-11
NPS
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California Closets
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About California Closets' Brand
California Closets started the custom closet industry in 1978 with the humble vision of a college student who turned his idea of maximizing space in his dorm room closet into a successful small business in Southern California. Today, the California Closets brand operates a multinational franchise and company- owned organization with showrooms across the United States, Canada, Mexico, and the Caribbean, delivering custom-designed organizational solutions for the whole home. All of our custom designs and installations are performed by California Closets employees — never subcontractors. That means we can ensure quality craftsmanship and an elevated Brand experience for every customer and by every member of these North American teams. Among its major competitors, California Closets is ranked in 2nd place for NPS while IKEA is 1st, and Closet World is 3rd.Their current market cap is $6.47B
Brand at a Glance
65%
Customer Loyalty
3.1/5
Product Quality
2.7/5
Pricing
2.6/5
Customer Service
California Closets Ranking
- #2 / 3 of its competitors
California Closets NPS
California Closets's Net Promoter Score (NPS) is a -11 with 42% Promoters, 5% Passives, and 53% Detractors. Net Promoter Score tracks whether California Closets's customers would recommend using the product based on a scale of -100 to 100.
California Closets Overall NPS
| 42% | Promoters |
|---|---|
| 5% | Passives |
| 53% | Detractors |
California Closets NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 0 | Jun 2024 | 0 |
Jul 2024 3 | Jul 2024 | 3 |
Sep 2024 1 | Sep 2024 | 1 |
Oct 2024 1 | Oct 2024 | 1 |
Nov 2024 -1 | Nov 2024 | -1 |
Jan 2025 -3 | Jan 2025 | -3 |
Feb 2025 -5 | Feb 2025 | -5 |
May 2025 -4 | May 2025 | -4 |
Sep 2025 -8 | Sep 2025 | -8 |
Oct 2025 -12 | Oct 2025 | -12 |
Nov 2025 -12 | Nov 2025 | -12 |
Jan 2026 -10 | Jan 2026 | -10 |
How Other Brands Compare
California Closets is ranked second for NPS among its competitors. IKEA and Closet World come in first and third. Among those competitors, it is the second most valued company.
California Closets |  IKEA |  Closet World | |
| Global Ranking | #- | #242 | #- |
| NPS | -11 | 22 | -30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $6.47B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
California Closets NPS by Gender
Female customers rated California Closets's NPS 81 points higher than Male customers.
Male
-74
California Closets's NPS was rated -74 by Male customers on Comparably.
13%
Promoters
0%
Passives
87%
Detractors
Female
7
California Closets's NPS was rated 7 by Female customers on Comparably.
50%
Promoters
7%
Passives
43%
Detractors
California Closets NPS by Ethnicity
California Closets's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -36 | Caucasian | -36 |
Other -40 | Other | -40 |
California Closets NPS by Age
California Closets's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
California Closets NPS by Usage
California Closets's NPS was rated the highest by customers who have used California Closets's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years 0 | Over 10 Years | 0 |
California Closets NPS vs. Competitors
Compared to its competitors, California Closets's NPS is rated right above Closet World, and is preceded by IKEA.
| COMPANY | NPS Score | |
|---|---|---|
| IKEA | 22 |
| California Closets | -11 |
| Closet World | -30 |
California Closets Customer Reviews
Out of the 8 California Closets customer reviews 1 was positive and 7 were constructive. California Closets customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
California Closets Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of California Closets users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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California Closets Customer Loyalty Score by Gender
Female customers rated California Closets's Customer Loyalty score 35% higher than Male customers.
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Male
46%
Yes
Female
81%
Yes
California Closets Customer Loyalty Score by Ethnicity
California Closets's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of California Closets.
67
out of 100
Caucasian
46
out of 100
Other
California Closets Customer Loyalty Score by Age
California Closets's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 70% | 46-50 | 70% |
51-55 64% | 51-55 | 64% |
56-60 40% | 56-60 | 40% |
61-65 55% | 61-65 | 55% |
66+ 55% | 66+ | 55% |
California Closets Customer Loyalty Score by Usage
California Closets's Customer Loyalty score was rated the highest by customers who have used California Closets's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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California Closets Customer Loyalty Score by Industry
California Closets's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
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California Closets Customer Loyalty vs. Competitors
Compared to its competitors, California Closets's Customer Loyalty score is rated right above Closet World, and is preceded by IKEA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| IKEA | 76% |
| California Closets | 65% |
| Closet World | 62% |
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California Closets Product Quality
3.1/5
California Closets has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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California Closets Product Information
California Closets’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated California Closets's product the highest. Reviewers from the Banking and Financial Services industry rated California Closets the lowest at 2.2.
- Company Size
- 501-1,000 Employees
Industry
Retail
Quick Insights into California Closets Product Quality
California Closets's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 46-50.
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Ranked California Closets Product Quality the Highest
Ranked California Closets Product Quality the Lowest
California Closets Product Quality Score by Gender
Female customers rated California Closets's Product Quality score 0.8 stars higher than Male customers.
