-20
NPS
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David's Bridal
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About David's Bridal's Brand
David's Bridal is a mobile application developer and publishing company. They have created apps for iOS and Mac. Among its major competitors, David's Bridal is ranked in 4th place for NPS while Brideside is 1st, and Nordstrom is 2nd. Overall, David's Bridal has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
49%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
2.6/5
Customer Service
David's Bridal CMO
Liz Crystal
Liz Crystal serves as the EVP, Chief Marketing Officer of David's Bridal. Liz started at David's Bridal in December of 2017. Liz is currently based in the Greater New York City Area.
David's Bridal Ranking
- #4 / 4 of its competitors
David's Bridal NPS
David's Bridal's Net Promoter Score (NPS) is a -20 with 32% Promoters, 16% Passives, and 52% Detractors. Net Promoter Score tracks whether David's Bridal's customers would recommend using the product based on a scale of -100 to 100.
David's Bridal Overall NPS
| 32% | Promoters |
|---|---|
| 16% | Passives |
| 52% | Detractors |
David's Bridal NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 -16 | Apr 2024 | -16 |
May 2024 -18 | May 2024 | -18 |
Jun 2024 -18 | Jun 2024 | -18 |
Jul 2024 -18 | Jul 2024 | -18 |
Aug 2024 -19 | Aug 2024 | -19 |
Sep 2024 -19 | Sep 2024 | -19 |
Oct 2024 -19 | Oct 2024 | -19 |
Nov 2024 -19 | Nov 2024 | -19 |
Jan 2025 -19 | Jan 2025 | -19 |
May 2025 -19 | May 2025 | -19 |
Jul 2025 -21 | Jul 2025 | -21 |
Dec 2025 -19 | Dec 2025 | -19 |
How Other Brands Compare
David's Bridal is ranked #4 for NPS among its competitors. Brideside and Nordstrom come in first and second, with Macy's coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
David's Bridal NPS by Gender
Male customers rated David's Bridal's NPS 17 points higher than Female customers.
Male
-25
David's Bridal's NPS was rated -25 by Male customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Female
-42
David's Bridal's NPS was rated -42 by Female customers on Comparably.
23%
Promoters
12%
Passives
65%
Detractors
David's Bridal NPS by Ethnicity
David's Bridal's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -32 | Caucasian | -32 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black 0 | African American/Black | 0 |
Other -100 | Other | -100 |
David's Bridal NPS by Age
David's Bridal's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
David's Bridal NPS by Usage
David's Bridal's NPS was rated the highest by customers who have used David's Bridal's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -35 | Less than 1 Year | -35 |
1 to 2 Years -46 | 1 to 2 Years | -46 |
2 to 5 Years -15 | 2 to 5 Years | -15 |
5 to 10 Years -34 | 5 to 10 Years | -34 |
Over 10 Years -30 | Over 10 Years | -30 |
David's Bridal NPS vs. Competitors
Compared to its competitors, David's Bridal's NPS is rated right below Macy's.
| COMPANY | NPS Score | |
|---|---|---|
 | Brideside | 100 |
 | Nordstrom | 20 |
 | Macy's | -11 |
| David's Bridal | -20 |
David's Bridal Customer Reviews
Out of the 8 David's Bridal customer reviews 3 were positive and 5 were constructive. David's Bridal customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
David's Bridal Customer Loyalty
49%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
49% of David's Bridal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
David's Bridal Customer Loyalty Score by Gender
Female customers rated David's Bridal's Customer Loyalty score 12% higher than Male customers.
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Male
40%
Yes
Female
52%
Yes
David's Bridal Customer Loyalty Score by Ethnicity
David's Bridal's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of David's Bridal.
39
out of 100
Caucasian
78
out of 100
Hispanic or Latino
85
out of 100
African American/Black
46
out of 100
Other
David's Bridal Customer Loyalty Score by Age
David's Bridal's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 46% | 18-25 | 46% |
26-30 46% | 26-30 | 46% |
31-35 85% | 31-35 | 85% |
36-40 55% | 36-40 | 55% |
41-45 10% | 41-45 | 10% |
46-50 40% | 46-50 | 40% |
51-55 82% | 51-55 | 82% |
David's Bridal Customer Loyalty Score by Usage
David's Bridal's Customer Loyalty score was rated the highest by customers who have used David's Bridal's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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David's Bridal Customer Loyalty Score by Industry
David's Bridal's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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David's Bridal Customer Loyalty vs. Competitors
Compared to its competitors, David's Bridal's Customer Loyalty score is rated right below Macy's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Brideside | 100% |
| Nordstrom | 78% |
| Macy's | 77% |
| David's Bridal | 49% |
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David's Bridal Product Quality
2.7/5
David's Bridal has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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David's Bridal Product Information
David's Bridal’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated David's Bridal's product the highest. Reviewers from the Tech industry rated David's Bridal the lowest at 1.5.
- Website
- http://www.davidsbridal.com
- Company Size
- 5,001-10,000 Employees
Industry
Consumer Services
Quick Insights into David's Bridal Product Quality
David's Bridal's Product Quality score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Tech industry.
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Ranked David's Bridal Product Quality the Highest
Ranked David's Bridal Product Quality the Lowest
David's Bridal Product Quality Score by Gender
Male customers rated David's Bridal's Product Quality score 1.1 stars higher than Female customers.
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Male
3.5/5
Female
2.4/5
David's Bridal Product Quality Score by Ethnicity
David's Bridal's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of David's Bridal.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 1.5 | Other | 1.5 |
David's Bridal Product Quality Score by Age
David's Bridal's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.4 | 26-30 | 3.4 |
31-35 1.7 | 31-35 | 1.7 |
36-40 1.9 | 36-40 | 1.9 |
41-45 2.6 | 41-45 | 2.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.2 | 51-55 | 3.2 |
David's Bridal Product Quality Score by Usage
David's Bridal's Product Quality score was rated the highest by customers who have used David's Bridal's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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David's Bridal Product Quality Score by Industry
David's Bridal's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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David's Bridal Product Quality vs. Competitors
Compared to its competitors, David's Bridal's Product Quality score is rated right below Macy's.
| COMPANY | Product Quality Score | |
|---|---|---|
| Brideside | 5/5 |
| Nordstrom | 3.8/5 |
| Macy's | 3.1/5 |
| David's Bridal | 2.7/5 |
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David's Bridal Pricing
David's Bridal ROI & Value For Money
2.7/5
David's Bridal has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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David's Bridal Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Tech industry think that they had the lowest ROI from David's Bridal.
Quick Insights into David's Bridal ROI
David's Bridal's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Tech industry.
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Ranked David's Bridal ROI the Highest
Ranked David's Bridal ROI the Lowest
David's Bridal ROI Score by Gender
Male customers rated David's Bridal's ROI score 0.2 stars higher than Female customers.
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Male
2.6/5
Female
2.4/5
David's Bridal ROI Score by Ethnicity
David's Bridal's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of David's Bridal.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.7 | African American/Black | 2.7 |
Other 1.6 | Other | 1.6 |
David's Bridal ROI Score by Age
David's Bridal's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 2.7 | 26-30 | 2.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 3.1 | 41-45 | 3.1 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.7 | 51-55 | 3.7 |
David's Bridal ROI Score by Usage
David's Bridal's ROI score was rated the highest by customers who have used David's Bridal's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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David's Bridal ROI Score by Industry
David's Bridal's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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David's Bridal Pricing vs. Competitors
Compared to its competitors, David's Bridal's ROI score is rated right below Macy's.
| COMPANY | Pricing Score | |
|---|---|---|
| Brideside | 5/5 |
| Nordstrom | 3.6/5 |
| Macy's | 3.1/5 |
| David's Bridal | 2.7/5 |
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David's Bridal Customer Satisfaction (CSAT)
David's Bridal Customer Satisfaction (CSAT) Score
42 / 100
David's Bridal has an overall Customer Satisfaction score of 42 rated by its users and customers.
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Very Satisfied
23%
Satisfied
19%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
4%
Very Dissatisfied
42%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into David's Bridal Customer Satisfaction
David's Bridal's Customer Satisfaction score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Tech industry.
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Ranked David's Bridal Customer Satisfaction the Highest
Ranked David's Bridal Customer Satisfaction the Lowest
David's Bridal Customer Satisfaction Score by Gender
David's Bridal's Customer Satisfaction score was rated 34 by Female customers on Comparably.
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34 / 100
FemaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 5% | |
Very Dissatisfied | 50% |
David's Bridal Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
David's Bridal's Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.
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44 / 100
Very Satisfied
27%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
4%
Very Dissatisfied
35%
CSAT according to Hispanic or Latino
David's Bridal's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
CSAT according to African American/Black
David's Bridal's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
50%
CSAT according to Other
David's Bridal's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of David's Bridal.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
80%
David's Bridal Customer Satisfaction Score by Age
David's Bridal's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 62% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 11% | |||||||||||||||
| 41-45 | 40% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 60% |
David's Bridal Customer Satisfaction Score by Usage
David's Bridal's Customer Satisfaction score was rated the highest by customers who have used David's Bridal's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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David's Bridal Customer Satisfaction Score by Industry
David's Bridal's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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}David's Bridal Customer Satisfaction vs. Competitors
Compared to its competitors, David's Bridal's Customer Satisfaction score is rated right below Macy's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Brideside | 100% |
| Nordstrom | 67% |
| Macy's | 52% |
| David's Bridal | 42% |
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David's Bridal Customer Service
2.6/5
David's Bridal has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About David's Bridal's Customer Service
Address
Conshohocken, PA
Website
http://www.davidsbridal.com
Phone Number
610-943-5000
Quick Insights into David's Bridal Customer Service
David's Bridal's Customer Service score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Tech industry.
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Ranked David's Bridal Customer Service the Highest
Ranked David's Bridal Customer Service the Lowest
David's Bridal Customer Service Score by Gender
Male customers rated David's Bridal's Customer Service score 0.5 stars higher than Female customers.
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Male
2.6/5
Female
2.1/5
David's Bridal Customer Service Score by Ethnicity
David's Bridal's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of David's Bridal.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.3 | African American/Black | 2.3 |
Other 1.5 | Other | 1.5 |
David's Bridal Customer Service Score by Age
David's Bridal's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 2.5 | 26-30 | 2.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.8 | 41-45 | 2.8 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.1 | 51-55 | 3.1 |
David's Bridal Customer Service Score by Usage
David's Bridal's Customer Service score was rated the highest by customers who have used David's Bridal's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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David's Bridal Customer Service Score by Industry
David's Bridal's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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David's Bridal Customer Service vs. Competitors
Compared to its competitors, David's Bridal's Customer Service score is rated right below Macy's.
| COMPANY | Customer Service Score | |
|---|---|---|
| Brideside | 5/5 |
| Nordstrom | 3.7/5 |
| Macy's | 2.9/5 |
| David's Bridal | 2.6/5 |
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David's Bridal as an Employer
2.7/5
David's Bridal has a 2.7/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
David's Bridal scored a -20 for Net Promoter Score and a -46 for Employee Net Promoter Score. NPS gauges how likely a customer of David's Bridal would recommend the brand to a friend. ENPS measures how likely David's Bridal employees would recommend working at David's Bridal to a friend.
Net Promoter Score
-20
NPS Score
| 32% | Promoters |
|---|---|
| 16% | Passive |
| 52% | Detractors |
Employee Net Promoter Score
-46
eNPS Score
| 20% | Promoters |
|---|---|
| 14% | Passive |
| 66% | Detractors |
