-32
NPS
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Crawford & Company
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About Crawford & Company's Brand
Crawford & Company (Crawford) is an independent provider of claims management solutions. Among its major competitors, Crawford & Company is ranked in 2nd place for NPS while Arthur J. Gallagher & Co. is 1st, and Sedgwick is 3rd.Their current market cap is $472.52M
Brand at a Glance
76%
Customer Loyalty
2.7/5
Product Quality
2.6/5
Pricing
2.5/5
Customer Service
Crawford & Company Ranking
- #2 / 4 of its competitors
Crawford & Company NPS
Crawford & Company's Net Promoter Score (NPS) is a -32 with 26% Promoters, 16% Passives, and 58% Detractors. Net Promoter Score tracks whether Crawford & Company's customers would recommend using the product based on a scale of -100 to 100.
Crawford & Company Overall NPS
| 26% | Promoters |
|---|---|
| 16% | Passives |
| 58% | Detractors |
Crawford & Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 -24 | Sep 2023 | -24 |
Oct 2023 -29 | Oct 2023 | -29 |
Jan 2024 -32 | Jan 2024 | -32 |
Feb 2024 -34 | Feb 2024 | -34 |
May 2024 -37 | May 2024 | -37 |
Sep 2024 -37 | Sep 2024 | -37 |
Oct 2024 -33 | Oct 2024 | -33 |
Jan 2025 -33 | Jan 2025 | -33 |
Mar 2025 -29 | Mar 2025 | -29 |
Aug 2025 -32 | Aug 2025 | -32 |
Oct 2025 -29 | Oct 2025 | -29 |
Nov 2025 -32 | Nov 2025 | -32 |
How Other Brands Compare
Crawford & Company is ranked second for NPS among its competitors. Arthur J. Gallagher & Co. and Sedgwick come in first and third, with York Risk coming in at #4. Among those competitors, it is the third most valued company behind Arthur J. Gallagher & Co..
Crawford & Company |  Arthur J. Gallagher & Co. |  Sedgwick |  York Risk | |
| Global Ranking | #- | #673 | #- | #- |
| NPS | -32 | 4 | -68 | - |
| Valuation Updated every 24 hours for public companies | $472.52M | $24.71B | $12.93B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Crawford & Company NPS by Gender
Male customers rated Crawford & Company's NPS 49 points higher than Female customers.
Male
-1
Crawford & Company's NPS was rated -1 by Male customers on Comparably.
37%
Promoters
25%
Passives
38%
Detractors
Female
-50
Crawford & Company's NPS was rated -50 by Female customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Crawford & Company NPS by Ethnicity
Crawford & Company's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -51 | Caucasian | -51 |
African American/Black 100 | African American/Black | 100 |
Crawford & Company NPS by Age
Crawford & Company's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
Crawford & Company NPS by Usage
Crawford & Company's NPS was rated the highest by customers who have used Crawford & Company's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -51 | 1 to 2 Years | -51 |
Crawford & Company NPS vs. Competitors
Compared to its competitors, Crawford & Company's NPS is rated right above Sedgwick, and is preceded by Cunningham.
| COMPANY | NPS Score | |
|---|---|---|
| Arthur J. Gallagher & Co. | 4 |
| York Risk | N/A |
 | Cunningham | N/A |
| Crawford & Company | -32 |
| Sedgwick | -68 |
Crawford & Company Customer Reviews
Out of the 4 Crawford & Company customer reviews 2 were positive and 2 were constructive. Crawford & Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Crawford & Company Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Crawford & Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Crawford & Company Customer Loyalty Score by Gender
Male customers rated Crawford & Company's Customer Loyalty score 22% higher than Female customers.
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Male
100%
Yes
Female
78%
Yes
Crawford & Company Customer Loyalty Score by Ethnicity
Crawford & Company's Customer Loyalty score was rated 100% by both African American/Black and Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
100
out of 100
African American/Black
Crawford & Company Customer Loyalty Score by Age
Crawford & Company's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 78% | 36-40 | 78% |
56-60 100% | 56-60 | 100% |
Crawford & Company Customer Loyalty Score by Usage
Crawford & Company's Customer Loyalty score was rated the highest by customers who have used Crawford & Company's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Crawford & Company Customer Loyalty Score by Industry
Crawford & Company's Customer Loyalty score was rated 70% by Insurance industry customers.
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Crawford & Company Customer Loyalty vs. Competitors
Compared to its competitors, Crawford & Company's Customer Loyalty score is rated right above Sedgwick, and is preceded by Arthur J. Gallagher & Co..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Arthur J. Gallagher & Co. | 83% |
| Crawford & Company | 76% |
| Sedgwick | 46% |
| York Risk | N/A |
| Cunningham | N/A |
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Crawford & Company Product Quality
2.7/5
Crawford & Company has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Crawford & Company Product Information
Crawford & Company’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated Crawford & Company's product the highest.
- Website
- https://www.crawco.com/
- Company Size
- 5,001-10,000 Employees
Industry
Insurance
Quick Insights into Crawford & Company Product Quality
Crawford & Company's Product Quality score was rated highest by African American/Black customers, and rated lowest by Female customers.
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Ranked Crawford & Company Product Quality the Highest
Ranked Crawford & Company Product Quality the Lowest
Crawford & Company Product Quality Score by Gender
Male customers rated Crawford & Company's Product Quality score 1.3 stars higher than Female customers.
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Male
3.2/5
Female
1.9/5
Crawford & Company Product Quality Score by Ethnicity
Crawford & Company's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
African American/Black 4.6 | African American/Black | 4.6 |
Crawford & Company Product Quality Score by Age
Crawford & Company's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 1.9 | 36-40 | 1.9 |
56-60 3.1 | 56-60 | 3.1 |
Crawford & Company Product Quality Score by Usage
Crawford & Company's Product Quality score was rated the highest by customers who have used Crawford & Company's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Crawford & Company Product Quality Score by Industry
Crawford & Company's Product Quality score was rated 2 stars by Insurance industry customers.
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Crawford & Company Product Quality vs. Competitors
Compared to its competitors, Crawford & Company's Product Quality score is rated right above Sedgwick, and is preceded by Arthur J. Gallagher & Co..
| COMPANY | Product Quality Score | |
|---|---|---|
| Arthur J. Gallagher & Co. | 3.6/5 |
| Crawford & Company | 2.7/5 |
| Sedgwick | 1.5/5 |
| York Risk | N/A |
| Cunningham | N/A |
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Crawford & Company Pricing
Crawford & Company ROI & Value For Money
2.6/5
Crawford & Company has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Crawford & Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry.
Quick Insights into Crawford & Company ROI
Crawford & Company's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 36-40.
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Ranked Crawford & Company ROI the Highest
Ranked Crawford & Company ROI the Lowest
Crawford & Company ROI Score by Gender
Male customers rated Crawford & Company's ROI score 1.4 stars higher than Female customers.
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Male
3/5
Female
1.6/5
Crawford & Company ROI Score by Ethnicity
Crawford & Company's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
African American/Black 4.6 | African American/Black | 4.6 |
Crawford & Company ROI Score by Age
Crawford & Company's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
56-60 3.3 | 56-60 | 3.3 |
Crawford & Company ROI Score by Usage
Crawford & Company's ROI score was rated the highest by customers who have used Crawford & Company's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Crawford & Company ROI Score by Industry
Crawford & Company's ROI score was rated 1.8 stars by Insurance industry customers.
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Crawford & Company Pricing vs. Competitors
Compared to its competitors, Crawford & Company's ROI score is rated right above Sedgwick, and is preceded by Arthur J. Gallagher & Co..
| COMPANY | Pricing Score | |
|---|---|---|
| Arthur J. Gallagher & Co. | 3.6/5 |
| Crawford & Company | 2.6/5 |
| Sedgwick | 1.5/5 |
| York Risk | N/A |
| Cunningham | N/A |
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Crawford & Company Customer Satisfaction (CSAT)
Crawford & Company Customer Satisfaction (CSAT) Score
41 / 100
Crawford & Company has an overall Customer Satisfaction score of 41 rated by its users and customers.
