Color Genomics NPS & Customer Reviews

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Color Genomics

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Color Genomics

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About Color Genomics' Brand

Color Genomics provides a service that helps people proactively manage their health through affordable and clinical-grade genetic data. Among its major competitors, Color Genomics is ranked in 1st place for NPS while Cytokinetics is 2nd, and 23andMe is 3rd.

Brand at a Glance

73%

Customer Loyalty

4/5

Product Quality

4/5

Pricing

4/5

Customer Service

Color Genomics Ranking

^#1 / 4 of its competitors

Color Genomics NPS

Color Genomics's Net Promoter Score (NPS) is a 49 with 66% Promoters, 17% Passives, and 17% Detractors. Net Promoter Score tracks whether Color Genomics's customers would recommend using the product based on a scale of -100 to 100.

Color Genomics Overall NPS

NPS

66%	Promoters
17%	Passives
17%	Detractors

Color Genomics NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2021 100	Sep 2021	100
Nov 2021 100	Nov 2021	100
Jan 2022 66	Jan 2022	66
Jun 2022 75	Jun 2022	75
Jul 2022 49	Jul 2022	49

How Other Brands Compare

Color Genomics is ranked first for NPS among its competitors. Cytokinetics and 23andMe come in second and third, with Circle Pharma coming in at #4.

	Color Genomics	23andMe	Cytokinetics	Circle Pharma
Global Ranking	#-	#643	#-	#-
NPS	49	12	20	-
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$2.50B	$3.60B	$150.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Color Genomics NPS vs. Competitors

Compared to its competitors, Color Genomics's NPS is rated right above Cytokinetics.

COMPANY		NPS Score
	Color Genomics	49
	Cytokinetics	20
	23andMe	12
	Circle Pharma	N/A
	myriad	N/A

Color Genomics Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Color Genomics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

Color Genomics Customer Loyalty vs. Competitors

Compared to its competitors, Color Genomics's Customer Loyalty score is rated right above 23andMe, and is preceded by Cytokinetics.

COMPANY		Customer Loyalty Score
	Cytokinetics	83%
	Color Genomics	73%
	23andMe	65%
	Circle Pharma	N/A
	myriad	N/A

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Color Genomics Product Quality

4/5

Color Genomics has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Color Genomics Product Information

Color Genomics’s product quality score is a 4 out of 5 as rated by its users and customers.

Website: https://getcolor.com

Company Size: 51-200 Employees

Industry

Tech

Biotech and Pharmaceuticals

AI, Big Data and Analytics

Business Services

Enterprise

Healthcare

SaaS

Color Genomics Product Quality vs. Competitors

Compared to its competitors, Color Genomics's Product Quality score is rated right above Cytokinetics.

COMPANY		Product Quality Score
	Color Genomics	4/5
	Cytokinetics	4/5
	23andMe	3.7/5
	Circle Pharma	N/A
	myriad	N/A

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Color Genomics Pricing

Color Genomics ROI & Value For Money

4/5

Color Genomics has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Color Genomics Pricing vs. Competitors

Compared to its competitors, Color Genomics's ROI score is rated right above Cytokinetics.

COMPANY		Pricing Score
	Color Genomics	4/5
	Cytokinetics	3.4/5
	23andMe	3.3/5
	Circle Pharma	N/A
	myriad	N/A

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Color Genomics Customer Satisfaction (CSAT)

Color Genomics Customer Satisfaction (CSAT) Score

100 / 100

Color Genomics has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Color Genomics Customer Satisfaction vs. Competitors

Compared to its competitors, Color Genomics's Customer Satisfaction score is rated right above Cytokinetics.

COMPANY		Customer Satisfaction (CSAT) Score
	Color Genomics	100%
	Cytokinetics	100%
	23andMe	60%
	Circle Pharma	0%
	myriad	0%

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Color Genomics Customer Service

4/5

Color Genomics has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Color Genomics's Customer Service

Address

Burlingame, CA

Website

https://getcolor.com

Phone Number

+1 (844) 352-6567

Color Genomics Customer Service vs. Competitors

Compared to its competitors, Color Genomics's Customer Service score is rated right above Cytokinetics.

COMPANY		Customer Service Score
	Color Genomics	4/5
	Cytokinetics	3.7/5
	23andMe	3.3/5
	Circle Pharma	N/A
	myriad	N/A

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Color Genomics as an Employer

3.4/5

Color Genomics has a 3.4/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of Color Genomics

Othman Laraki

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Color Genomics scored a 49 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Color Genomics would recommend the brand to a friend. ENPS measures how likely Color Genomics employees would recommend working at Color Genomics to a friend.

Net Promoter Score

NPS Score

66%	Promoters
17%	Passive
17%	Detractors

Employee Net Promoter Score

eNPS Score

27%	Promoters
46%	Passive
27%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail