34
NPS
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Defy South Africa
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About Defy South Africa's Brand
Manufacturer of domestic appliances. The company's focus lies in marketing its products under the Defy brand and offers the consumer a full range of kitchen, laundry and small domestic appliances. Among its major competitors, Defy South Africa is ranked in 2nd place for NPS while First National Bank is 1st, and Hisense USA is 3rd.
Brand at a Glance
100%
Customer Loyalty
4.1/5
Product Quality
5/5
Pricing
5/5
Customer Service
Defy South Africa Ranking
- #2 / 3 of its competitors
Defy South Africa NPS
Defy South Africa's Net Promoter Score (NPS) is a 34 with 67% Promoters, 0% Passives, and 33% Detractors. Net Promoter Score tracks whether Defy South Africa's customers would recommend using the product based on a scale of -100 to 100.
Defy South Africa Overall NPS
| 67% | Promoters |
|---|---|
| 0% | Passives |
| 33% | Detractors |
Defy South Africa NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 100 | Sep 2022 | 100 |
May 2024 100 | May 2024 | 100 |
May 2025 33 | May 2025 | 33 |
How Other Brands Compare
Defy South Africa is ranked second for NPS among its competitors. First National Bank and Hisense USA come in first and third.
Defy South Africa |  First National Bank |  Hisense USA | |
| Global Ranking | #- | #992 | #- |
| NPS | 34 | 46 | -39 |
| Valuation Updated every 24 hours for public companies | - | $4.38B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Defy South Africa NPS vs. Competitors
Compared to its competitors, Defy South Africa's NPS is rated right above Hisense USA, and is preceded by First National Bank.
| COMPANY | NPS Score | |
|---|---|---|
| First National Bank | 46 |
| Defy South Africa | 34 |
| Hisense USA | -39 |
Defy South Africa Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Defy South Africa users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Defy South Africa Customer Loyalty vs. Competitors
Compared to its competitors, Defy South Africa's Customer Loyalty score is rated right above First National Bank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Defy South Africa | 100% |
| First National Bank | 90% |
| Hisense USA | 58% |
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Defy South Africa Product Quality
4.1/5
Defy South Africa has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Defy South Africa Product Information
Defy South Africa’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- www.defy.co.za
- Company Size
- 1,001-5,000 Employees
Defy South Africa Product Quality vs. Competitors
Compared to its competitors, Defy South Africa's Product Quality score is rated right above Hisense USA, and is preceded by First National Bank.
| COMPANY | Product Quality Score | |
|---|---|---|
| First National Bank | 4.1/5 |
| Defy South Africa | 4.1/5 |
| Hisense USA | 2.3/5 |
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Defy South Africa Pricing
Defy South Africa ROI & Value For Money
5/5
Defy South Africa has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Defy South Africa Pricing vs. Competitors
Compared to its competitors, Defy South Africa's ROI score is rated right above First National Bank.
| COMPANY | Pricing Score | |
|---|---|---|
| Defy South Africa | 5/5 |
| First National Bank | 3.7/5 |
| Hisense USA | 2.2/5 |
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Defy South Africa Customer Satisfaction (CSAT)
Defy South Africa Customer Satisfaction (CSAT) Score
100 / 100
Defy South Africa has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Defy South Africa Customer Satisfaction vs. Competitors
Compared to its competitors, Defy South Africa's Customer Satisfaction score is rated right above First National Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Defy South Africa | 100% |
| First National Bank | 83% |
| Hisense USA | 38% |
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Defy South Africa Customer Service
5/5
Defy South Africa has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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About Defy South Africa's Customer Service
Address
135 Teakwood Road, Durban, 4052
Website
www.defy.co.za
Defy South Africa Customer Service vs. Competitors
Compared to its competitors, Defy South Africa's Customer Service score is rated right above First National Bank.
| COMPANY | Customer Service Score | |
|---|---|---|
| Defy South Africa | 5/5 |
| First National Bank | 3.9/5 |
| Hisense USA | 2/5 |
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Defy South Africa as an Employer
Consumer vs. Employees
Defy South Africa scored a 34 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of Defy South Africa would recommend the brand to a friend. ENPS measures how likely Defy South Africa employees would recommend working at Defy South Africa to a friend.
Net Promoter Score
34
NPS Score
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
50
eNPS Score
| 75% | Promoters |
|---|---|
| 0% | Passive |
| 25% | Detractors |