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Very Satisfied
24%
Satisfied
17%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
14%
Very Dissatisfied
35%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Crawford & Company Customer Satisfaction
Crawford & Company's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers who have used Crawford & Company's products/services for 1 to 2 Years.
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Ranked Crawford & Company Customer Satisfaction the Highest
Ranked Crawford & Company Customer Satisfaction the Lowest
Crawford & Company Customer Satisfaction Score by Gender
Male customers rated Crawford & Company's Customer Satisfaction score 32 points higher than Female customers.
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57 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 29% |
25 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 50% |
Crawford & Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Crawford & Company's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
17%
Satisfied
16%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
50%
Crawford & Company Customer Satisfaction Score by Age
Crawford & Company's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 25% | |||||||||||||||
| 56-60 | 66% |
Crawford & Company Customer Satisfaction Score by Usage
Crawford & Company's Customer Satisfaction score was rated the highest by customers who have used Crawford & Company's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Crawford & Company Customer Satisfaction Score by Industry
Crawford & Company's Customer Satisfaction score was rated 33 points by Insurance industry customers.
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"label": "Insurance",
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"score": 33,
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}Crawford & Company Customer Satisfaction vs. Competitors
Compared to its competitors, Crawford & Company's Customer Satisfaction score is rated right above Sedgwick, and is preceded by Arthur J. Gallagher & Co..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Arthur J. Gallagher & Co. | 63% |
| Crawford & Company | 41% |
| Sedgwick | 19% |
| York Risk | 0% |
| Cunningham | 0% |
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Crawford & Company Customer Service
2.5/5
Crawford & Company has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About Crawford & Company's Customer Service
Address
5335 Triangle Pkwy, Peachtree Corners, Atlanta, GA GA 30092
Website
https://www.crawco.com/
Phone Number
+1 (404) 256-0830
Quick Insights into Crawford & Company Customer Service
Crawford & Company's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 36-40.
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Ranked Crawford & Company Customer Service the Highest
Ranked Crawford & Company Customer Service the Lowest
Crawford & Company Customer Service Score by Gender
Male customers rated Crawford & Company's Customer Service score 1.4 stars higher than Female customers.
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Male
3/5
Female
1.6/5
Crawford & Company Customer Service Score by Ethnicity
Crawford & Company's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
African American/Black 4.6 | African American/Black | 4.6 |
Crawford & Company Customer Service Score by Age
Crawford & Company's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
56-60 3.1 | 56-60 | 3.1 |
Crawford & Company Customer Service Score by Usage
Crawford & Company's Customer Service score was rated the highest by customers who have used Crawford & Company's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Crawford & Company Customer Service Score by Industry
Crawford & Company's Customer Service score was rated 1.6 stars by Insurance industry customers.
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Crawford & Company Customer Service vs. Competitors
Compared to its competitors, Crawford & Company's Customer Service score is rated right above Sedgwick, and is preceded by Arthur J. Gallagher & Co..
| COMPANY | Customer Service Score | |
|---|---|---|
| Arthur J. Gallagher & Co. | 3.3/5 |
| Crawford & Company | 2.5/5 |
| Sedgwick | 1.5/5 |
| York Risk | N/A |
| Cunningham | N/A |
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Crawford & Company as an Employer
2.8/5
Crawford & Company has a 2.8/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Crawford & Company scored a -32 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Crawford & Company would recommend the brand to a friend. ENPS measures how likely Crawford & Company employees would recommend working at Crawford & Company to a friend.
Net Promoter Score
-32
NPS Score
| 26% | Promoters |
|---|---|
| 16% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 40% | Promoters |
|---|---|
| 9% | Passive |
| 51% | Detractors |
