CBC NPS & Customer Reviews | Comparably
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About CBC's Brand

CBC is a Canadian corporation that serves as the national public radio and television broadcaster. Among its major competitors, CBC is ranked in 3rd place for NPS while BBC is 1st, and Tennessee Valley Authority is 2nd.

Brand at a Glance

56%
Customer Loyalty
2.2/5
Product Quality
2/5
Pricing
2/5
Customer Service

CBC Ranking

CBC NPS

CBC's Net Promoter Score (NPS) is a -43 with 22% Promoters, 13% Passives, and 65% Detractors. Net Promoter Score tracks whether CBC's customers would recommend using the product based on a scale of -100 to 100.

CBC Overall NPS

-43
NPS
22%Promoters
13%Passives
65%Detractors
CBC Overall NPS

CBC NPS Trend

-100
-50
0
50
100
Dec 2024
-45
Dec 2024-45
Jan 2025
-45
Jan 2025-45
Mar 2025
-45
Mar 2025-45
Apr 2025
-44
Apr 2025-44
May 2025
-43
May 2025-43
Jun 2025
-45
Jun 2025-45
Jul 2025
-43
Jul 2025-43
Aug 2025
-43
Aug 2025-43
Sep 2025
-45
Sep 2025-45
Nov 2025
-43
Nov 2025-43
Dec 2025
-43
Dec 2025-43
Jan 2026
-43
Jan 2026-43

How Other Brands Compare

CBC is ranked third for NPS among its competitors. BBC and Tennessee Valley Authority come in first and second, with CMP coming in at #4.

CBC's Logo
CBC
BBC's Logo
BBC
Tennessee Valley Authority's Logo
Tennessee Valley Authority
CMP's Logo
CMP
Global Ranking#-#973#-#-
NPS-434639-
Valuation Updated every 24 hours for public companies-$48.47M--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

CBC NPS by Gender

Female customers rated CBC's NPS 20 points higher than Male customers.

Male

-66

CBC's NPS was rated -66 by Male customers on Comparably.

12%
Promoters
10%
Passives
78%
Detractors

Female

-46

CBC's NPS was rated -46 by Female customers on Comparably.

21%
Promoters
12%
Passives
67%
Detractors

CBC NPS by Ethnicity

CBC's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

-100
-50
0
50
100
Caucasian
-56
Caucasian-56
African American/Black
-30
African American/Black-30
Asian or Pacific Islander
-28
Asian or Pacific Islander-28
Native American
-100
Native American-100
Other
-77
Other-77

CBC NPS by Age

CBC's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

0
20
40
60
80
100
Promoters
33%
Passives
0%
Detractors
67%
18-2533%0%67%
Promoters
22%
Passives
22%
Detractors
56%
26-3022%22%56%
Promoters
17%
Passives
25%
Detractors
58%
31-3517%25%58%
Promoters
0%
Passives
0%
Detractors
100%
36-400%0%100%
Promoters
18%
Passives
0%
Detractors
82%
41-4518%0%82%
Promoters
15%
Passives
0%
Detractors
85%
46-5015%0%85%
Promoters
17%
Passives
5%
Detractors
78%
51-5517%5%78%
Promoters
16%
Passives
5%
Detractors
79%
56-6016%5%79%
Promoters
7%
Passives
8%
Detractors
85%
61-657%8%85%
Promoters
15%
Passives
20%
Detractors
65%
66+15%20%65%

CBC NPS by Usage

CBC's NPS was rated the highest by customers who have used CBC's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
-76
Less than 1 Year-76
1 to 2 Years
-50
1 to 2 Years-50
2 to 5 Years
-73
2 to 5 Years-73
5 to 10 Years
-53
5 to 10 Years-53
Over 10 Years
-59
Over 10 Years-59

CBC NPS vs. Competitors

Compared to its competitors, CBC's NPS is rated right below GCM.

COMPANYNPS Score
BBC
46
Tennessee Valley Authority
39
CMP
N/A
GCM
N/A
CBC
-43

CBC Customer Reviews

Out of the 43 CBC customer reviews 12 were positive and 31 were constructive. CBC customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
CBC is out of touch and lost its way just get back to reporting the news with no spin
What do you value most about this brand?
variety of media, ability to time shift The National
What can this brand most improve?
Public money has no place in media.
What do you value most about this brand?
Honesty and reliability in news reporting
What can this brand most improve?
Honesty, integrity, neutrality, originality, consistency

CBC Customer Loyalty

56%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

56% of CBC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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56
56%
44
44%
CBC Customer Loyalty

CBC Customer Loyalty Score by Gender

Female customers rated CBC's Customer Loyalty score 12% higher than Male customers.

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Male
54%
Yes
Female
66%
Yes

CBC Customer Loyalty Score by Ethnicity

CBC's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Native American customers.

% who answered "Yes"

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64
out of 100
Caucasian
55
out of 100
African American/Black
49
out of 100
Asian or Pacific Islander
23
out of 100
Native American
51
out of 100
Other

CBC Customer Loyalty Score by Age

CBC's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%
26-30
60%
26-3060%
31-35
63%
31-3563%
36-40
33%
36-4033%
41-45
59%
41-4559%
46-50
51%
46-5051%
51-55
57%
51-5557%
56-60
62%
56-6062%
61-65
55%
61-6555%
66+
58%
66+58%

CBC Customer Loyalty Score by Usage

CBC's Customer Loyalty score was rated the highest by customers who have used CBC's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
66%
1 to 2 Years
55%
2 to 5 Years
52%
5 to 10 Years
58%
Over 10 Years
56%

CBC Customer Loyalty Score by Industry

CBC's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Non-Profit industry customers.

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Tech
64%
Accounting
60%
Aerospace and Aviation
64%
Architecture and Planning
33%
Arts and Entertainment
58%
Banking and Financial Services
82%
Construction
10%
Consulting
70%
Education
55%
Government and Public Policy
73%
Healthcare, Hospitals and Medicine
44%
Legal
36%
Manufacturing and Machinery
10%
Marketing, Advertising and Research
70%
Non-Profit
10%
Energy and Manufacturing
82%
Professional Services
70%
Real Estate
40%
Utilities
40%

CBC Customer Loyalty vs. Competitors

Compared to its competitors, CBC's Customer Loyalty score is rated right above CMP, and is preceded by Tennessee Valley Authority.

COMPANYCustomer Loyalty Score
BBC85%
Tennessee Valley Authority85%
CBC56%
CMPN/A
GCMN/A

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BBC's Logo
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CBC Product Quality

2.2/5

CBC has an overall Product Quality score of 2.2 out of 5 stars rated by its users and customers.

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CBC Product Information

CBC’s product quality score is a 2.2 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated CBC's product the highest. Reviewers from the Tech industry rated CBC the lowest at 2.2.

Website
http://www.cbc.ca/
Company Size
5,001-10,000 Employees

Industry

Tech
Content
Media
Sports & Entertainment

Quick Insights into CBC Product Quality

CBC's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Utilities industry.

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Ranked CBC Product Quality the Highest

18-25
3.5
Marketing, Advertising and Research
3.5
1 to 2 Years
3.1

Ranked CBC Product Quality the Lowest

36-40
1.5
Other
1.5
Utilities
1.5

CBC Product Quality Score by Gender

Female customers rated CBC's Product Quality score 0.5 stars higher than Male customers.

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Male

1.8/5

Female

2.3/5

CBC Product Quality Score by Ethnicity

CBC's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2
Caucasian2
African American/Black
2.2
African American/Black2.2
Asian or Pacific Islander
2.9
Asian or Pacific Islander2.9
Native American
1.5
Native American1.5
Other
1.5
Other1.5

CBC Product Quality Score by Age

CBC's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
3.5
18-253.5
26-30
2.1
26-302.1
31-35
2.3
31-352.3
36-40
1.5
36-401.5
41-45
1.7
41-451.7
46-50
1.6
46-501.6
51-55
1.7
51-551.7
56-60
1.6
56-601.6
61-65
1.8
61-651.8
66+
2.3
66+2.3

CBC Product Quality Score by Usage

CBC's Product Quality score was rated the highest by customers who have used CBC's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.2
1 to 2 Years
3.1
2 to 5 Years
1.9
5 to 10 Years
2.1
Over 10 Years
1.8

CBC Product Quality Score by Industry

CBC's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Utilities industry customers.

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Tech
2.2
Accounting
2.3
Aerospace and Aviation
1.6
Architecture and Planning
1.6
Arts and Entertainment
1.6
Banking and Financial Services
2.7
Construction
1.8
Consulting
3.1
Education
1.8
Government and Public Policy
2.1
Healthcare, Hospitals and Medicine
1.5
Legal
1.5
Manufacturing and Machinery
1.5
Marketing, Advertising and Research
3.5
Non-Profit
1.5
Energy and Manufacturing
2.3
Professional Services
2.8
Real Estate
3
Utilities
1.5

CBC Product Quality vs. Competitors

Compared to its competitors, CBC's Product Quality score is rated right above CMP, and is preceded by Tennessee Valley Authority.

COMPANYProduct Quality Score
BBC4/5
Tennessee Valley Authority3.8/5
CBC2.2/5
CMPN/A
GCMN/A

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CBC Pricing

CBC ROI & Value For Money

2/5

CBC has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.

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CBC Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Architecture and Planning industry think that they had the lowest ROI from CBC.

Quick Insights into CBC ROI

CBC's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Utilities industry.

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Ranked CBC ROI the Highest

Consulting
3.6
31-35
2.6
Asian or Pacific Islander
2.6

Ranked CBC ROI the Lowest

51-55
1.5
Native American
1.5
Utilities
1.5

CBC ROI Score by Gender

Female customers rated CBC's ROI score 0.5 stars higher than Male customers.

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Male

1.6/5

Female

2.1/5

CBC ROI Score by Ethnicity

CBC's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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0
1
2
3
4
5
Caucasian
1.8
Caucasian1.8
African American/Black
2.1
African American/Black2.1
Asian or Pacific Islander
2.6
Asian or Pacific Islander2.6
Native American
1.5
Native American1.5
Other
1.6
Other1.6

CBC ROI Score by Age

CBC's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
2.3
18-252.3
26-30
2.1
26-302.1
31-35
2.6
31-352.6
36-40
1.5
36-401.5
41-45
1.8
41-451.8
46-50
1.6
46-501.6
51-55
1.5
51-551.5
56-60
1.6
56-601.6
61-65
1.6
61-651.6
66+
1.9
66+1.9

CBC ROI Score by Usage

CBC's ROI score was rated the highest by customers who have used CBC's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
1.9
1 to 2 Years
2.5
2 to 5 Years
1.9
5 to 10 Years
2.1
Over 10 Years
1.6

CBC ROI Score by Industry

CBC's ROI score was rated the highest by Consulting industry customers, and the lowest by Utilities industry customers.

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Tech
2.1
Accounting
2
Aerospace and Aviation
2
Architecture and Planning
1.5
Arts and Entertainment
1.5
Banking and Financial Services
2.3
Construction
1.5
Consulting
3.6
Education
1.9
Government and Public Policy
2
Healthcare, Hospitals and Medicine
1.5
Legal
1.5
Manufacturing and Machinery
1.5
Marketing, Advertising and Research
3
Non-Profit
1.5
Energy and Manufacturing
1.5
Professional Services
2.8
Real Estate
2.3
Utilities
1.5

CBC Pricing vs. Competitors

Compared to its competitors, CBC's ROI score is rated right above CMP, and is preceded by BBC.

COMPANYPricing Score
Tennessee Valley Authority3.9/5
BBC3.9/5
CBC2/5
CMPN/A
GCMN/A

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CBC Customer Satisfaction (CSAT)

CBC Customer Satisfaction (CSAT) Score

29 / 100

CBC has an overall Customer Satisfaction score of 29 rated by its users and customers.

