-38
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Cumberland Farms
Marketing or Exec? Claim Your Free Account
About Cumberland Farms' Brand
Cumberland Farms, Inc. operates as a convenience store/petroleum marketer. It also purchases, sells, leases. Among its major competitors, Cumberland Farms is ranked in 3rd place for NPS while Dunkin' is 1st, and Sunoco is 2nd. Overall, Cumberland Farms has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
83%
Customer Loyalty
2.4/5
Product Quality
2.5/5
Pricing
2.2/5
Customer Service
Cumberland Farms Ranking
- #3 / 4 of its competitors
Cumberland Farms NPS
Cumberland Farms's Net Promoter Score (NPS) is a -38 with 26% Promoters, 10% Passives, and 64% Detractors. Net Promoter Score tracks whether Cumberland Farms's customers would recommend using the product based on a scale of -100 to 100.
Cumberland Farms Overall NPS
| 26% | Promoters |
|---|---|
| 10% | Passives |
| 64% | Detractors |
Cumberland Farms NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 -38 | Dec 2024 | -38 |
Jan 2025 -40 | Jan 2025 | -40 |
Feb 2025 -38 | Feb 2025 | -38 |
Mar 2025 -38 | Mar 2025 | -38 |
Apr 2025 -40 | Apr 2025 | -40 |
May 2025 -40 | May 2025 | -40 |
Jun 2025 -40 | Jun 2025 | -40 |
Jul 2025 -40 | Jul 2025 | -40 |
Aug 2025 -40 | Aug 2025 | -40 |
Nov 2025 -40 | Nov 2025 | -40 |
Dec 2025 -40 | Dec 2025 | -40 |
Jan 2026 -38 | Jan 2026 | -38 |
How Other Brands Compare
Cumberland Farms is ranked third for NPS among its competitors. Dunkin' and Sunoco come in first and second, with Speedway coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cumberland Farms NPS by Gender
Male customers rated Cumberland Farms's NPS 13 points higher than Female customers.
Male
-36
Cumberland Farms's NPS was rated -36 by Male customers on Comparably.
31%
Promoters
2%
Passives
67%
Detractors
Female
-49
Cumberland Farms's NPS was rated -49 by Female customers on Comparably.
20%
Promoters
11%
Passives
69%
Detractors
Cumberland Farms NPS by Ethnicity
Cumberland Farms's NPS was rated the highest by Other customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -43 | Caucasian | -43 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -28 | African American/Black | -28 |
Native American -100 | Native American | -100 |
Other -17 | Other | -17 |
Cumberland Farms NPS by Age
Cumberland Farms's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Cumberland Farms NPS by Usage
Cumberland Farms's NPS was rated the highest by customers who have used Cumberland Farms's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -51 | 1 to 2 Years | -51 |
2 to 5 Years -79 | 2 to 5 Years | -79 |
5 to 10 Years -31 | 5 to 10 Years | -31 |
Over 10 Years -34 | Over 10 Years | -34 |
Cumberland Farms NPS vs. Competitors
Compared to its competitors, Cumberland Farms's NPS is rated right above Speedway, and is preceded by Sunoco.
| COMPANY | NPS Score | |
|---|---|---|
 | Dunkin' | 12 |
 | Sunoco | -19 |
| Cumberland Farms | -38 |
 | Speedway | -44 |
Cumberland Farms Customer Reviews
Out of the 22 Cumberland Farms customer reviews 10 were positive and 12 were constructive. Cumberland Farms customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Cumberland Farms Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Cumberland Farms users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cumberland Farms Customer Loyalty Score by Gender
Male customers rated Cumberland Farms's Customer Loyalty score 11% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Cumberland Farms.
Male
93%
Yes
Female
82%
Yes
Cumberland Farms Customer Loyalty Score by Ethnicity
Cumberland Farms's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cumberland Farms.
