12
NPS
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CIBC
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About CIBC's Brand
Among its major competitors, CIBC is ranked in 3rd place for NPS while Rbc is 1st, and Scotiabank is 2nd.
Brand at a Glance
74%
Customer Loyalty
3.4/5
Product Quality
3.4/5
Pricing
3.6/5
Customer Service
CIBC Ranking
- #3 / 4 of its competitors
CIBC NPS
CIBC's Net Promoter Score (NPS) is a 12 with 47% Promoters, 18% Passives, and 35% Detractors. Net Promoter Score tracks whether CIBC's customers would recommend using the product based on a scale of -100 to 100.
CIBC Overall NPS
| 47% | Promoters |
|---|---|
| 18% | Passives |
| 35% | Detractors |
CIBC NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 9 | Feb 2024 | 9 |
Mar 2024 9 | Mar 2024 | 9 |
Apr 2024 10 | Apr 2024 | 10 |
May 2024 11 | May 2024 | 11 |
Jun 2024 13 | Jun 2024 | 13 |
Jul 2024 11 | Jul 2024 | 11 |
Sep 2024 13 | Sep 2024 | 13 |
Oct 2024 12 | Oct 2024 | 12 |
Dec 2024 12 | Dec 2024 | 12 |
Jan 2025 12 | Jan 2025 | 12 |
Mar 2025 12 | Mar 2025 | 12 |
Jul 2025 12 | Jul 2025 | 12 |
How Other Brands Compare
CIBC is ranked third for NPS among its competitors. Rbc and Scotiabank come in first and second, with TD Brand coming in at #4.
CIBC |  Rbc |  Scotiabank | TD Brand | |
| Global Ranking | #- | #897 | #- | #- |
| NPS | 12 | 24 | 16 | - |
| Valuation Updated every 24 hours for public companies | - | $123.84B | $68.70B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CIBC NPS by Gender
Female customers rated CIBC's NPS 40 points higher than Male customers.
Male
-12
CIBC's NPS was rated -12 by Male customers on Comparably.
38%
Promoters
12%
Passives
50%
Detractors
Female
28
CIBC's NPS was rated 28 by Female customers on Comparably.
55%
Promoters
18%
Passives
27%
Detractors
CIBC NPS by Ethnicity
CIBC's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -42 | Caucasian | -42 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Other 28 | Other | 28 |
CIBC NPS by Age
CIBC's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
CIBC NPS by Usage
CIBC's NPS was rated the highest by customers who have used CIBC's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years 42 | 1 to 2 Years | 42 |
2 to 5 Years 10 | 2 to 5 Years | 10 |
Over 10 Years -40 | Over 10 Years | -40 |
CIBC NPS vs. Competitors
Compared to its competitors, CIBC's NPS is rated right above TD Brand, and is preceded by Scotiabank.
| COMPANY | NPS Score | |
|---|---|---|
| Rbc | 24 |
| Scotiabank | 16 |
| CIBC | 12 |
| TD Brand | N/A |
CIBC Customer Reviews
Out of the 16 CIBC customer reviews 13 were positive and 3 were constructive. CIBC customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
CIBC Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of CIBC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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CIBC Customer Loyalty Score by Gender
Female customers rated CIBC's Customer Loyalty score 1% higher than Male customers.
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Male
79%
Yes
Female
80%
Yes
CIBC Customer Loyalty Score by Ethnicity
CIBC's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
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72
out of 100
Caucasian
82
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
92
out of 100
Other
CIBC Customer Loyalty Score by Age
CIBC's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 80% | 26-30 | 80% |
31-35 85% | 31-35 | 85% |
36-40 100% | 36-40 | 100% |
41-45 40% | 41-45 | 40% |
56-60 85% | 56-60 | 85% |
CIBC Customer Loyalty Score by Usage
CIBC's Customer Loyalty score was rated the highest by customers who have used CIBC's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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CIBC Customer Loyalty Score by Industry
CIBC's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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CIBC Customer Loyalty vs. Competitors
Compared to its competitors, CIBC's Customer Loyalty score is rated right above TD Brand, and is preceded by Scotiabank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Rbc | 82% |
| Scotiabank | 81% |
| CIBC | 74% |
| TD Brand | N/A |
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CIBC Product Quality
3.4/5
CIBC has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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CIBC Product Information
CIBC’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated CIBC's product the highest. Reviewers from the Tech industry rated CIBC the lowest at 2.8.
Quick Insights into CIBC Product Quality
CIBC's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used CIBC's products/services for Over 10 Years.
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Ranked CIBC Product Quality the Highest
Ranked CIBC Product Quality the Lowest
CIBC Product Quality Score by Gender
Female customers rated CIBC's Product Quality score 0.8 stars higher than Male customers.
