

We're DigitalMarketer, a research, training and certification company that focuses on sharing what’s new and what’s actually working in digital marketing. Among its major competitors, Digital Marketer is ranked in 2nd place for NPS while HubSpot is 1st, and eMarketer is 3rd.
Digital Marketer's Net Promoter Score (NPS) is a 34 with 67% Promoters, 0% Passives, and 33% Detractors. Net Promoter Score tracks whether Digital Marketer's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 0% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2020 100 | Nov 2020 | 100 |
Feb 2022 0 | Feb 2022 | 0 |
Mar 2023 33 | Mar 2023 | 33 |
Digital Marketer is ranked second for NPS among its competitors. HubSpot and eMarketer come in first and third, with Smart Passive Income coming in at #4.
![]() Digital Marketer | ![]() HubSpot | ![]() eMarketer | ![]() Smart Passive Income | |
| Global Ranking | #- | #224 | #- | #- |
| NPS | 34 | 35 | -50 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $22.51B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Digital Marketer's NPS is rated right above eMarketer, and is preceded by HubSpot.
| COMPANY | NPS Score | |
|---|---|---|
![]() | HubSpot | 35 |
![]() | Digital Marketer | 34 |
![]() | eMarketer | -50 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Digital Marketer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Digital Marketer's Customer Loyalty score is rated right above eMarketer.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Digital Marketer | 100% |
![]() | eMarketer | 100% |
![]() | HubSpot | 79% |
Digital Marketer has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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Digital Marketer’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, Digital Marketer's Product Quality score is rated right above HubSpot.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Digital Marketer | 5/5 |
![]() | HubSpot | 4.2/5 |
![]() | eMarketer | 3.4/5 |
Digital Marketer has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
Sign Up to unlock Digital Marketer's overall ROI score rated by its users and customers.
Compared to its competitors, Digital Marketer's ROI score is rated right above eMarketer.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Digital Marketer | 5/5 |
![]() | eMarketer | 4.5/5 |
![]() | HubSpot | 4/5 |
Digital Marketer has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Digital Marketer's Customer Satisfaction score is rated right above eMarketer.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Digital Marketer | 100% |
![]() | eMarketer | 100% |
![]() | HubSpot | 61% |
Digital Marketer has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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http://www.digitalmarketer.com/
(512) 600-4363
Compared to its competitors, Digital Marketer's Customer Service score is rated right below HubSpot.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | eMarketer | 4.5/5 |
![]() | HubSpot | 4.1/5 |
![]() | Digital Marketer | 4/5 |
Digital Marketer has a 3.8/5 stars for its overall company culture rated by their employees

Digital Marketer scored a 34 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Digital Marketer would recommend the brand to a friend. ENPS measures how likely Digital Marketer employees would recommend working at Digital Marketer to a friend.
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |
| 43% | Promoters |
|---|---|
| 33% | Passive |
| 24% | Detractors |