88
out of 100
Caucasian
100
out of 100
Hispanic or Latino
75
out of 100
African American/Black
78
out of 100
Native American
91
out of 100
Other
Cumberland Farms Customer Loyalty Score by Age
Cumberland Farms's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Cumberland Farms.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 55% | 26-30 | 55% |
31-35 74% | 31-35 | 74% |
36-40 72% | 36-40 | 72% |
41-45 100% | 41-45 | 100% |
46-50 94% | 46-50 | 94% |
51-55 89% | 51-55 | 89% |
56-60 85% | 56-60 | 85% |
61-65 86% | 61-65 | 86% |
66+ 96% | 66+ | 96% |
Cumberland Farms Customer Loyalty Score by Usage
Cumberland Farms's Customer Loyalty score was rated the highest by customers who have used Cumberland Farms's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Cumberland Farms Customer Loyalty Score by Industry
Cumberland Farms's Customer Loyalty score was rated the highest by Government and Public Policy industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Cumberland Farms Customer Loyalty vs. Competitors
Compared to its competitors, Cumberland Farms's Customer Loyalty score is rated right above Speedway.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Cumberland Farms | 83% |
| Speedway | 81% |
| Dunkin' | 80% |
| Sunoco | 71% |
Unlock Cumberland Farms Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cumberland Farms Customer Loyalty vs. Competitors data and gain insights into your customers today.
Cumberland Farms Product Quality
2.4/5
Cumberland Farms has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Cumberland Farms' overall Product Quality score rated by its users and customers.
Cumberland Farms Product Information
Cumberland Farms’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Cumberland Farms's product the highest. Reviewers from the Arts and Entertainment industry rated Cumberland Farms the lowest at 2.
- Company Size
- 1,001-5,000 Employees
Industry
Consumer Services
Quick Insights into Cumberland Farms Product Quality
Cumberland Farms's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by Native American customers.
Sign Up to unlock insights into how customers have ranked Cumberland Farms' Product Quality.
Ranked Cumberland Farms Product Quality the Highest
Ranked Cumberland Farms Product Quality the Lowest
Cumberland Farms Product Quality Score by Gender
Female customers rated Cumberland Farms's Product Quality score 0.3 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Cumberland Farms.
Male
2.1/5
Female
2.4/5
Cumberland Farms Product Quality Score by Ethnicity
Cumberland Farms's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cumberland Farms.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 2.5 | African American/Black | 2.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.8 | Other | 1.8 |
Cumberland Farms Product Quality Score by Age
Cumberland Farms's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Cumberland Farms.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
26-30 2.6 | 26-30 | 2.6 |
31-35 2 | 31-35 | 2 |
36-40 2.1 | 36-40 | 2.1 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2.5 | 46-50 | 2.5 |
51-55 3 | 51-55 | 3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2 | 66+ | 2 |
Cumberland Farms Product Quality Score by Usage
Cumberland Farms's Product Quality score was rated the highest by customers who have used Cumberland Farms's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Cumberland Farms Product Quality Score by Industry
Cumberland Farms's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Cumberland Farms Product Quality vs. Competitors
Compared to its competitors, Cumberland Farms's Product Quality score is rated right above Speedway, and is preceded by Sunoco.
| COMPANY | Product Quality Score | |
|---|---|---|
| Dunkin' | 3.6/5 |
| Sunoco | 2.9/5 |
| Cumberland Farms | 2.4/5 |
| Speedway | 2.2/5 |
Unlock Cumberland Farms Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cumberland Farms Product Quality vs. Competitors data and gain insights into your customers today.
Cumberland Farms Pricing
Cumberland Farms ROI & Value For Money
2.5/5
Cumberland Farms has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Cumberland Farms' overall ROI score rated by its users and customers.
Cumberland Farms Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Cumberland Farms.
Quick Insights into Cumberland Farms ROI
Cumberland Farms's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Legal industry.
Sign Up to unlock insights into how customers have ranked Cumberland Farms' ROI score.
Ranked Cumberland Farms ROI the Highest
Ranked Cumberland Farms ROI the Lowest
Cumberland Farms ROI Score by Gender
Male customers rated Cumberland Farms's ROI score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Cumberland Farms.
Male
2.4/5
Female
2.3/5
Cumberland Farms ROI Score by Ethnicity
Cumberland Farms's ROI score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cumberland Farms.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.4 | African American/Black | 2.4 |
Native American 1.6 | Native American | 1.6 |
Other 2.8 | Other | 2.8 |
Cumberland Farms ROI Score by Age
Cumberland Farms's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Cumberland Farms.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.4 | 18-25 | 2.4 |
26-30 2.1 | 26-30 | 2.1 |
31-35 2 | 31-35 | 2 |
36-40 1.7 | 36-40 | 1.7 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.1 | 51-55 | 3.1 |
56-60 1.6 | 56-60 | 1.6 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.5 | 66+ | 2.5 |
Cumberland Farms ROI Score by Usage
Cumberland Farms's ROI score was rated the highest by customers who have used Cumberland Farms's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Cumberland Farms ROI Score by Industry
Cumberland Farms's ROI score was rated the highest by Hospitality industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Cumberland Farms Pricing vs. Competitors
Compared to its competitors, Cumberland Farms's ROI score is rated right above Speedway, and is preceded by Sunoco.
| COMPANY | Pricing Score | |
|---|---|---|
| Dunkin' | 3.4/5 |
| Sunoco | 2.8/5 |
| Cumberland Farms | 2.5/5 |
| Speedway | 2.3/5 |
Unlock Cumberland Farms ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cumberland Farms ROI vs. Competitors data and gain insights into your customers today.
Cumberland Farms Customer Satisfaction (CSAT)
Cumberland Farms Customer Satisfaction (CSAT) Score
32 / 100
Cumberland Farms has an overall Customer Satisfaction score of 32 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
18%
Satisfied
14%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
13%
Very Dissatisfied
47%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cumberland Farms Customer Satisfaction
Cumberland Farms's Customer Satisfaction score was rated highest by customers from the Non-Profit industry, and rated lowest by Native American customers.
Sign Up to unlock insights into how customers have ranked Cumberland Farms' Customer Satisfaction.
Ranked Cumberland Farms Customer Satisfaction the Highest
Ranked Cumberland Farms Customer Satisfaction the Lowest
Cumberland Farms Customer Satisfaction Score by Gender
Male customers rated Cumberland Farms's Customer Satisfaction score 3 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Cumberland Farms.
30 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 15% | |
Very Dissatisfied | 55% |
27 / 100
FemaleVery Satisfied | 15% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 9% | |
Very Dissatisfied | 53% |
Cumberland Farms Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cumberland Farms' Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cumberland Farms.
30 / 100
Very Satisfied
16%
Satisfied
14%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
14%
Very Dissatisfied
49%
CSAT according to Hispanic or Latino
Cumberland Farms' Customer Satisfaction (CSAT) score was rated 25% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cumberland Farms.
25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%
CSAT according to African American/Black
Cumberland Farms' Customer Satisfaction (CSAT) score was rated 27% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cumberland Farms.
27 / 100
Very Satisfied
27%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
73%
CSAT according to Native American
Cumberland Farms' Customer Satisfaction (CSAT) score was rated 0% according to Native American users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cumberland Farms.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
CSAT according to Other
Cumberland Farms' Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cumberland Farms.