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Male
2.6/5
Female
3.4/5
California Closets Product Quality Score by Ethnicity
California Closets's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Other 2.8 | Other | 2.8 |
California Closets Product Quality Score by Age
California Closets's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 1.5 | 46-50 | 1.5 |
51-55 3.7 | 51-55 | 3.7 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2.1 | 66+ | 2.1 |
California Closets Product Quality Score by Usage
California Closets's Product Quality score was rated the highest by customers who have used California Closets's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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California Closets Product Quality Score by Industry
California Closets's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
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California Closets Product Quality vs. Competitors
Compared to its competitors, California Closets's Product Quality score is rated right above Closet World, and is preceded by IKEA.
| COMPANY | Product Quality Score | |
|---|---|---|
| IKEA | 3.6/5 |
| California Closets | 3.1/5 |
| Closet World | 2.4/5 |
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California Closets Pricing
California Closets ROI & Value For Money
2.7/5
California Closets has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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California Closets Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from California Closets.
Quick Insights into California Closets ROI
California Closets's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 66+.
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Ranked California Closets ROI the Highest
Ranked California Closets ROI the Lowest
California Closets ROI Score by Gender
Female customers rated California Closets's ROI score 0.9 stars higher than Male customers.
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Male
1.9/5
Female
2.8/5
California Closets ROI Score by Ethnicity
California Closets's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Other 2.5 | Other | 2.5 |
California Closets ROI Score by Age
California Closets's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 1.5 | 46-50 | 1.5 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.5 | 66+ | 1.5 |
California Closets ROI Score by Usage
California Closets's ROI score was rated the highest by customers who have used California Closets's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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California Closets ROI Score by Industry
California Closets's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
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California Closets Pricing vs. Competitors
Compared to its competitors, California Closets's ROI score is rated right above Closet World, and is preceded by IKEA.
| COMPANY | Pricing Score | |
|---|---|---|
| IKEA | 3.6/5 |
| California Closets | 2.7/5 |
| Closet World | 2.6/5 |
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California Closets Customer Satisfaction (CSAT)
California Closets Customer Satisfaction (CSAT) Score
40 / 100
California Closets has an overall Customer Satisfaction score of 40 rated by its users and customers.
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Very Satisfied
27%
Satisfied
13%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
14%
Very Dissatisfied
44%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into California Closets Customer Satisfaction
California Closets's Customer Satisfaction score was rated highest by customers who have used California Closets's products/services for Over 10 Years, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked California Closets Customer Satisfaction the Highest
Ranked California Closets Customer Satisfaction the Lowest
California Closets Customer Satisfaction Score by Gender
Female customers rated California Closets's Customer Satisfaction score 20 points higher than Male customers.
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16 / 100
MaleVery Satisfied | 8% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 9% | |
Very Dissatisfied | 67% |
36 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 50% |
California Closets Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
California Closets' Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.
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28 / 100
Very Satisfied
22%
Satisfied
6%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
11%
Very Dissatisfied
56%
CSAT according to Other
California Closets' Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
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20 / 100
Very Satisfied
0%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
60%
California Closets Customer Satisfaction Score by Age
California Closets's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 0% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 25% |
California Closets Customer Satisfaction Score by Usage
California Closets's Customer Satisfaction score was rated the highest by customers who have used California Closets's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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California Closets Customer Satisfaction Score by Industry
California Closets's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.
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}California Closets Customer Satisfaction vs. Competitors
Compared to its competitors, California Closets's Customer Satisfaction score is rated right above Closet World, and is preceded by IKEA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| IKEA | 71% |
| California Closets | 41% |
| Closet World | 30% |
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California Closets Customer Service
2.6/5
California Closets has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About California Closets's Customer Service
Address
1414 Harbour Way S., Suite 1750, Richmond, CA 94804
Website
https://www.californiaclosets.com
Phone Number
415-256-8500
Quick Insights into California Closets Customer Service
California Closets's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked California Closets Customer Service the Highest
Ranked California Closets Customer Service the Lowest
California Closets Customer Service Score by Gender
Female customers rated California Closets's Customer Service score 1.3 stars higher than Male customers.
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Male
1.6/5
Female
2.9/5
California Closets Customer Service Score by Ethnicity
California Closets's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Other 2.4 | Other | 2.4 |
California Closets Customer Service Score by Age
California Closets's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 1.5 | 46-50 | 1.5 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.5 | 56-60 | 2.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
California Closets Customer Service Score by Usage
California Closets's Customer Service score was rated the highest by customers who have used California Closets's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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California Closets Customer Service Score by Industry
California Closets's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
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California Closets Customer Service vs. Competitors
Compared to its competitors, California Closets's Customer Service score is rated right above Closet World, and is preceded by IKEA.
| COMPANY | Customer Service Score | |
|---|---|---|
| IKEA | 3.5/5 |
| California Closets | 2.6/5 |
| Closet World | 2.5/5 |
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California Closets as an Employer
3.0/5
California Closets has a 3.0/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
California Closets scored a -11 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of California Closets would recommend the brand to a friend. ENPS measures how likely California Closets employees would recommend working at California Closets to a friend.
Net Promoter Score
-11
NPS Score
| 42% | Promoters |
|---|---|
| 5% | Passive |
| 53% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 50% | Promoters |
|---|---|
| 15% | Passive |
| 35% | Detractors |