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Very Satisfied14%
Satisfied15%
Neither Satisfied nor Dissatisfied14%
Dissatisfied21%
Very Dissatisfied36%
Very Satisfied
14%
Satisfied
15%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
21%
Very Dissatisfied
36%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into CBC Customer Satisfaction

CBC's Customer Satisfaction score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Utilities industry.

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Ranked CBC Customer Satisfaction the Highest

Consulting
66%
1 to 2 Years
49%
Asian or Pacific Islander
43%

Ranked CBC Customer Satisfaction the Lowest

41-45
10%
Other
10%
Utilities
0%

CBC Customer Satisfaction Score by Gender

Female customers rated CBC's Customer Satisfaction score 21 points higher than Male customers.

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17 / 100
Male
Very Satisfied
5%
Satisfied
12%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
23%
Very Dissatisfied
47%
38 / 100
Female
Very Satisfied
22%
Satisfied
16%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
16%
Very Dissatisfied
32%

CBC Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CBC's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.

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25 / 100
Very Satisfied10%
Satisfied15%
Neither Satisfied nor Dissatisfied14%
Dissatisfied26%
Very Dissatisfied35%
Very Satisfied
10%
Satisfied
15%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
26%
Very Dissatisfied
35%

CSAT according to African American/Black

CBC's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.

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33 / 100
Very Satisfied11%
Satisfied22%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied67%
Very Satisfied
11%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%

CSAT according to Asian or Pacific Islander

CBC's Customer Satisfaction (CSAT) score was rated 43% according to Asian or Pacific Islander users and customers.

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43 / 100
Very Satisfied29%
Satisfied14%
Neither Satisfied nor Dissatisfied14%
Dissatisfied14%
Very Dissatisfied29%
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
29%

CSAT according to Native American

CBC's Customer Satisfaction (CSAT) score was rated 17% according to Native American users and customers.

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17 / 100
Very Satisfied0%
Satisfied17%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied83%
Very Satisfied
0%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
83%

CSAT according to Other

CBC's Customer Satisfaction (CSAT) score was rated 10% according to Other users and customers.

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10 / 100
Very Satisfied7%
Satisfied3%
Neither Satisfied nor Dissatisfied17%
Dissatisfied10%
Very Dissatisfied63%
Very Satisfied
7%
Satisfied
3%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
10%
Very Dissatisfied
63%

CBC Customer Satisfaction Score by Age

CBC's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
26-30 CSAT Score
24%
Very Satisfied
11%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
63%
26-3024%
31-35 CSAT Score
20%
Very Satisfied
10%
Satisfied
10%
Neither Satisfied nor Dissatisfied
30%
Dissatisfied
0%
Very Dissatisfied
50%
31-3520%
41-45 CSAT Score
10%
Very Satisfied
0%
Satisfied
10%
Neither Satisfied nor Dissatisfied
30%
Dissatisfied
10%
Very Dissatisfied
50%
41-4510%
46-50 CSAT Score
19%
Very Satisfied
0%
Satisfied
19%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
31%
46-5019%
51-55 CSAT Score
26%
Very Satisfied
9%
Satisfied
17%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
9%
Very Dissatisfied
61%
51-5526%
56-60 CSAT Score
22%
Very Satisfied
11%
Satisfied
11%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
11%
Very Dissatisfied
61%
56-6022%
61-65 CSAT Score
26%
Very Satisfied
9%
Satisfied
17%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
26%
Very Dissatisfied
39%
61-6526%
66+ CSAT Score
23%
Very Satisfied
12%
Satisfied
11%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
28%
Very Dissatisfied
28%
66+23%

CBC Customer Satisfaction Score by Usage

CBC's Customer Satisfaction score was rated the highest by customers who have used CBC's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
16
1 to 2 Years
49
2 to 5 Years
20
5 to 10 Years
36
Over 10 Years
21

CBC Customer Satisfaction Score by Industry

CBC's Customer Satisfaction score was rated the highest by Consulting industry customers, and the lowest by Utilities industry customers.

