Cookpad NPS & Customer Reviews | Comparably
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About Cookpad's Brand

Operator of recipe websites. Among its major competitors, Cookpad is ranked in 2nd place for NPS while Yahoo Japan is 1st, and Costco is 3rd.

Brand at a Glance

100%
Customer Loyalty
5/5
Product Quality
4.5/5
Pricing
5/5
Customer Service

Cookpad Ranking

Cookpad NPS

Cookpad's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Cookpad's customers would recommend using the product based on a scale of -100 to 100.

Cookpad Overall NPS

100
NPS
100%Promoters
0%Passives
0%Detractors
Cookpad Overall NPS

Cookpad NPS Trend

-100
-50
0
50
100
Mar 2022
100
Mar 2022100

How Other Brands Compare

Cookpad is ranked second for NPS among its competitors. Yahoo Japan and Costco come in first and third, with Rakuten coming in at #4.

Cookpad's Logo
Cookpad
Costco's Logo
Costco
Yahoo Japan's Logo
Yahoo Japan
Rakuten's Logo
Rakuten
Global Ranking#-#1#-#-
NPS1005010015
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies-$157.15B--

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Cookpad NPS vs. Competitors

Compared to its competitors, Cookpad's NPS is rated right above Costco, and is preceded by Yahoo Japan.

COMPANYNPS Score
Yahoo Japan
100
Cookpad
100
Costco
50
Rakuten
15

Cookpad Customer Reviews

What do you value most about this brand?
It is an authentic platform

Cookpad Customer Loyalty

100%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

100% of Cookpad users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

100
100%
0
0%
Cookpad Customer Loyalty

Cookpad Customer Loyalty vs. Competitors

Compared to its competitors, Cookpad's Customer Loyalty score is rated right above Costco, and is preceded by Yahoo Japan.

COMPANYCustomer Loyalty Score
Yahoo Japan100%
Cookpad100%
Costco89%
Rakuten72%

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Cookpad Product Quality

5/5

Cookpad has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.

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Cookpad Product Information

Cookpad’s product quality score is a 5 out of 5 as rated by its users and customers.

Website
info.cookpad.com
Company Size
201-500 Employees

Cookpad Product Quality vs. Competitors

Compared to its competitors, Cookpad's Product Quality score is rated right above Costco, and is preceded by Yahoo Japan.

COMPANYProduct Quality Score
Yahoo Japan5/5
Cookpad5/5
Costco4.3/5
Rakuten3.7/5

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Cookpad Pricing

Cookpad ROI & Value For Money

4.5/5

Cookpad has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.

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Cookpad Pricing vs. Competitors

Compared to its competitors, Cookpad's ROI score is rated right above Costco, and is preceded by Yahoo Japan.

COMPANYPricing Score
Yahoo Japan4.5/5
Cookpad4.5/5
Costco4.1/5
Rakuten3.5/5

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Cookpad Customer Satisfaction (CSAT)

Cookpad Customer Satisfaction (CSAT) Score

100 / 100

Cookpad has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied0%
Satisfied100%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Cookpad Customer Satisfaction vs. Competitors

Compared to its competitors, Cookpad's Customer Satisfaction score is rated right above Costco, and is preceded by Yahoo Japan.

COMPANYCustomer Satisfaction (CSAT) Score
Yahoo Japan100%
Cookpad100%
Costco84%
Rakuten69%

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Cookpad Customer Service

5/5

Cookpad has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.

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About Cookpad's Customer Service

Address

Shirokanedai Bldg 5F 5-12-7 MG, Minato-ku, Japan


Website

info.cookpad.com


Phone Number

81

Cookpad Customer Service vs. Competitors

Compared to its competitors, Cookpad's Customer Service score is rated right above Costco, and is preceded by Yahoo Japan.

COMPANYCustomer Service Score
Yahoo Japan5/5
Cookpad5/5
Costco4.2/5
Rakuten3.6/5

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Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail