100
NPS
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Cookpad Inc.
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About Cookpad Inc. Brand
COOKPAD is a recipe site that allows visitors to upload and search through original, user-created recipes. Among its major competitors, Cookpad Inc. is ranked in 1st place for NPS while Costco is 2nd, and Rakuten is 3rd.
Brand at a Glance
83%
Customer Loyalty
3.7/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
Cookpad Inc. Ranking
- #1 / 4 of its competitors
Cookpad Inc. NPS
Cookpad Inc.'s Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Cookpad Inc.'s customers would recommend using the product based on a scale of -100 to 100.
Cookpad Inc. Overall NPS
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
Cookpad Inc. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 100 | May 2021 | 100 |
Sep 2022 100 | Sep 2022 | 100 |
Dec 2023 100 | Dec 2023 | 100 |
How Other Brands Compare
Cookpad Inc. is ranked first for NPS among its competitors. Costco and Rakuten come in second and third, with Cookthink coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cookpad Inc. NPS vs. Competitors
Compared to its competitors, Cookpad Inc.'s NPS is rated right above Costco.
| COMPANY | NPS Score | |
|---|---|---|
| Cookpad Inc. | 100 |
 | Costco | 50 |
 | Rakuten | 15 |
Cookpad Inc. Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Cookpad Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cookpad Inc. Customer Loyalty vs. Competitors
Compared to its competitors, Cookpad Inc.'s Customer Loyalty score is rated right above Rakuten, and is preceded by Costco.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Cookpad Inc. | 83% |
| Rakuten | 72% |
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Cookpad Inc. Product Quality
3.7/5
Cookpad Inc. has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Cookpad Inc. Product Information
Cookpad Inc.’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://info.cookpad.com/en
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
Content
Food and Beverages
Cookpad Inc. Product Quality vs. Competitors
Compared to its competitors, Cookpad Inc.'s Product Quality score is rated right above Rakuten, and is preceded by Costco.
| COMPANY | Product Quality Score | |
|---|---|---|
| Costco | 4.3/5 |
| Cookpad Inc. | 3.7/5 |
| Rakuten | 3.7/5 |
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Cookpad Inc. Pricing
Cookpad Inc. ROI & Value For Money
3.8/5
Cookpad Inc. has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Cookpad Inc. Pricing vs. Competitors
Compared to its competitors, Cookpad Inc.'s ROI score is rated right above Rakuten, and is preceded by Costco.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Cookpad Inc. | 3.8/5 |
| Rakuten | 3.5/5 |
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Cookpad Inc. Customer Satisfaction (CSAT)
Cookpad Inc. Customer Satisfaction (CSAT) Score
50 / 100
Cookpad Inc. has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cookpad Inc. Customer Satisfaction vs. Competitors
Compared to its competitors, Cookpad Inc.'s Customer Satisfaction score is rated right below Rakuten.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Costco | 84% |
| Rakuten | 70% |
| Cookpad Inc. | 50% |
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Cookpad Inc. Customer Service
4/5
Cookpad Inc. has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Cookpad Inc.'s Customer Service
Address
5-12-7 Shirokanedai, Minato-ku,
Website
http://info.cookpad.com/en
Phone Number
81363681001
Cookpad Inc. Customer Service vs. Competitors
Compared to its competitors, Cookpad Inc.'s Customer Service score is rated right above Rakuten, and is preceded by Costco.
| COMPANY | Customer Service Score | |
|---|---|---|
| Costco | 4.2/5 |
| Cookpad Inc. | 4/5 |
| Rakuten | 3.6/5 |
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Cookpad Inc. as an Employer
3.7/5
Cookpad Inc. has a 3.7/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Cookpad Inc. scored a 100 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Cookpad Inc. would recommend the brand to a friend. ENPS measures how likely Cookpad Inc. employees would recommend working at Cookpad Inc. to a friend.
Net Promoter Score
100
NPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
