Cherry Mobile NPS & Customer Reviews | Comparably
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Cherry Mobile
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About Cherry Mobile's Brand

Cherry Mobile is a mobile phone and electronics company that offers home devices, tablets and PCs, feature phones, and smartphones. Among its major competitors, Cherry Mobile is ranked in 1st place for NPS while MediaTek is 2nd, and OPPO is 3rd.

Brand at a Glance

73%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.1/5
Customer Service

Cherry Mobile Ranking

Cherry Mobile NPS

Cherry Mobile's Net Promoter Score (NPS) is a 31 with 56% Promoters, 19% Passives, and 25% Detractors. Net Promoter Score tracks whether Cherry Mobile's customers would recommend using the product based on a scale of -100 to 100.

Cherry Mobile Overall NPS

31
NPS
56%Promoters
19%Passives
25%Detractors
Cherry Mobile Overall NPS

Cherry Mobile NPS Trend

-100
-50
0
50
100
Jan 2021
100
Jan 2021100
Aug 2021
100
Aug 2021100
Dec 2021
66
Dec 202166
Oct 2022
25
Oct 202225
Nov 2022
49
Nov 202249
Dec 2022
29
Dec 202229
Jan 2023
44
Jan 202344
Feb 2023
50
Feb 202350
May 2023
54
May 202354
May 2024
54
May 202454
Jun 2025
43
Jun 202543
Nov 2025
31
Nov 202531

How Other Brands Compare

Cherry Mobile is ranked first for NPS among its competitors. MediaTek and OPPO come in second and third, with Lazada Group coming in at #4.

Cherry Mobile's Logo
Cherry Mobile
OPPO's Logo
OPPO
MediaTek's Logo
MediaTek
Lazada Group's Logo
Lazada Group
Global Ranking#-#983#-#-
NPS31232723
Valuation Updated every 24 hours for public companies--$11.55B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Cherry Mobile NPS by Gender

Female customers rated Cherry Mobile's NPS 32 points higher than Male customers.

Male

34

Cherry Mobile's NPS was rated 34 by Male customers on Comparably.

67%
Promoters
0%
Passives
33%
Detractors

Female

66

Cherry Mobile's NPS was rated 66 by Female customers on Comparably.

83%
Promoters
0%
Passives
17%
Detractors

Cherry Mobile NPS by Ethnicity

Cherry Mobile's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

-100
-50
0
50
100
Asian or Pacific Islander
100
Asian or Pacific Islander100
Other
-34
Other-34

Cherry Mobile NPS by Age

Cherry Mobile's NPS was rated 50 points by customers ages 18-25 on Comparably.

0
20
40
60
80
100
Promoters
75%
Passives
0%
Detractors
25%
18-2575%0%25%

Cherry Mobile NPS by Usage

Cherry Mobile's NPS was rated 34 points by customers who have used Cherry Mobile's products/services for 1 to 2 Years.

-100
-50
0
50
100
1 to 2 Years
34
1 to 2 Years34

Cherry Mobile NPS vs. Competitors

Compared to its competitors, Cherry Mobile's NPS is rated right above MediaTek.

Cherry Mobile Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Cherry Mobile users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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73
73%
27
27%
Cherry Mobile Customer Loyalty

Cherry Mobile Customer Loyalty Score by Gender

Female customers rated Cherry Mobile's Customer Loyalty score 30% higher than Male customers.

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Male
70%
Yes
Female
100%
Yes

Cherry Mobile Customer Loyalty Score by Ethnicity

Cherry Mobile's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

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100
out of 100
Asian or Pacific Islander
70
out of 100
Other

Cherry Mobile Customer Loyalty Score by Age

Cherry Mobile's Customer Loyalty score was rated 89% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
89%
18-2589%

Cherry Mobile Customer Loyalty Score by Usage

Cherry Mobile's Customer Loyalty score was rated 100% by customers who have used Cherry Mobile's products/services for 1 to 2 Years.

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1 to 2 Years
100%

Cherry Mobile Customer Loyalty vs. Competitors

Compared to its competitors, Cherry Mobile's Customer Loyalty score is rated right above MediaTek, and is preceded by Lazada Group.

COMPANYCustomer Loyalty Score
OPPO88%
Lazada Group81%
Cherry Mobile73%
MediaTek72%

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Cherry Mobile Product Quality

4.1/5

Cherry Mobile has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Cherry Mobile Product Information

Cherry Mobile’s product quality score is a 4.1 out of 5 as rated by its users and customers.

Website
http://www.cherrymobile.com.ph
Company Size
201-500 Employees

Industry

Tech
Mobile App

Quick Insights into Cherry Mobile Product Quality

Cherry Mobile's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked Cherry Mobile Product Quality the Highest

18-25
4.5
Female
4.5
Asian or Pacific Islander
4.4

Ranked Cherry Mobile Product Quality the Lowest

Male
4.3
Other
4.3

Cherry Mobile Product Quality Score by Gender

Female customers rated Cherry Mobile's Product Quality score 0.2 stars higher than Male customers.

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Male

4.3/5

Female

4.5/5

Cherry Mobile Product Quality Score by Ethnicity

Cherry Mobile's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Asian or Pacific Islander
4.4
Asian or Pacific Islander4.4
Other
4.3
Other4.3

Cherry Mobile Product Quality Score by Age

Cherry Mobile's Product Quality score was rated 4.5 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4.5
18-254.5

Cherry Mobile Product Quality Score by Usage

Cherry Mobile's Product Quality score was rated 4.3 stars by customers who have used Cherry Mobile's products/services for 1 to 2 Years.

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1 to 2 Years
4.3

Cherry Mobile Product Quality vs. Competitors

Compared to its competitors, Cherry Mobile's Product Quality score is rated right above OPPO.

