

Cainiao Logistics is the logistics affiliate of Alibaba Group Holding Limited Among its major competitors, Cainiao Logistics is ranked in 5th place for NPS while Amazon is 1st, and FedEx is 2nd.
Cainiao Logistics's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Cainiao Logistics's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2022 -100 | Mar 2022 | -100 |
Cainiao Logistics is ranked #4 for NPS among its competitors. Amazon and FedEx come in first and second, with UPS coming in at third.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Cainiao Logistics's NPS is rated right below JD.com.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Amazon | 49 |
![]() | FedEx | 19 |
![]() | UPS | 0 |
![]() | JD.com | 0 |
![]() | Cainiao Logistics | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Cainiao Logistics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Cainiao Logistics's Customer Loyalty score is rated right below UPS.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | JD.com | 100% |
![]() | Amazon | 89% |
![]() | FedEx | 74% |
![]() | UPS | 71% |
![]() | Cainiao Logistics | 10% |
Cainiao Logistics has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Cainiao Logistics’s product quality score is a 1.5 out of 5 as rated by its users and customers.
Compared to its competitors, Cainiao Logistics's Product Quality score is rated right below UPS.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Amazon | 4.2/5 |
![]() | JD.com | 3.8/5 |
![]() | FedEx | 3.6/5 |
![]() | UPS | 3.1/5 |
![]() | Cainiao Logistics | 1.5/5 |
Cainiao Logistics has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Cainiao Logistics's ROI score is rated right below UPS.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Amazon | 4.1/5 |
![]() | JD.com | 3.6/5 |
![]() | FedEx | 3.4/5 |
![]() | UPS | 3/5 |
![]() | Cainiao Logistics | 1.5/5 |
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Cainiao Logistics's Customer Satisfaction score is rated right below UPS.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Amazon | 84% |
![]() | JD.com | 80% |
![]() | FedEx | 65% |
![]() | UPS | 53% |
![]() | Cainiao Logistics | 0% |
Cainiao Logistics has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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Hangzhou, China
Compared to its competitors, Cainiao Logistics's Customer Service score is rated right below UPS.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | JD.com | 4.5/5 |
![]() | Amazon | 4.2/5 |
![]() | FedEx | 3.5/5 |
![]() | UPS | 3/5 |
![]() | Cainiao Logistics | 1.5/5 |
Cainiao Logistics scored a -100 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Cainiao Logistics would recommend the brand to a friend. ENPS measures how likely Cainiao Logistics employees would recommend working at Cainiao Logistics to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |