

CoolIT Systems specializes in the design and manufacture of Direct Liquid Cooling solutions for the worlds most demanding data centers and HPC systems. Among its major competitors, CoolIT Systems is ranked in 3rd place for NPS while Tata is 1st, and GoPro is 2nd.
CoolIT Systems's Net Promoter Score (NPS) is a -50 with 25% Promoters, 0% Passives, and 75% Detractors. Net Promoter Score tracks whether CoolIT Systems's customers would recommend using the product based on a scale of -100 to 100.
| 25% | Promoters |
|---|---|
| 0% | Passives |
| 75% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2022 -100 | Dec 2022 | -100 |
Mar 2024 -100 | Mar 2024 | -100 |
Feb 2025 -50 | Feb 2025 | -50 |
CoolIT Systems is ranked third for NPS among its competitors. Tata and GoPro come in first and second, with Aavid Thermalloy coming in at #4.
![]() CoolIT Systems | ![]() GoPro | ![]() Tata | ![]() Aavid Thermalloy | |
| Global Ranking | #- | #504 | #- | #- |
| NPS | -50 | 21 | 82 | - |
| Valuation Updated every 24 hours for public companies | - | $945.51M | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, CoolIT Systems's NPS is rated right below Lily Gulik.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Tata | 82 |
![]() | GoPro | 21 |
![]() | Aavid Thermalloy | N/A |
![]() | Green Revolution Cooling | N/A |
![]() | Lily Gulik | N/A |
![]() | CoolIT Systems | -50 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of CoolIT Systems users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, CoolIT Systems's Customer Loyalty score is rated right above Tata.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | CoolIT Systems | 100% |
![]() | Tata | 87% |
![]() | GoPro | 69% |
![]() | Aavid Thermalloy | N/A |
![]() | Green Revolution Cooling | N/A |
![]() | Lily Gulik | N/A |
CoolIT Systems has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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CoolIT Systems’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, CoolIT Systems's Product Quality score is rated right above Tata.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | CoolIT Systems | 5/5 |
![]() | Tata | 4.5/5 |
![]() | GoPro | 3.7/5 |
![]() | Aavid Thermalloy | N/A |
![]() | Green Revolution Cooling | N/A |
![]() | Lily Gulik | N/A |
CoolIT Systems has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock CoolIT Systems' overall ROI score rated by its users and customers.
Compared to its competitors, CoolIT Systems's ROI score is rated right above Aavid Thermalloy, and is preceded by GoPro.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Tata | 4.6/5 |
![]() | GoPro | 3.3/5 |
![]() | CoolIT Systems | 1.5/5 |
![]() | Aavid Thermalloy | N/A |
![]() | Green Revolution Cooling | N/A |
![]() | Lily Gulik | N/A |
CoolIT Systems has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, CoolIT Systems's Customer Satisfaction score is rated right above Aavid Thermalloy, and is preceded by GoPro.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Tata | 100% |
![]() | GoPro | 70% |
![]() | CoolIT Systems | 50% |
![]() | Aavid Thermalloy | 0% |
![]() | Green Revolution Cooling | 0% |
![]() | Lily Gulik | 0% |
CoolIT Systems has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock CoolIT Systems' overall Customer Service score rated by its users and customers.
Alberta, Calvary, GA AB T1Y 7H9 Canada
http://www.coolitsystems.com
4032354895
Compared to its competitors, CoolIT Systems's Customer Service score is rated right above Tata.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | CoolIT Systems | 5/5 |
![]() | Tata | 4.3/5 |
![]() | GoPro | 3.4/5 |
![]() | Aavid Thermalloy | N/A |
![]() | Green Revolution Cooling | N/A |
![]() | Lily Gulik | N/A |
CoolIT Systems has a 3.0/5 stars for its overall company culture rated by their employees

CoolIT Systems scored a -50 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of CoolIT Systems would recommend the brand to a friend. ENPS measures how likely CoolIT Systems employees would recommend working at CoolIT Systems to a friend.
| 25% | Promoters |
|---|---|
| 0% | Passive |
| 75% | Detractors |
| 41% | Promoters |
|---|---|
| 17% | Passive |
| 42% | Detractors |