Noodles & Company NPS & Customer Reviews | Comparably
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Noodles & Company
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About Noodles & Company's Brand

Among its major competitors, Noodles & Company is ranked in 3rd place for NPS while Darden Restaurants is 1st, and Chipotle is 2nd. Overall, Noodles & Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $481.70M

Brand at a Glance

77%
Customer Loyalty
3.3/5
Product Quality
2.9/5
Pricing
3/5
Customer Service

Noodles & Company CMO

Noodles & Company Ranking

Noodles & Company NPS

Noodles & Company's Net Promoter Score (NPS) is a 2 with 42% Promoters, 18% Passives, and 40% Detractors. Net Promoter Score tracks whether Noodles & Company's customers would recommend using the product based on a scale of -100 to 100.

Noodles & Company Overall NPS

2
NPS
42%Promoters
18%Passives
40%Detractors
Noodles & Company Overall NPS

Noodles & Company NPS Trend

-100
-50
0
50
100
Mar 2024
1
Mar 20241
Apr 2024
2
Apr 20242
Aug 2024
0
Aug 20240
Sep 2024
0
Sep 20240
Oct 2024
2
Oct 20242
Nov 2024
2
Nov 20242
Feb 2025
2
Feb 20252
Mar 2025
4
Mar 20254
Jun 2025
3
Jun 20253
Jul 2025
3
Jul 20253
Oct 2025
2
Oct 20252
Jan 2026
2
Jan 20262

How Other Brands Compare

Noodles & Company is ranked third for NPS among its competitors. Darden Restaurants and Chipotle come in first and second, with Papa John's International coming in at #4. Among those competitors, it is the lowest valued company behind Chipotle.

Noodles & Company's Logo
Noodles & Company
Chipotle's Logo
Chipotle
Darden Restaurants' Logo
Darden Restaurants
Papa John's International's Logo
Papa John's International
Global Ranking#-#45#342#-
NPS21620-21
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$481.70M$41.46B$18.85B$3.42B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Noodles & Company NPS by Gender

Male customers rated Noodles & Company's NPS 40 points higher than Female customers.

Male

27

Noodles & Company's NPS was rated 27 by Male customers on Comparably.

55%
Promoters
17%
Passives
28%
Detractors

Female

-13

Noodles & Company's NPS was rated -13 by Female customers on Comparably.

32%
Promoters
23%
Passives
45%
Detractors

Noodles & Company NPS by Ethnicity

Noodles & Company's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-8
Caucasian-8
African American/Black
14
African American/Black14
Asian or Pacific Islander
40
Asian or Pacific Islander40
Other
34
Other34

Noodles & Company NPS by Age

Noodles & Company's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
36%
Passives
43%
Detractors
21%
18-2536%43%21%
Promoters
57%
Passives
29%
Detractors
14%
26-3057%29%14%
Promoters
40%
Passives
0%
Detractors
60%
31-3540%0%60%
Promoters
67%
Passives
0%
Detractors
33%
46-5067%0%33%
Promoters
33%
Passives
0%
Detractors
67%
56-6033%0%67%
Promoters
0%
Passives
0%
Detractors
100%
61-650%0%100%

Noodles & Company NPS by Usage

Noodles & Company's NPS was rated the highest by customers who have used Noodles & Company's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
Less than 1 Year
0
Less than 1 Year0
1 to 2 Years
-51
1 to 2 Years-51
2 to 5 Years
8
2 to 5 Years8
5 to 10 Years
-25
5 to 10 Years-25
Over 10 Years
66
Over 10 Years66

Noodles & Company NPS vs. Competitors

Compared to its competitors, Noodles & Company's NPS is rated right above Luby's, and is preceded by Chipotle.

Noodles & Company Customer Reviews

Out of the 8 Noodles & Company customer reviews 6 were positive and 2 were constructive. Noodles & Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Its our family favorite. We love the people that work there and all the people that love it too. Great community.
What do you value most about this brand?
They have really good benefits
What can this brand most improve?
Local management, customer relations from management
What do you value most about this brand?
its different from other wuick casual
What do you value most about this brand?
The people at the helm of the wheel...both executive team and managers at all locations.

Noodles & Company Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Noodles & Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

77
77%
23
23%
Noodles & Company Customer Loyalty

Noodles & Company Customer Loyalty Score by Gender

Female customers rated Noodles & Company's Customer Loyalty score 17% higher than Male customers.

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Male
75%
Yes
Female
92%
Yes

Noodles & Company Customer Loyalty Score by Ethnicity

Noodles & Company's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

% who answered "Yes"

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80
out of 100
Caucasian
74
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
100
out of 100
Other

Noodles & Company Customer Loyalty Score by Age

Noodles & Company's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

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0
20%
40%
60%
80%
100%
18-25
94%
18-2594%
26-30
74%
26-3074%
31-35
82%
31-3582%
46-50
100%
46-50100%
56-60
100%
56-60100%
61-65
70%
61-6570%

Noodles & Company Customer Loyalty Score by Usage

Noodles & Company's Customer Loyalty score was rated the highest by customers who have used Noodles & Company's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
73%
1 to 2 Years
70%
2 to 5 Years
93%
5 to 10 Years
89%
Over 10 Years
85%

Noodles & Company Customer Loyalty Score by Industry

Noodles & Company's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.

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Tech
100%
Accounting
100%
Architecture and Planning
40%
Healthcare, Hospitals and Medicine
78%

Noodles & Company Customer Loyalty vs. Competitors

Compared to its competitors, Noodles & Company's Customer Loyalty score is rated right above Chipotle.

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Noodles & Company's Logo
VS
Chipotle's Logo
Luby's' Logo
Papa John's International's Logo
Ruby Tuesday's Logo
Darden Restaurants' Logo

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Noodles & Company Product Quality

3.3/5

Noodles & Company has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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Noodles & Company Product Information

Noodles & Company’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Noodles & Company's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Noodles & Company the lowest at 2.1.

Website
http://www.noodles.com
Company Size
10,000+ Employees

Industry

Tech
Business Services
Food and Beverages

Quick Insights into Noodles & Company Product Quality

Noodles & Company's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked Noodles & Company Product Quality the Highest

Architecture and Planning
4.6
Over 10 Years
4.6
26-30
4.5

Ranked Noodles & Company Product Quality the Lowest

5 to 10 Years
2.7
56-60
2.3
Healthcare, Hospitals and Medicine
2.1

Noodles & Company Product Quality Score by Gender

Male customers rated Noodles & Company's Product Quality score 0.6 stars higher than Female customers.

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Male

4.1/5

Female

3.5/5

Noodles & Company Product Quality Score by Ethnicity

Noodles & Company's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
African American/Black
4
African American/Black4
Asian or Pacific Islander
4.2
Asian or Pacific Islander4.2
Other
4.1
Other4.1

Noodles & Company Product Quality Score by Age

Noodles & Company's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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0
1
2
3
4
5
18-25
4
18-254
26-30
4.5
26-304.5
31-35
4.1
31-354.1
46-50
3.8
46-503.8
56-60
2.3
56-602.3
61-65
2.6
61-652.6

Noodles & Company Product Quality Score by Usage

Noodles & Company's Product Quality score was rated the highest by customers who have used Noodles & Company's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
2.7
2 to 5 Years
4
5 to 10 Years
2.7
Over 10 Years
4.6

Noodles & Company Product Quality Score by Industry

Noodles & Company's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
4.3
Accounting
4.2
Architecture and Planning
4.6
Healthcare, Hospitals and Medicine
2.1

Noodles & Company Product Quality vs. Competitors

Compared to its competitors, Noodles & Company's Product Quality score is rated right above Luby's, and is preceded by Chipotle.

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Noodles & Company's Logo
VS
Darden Restaurants' Logo
Chipotle's Logo
Luby's' Logo
Papa John's International's Logo
Ruby Tuesday's Logo

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Noodles & Company Pricing

Noodles & Company ROI & Value For Money

2.9/5

Noodles & Company has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

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Noodles & Company Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Noodles & Company.

Quick Insights into Noodles & Company ROI

Noodles & Company's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 61-65.

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Ranked Noodles & Company ROI the Highest

Architecture and Planning
4.8
Over 10 Years
4.2
31-35
3.9

Ranked Noodles & Company ROI the Lowest

1 to 2 Years
2.1
Healthcare, Hospitals and Medicine
1.9
61-65
1.5

Noodles & Company ROI Score by Gender

Male customers rated Noodles & Company's ROI score 0.3 stars higher than Female customers.

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Male

3.4/5

Female

3.1/5

Noodles & Company ROI Score by Ethnicity

Noodles & Company's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
3.2
Caucasian3.2
African American/Black
3.3
African American/Black3.3
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6
Other
3.1
Other3.1

Noodles & Company ROI Score by Age

Noodles & Company's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
3.4
26-303.4
31-35
3.9
31-353.9
46-50
3
46-503
56-60
2.1
56-602.1
61-65
1.5
61-651.5

Noodles & Company ROI Score by Usage

Noodles & Company's ROI score was rated the highest by customers who have used Noodles & Company's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
3.6
1 to 2 Years
2.1
2 to 5 Years
3.4
5 to 10 Years
2.3
Over 10 Years
4.2

Noodles & Company ROI Score by Industry

Noodles & Company's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.8
Accounting
3.2
Architecture and Planning
4.8
Healthcare, Hospitals and Medicine
1.9

Noodles & Company Pricing vs. Competitors

Compared to its competitors, Noodles & Company's ROI score is rated right above Papa John's International, and is preceded by Chipotle.

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Noodles & Company's Logo
VS
Darden Restaurants' Logo
Chipotle's Logo
Papa John's International's Logo
Luby's' Logo
Ruby Tuesday's Logo

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Noodles & Company Customer Satisfaction (CSAT)

Noodles & Company Customer Satisfaction (CSAT) Score

61 / 100

Noodles & Company has an overall Customer Satisfaction score of 61 rated by its users and customers.

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Very Satisfied35%
Satisfied26%
Neither Satisfied nor Dissatisfied7%
Dissatisfied7%
Very Dissatisfied25%
Very Satisfied
35%
Satisfied
26%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
25%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Noodles & Company Customer Satisfaction

Noodles & Company's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.

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Ranked Noodles & Company Customer Satisfaction the Highest

26-30
100%
Architecture and Planning
100%
Asian or Pacific Islander
100%

Ranked Noodles & Company Customer Satisfaction the Lowest

1 to 2 Years
33%
Healthcare, Hospitals and Medicine
33%
61-65
0%

Noodles & Company Customer Satisfaction Score by Gender

Male customers rated Noodles & Company's Customer Satisfaction score 18 points higher than Female customers.

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77 / 100
Male
Very Satisfied
44%
Satisfied
33%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
11%
59 / 100
Female
Very Satisfied
41%
Satisfied
18%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
5%
Very Dissatisfied
36%

Noodles & Company Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Noodles & Company's Customer Satisfaction (CSAT) score was rated 61% according to Caucasian users and customers.

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61 / 100
Very Satisfied39%
Satisfied22%
Neither Satisfied nor Dissatisfied0%
Dissatisfied9%
Very Dissatisfied30%
Very Satisfied
39%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
30%

CSAT according to African American/Black

Noodles & Company's Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.

