

Century 21 Real Estate LLC is an American real estate agent franchise company founded in 1971. Among its major competitors, Century 21 Real Estate LLC is ranked in 3rd place for NPS while Zillow is 1st, and Coldwell Banker is 2nd.
Century 21 Real Estate LLC's Net Promoter Score (NPS) is a 0 with 40% Promoters, 20% Passives, and 40% Detractors. Net Promoter Score tracks whether Century 21 Real Estate LLC's customers would recommend using the product based on a scale of -100 to 100.
| 40% | Promoters |
|---|---|
| 20% | Passives |
| 40% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2023 100 | Jan 2023 | 100 |
Jun 2023 0 | Jun 2023 | 0 |
May 2024 0 | May 2024 | 0 |
Oct 2024 25 | Oct 2024 | 25 |
Nov 2024 0 | Nov 2024 | 0 |
Century 21 Real Estate LLC is ranked third for NPS among its competitors. Zillow and Coldwell Banker come in first and second, with RE/MAX coming in at #4.
![]() Century 21 Real Estate LLC | ![]() Zillow | ![]() Coldwell Banker | ![]() RE/MAX | |
| Global Ranking | #- | #189 | #- | #- |
| NPS | 0 | 17 | 5 | -60 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $31.40B | $2.11B | $755.68M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Century 21 Real Estate LLC's NPS is rated right above RE/MAX, and is preceded by Coldwell Banker.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Zillow | 17 |
![]() | Coldwell Banker | 5 |
![]() | Century 21 Real Estate LLC | 0 |
![]() | RE/MAX | -60 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Century 21 Real Estate LLC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Century 21 Real Estate LLC's Customer Loyalty score is rated right above Coldwell Banker, and is preceded by RE/MAX.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Zillow | 74% |
![]() | RE/MAX | 62% |
![]() | Century 21 Real Estate LLC | 60% |
![]() | Coldwell Banker | 47% |
Century 21 Real Estate LLC has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Century 21 Real Estate LLC’s product quality score is a 3.5 out of 5 as rated by its users and customers.
Compared to its competitors, Century 21 Real Estate LLC's Product Quality score is rated right above Coldwell Banker, and is preceded by Zillow.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Zillow | 3.6/5 |
![]() | Century 21 Real Estate LLC | 3.5/5 |
![]() | Coldwell Banker | 3/5 |
![]() | RE/MAX | 1.6/5 |
Century 21 Real Estate LLC has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Century 21 Real Estate LLC's ROI score is rated right above Coldwell Banker, and is preceded by Zillow.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zillow | 3.6/5 |
![]() | Century 21 Real Estate LLC | 3.5/5 |
![]() | Coldwell Banker | 2.9/5 |
![]() | RE/MAX | 1.6/5 |
Century 21 Real Estate LLC has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Century 21 Real Estate LLC's Customer Satisfaction score is rated right above Zillow.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Century 21 Real Estate LLC | 100% |
![]() | Zillow | 58% |
![]() | Coldwell Banker | 57% |
![]() | RE/MAX | 31% |
Century 21 Real Estate LLC has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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175 Madison Ave, Madison, NJ 07940
http://www.century21.com/
(877)221-2765
Compared to its competitors, Century 21 Real Estate LLC's Customer Service score is rated right above Coldwell Banker, and is preceded by Zillow.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Zillow | 3.5/5 |
![]() | Century 21 Real Estate LLC | 3.5/5 |
![]() | Coldwell Banker | 2.9/5 |
![]() | RE/MAX | 1.5/5 |
Century 21 Real Estate LLC has a 4.5/5 stars for its overall company culture rated by their employees

In the Top 20% of Similar Sized Companies on Comparably.
Century 21 Real Estate LLC scored a 0 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Century 21 Real Estate LLC would recommend the brand to a friend. ENPS measures how likely Century 21 Real Estate LLC employees would recommend working at Century 21 Real Estate LLC to a friend.
| 40% | Promoters |
|---|---|
| 20% | Passive |
| 40% | Detractors |
| 20% | Promoters |
|---|---|
| 60% | Passive |
| 20% | Detractors |