-33
NPS
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COUNTRY Financial
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About COUNTRY Financial's Brand
"Country Financial offers financial products and services from insurance to retirement planning services, investment management and annuities." Among its major competitors, COUNTRY Financial is ranked in 2nd place for NPS while Allstate is 1st, and State Farm Insurance is 3rd.Their current valuation is $57.25M
Brand at a Glance
80%
Customer Loyalty
2.8/5
Product Quality
2.5/5
Pricing
2.6/5
Customer Service
COUNTRY Financial CMO
COUNTRY Financial Ranking
- #2 / 3 of its competitors
COUNTRY Financial NPS
COUNTRY Financial's Net Promoter Score (NPS) is a -33 with 30% Promoters, 7% Passives, and 63% Detractors. Net Promoter Score tracks whether COUNTRY Financial's customers would recommend using the product based on a scale of -100 to 100.
COUNTRY Financial Overall NPS
| 30% | Promoters |
|---|---|
| 7% | Passives |
| 63% | Detractors |
COUNTRY Financial NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 -30 | Aug 2024 | -30 |
Sep 2024 -33 | Sep 2024 | -33 |
Oct 2024 -33 | Oct 2024 | -33 |
Nov 2024 -36 | Nov 2024 | -36 |
Dec 2024 -36 | Dec 2024 | -36 |
Jan 2025 -38 | Jan 2025 | -38 |
Mar 2025 -36 | Mar 2025 | -36 |
Jul 2025 -37 | Jul 2025 | -37 |
Aug 2025 -33 | Aug 2025 | -33 |
Sep 2025 -35 | Sep 2025 | -35 |
Dec 2025 -35 | Dec 2025 | -35 |
Jan 2026 -33 | Jan 2026 | -33 |
How Other Brands Compare
COUNTRY Financial is ranked second for NPS among its competitors. Allstate and State Farm Insurance come in first and third. Among those competitors, it is the second most valued company behind Allstate.
COUNTRY Financial |  Allstate |  State Farm Insurance | |
| Global Ranking | #- | #122 | #- |
| NPS | -33 | -31 | -39 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $57.25M | $31.46B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
COUNTRY Financial NPS by Gender
Male customers rated COUNTRY Financial's NPS 16 points higher than Female customers.
Male
-52
COUNTRY Financial's NPS was rated -52 by Male customers on Comparably.
20%
Promoters
8%
Passives
72%
Detractors
Female
-68
COUNTRY Financial's NPS was rated -68 by Female customers on Comparably.
13%
Promoters
6%
Passives
81%
Detractors
COUNTRY Financial NPS by Ethnicity
COUNTRY Financial's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -68 | Caucasian | -68 |
Other -60 | Other | -60 |
COUNTRY Financial NPS by Age
COUNTRY Financial's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
COUNTRY Financial NPS by Usage
COUNTRY Financial's NPS was rated the highest by customers who have used COUNTRY Financial's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -55 | Over 10 Years | -55 |
COUNTRY Financial NPS vs. Competitors
Compared to its competitors, COUNTRY Financial's NPS is rated right above State Farm Insurance, and is preceded by Allstate.
| COMPANY | NPS Score | |
|---|---|---|
| Allstate | -31 |
| COUNTRY Financial | -33 |
| State Farm Insurance | -39 |
COUNTRY Financial Customer Reviews
Out of the 7 COUNTRY Financial customer reviews 1 was positive and 6 were constructive. COUNTRY Financial customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
COUNTRY Financial Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of COUNTRY Financial users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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COUNTRY Financial Customer Loyalty Score by Gender
Female customers rated COUNTRY Financial's Customer Loyalty score 5% higher than Male customers.
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Male
78%
Yes
Female
83%
Yes
COUNTRY Financial Customer Loyalty Score by Ethnicity
COUNTRY Financial's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
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80
out of 100
Caucasian
64
out of 100
Other
COUNTRY Financial Customer Loyalty Score by Age
COUNTRY Financial's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 87% | 36-40 | 87% |
46-50 78% | 46-50 | 78% |
51-55 78% | 51-55 | 78% |
56-60 66% | 56-60 | 66% |
61-65 100% | 61-65 | 100% |
66+ 87% | 66+ | 87% |
COUNTRY Financial Customer Loyalty Score by Usage
COUNTRY Financial's Customer Loyalty score was rated the highest by customers who have used COUNTRY Financial's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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COUNTRY Financial Customer Loyalty Score by Industry
COUNTRY Financial's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Legal industry customers.
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COUNTRY Financial Customer Loyalty vs. Competitors
Compared to its competitors, COUNTRY Financial's Customer Loyalty score is rated right above Allstate, and is preceded by State Farm Insurance.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| State Farm Insurance | 82% |
| COUNTRY Financial | 80% |
| Allstate | 74% |
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COUNTRY Financial Product Quality
2.8/5
COUNTRY Financial has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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COUNTRY Financial Product Information
COUNTRY Financial’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated COUNTRY Financial's product the highest. Reviewers from the Business and Consumer Services industry rated COUNTRY Financial the lowest at 2.5.
- Company Size
- 5,001-10,000 Employees
Industry
Consumer Services
FinTech
Quick Insights into COUNTRY Financial Product Quality
COUNTRY Financial's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers ages 46-50.
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Ranked COUNTRY Financial Product Quality the Highest
Ranked COUNTRY Financial Product Quality the Lowest
COUNTRY Financial Product Quality Score by Gender
Male customers rated COUNTRY Financial's Product Quality score 1.4 stars higher than Female customers.
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Male
3/5
Female
1.6/5
COUNTRY Financial Product Quality Score by Ethnicity
COUNTRY Financial's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Other 2 | Other | 2 |
COUNTRY Financial Product Quality Score by Age
COUNTRY Financial's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2.5 | 36-40 | 2.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.3 | 56-60 | 2.3 |
61-65 3.3 | 61-65 | 3.3 |
66+ 2 | 66+ | 2 |
COUNTRY Financial Product Quality Score by Usage
COUNTRY Financial's Product Quality score was rated the highest by customers who have used COUNTRY Financial's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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COUNTRY Financial Product Quality Score by Industry
COUNTRY Financial's Product Quality score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.
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COUNTRY Financial Product Quality vs. Competitors
Compared to its competitors, COUNTRY Financial's Product Quality score is rated right above Allstate.
| COMPANY | Product Quality Score | |
|---|---|---|
| COUNTRY Financial | 2.8/5 |
| Allstate | 2.3/5 |
| State Farm Insurance | 2.3/5 |
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COUNTRY Financial Pricing
COUNTRY Financial ROI & Value For Money
2.5/5
COUNTRY Financial has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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COUNTRY Financial Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from COUNTRY Financial.
Quick Insights into COUNTRY Financial ROI
COUNTRY Financial's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Business and Consumer Services industry.
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Ranked COUNTRY Financial ROI the Highest
Ranked COUNTRY Financial ROI the Lowest
COUNTRY Financial ROI Score by Gender
Male customers rated COUNTRY Financial's ROI score 0.5 stars higher than Female customers.
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Male
2.3/5
Female
1.8/5
COUNTRY Financial ROI Score by Ethnicity
COUNTRY Financial's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of COUNTRY Financial.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Other 1.9 | Other | 1.9 |
COUNTRY Financial ROI Score by Age
COUNTRY Financial's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 2 | 36-40 | 2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.1 | 51-55 | 2.1 |
56-60 1.7 | 56-60 | 1.7 |
61-65 3.3 | 61-65 | 3.3 |
66+ 1.7 | 66+ | 1.7 |
COUNTRY Financial ROI Score by Usage
COUNTRY Financial's ROI score was rated the highest by customers who have used COUNTRY Financial's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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COUNTRY Financial ROI Score by Industry
COUNTRY Financial's ROI score was rated the highest by Tech industry customers, and the lowest by Business and Consumer Services industry customers.
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COUNTRY Financial Pricing vs. Competitors
Compared to its competitors, COUNTRY Financial's ROI score is rated right above Allstate.
| COMPANY | Pricing Score | |
|---|---|---|
| COUNTRY Financial | 2.5/5 |
| Allstate | 2.3/5 |
| State Farm Insurance | 2.2/5 |
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COUNTRY Financial Customer Satisfaction (CSAT)
COUNTRY Financial Customer Satisfaction (CSAT) Score
39 / 100
COUNTRY Financial has an overall Customer Satisfaction score of 39 rated by its users and customers.
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Very Satisfied
25%
Satisfied
14%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
17%
Very Dissatisfied
31%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into COUNTRY Financial Customer Satisfaction
COUNTRY Financial's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers from the Education industry.
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Ranked COUNTRY Financial Customer Satisfaction the Highest
Ranked COUNTRY Financial Customer Satisfaction the Lowest
COUNTRY Financial Customer Satisfaction Score by Gender
Male customers rated COUNTRY Financial's Customer Satisfaction score 28 points higher than Female customers.
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35 / 100
MaleVery Satisfied | 26% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 17% | |
Very Dissatisfied | 31% |
7 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 20% | |
Very Dissatisfied | 60% |
COUNTRY Financial Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
COUNTRY Financial's Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
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20 / 100
Very Satisfied
13%
Satisfied
7%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
16%
Very Dissatisfied
47%
CSAT according to Other
COUNTRY Financial's Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
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20 / 100
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
40%
COUNTRY Financial Customer Satisfaction Score by Age
COUNTRY Financial's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 28% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 14% | |||||||||||||||
| 61-65 | 34% | |||||||||||||||
| 66+ | 0% |
COUNTRY Financial Customer Satisfaction Score by Usage
COUNTRY Financial's Customer Satisfaction score was rated the highest by customers who have used COUNTRY Financial's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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COUNTRY Financial Customer Satisfaction Score by Industry
COUNTRY Financial's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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{
"title": "COUNTRY Financial Customer Satisfaction Score by Industry",
"text": "COUNTRY Financial's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Education industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "COUNTRY Financial's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 50
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "COUNTRY Financial's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "COUNTRY Financial's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "COUNTRY Financial's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Legal",
"groupId": 529,
"score": 33,
"stars": 0,
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"text": "COUNTRY Financial's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
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}
]
}COUNTRY Financial Customer Satisfaction vs. Competitors
Compared to its competitors, COUNTRY Financial's Customer Satisfaction score is rated right above Allstate.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| COUNTRY Financial | 39% |
| Allstate | 32% |
| State Farm Insurance | 31% |
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COUNTRY Financial Customer Service
2.6/5
COUNTRY Financial has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About COUNTRY Financial's Customer Service
Address
1701 N Towanda Ave, Bloomington, IL
Website
https://www.countryfinancial.com
Phone Number
(866) 268-6879
Quick Insights into COUNTRY Financial Customer Service
COUNTRY Financial's Customer Service score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers from the Education industry.
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Ranked COUNTRY Financial Customer Service the Highest
Ranked COUNTRY Financial Customer Service the Lowest
COUNTRY Financial Customer Service Score by Gender
Male customers rated COUNTRY Financial's Customer Service score 0.9 stars higher than Female customers.
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Male
2.5/5
Female
1.6/5
COUNTRY Financial Customer Service Score by Ethnicity
COUNTRY Financial's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Other 1.8 | Other | 1.8 |
COUNTRY Financial Customer Service Score by Age
COUNTRY Financial's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 1.9 | 36-40 | 1.9 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.7 | 51-55 | 2.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2 | 66+ | 2 |
COUNTRY Financial Customer Service Score by Usage
COUNTRY Financial's Customer Service score was rated the highest by customers who have used COUNTRY Financial's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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COUNTRY Financial Customer Service Score by Industry
COUNTRY Financial's Customer Service score was rated the highest by Government and Public Policy industry customers, and the lowest by Education industry customers.
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COUNTRY Financial Customer Service vs. Competitors
Compared to its competitors, COUNTRY Financial's Customer Service score is rated right above Allstate.
| COMPANY | Customer Service Score | |
|---|---|---|
| COUNTRY Financial | 2.6/5 |
| Allstate | 2.4/5 |
| State Farm Insurance | 2.2/5 |
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COUNTRY Financial as an Employer
2.5/5
COUNTRY Financial has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
COUNTRY Financial scored a -33 for Net Promoter Score and a -24 for Employee Net Promoter Score. NPS gauges how likely a customer of COUNTRY Financial would recommend the brand to a friend. ENPS measures how likely COUNTRY Financial employees would recommend working at COUNTRY Financial to a friend.
Net Promoter Score
-33
NPS Score
| 30% | Promoters |
|---|---|
| 7% | Passive |
| 63% | Detractors |
Employee Net Promoter Score
-24
eNPS Score
| 31% | Promoters |
|---|---|
| 14% | Passive |
| 55% | Detractors |