COMPANYProduct Quality Score
Cherry Mobile4.1/5
OPPO4/5
MediaTek3.9/5
Lazada Group3.9/5

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Cherry Mobile Pricing

Cherry Mobile ROI & Value For Money

4/5

Cherry Mobile has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Quick Insights into Cherry Mobile ROI

Cherry Mobile's ROI score was rated highest by customers who have used Cherry Mobile's products/services for 1 to 2 Years, and rated lowest by Other customers.

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Ranked Cherry Mobile ROI the Highest

1 to 2 Years
4.5
Asian or Pacific Islander
4.1
Female
4.1

Ranked Cherry Mobile ROI the Lowest

Male
4
Other
3.8

Cherry Mobile ROI Score by Gender

Female customers rated Cherry Mobile's ROI score 0.1 stars higher than Male customers.

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Male

4/5

Female

4.1/5

Cherry Mobile ROI Score by Ethnicity

Cherry Mobile's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
1
2
3
4
5
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Other
3.8
Other3.8

Cherry Mobile ROI Score by Age

Cherry Mobile's ROI score was rated 4 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4
18-254

Cherry Mobile ROI Score by Usage

Cherry Mobile's ROI score was rated 4.5 stars by customers who have used Cherry Mobile's products/services for 1 to 2 Years.

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1 to 2 Years
4.5

Cherry Mobile Pricing vs. Competitors

Compared to its competitors, Cherry Mobile's ROI score is rated right above OPPO, and is preceded by MediaTek.

COMPANYPricing Score
MediaTek4.1/5
Cherry Mobile4/5
OPPO3.8/5
Lazada Group3.8/5

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Cherry Mobile Customer Satisfaction (CSAT)

Cherry Mobile Customer Satisfaction (CSAT) Score

93 / 100

Cherry Mobile has an overall Customer Satisfaction score of 93 rated by its users and customers.

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Very Satisfied29%
Satisfied64%
Neither Satisfied nor Dissatisfied7%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
29%
Satisfied
64%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Cherry Mobile Customer Satisfaction

Cherry Mobile's Customer Satisfaction score was rated highest by customers who have used Cherry Mobile's products/services for 1 to 2 Years, and rated lowest by Other customers.

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Ranked Cherry Mobile Customer Satisfaction the Highest

1 to 2 Years
100%
18-25
100%
Asian or Pacific Islander
100%

Ranked Cherry Mobile Customer Satisfaction the Lowest

Male
100%
Other
100%

Cherry Mobile Customer Satisfaction Score by Gender

Cherry Mobile's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.

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100 / 100
Male
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
100 / 100
Female
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Cherry Mobile Customer Satisfaction Score by Ethnicity

CSAT according to Asian or Pacific Islander

Cherry Mobile's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied20%
Satisfied80%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
20%
Satisfied
80%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Cherry Mobile's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100
Very Satisfied33%
Satisfied67%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Cherry Mobile Customer Satisfaction Score by Age

Cherry Mobile's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
29%
Satisfied
71%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%

Cherry Mobile Customer Satisfaction Score by Usage

Cherry Mobile's Customer Satisfaction score was rated 100 points by customers who have used Cherry Mobile's products/services for 1 to 2 Years.

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1 to 2 Years
100

Cherry Mobile Customer Satisfaction vs. Competitors

Compared to its competitors, Cherry Mobile's Customer Satisfaction score is rated right above OPPO.

COMPANYCustomer Satisfaction (CSAT) Score
Cherry Mobile93%
OPPO81%
Lazada Group77%
MediaTek72%

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Cherry Mobile Customer Service

4.1/5

Cherry Mobile has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Cherry Mobile's Customer Service

Address

1000 Philippines


Website

http://www.cherrymobile.com.ph


Phone Number

+63 4000336

Quick Insights into Cherry Mobile Customer Service

Cherry Mobile's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.

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Ranked Cherry Mobile Customer Service the Highest

Asian or Pacific Islander
4.6
1 to 2 Years
4.5
Female
4.5

Ranked Cherry Mobile Customer Service the Lowest

Male
4
Other
3.8

Cherry Mobile Customer Service Score by Gender

Female customers rated Cherry Mobile's Customer Service score 0.5 stars higher than Male customers.

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Male

4/5

Female

4.5/5

Cherry Mobile Customer Service Score by Ethnicity

Cherry Mobile's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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0
20
40
60
80
100
Asian or Pacific Islander
4.6
Asian or Pacific Islander4.6
Other
3.8
Other3.8

Cherry Mobile Customer Service Score by Age

Cherry Mobile's Customer Service score was rated 4.3 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
4.3
18-254.3

Cherry Mobile Customer Service Score by Usage

Cherry Mobile's Customer Service score was rated 4.5 stars by customers who have used Cherry Mobile's products/services for 1 to 2 Years.

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1 to 2 Years
4.5

Cherry Mobile Customer Service vs. Competitors

Compared to its competitors, Cherry Mobile's Customer Service score is rated right above MediaTek.

COMPANYCustomer Service Score
Cherry Mobile4.1/5
MediaTek4.1/5
Lazada Group4/5
OPPO3.9/5

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Cherry Mobile as an Employer

3.9/5

Cherry Mobile has a 3.9/5 stars for its overall company culture rated by their employees

  Cherry Mobile CEO
top
5%
CEO of Cherry Mobile

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Cherry Mobile scored a 31 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of Cherry Mobile would recommend the brand to a friend. ENPS measures how likely Cherry Mobile employees would recommend working at Cherry Mobile to a friend.

Net Promoter Score

31
NPS Score
56%Promoters
19%Passive
25%Detractors

Employee Net Promoter Score

49
eNPS Score
66%Promoters
17%Passive
17%Detractors

Global Ranking Snapshot

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6
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