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About Carlsberg's Brand

Carlsberg AS is a Danish brewing company. The company produces a range of beers, but its main brand is Carlsberg Beer. The company produces over 500 local, regional, and internationally distributed beers. Along with its production, Carlsberg maintains a research facility for deeper understanding of brewing science. The concept of acidity's measure on the pH scale was established there, as was the discovery and isolation of Saccharmyces carlsbergensis, the strain of yeast used to make pale lagers. The company offers regional beers in Malawi, the United Kingdom, Greece, China, Vietnam, Thailand, Germany, Sweden, Switzerland, Serbia, Russia, Finland, Norway, Poland, Bulgaria, Croatia, Estonia, Italy, Turkey, Portugal, Iran, and France. Some of its regional and international brands are Tuborg, Baltika, 1664, Holsten, Kronenbourg, Falcon, Pripps, Karhu, Okocim, Feldschloesschen, Ringnes, and Wusu. The company's profile of beer is sold through a network of distributors all across the world. Carlsberg's beer can be purchased in over 150 countries. Beer distribution is extremely complex varies greatly from location to location. In some areas, Carlsberg is legally required to sell to distribution companies, rather than market their own beer to retailers. Among its major competitors, Carlsberg is ranked in 1st place for NPS while Diageo is 2nd, and Heineken is 3rd.Their current valuation is $16.27B

Brand at a Glance

59%
Customer Loyalty
3.9/5
Product Quality
3.5/5
Pricing
3.8/5
Customer Service

Carlsberg Ranking

Carlsberg NPS

Carlsberg's Net Promoter Score (NPS) is a 58 with 75% Promoters, 8% Passives, and 17% Detractors. Net Promoter Score tracks whether Carlsberg's customers would recommend using the product based on a scale of -100 to 100.

Carlsberg Overall NPS

58
NPS
75%Promoters
8%Passives
17%Detractors
Carlsberg Overall NPS

Carlsberg NPS Trend

-100
-50
0
50
100
Sep 2022
100
Sep 2022100
Oct 2022
0
Oct 20220
Nov 2022
33
Nov 202233
Mar 2023
25
Mar 202325
Apr 2023
40
Apr 202340
May 2023
49
May 202349
Oct 2023
57
Oct 202357
Apr 2024
44
Apr 202444
Jun 2024
50
Jun 202450
Sep 2024
54
Sep 202454
Mar 2025
59
Mar 202559

How Other Brands Compare

Carlsberg is ranked first for NPS among its competitors. Diageo and Heineken come in second and third, with BreweryDB coming in at #4. Among those competitors, it is the second most valued company behind Diageo.

Carlsberg's Logo
Carlsberg
Diageo's Logo
Diageo
Heineken's Logo
Heineken
BreweryDB's Logo
BreweryDB
Global Ranking#-#344#833#-
NPS584341-
Valuation Updated every 24 hours for public companies$16.27B$96.06B--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Carlsberg NPS vs. Competitors

Compared to its competitors, Carlsberg's NPS is rated right above Diageo.

COMPANYNPS Score
Carlsberg
58
Diageo
43
Heineken
41

Carlsberg Customer Loyalty

59%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

59% of Carlsberg users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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59
59%
41
41%
Carlsberg Customer Loyalty

Carlsberg Customer Loyalty vs. Competitors

Compared to its competitors, Carlsberg's Customer Loyalty score is rated right below Heineken.

COMPANYCustomer Loyalty Score
Diageo87%
Heineken86%
Carlsberg59%

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Carlsberg Product Quality

3.9/5

Carlsberg has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Carlsberg Product Information

Carlsberg’s product quality score is a 3.9 out of 5 as rated by its users and customers.

Website
www.carlsberggroup.com
Company Size
10,000+ Employees

Carlsberg Product Quality vs. Competitors

Compared to its competitors, Carlsberg's Product Quality score is rated right below Diageo.

COMPANYProduct Quality Score
Heineken4.3/5
Diageo4.2/5
Carlsberg3.9/5

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Carlsberg Pricing

Carlsberg ROI & Value For Money

3.5/5

Carlsberg has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Carlsberg Pricing vs. Competitors

Compared to its competitors, Carlsberg's ROI score is rated right below Heineken.

COMPANYPricing Score
Diageo4.1/5
Heineken4/5
Carlsberg3.5/5

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Carlsberg Customer Satisfaction (CSAT)

Carlsberg Customer Satisfaction (CSAT) Score

86 / 100

Carlsberg has an overall Customer Satisfaction score of 86 rated by its users and customers.

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Very Satisfied43%
Satisfied43%
Neither Satisfied nor Dissatisfied14%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
43%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Carlsberg Customer Satisfaction vs. Competitors

Compared to its competitors, Carlsberg's Customer Satisfaction score is rated right above Diageo, and is preceded by Heineken.

COMPANYCustomer Satisfaction (CSAT) Score
Heineken87%
Carlsberg86%
Diageo83%

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Carlsberg Customer Service

3.8/5

Carlsberg has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About Carlsberg's Customer Service

Address

100 Ny Carlsberg Vej, Copenhagen, 1799


Website

www.carlsberggroup.com


Phone Number

7

Carlsberg Customer Service vs. Competitors

Compared to its competitors, Carlsberg's Customer Service score is rated right below Heineken.

COMPANYCustomer Service Score
Diageo4.1/5
Heineken4.1/5
Carlsberg3.8/5

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Consumer vs. Employees

Carlsberg scored a 58 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of Carlsberg would recommend the brand to a friend. ENPS measures how likely Carlsberg employees would recommend working at Carlsberg to a friend.

Net Promoter Score

58
NPS Score
75%Promoters
8%Passive
17%Detractors

Employee Net Promoter Score

50
eNPS Score
75%Promoters
0%Passive
25%Detractors

Global Ranking Snapshot

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