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72 / 100
Very Satisfied58%
Satisfied14%
Neither Satisfied nor Dissatisfied14%
Dissatisfied0%
Very Dissatisfied14%
Very Satisfied
58%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%

CSAT according to Asian or Pacific Islander

Noodles & Company's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied40%
Satisfied60%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Noodles & Company's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

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67 / 100
Very Satisfied34%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied33%
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%

Noodles & Company Customer Satisfaction Score by Age

Noodles & Company's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25 CSAT Score
79%
Very Satisfied
36%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
21%
18-2579%
26-30 CSAT Score
100%
Very Satisfied
43%
Satisfied
57%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
31-35 CSAT Score
60%
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
31-3560%
46-50 CSAT Score
67%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
46-5067%
56-60 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
56-6033%
61-65 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
67%
Very Dissatisfied
33%
61-650%

Noodles & Company Customer Satisfaction Score by Usage

Noodles & Company's Customer Satisfaction score was rated the highest by customers who have used Noodles & Company's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
89
1 to 2 Years
33
2 to 5 Years
67
5 to 10 Years
57
Over 10 Years
83

Noodles & Company Customer Satisfaction Score by Industry

Noodles & Company's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
100
Accounting
71
Architecture and Planning
100
Healthcare, Hospitals and Medicine
33

Noodles & Company Customer Satisfaction vs. Competitors

Compared to its competitors, Noodles & Company's Customer Satisfaction score is rated right above Papa John's International, and is preceded by Chipotle.

COMPANYCustomer Satisfaction (CSAT) Score
Darden Restaurants71%
Chipotle62%
Noodles & Company61%
Papa John's International54%
Luby's45%
Ruby Tuesday21%

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VS
Darden Restaurants' Logo
Chipotle's Logo
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Luby's' Logo
Ruby Tuesday's Logo

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Noodles & Company Customer Service

3/5

Noodles & Company has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.

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About Noodles & Company's Customer Service

Address

520 Zang Street, Broomfield, CO 80020


Website

http://www.noodles.com


Phone Number

720-214-1900

Quick Insights into Noodles & Company Customer Service

Noodles & Company's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 61-65.

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Ranked Noodles & Company Customer Service the Highest

Architecture and Planning
4.8
Asian or Pacific Islander
4.3
18-25
3.9

Ranked Noodles & Company Customer Service the Lowest

1 to 2 Years
2
Healthcare, Hospitals and Medicine
1.6
61-65
1.5

Noodles & Company Customer Service Score by Gender

Male customers rated Noodles & Company's Customer Service score 0.2 stars higher than Female customers.

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Male

3.4/5

Female

3.2/5

Noodles & Company Customer Service Score by Ethnicity

Noodles & Company's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
3.2
Caucasian3.2
African American/Black
3.1
African American/Black3.1
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Other
2.8
Other2.8

Noodles & Company Customer Service Score by Age

Noodles & Company's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25
3.9
18-253.9
26-30
3.5
26-303.5
31-35
3.9
31-353.9
46-50
2.6
46-502.6
56-60
2
56-602
61-65
1.5
61-651.5

Noodles & Company Customer Service Score by Usage

Noodles & Company's Customer Service score was rated the highest by customers who have used Noodles & Company's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
2
2 to 5 Years
3.6
5 to 10 Years
2.9
Over 10 Years
3.6

Noodles & Company Customer Service Score by Industry

Noodles & Company's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
4.6
Accounting
3.2
Architecture and Planning
4.8
Healthcare, Hospitals and Medicine
1.6

Noodles & Company Customer Service vs. Competitors

Compared to its competitors, Noodles & Company's Customer Service score is rated right above Luby's, and is preceded by Chipotle.

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Noodles & Company's Logo
VS
Darden Restaurants' Logo
Chipotle's Logo
Luby's' Logo
Papa John's International's Logo
Ruby Tuesday's Logo

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Noodles & Company as an Employer

2.5/5

Noodles & Company has a 2.5/5 stars for its overall company culture rated by their employees

  Noodles & Company CEO
bottom
15%
CEO of Noodles & Company

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Noodles & Company scored a 2 for Net Promoter Score and a -41 for Employee Net Promoter Score. NPS gauges how likely a customer of Noodles & Company would recommend the brand to a friend. ENPS measures how likely Noodles & Company employees would recommend working at Noodles & Company to a friend.

Net Promoter Score

2
NPS Score
42%Promoters
18%Passive
40%Detractors

Employee Net Promoter Score

-41
eNPS Score
20%Promoters
19%Passive
61%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail