

Cherry Mobile is a mobile phone and electronics company that offers home devices, tablets and PCs, feature phones, and smartphones. Among its major competitors, Cherry Mobile is ranked in 1st place for NPS while MediaTek is 2nd, and OPPO is 3rd.
Cherry Mobile's Net Promoter Score (NPS) is a 31 with 56% Promoters, 19% Passives, and 25% Detractors. Net Promoter Score tracks whether Cherry Mobile's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 19% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2021 100 | Jan 2021 | 100 |
Aug 2021 100 | Aug 2021 | 100 |
Dec 2021 66 | Dec 2021 | 66 |
Oct 2022 25 | Oct 2022 | 25 |
Nov 2022 49 | Nov 2022 | 49 |
Dec 2022 29 | Dec 2022 | 29 |
Jan 2023 44 | Jan 2023 | 44 |
Feb 2023 50 | Feb 2023 | 50 |
May 2023 54 | May 2023 | 54 |
May 2024 54 | May 2024 | 54 |
Jun 2025 43 | Jun 2025 | 43 |
Nov 2025 31 | Nov 2025 | 31 |
Cherry Mobile is ranked first for NPS among its competitors. MediaTek and OPPO come in second and third, with Lazada Group coming in at #4.
![]() Cherry Mobile | ![]() OPPO | ![]() MediaTek | ![]() Lazada Group | |
| Global Ranking | #- | #983 | #- | #- |
| NPS | 31 | 23 | 27 | 23 |
| Valuation Updated every 24 hours for public companies | - | - | $11.55B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Cherry Mobile's NPS 32 points higher than Male customers.
Cherry Mobile's NPS was rated 34 by Male customers on Comparably.
Cherry Mobile's NPS was rated 66 by Female customers on Comparably.
Cherry Mobile's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Other -34 | Other | -34 |
Cherry Mobile's NPS was rated 50 points by customers ages 18-25 on Comparably.
Cherry Mobile's NPS was rated 34 points by customers who have used Cherry Mobile's products/services for 1 to 2 Years.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 34 | 1 to 2 Years | 34 |
Compared to its competitors, Cherry Mobile's NPS is rated right above MediaTek.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Cherry Mobile | 31 |
![]() | MediaTek | 27 |
![]() | OPPO | 23 |
![]() | Lazada Group | 23 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Cherry Mobile users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Cherry Mobile's Customer Loyalty score 30% higher than Male customers.
Cherry Mobile's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Cherry Mobile's Customer Loyalty score was rated 89% by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
Cherry Mobile's Customer Loyalty score was rated 100% by customers who have used Cherry Mobile's products/services for 1 to 2 Years.
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Compared to its competitors, Cherry Mobile's Customer Loyalty score is rated right above MediaTek, and is preceded by Lazada Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | OPPO | 88% |
![]() | Lazada Group | 81% |
![]() | Cherry Mobile | 73% |
![]() | MediaTek | 72% |
Cherry Mobile has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Cherry Mobile’s product quality score is a 4.1 out of 5 as rated by its users and customers.
Cherry Mobile's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Other customers.
Female customers rated Cherry Mobile's Product Quality score 0.2 stars higher than Male customers.
Cherry Mobile's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.3 | Other | 4.3 |
Cherry Mobile's Product Quality score was rated 4.5 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
Cherry Mobile's Product Quality score was rated 4.3 stars by customers who have used Cherry Mobile's products/services for 1 to 2 Years.
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Compared to its competitors, Cherry Mobile's Product Quality score is rated right above OPPO.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Cherry Mobile | 4.1/5 |
![]() | OPPO | 4/5 |
![]() | MediaTek | 3.9/5 |
![]() | Lazada Group | 3.9/5 |
Cherry Mobile has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Cherry Mobile's ROI score was rated highest by customers who have used Cherry Mobile's products/services for 1 to 2 Years, and rated lowest by Other customers.
Female customers rated Cherry Mobile's ROI score 0.1 stars higher than Male customers.
Cherry Mobile's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.8 | Other | 3.8 |
Cherry Mobile's ROI score was rated 4 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
Cherry Mobile's ROI score was rated 4.5 stars by customers who have used Cherry Mobile's products/services for 1 to 2 Years.
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Compared to its competitors, Cherry Mobile's ROI score is rated right above OPPO, and is preceded by MediaTek.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | MediaTek | 4.1/5 |
![]() | Cherry Mobile | 4/5 |
![]() | OPPO | 3.8/5 |
![]() | Lazada Group | 3.8/5 |
Cherry Mobile has an overall Customer Satisfaction score of 93 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cherry Mobile's Customer Satisfaction score was rated highest by customers who have used Cherry Mobile's products/services for 1 to 2 Years, and rated lowest by Other customers.
Cherry Mobile's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 100% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Cherry Mobile's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Cherry Mobile's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Cherry Mobile's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Cherry Mobile's Customer Satisfaction score was rated 100 points by customers who have used Cherry Mobile's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Compared to its competitors, Cherry Mobile's Customer Satisfaction score is rated right above OPPO.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Cherry Mobile | 93% |
![]() | OPPO | 81% |
![]() | Lazada Group | 77% |
![]() | MediaTek | 72% |
Cherry Mobile has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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1000 Philippines
http://www.cherrymobile.com.ph
+63 4000336
Cherry Mobile's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
Female customers rated Cherry Mobile's Customer Service score 0.5 stars higher than Male customers.
Cherry Mobile's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 3.8 | Other | 3.8 |
Cherry Mobile's Customer Service score was rated 4.3 stars by customers ages 18-25 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
Cherry Mobile's Customer Service score was rated 4.5 stars by customers who have used Cherry Mobile's products/services for 1 to 2 Years.
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Compared to its competitors, Cherry Mobile's Customer Service score is rated right above MediaTek.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Cherry Mobile | 4.1/5 |
![]() | MediaTek | 4.1/5 |
![]() | Lazada Group | 4/5 |
![]() | OPPO | 3.9/5 |
Cherry Mobile has a 3.9/5 stars for its overall company culture rated by their employees

Cherry Mobile scored a 31 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of Cherry Mobile would recommend the brand to a friend. ENPS measures how likely Cherry Mobile employees would recommend working at Cherry Mobile to a friend.
| 56% | Promoters |
|---|---|
| 19% | Passive |
| 25% | Detractors |
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |