Promoters |
|---|---|
| 18% | Passive |
| 40% | Detractors |
| 20% | Promoters |
|---|---|
| 19% | Passive |
| 61% | Detractors |