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Tech
29
Accounting
24
Aerospace and Aviation
20
Architecture and Planning
33
Arts and Entertainment
20
Banking and Financial Services
40
Construction
13
Consulting
66
Education
33
Government and Public Policy
20
Healthcare, Hospitals and Medicine
14
Legal
33
Manufacturing and Machinery
0
Non-Profit
0
Energy and Manufacturing
20
Utilities
0

CBC Customer Satisfaction vs. Competitors

Compared to its competitors, CBC's Customer Satisfaction score is rated right above CMP, and is preceded by BBC.

COMPANYCustomer Satisfaction (CSAT) Score
Tennessee Valley Authority82%
BBC79%
CBC30%
CMP0%
GCM0%

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CBC Customer Service

2/5

CBC has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.

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About CBC's Customer Service

Address

181 Queen Street, Lafayette, CA United States of America


Website

http://www.cbc.ca/


Phone Number

(514) 733-5002

Quick Insights into CBC Customer Service

CBC's Customer Service score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Utilities industry.

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Ranked CBC Customer Service the Highest

Consulting
3.3
Asian or Pacific Islander
2.9
18-25
2.8

Ranked CBC Customer Service the Lowest

36-40
1.5
Other
1.5
Utilities
1.5

CBC Customer Service Score by Gender

Female customers rated CBC's Customer Service score 0.6 stars higher than Male customers.

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Male

1.6/5

Female

2.2/5

CBC Customer Service Score by Ethnicity

CBC's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
1.9
Caucasian1.9
African American/Black
1.9
African American/Black1.9
Asian or Pacific Islander
2.9
Asian or Pacific Islander2.9
Native American
1.5
Native American1.5
Other
1.5
Other1.5

CBC Customer Service Score by Age

CBC's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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0
20
40
60
80
100
18-25
2.8
18-252.8
26-30
2.1
26-302.1
31-35
2.1
31-352.1
36-40
1.5
36-401.5
41-45
1.7
41-451.7
46-50
1.7
46-501.7
51-55
1.6
51-551.6
56-60
1.6
56-601.6
61-65
1.9
61-651.9
66+
1.9
66+1.9

CBC Customer Service Score by Usage

CBC's Customer Service score was rated the highest by customers who have used CBC's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.7
1 to 2 Years
2.3
2 to 5 Years
1.8
5 to 10 Years
1.8
Over 10 Years
1.8

CBC Customer Service Score by Industry

CBC's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Utilities industry customers.

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Tech
2.2
Accounting
2.3
Aerospace and Aviation
1.8
Architecture and Planning
1.5
Arts and Entertainment
1.6
Banking and Financial Services
2.5
Construction
1.5
Consulting
3.3
Education
2
Government and Public Policy
2.1
Healthcare, Hospitals and Medicine
1.5
Legal
1.5
Manufacturing and Machinery
1.5
Marketing, Advertising and Research
2.6
Non-Profit
1.5
Energy and Manufacturing
1.5
Professional Services
2.1
Real Estate
2.6
Utilities
1.5

CBC Customer Service vs. Competitors

Compared to its competitors, CBC's Customer Service score is rated right above CMP, and is preceded by BBC.

COMPANYCustomer Service Score
Tennessee Valley Authority3.9/5
BBC3.8/5
CBC2/5
CMPN/A
GCMN/A

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CBC's Logo
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CBC as an Employer

3.2/5

CBC has a 3.2/5 stars for its overall company culture rated by their employees

  CBC CEO
bottom
25%
CEO of CBC

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

CBC scored a -43 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of CBC would recommend the brand to a friend. ENPS measures how likely CBC employees would recommend working at CBC to a friend.

Net Promoter Score

-43
NPS Score
22%Promoters
13%Passive
65%Detractors

Employee Net Promoter Score

-1
eNPS Score
41%Promoters
17%Passive
42%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail