

Provider of diamond exploration and mining services. The company offers diamond exploration, mining, retail, trading manufacturing services in South Africa. Among its major competitors, De Beers Group Of Companies is ranked in 4th place for NPS while Anglo American is 1st, and Cartier is 2nd.
De Beers Group Of Companies's Net Promoter Score (NPS) is a 0 with 43% Promoters, 14% Passives, and 43% Detractors. Net Promoter Score tracks whether De Beers Group Of Companies's customers would recommend using the product based on a scale of -100 to 100.
| 43% | Promoters |
|---|---|
| 14% | Passives |
| 43% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2022 100 | Apr 2022 | 100 |
Aug 2023 100 | Aug 2023 | 100 |
Mar 2024 33 | Mar 2024 | 33 |
Apr 2024 50 | Apr 2024 | 50 |
Jul 2024 40 | Jul 2024 | 40 |
Oct 2024 -1 | Oct 2024 | -1 |
De Beers Group Of Companies is ranked #4 for NPS among its competitors. Anglo American and Cartier come in first and second, with Tiffany & Co coming in at third.
![]() De Beers Group Of Companies | ![]() Tiffany & Co | ![]() Anglo American | ![]() Cartier | |
| Global Ranking | #- | #54 | #- | #- |
| NPS | 0 | 31 | 100 | 37 |
| Valuation Updated every 24 hours for public companies | - | $15.96B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
De Beers Group Of Companies's NPS was rated 0 points by customers who have used De Beers Group Of Companies's products/services for 5 to 10 Years.
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 0 | 5 to 10 Years | 0 |
Compared to its competitors, De Beers Group Of Companies's NPS is rated right above Chaumet, and is preceded by Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Anglo American | 100 |
![]() | Cartier | 37 |
![]() | Tiffany & Co | 31 |
![]() | De Beers Group Of Companies | 0 |
![]() | Chaumet | 0 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of De Beers Group Of Companies users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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De Beers Group Of Companies's Customer Loyalty score was rated 100% by customers who have used De Beers Group Of Companies's products/services for 5 to 10 Years.
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Compared to its competitors, De Beers Group Of Companies's Customer Loyalty score is rated right above Cartier, and is preceded by Chaumet.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Anglo American | 100% |
![]() | Chaumet | 100% |
![]() | De Beers Group Of Companies | 87% |
![]() | Cartier | 85% |
![]() | Tiffany & Co | 73% |
De Beers Group Of Companies has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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De Beers Group Of Companies’s product quality score is a 3.9 out of 5 as rated by its users and customers.
De Beers Group Of Companies's Product Quality score was rated highest by customers who have used De Beers Group Of Companies's products/services for 5 to 10 Years.
De Beers Group Of Companies's Product Quality score was rated 3.8 stars by customers who have used De Beers Group Of Companies's products/services for 5 to 10 Years.
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Compared to its competitors, De Beers Group Of Companies's Product Quality score is rated right below Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chaumet | 5/5 |
![]() | Anglo American | 4.5/5 |
![]() | Cartier | 4/5 |
![]() | Tiffany & Co | 4/5 |
![]() | De Beers Group Of Companies | 3.9/5 |
De Beers Group Of Companies has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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De Beers Group Of Companies's ROI score was rated highest by customers who have used De Beers Group Of Companies's products/services for 5 to 10 Years.
De Beers Group Of Companies's ROI score was rated 3.6 stars by customers who have used De Beers Group Of Companies's products/services for 5 to 10 Years.
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Compared to its competitors, De Beers Group Of Companies's ROI score is rated right above Tiffany & Co, and is preceded by Cartier.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chaumet | 4.5/5 |
![]() | Anglo American | 4/5 |
![]() | Cartier | 3.9/5 |
![]() | De Beers Group Of Companies | 3.8/5 |
![]() | Tiffany & Co | 3.7/5 |
De Beers Group Of Companies has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
De Beers Group Of Companies's Customer Satisfaction score was rated highest by customers who have used De Beers Group Of Companies's products/services for 5 to 10 Years.
De Beers Group Of Companies's Customer Satisfaction score was rated 67 points by customers who have used De Beers Group Of Companies's products/services for 5 to 10 Years.
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Compared to its competitors, De Beers Group Of Companies's Customer Satisfaction score is rated right above Cartier, and is preceded by Chaumet.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Anglo American | 100% |
![]() | Chaumet | 100% |
![]() | De Beers Group Of Companies | 83% |
![]() | Cartier | 79% |
![]() | Tiffany & Co | 73% |
De Beers Group Of Companies has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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Private Bag 00380, Gaborone,
www.debeersgroup.com
De Beers Group Of Companies's Customer Service score was rated highest by customers who have used De Beers Group Of Companies's products/services for 5 to 10 Years.
De Beers Group Of Companies's Customer Service score was rated 3.6 stars by customers who have used De Beers Group Of Companies's products/services for 5 to 10 Years.
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Compared to its competitors, De Beers Group Of Companies's Customer Service score is rated right below Tiffany & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Cartier | 4.1/5 |
![]() | Anglo American | 4/5 |
![]() | Chaumet | 4/5 |
![]() | Tiffany & Co | 3.8/5 |
![]() | De Beers Group Of Companies | 3.8/5 |
De Beers Group Of Companies scored a 0 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of De Beers Group Of Companies would recommend the brand to a friend. ENPS measures how likely De Beers Group Of Companies employees would recommend working at De Beers Group Of Companies to a friend.
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
| 33% | Promoters |
|---|---|
| 17% | Passive |
| 50% | Detractors |