

Say Yes to Possibility. Among its major competitors, City National Bank of Florida is ranked in 1st place for NPS while FirstBank is 2nd, and BankUnited is 3rd. Overall, City National Bank of Florida has a neutral social sentiment, when analyzing social media channels and online mentions.
City National Bank of Florida's Net Promoter Score (NPS) is a 54 with 69% Promoters, 16% Passives, and 15% Detractors. Net Promoter Score tracks whether City National Bank of Florida's customers would recommend using the product based on a scale of -100 to 100.
| 69% | Promoters |
|---|---|
| 16% | Passives |
| 15% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2020 100 | May 2020 | 100 |
Aug 2020 80 | Aug 2020 | 80 |
Nov 2020 75 | Nov 2020 | 75 |
Dec 2020 77 | Dec 2020 | 77 |
Oct 2022 80 | Oct 2022 | 80 |
May 2024 81 | May 2024 | 81 |
May 2025 54 | May 2025 | 54 |
City National Bank of Florida is ranked first for NPS among its competitors. FirstBank and BankUnited come in second and third, with IBERIABANK coming in at #4.
![]() City National Bank of Florida | ![]() FirstBank | ![]() BankUnited | ![]() IBERIABANK | |
| Global Ranking | #- | #864 | #- | #- |
| NPS | 54 | 17 | -37 | -100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | - | $136.39M | $4.14B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
City National Bank of Florida's NPS was rated -34 points by Hispanic or Latino customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino -34 | Hispanic or Latino | -34 |
City National Bank of Florida's NPS was rated 0 points by customers who have used City National Bank of Florida's products/services for 2 to 5 Years.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 0 | 2 to 5 Years | 0 |
Compared to its competitors, City National Bank of Florida's NPS is rated right above FirstBank.
| COMPANY | NPS Score | |
|---|---|---|
![]() | City National Bank of Florida | 54 |
![]() | FirstBank | 17 |
![]() | BankUnited | -37 |
![]() | IBERIABANK | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
92% of City National Bank of Florida users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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City National Bank of Florida's Customer Loyalty score was rated 70% by Hispanic or Latino customers on Comparably.
% who answered "Yes"
City National Bank of Florida's Customer Loyalty score was rated 82% by customers who have used City National Bank of Florida's products/services for 2 to 5 Years.
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City National Bank of Florida's Customer Loyalty score was rated 100% by Banking and Financial Services industry customers.
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Compared to its competitors, City National Bank of Florida's Customer Loyalty score is rated right above FirstBank, and is preceded by IBERIABANK.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | IBERIABANK | 100% |
![]() | City National Bank of Florida | 92% |
![]() | FirstBank | 89% |
![]() | BankUnited | 66% |
City National Bank of Florida has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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City National Bank of Florida’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated City National Bank of Florida's product the highest.
City National Bank of Florida's Product Quality score was rated highest by customers from the Banking and Financial Services industry.
City National Bank of Florida's Product Quality score was rated 2 stars by Hispanic or Latino customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 2 | Hispanic or Latino | 2 |
City National Bank of Florida's Product Quality score was rated 3.2 stars by customers who have used City National Bank of Florida's products/services for 2 to 5 Years.
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City National Bank of Florida's Product Quality score was rated 5 stars by Banking and Financial Services industry customers.
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Compared to its competitors, City National Bank of Florida's Product Quality score is rated right above FirstBank, and is preceded by IBERIABANK.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | IBERIABANK | 5/5 |
![]() | City National Bank of Florida | 4/5 |
![]() | FirstBank | 3.9/5 |
![]() | BankUnited | 2.6/5 |
City National Bank of Florida has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry.
City National Bank of Florida's ROI score was rated highest by customers from the Banking and Financial Services industry.
City National Bank of Florida's ROI score was rated 2 stars by Hispanic or Latino customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Hispanic or Latino 2 | Hispanic or Latino | 2 |
City National Bank of Florida's ROI score was rated 3.1 stars by customers who have used City National Bank of Florida's products/services for 2 to 5 Years.
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City National Bank of Florida's ROI score was rated 5 stars by Banking and Financial Services industry customers.
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Compared to its competitors, City National Bank of Florida's ROI score is rated right above FirstBank, and is preceded by IBERIABANK.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | IBERIABANK | 5/5 |
![]() | City National Bank of Florida | 4/5 |
![]() | FirstBank | 3.5/5 |
![]() | BankUnited | 2.6/5 |
City National Bank of Florida has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
City National Bank of Florida's Customer Satisfaction score was rated highest by Hispanic or Latino customers.
City National Bank of Florida's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Compared to its competitors, City National Bank of Florida's Customer Satisfaction score is rated right above FirstBank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | City National Bank of Florida | 100% |
![]() | FirstBank | 76% |
![]() | BankUnited | 37% |
![]() | IBERIABANK | 0% |
City National Bank of Florida has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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100 S.E. 2nd Street, Miami, FL 33131
https://www.citynational.com/
305-448-6500 or 833-448-6
City National Bank of Florida's Customer Service score was rated highest by customers from the Banking and Financial Services industry.
City National Bank of Florida's Customer Service score was rated 2 stars by Hispanic or Latino customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Hispanic or Latino 2 | Hispanic or Latino | 2 |
City National Bank of Florida's Customer Service score was rated 3 stars by customers who have used City National Bank of Florida's products/services for 2 to 5 Years.
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City National Bank of Florida's Customer Service score was rated 5 stars by Banking and Financial Services industry customers.
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Compared to its competitors, City National Bank of Florida's Customer Service score is rated right above FirstBank, and is preceded by IBERIABANK.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | IBERIABANK | 5/5 |
![]() | City National Bank of Florida | 4/5 |
![]() | FirstBank | 3.6/5 |
![]() | BankUnited | 2.9/5 |
City National Bank of Florida has a 4.9/5 stars for its overall company culture rated by their employees

In the Top 5% of Similar Sized Companies on Comparably.
City National Bank of Florida scored a 54 for Net Promoter Score and a 68 for Employee Net Promoter Score. NPS gauges how likely a customer of City National Bank of Florida would recommend the brand to a friend. ENPS measures how likely City National Bank of Florida employees would recommend working at City National Bank of Florida to a friend.
| 69% | Promoters |
|---|---|
| 16% | Passive |
| 15% | Detractors |
| 74% | Promoters |
|---|---|
| 20% | Passive |
| 6% | Detractors |