20
NPS
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Dean & Deluca
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About Dean & Deluca's Brand
Provide to you the world’s best epicurean treats for cooking, eating and entertaining. Among its major competitors, Dean & Deluca is ranked in 2nd place for NPS while Starbucks is 1st, and Whole Foods Market is 3rd.
Brand at a Glance
60%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
4/5
Customer Service
Dean & Deluca Ranking
- #2 / 4 of its competitors
Dean & Deluca NPS
Dean & Deluca's Net Promoter Score (NPS) is a 20 with 60% Promoters, 0% Passives, and 40% Detractors. Net Promoter Score tracks whether Dean & Deluca's customers would recommend using the product based on a scale of -100 to 100.
Dean & Deluca Overall NPS
| 60% | Promoters |
|---|---|
| 0% | Passives |
| 40% | Detractors |
Dean & Deluca NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 -100 | May 2021 | -100 |
Jan 2022 -100 | Jan 2022 | -100 |
Aug 2022 -33 | Aug 2022 | -33 |
Oct 2022 0 | Oct 2022 | 0 |
Feb 2023 0 | Feb 2023 | 0 |
Nov 2023 -15 | Nov 2023 | -15 |
Jan 2024 20 | Jan 2024 | 20 |
How Other Brands Compare
Dean & Deluca is ranked second for NPS among its competitors. Starbucks and Whole Foods Market come in first and third, with Food52 coming in at #4.
Dean & Deluca |  Starbucks |  Whole Foods Market |  Food52 | |
| Global Ranking | #- | #33 | #68 | #- |
| NPS | 20 | 30 | 19 | -60 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $128.77B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dean & Deluca NPS vs. Competitors
Compared to its competitors, Dean & Deluca's NPS is rated right above Whole Foods Market, and is preceded by Starbucks.
| COMPANY | NPS Score | |
|---|---|---|
| Starbucks | 30 |
| Dean & Deluca | 20 |
| Whole Foods Market | 19 |
| Food52 | -60 |
Dean & Deluca Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Dean & Deluca users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dean & Deluca Customer Loyalty vs. Competitors
Compared to its competitors, Dean & Deluca's Customer Loyalty score is rated right above Food52, and is preceded by Whole Foods Market.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Starbucks | 78% |
| Whole Foods Market | 78% |
| Dean & Deluca | 60% |
| Food52 | 55% |
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Dean & Deluca Product Quality
4/5
Dean & Deluca has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Dean & Deluca Product Information
Dean & Deluca’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.deandeluca.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Dean & Deluca Product Quality vs. Competitors
Compared to its competitors, Dean & Deluca's Product Quality score is rated right above Whole Foods Market, and is preceded by Starbucks.
| COMPANY | Product Quality Score | |
|---|---|---|
| Starbucks | 4.1/5 |
| Dean & Deluca | 4/5 |
| Whole Foods Market | 4/5 |
| Food52 | 3.5/5 |
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Dean & Deluca Pricing
Dean & Deluca ROI & Value For Money
4/5
Dean & Deluca has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Dean & Deluca Pricing vs. Competitors
Compared to its competitors, Dean & Deluca's ROI score is rated right above Starbucks.
| COMPANY | Pricing Score | |
|---|---|---|
| Dean & Deluca | 4/5 |
| Starbucks | 3.6/5 |
| Whole Foods Market | 3.6/5 |
| Food52 | 2.5/5 |
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Dean & Deluca Customer Satisfaction (CSAT)
Dean & Deluca Customer Satisfaction (CSAT) Score
83 / 100
Dean & Deluca has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Dean & Deluca Customer Satisfaction vs. Competitors
Compared to its competitors, Dean & Deluca's Customer Satisfaction score is rated right above Food52, and is preceded by Starbucks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Starbucks | 84% |
| Dean & Deluca | 83% |
| Food52 | 75% |
| Whole Foods Market | 64% |
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Dean & Deluca Customer Service
4/5
Dean & Deluca has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Dean & Deluca's Customer Service
Address
2402 E. 37th St. N., Wichita, KS
Website
http://www.deandeluca.com
Phone Number
877-215-9911
Dean & Deluca Customer Service vs. Competitors
Compared to its competitors, Dean & Deluca's Customer Service score is rated right above Whole Foods Market, and is preceded by Starbucks.
| COMPANY | Customer Service Score | |
|---|---|---|
| Starbucks | 4.1/5 |
| Dean & Deluca | 4/5 |
| Whole Foods Market | 3.8/5 |
| Food52 | 2.7/5 |
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Dean & Deluca as an Employer
Consumer vs. Employees
Dean & Deluca scored a 20 for Net Promoter Score and a -50 for Employee Net Promoter Score. NPS gauges how likely a customer of Dean & Deluca would recommend the brand to a friend. ENPS measures how likely Dean & Deluca employees would recommend working at Dean & Deluca to a friend.
Net Promoter Score
20
NPS Score
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-50
eNPS Score
| 25% | Promoters |
|---|---|
| 0% | Passive |
| 75% | Detractors |