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Male
3.1/5
Female
3.9/5
CIBC Product Quality Score by Ethnicity
CIBC's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.7 | Other | 3.7 |
CIBC Product Quality Score by Age
CIBC's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.8 | 41-45 | 2.8 |
56-60 2.7 | 56-60 | 2.7 |
CIBC Product Quality Score by Usage
CIBC's Product Quality score was rated the highest by customers who have used CIBC's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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CIBC Product Quality Score by Industry
CIBC's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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CIBC Product Quality vs. Competitors
Compared to its competitors, CIBC's Product Quality score is rated right above TD Brand, and is preceded by Scotiabank.
| COMPANY | Product Quality Score | |
|---|---|---|
| Rbc | 3.7/5 |
| Scotiabank | 3.6/5 |
| CIBC | 3.4/5 |
| TD Brand | N/A |
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CIBC Pricing
CIBC ROI & Value For Money
3.4/5
CIBC has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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CIBC Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from CIBC.
Quick Insights into CIBC ROI
CIBC's ROI score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.
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Ranked CIBC ROI the Highest
Ranked CIBC ROI the Lowest
CIBC ROI Score by Gender
Female customers rated CIBC's ROI score 0.5 stars higher than Male customers.
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Male
3.2/5
Female
3.7/5
CIBC ROI Score by Ethnicity
CIBC's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.7 | Other | 3.7 |
CIBC ROI Score by Age
CIBC's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.6 | 41-45 | 2.6 |
56-60 3.3 | 56-60 | 3.3 |
CIBC ROI Score by Usage
CIBC's ROI score was rated the highest by customers who have used CIBC's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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CIBC ROI Score by Industry
CIBC's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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CIBC Pricing vs. Competitors
Compared to its competitors, CIBC's ROI score is rated right above TD Brand, and is preceded by Scotiabank.
| COMPANY | Pricing Score | |
|---|---|---|
| Rbc | 3.7/5 |
| Scotiabank | 3.7/5 |
| CIBC | 3.4/5 |
| TD Brand | N/A |
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CIBC Customer Satisfaction (CSAT)
CIBC Customer Satisfaction (CSAT) Score
63 / 100
CIBC has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Very Satisfied
37%
Satisfied
26%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
6%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into CIBC Customer Satisfaction
CIBC's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used CIBC's products/services for Over 10 Years.
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Ranked CIBC Customer Satisfaction the Highest
Ranked CIBC Customer Satisfaction the Lowest
CIBC Customer Satisfaction Score by Gender
Female customers rated CIBC's Customer Satisfaction score 26 points higher than Male customers.
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59 / 100
MaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 4% | |
Very Dissatisfied | 33% |
85 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 52% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 10% | |
Very Dissatisfied | 5% |
CIBC Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
CIBC's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
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56 / 100
Very Satisfied
31%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
44%
CSAT according to African American/Black
CIBC's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
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60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
CIBC's Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.
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84 / 100
Very Satisfied
42%
Satisfied
42%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
8%
CSAT according to Other
CIBC's Customer Satisfaction (CSAT) score was rated 73% according to Other users and customers.
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73 / 100
Very Satisfied
36%
Satisfied
37%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
18%
CIBC Customer Satisfaction Score by Age
CIBC's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 78% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 56-60 | 50% |
CIBC Customer Satisfaction Score by Usage
CIBC's Customer Satisfaction score was rated the highest by customers who have used CIBC's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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CIBC Customer Satisfaction Score by Industry
CIBC's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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{
"title": "CIBC Customer Satisfaction Score by Industry",
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"stars": 0,
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"scoreClassName": "",
"scoreLabel": 63
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"label": "Accounting",
"groupId": 495,
"score": 90,
"stars": 0,
"csatScore": 90,
"text": "CIBC's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
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}CIBC Customer Satisfaction vs. Competitors
Compared to its competitors, CIBC's Customer Satisfaction score is rated right above TD Brand, and is preceded by Scotiabank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Rbc | 75% |
| Scotiabank | 70% |
| CIBC | 63% |
| TD Brand | 0% |
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CIBC Customer Service
3.6/5
CIBC has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into CIBC Customer Service
CIBC's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked CIBC Customer Service the Highest
Ranked CIBC Customer Service the Lowest
CIBC Customer Service Score by Gender
Female customers rated CIBC's Customer Service score 0.2 stars higher than Male customers.
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Male
3.5/5
Female
3.7/5
CIBC Customer Service Score by Ethnicity
CIBC's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.7 | Other | 3.7 |
CIBC Customer Service Score by Age
CIBC's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.9 | 36-40 | 3.9 |
41-45 2.6 | 41-45 | 2.6 |
56-60 3.5 | 56-60 | 3.5 |
CIBC Customer Service Score by Usage
CIBC's Customer Service score was rated the highest by customers who have used CIBC's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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CIBC Customer Service Score by Industry
CIBC's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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CIBC Customer Service vs. Competitors
Compared to its competitors, CIBC's Customer Service score is rated right above TD Brand, and is preceded by Scotiabank.
| COMPANY | Customer Service Score | |
|---|---|---|
| Rbc | 3.7/5 |
| Scotiabank | 3.7/5 |
| CIBC | 3.6/5 |
| TD Brand | N/A |
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CIBC as an Employer
3.6/5
CIBC has a 3.6/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
CIBC scored a 12 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of CIBC would recommend the brand to a friend. ENPS measures how likely CIBC employees would recommend working at CIBC to a friend.
Net Promoter Score
12
NPS Score
| 47% | Promoters |
|---|---|
| 18% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 41% | Promoters |
|---|---|
| 27% | Passive |
| 32% | Detractors |
