

Operator of hotels. The company operates two hotel brands, the Clayton and the Maldron Hotels across Ireland and the UK and manages a portfolio of 40 three and four star hotels with over 7,500 rooms. Among its major competitors, Dalata Hotel Group is ranked in 2nd place for NPS while Marriott is 1st, and ZUZU Hospitality Solutions is 3rd.
Dalata Hotel Group's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Dalata Hotel Group's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 0% | Passives |
| 50% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2022 -100 | Dec 2022 | -100 |
Feb 2024 0 | Feb 2024 | 0 |
Dalata Hotel Group is ranked second for NPS among its competitors. Marriott and ZUZU Hospitality Solutions come in first and third.
![]() Dalata Hotel Group | ![]() Marriott | ![]() ZUZU Hospitality Solutions | |
| Global Ranking | #- | #79 | #- |
| NPS | 0 | 15 | -100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $44.20B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Dalata Hotel Group's NPS is rated right above ZUZU Hospitality Solutions, and is preceded by Marriott.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Marriott | 15 |
![]() | Dalata Hotel Group | 0 |
![]() | ZUZU Hospitality Solutions | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Dalata Hotel Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Dalata Hotel Group's Customer Loyalty score is rated right above ZUZU Hospitality Solutions, and is preceded by Marriott.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Marriott | 81% |
![]() | Dalata Hotel Group | 55% |
![]() | ZUZU Hospitality Solutions | 10% |
Dalata Hotel Group has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Dalata Hotel Group’s product quality score is a 4.5 out of 5 as rated by its users and customers.
Compared to its competitors, Dalata Hotel Group's Product Quality score is rated right above Marriott.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Dalata Hotel Group | 4.5/5 |
![]() | Marriott | 3.5/5 |
![]() | ZUZU Hospitality Solutions | 1.5/5 |
Dalata Hotel Group has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Dalata Hotel Group's ROI score is rated right above Marriott.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Dalata Hotel Group | 3.5/5 |
![]() | Marriott | 3.4/5 |
![]() | ZUZU Hospitality Solutions | 1.5/5 |
Dalata Hotel Group has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Dalata Hotel Group's Customer Satisfaction score is rated right above Marriott.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Dalata Hotel Group | 100% |
![]() | Marriott | 64% |
![]() | ZUZU Hospitality Solutions | 0% |
Dalata Hotel Group has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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Burton Hall Drive, Sandyford, Dublin, 18
www.dalatahotelgroup.com
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Compared to its competitors, Dalata Hotel Group's Customer Service score is rated right above Marriott.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Dalata Hotel Group | 3.5/5 |
![]() | Marriott | 3.4/5 |
![]() | ZUZU Hospitality Solutions | 1.5/5 |