33 / 100
Very Satisfied
22%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
56%
Cumberland Farms Customer Satisfaction Score by Age
Cumberland Farms's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Cumberland Farms.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 40% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 31-35 | 14% | |||||||||||||||
| 36-40 | 25% | |||||||||||||||
| 41-45 | 40% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 9% | |||||||||||||||
| 61-65 | 29% | |||||||||||||||
| 66+ | 20% |
Cumberland Farms Customer Satisfaction Score by Usage
Cumberland Farms's Customer Satisfaction score was rated the highest by customers who have used Cumberland Farms's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Cumberland Farms Customer Satisfaction Score by Industry
Cumberland Farms's Customer Satisfaction score was rated the highest by Non-Profit industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Cumberland Farms Customer Satisfaction Score by Industry",
"text": "Cumberland Farms's Customer Satisfaction score was rated the highest by Non-Profit industry customers, and the lowest by Legal industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Cumberland Farms's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Accounting",
"groupId": 495,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Cumberland Farms's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Construction",
"groupId": 510,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Cumberland Farms's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Cumberland Farms's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Fishing and Farming",
"groupId": 519,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Cumberland Farms's Customer Satisfaction score is rated by Fishing and Farming customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Cumberland Farms's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 30,
"stars": 0,
"csatScore": 30,
"text": "Cumberland Farms's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 30
},
{
"label": "Hospitality",
"groupId": 523,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Cumberland Farms's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Legal",
"groupId": 529,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Cumberland Farms's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Non-Profit",
"groupId": 540,
"score": 66,
"stars": 0,
"csatScore": 66,
"text": "Cumberland Farms's Customer Satisfaction score is rated by Non-Profit customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 66
},
{
"label": "Retail",
"groupId": 559,
"score": 66,
"stars": 0,
"csatScore": 66,
"text": "Cumberland Farms's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 66
}
]
}Cumberland Farms Customer Satisfaction vs. Competitors
Compared to its competitors, Cumberland Farms's Customer Satisfaction score is rated right above Speedway, and is preceded by Sunoco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Dunkin' | 65% |
| Sunoco | 49% |
| Cumberland Farms | 32% |
| Speedway | 31% |
Unlock Cumberland Farms Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cumberland Farms Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Cumberland Farms Customer Service
2.2/5
Cumberland Farms has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Cumberland Farms' overall Customer Service score rated by its users and customers.
About Cumberland Farms's Customer Service
Address
Framingham, MA
Website
http://www.cumberlandfarms.com
Phone Number
(180) 022-5970
Quick Insights into Cumberland Farms Customer Service
Cumberland Farms's Customer Service score was rated highest by customers from the Non-Profit industry, and rated lowest by customers from the Tech industry.
Sign Up to unlock insights into how customers have ranked Cumberland Farms' Customer Service score.
Ranked Cumberland Farms Customer Service the Highest
Ranked Cumberland Farms Customer Service the Lowest
Cumberland Farms Customer Service Score by Gender
Female customers rated Cumberland Farms's Customer Service score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Cumberland Farms.
Male
1.9/5
Female
2/5
Cumberland Farms Customer Service Score by Ethnicity
Cumberland Farms's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cumberland Farms.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.1 | African American/Black | 2.1 |
Native American 1.5 | Native American | 1.5 |
Other 1.8 | Other | 1.8 |
Cumberland Farms Customer Service Score by Age
Cumberland Farms's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Cumberland Farms.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.2 | 18-25 | 2.2 |
26-30 3 | 26-30 | 3 |
31-35 1.6 | 31-35 | 1.6 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.3 | 46-50 | 2.3 |
51-55 3 | 51-55 | 3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2 | 66+ | 2 |
Cumberland Farms Customer Service Score by Usage
Cumberland Farms's Customer Service score was rated the highest by customers who have used Cumberland Farms's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Cumberland Farms Customer Service Score by Industry
Cumberland Farms's Customer Service score was rated the highest by Non-Profit industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Cumberland Farms Customer Service vs. Competitors
Compared to its competitors, Cumberland Farms's Customer Service score is rated right above Speedway, and is preceded by Sunoco.
| COMPANY | Customer Service Score | |
|---|---|---|
| Dunkin' | 3.4/5 |
| Sunoco | 2.7/5 |
| Cumberland Farms | 2.2/5 |
| Speedway | 2/5 |
Unlock Cumberland Farms Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Cumberland Farms Customer Service vs. Competitors data and gain insights into your customers today.
Cumberland Farms as an Employer
2.4/5
Cumberland Farms has a 2.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Cumberland Farms scored a -38 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Cumberland Farms would recommend the brand to a friend. ENPS measures how likely Cumberland Farms employees would recommend working at Cumberland Farms to a friend.
Net Promoter Score
-38
NPS Score
| 26% | Promoters |
|---|---|
| 10% | Passive |
| 64% | Detractors |
Employee Net Promoter Score
-38
eNPS Score
| 25% | Promoters |
|---|---|
| 12% | Passive |
| 63% | Detractors |
