5
NPS
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Donaldson Company
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About Donaldson Company's Brand
Donaldson Company, Inc. (Donaldson) is a worldwide manufacturer of filtration systems and replacement parts Among its major competitors, Donaldson Company is ranked in 4th place for NPS while Cummins Inc. is 1st, and Pall is 2nd.Their current market cap is $7.17B
Brand at a Glance
76%
Customer Loyalty
3.6/5
Product Quality
3.7/5
Pricing
3.5/5
Customer Service
Donaldson Company Ranking
- #4 / 4 of its competitors
Donaldson Company NPS
Donaldson Company's Net Promoter Score (NPS) is a 5 with 44% Promoters, 17% Passives, and 39% Detractors. Net Promoter Score tracks whether Donaldson Company's customers would recommend using the product based on a scale of -100 to 100.
Donaldson Company Overall NPS
| 44% | Promoters |
|---|---|
| 17% | Passives |
| 39% | Detractors |
Donaldson Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 -11 | Dec 2022 | -11 |
Feb 2023 -15 | Feb 2023 | -15 |
May 2023 -5 | May 2023 | -5 |
Jul 2023 -10 | Jul 2023 | -10 |
Aug 2023 -8 | Aug 2023 | -8 |
Jan 2024 -12 | Jan 2024 | -12 |
Feb 2024 -5 | Feb 2024 | -5 |
Mar 2024 2 | Mar 2024 | 2 |
Apr 2024 9 | Apr 2024 | 9 |
Jul 2024 12 | Jul 2024 | 12 |
Aug 2024 8 | Aug 2024 | 8 |
Jan 2025 5 | Jan 2025 | 5 |
How Other Brands Compare
Donaldson Company is ranked #4 for NPS among its competitors. Cummins Inc. and Pall come in first and second, with Mahle coming in at third. Among those competitors, it is the lowest valued company behind Cummins Inc..
Donaldson Company |  Cummins Inc. |  Pall |  Mahle | |
| Global Ranking | #- | #731 | #- | #- |
| NPS | 5 | 36 | 34 | 12 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $7.17B | $36.44B | $424.97M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Donaldson Company NPS by Gender
Male customers rated Donaldson Company's NPS 50 points higher than Female customers.
Male
0
Donaldson Company's NPS was rated by Male customers on Comparably.
25%
Promoters
50%
Passives
25%
Detractors
Female
-50
Donaldson Company's NPS was rated -50 by Female customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Donaldson Company NPS by Ethnicity
Donaldson Company's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Donaldson Company NPS by Age
Donaldson Company's NPS was rated -67 points by customers ages 36-40 on Comparably.
Donaldson Company NPS by Usage
Donaldson Company's NPS was rated 0 points by customers who have used Donaldson Company's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
Donaldson Company NPS vs. Competitors
Compared to its competitors, Donaldson Company's NPS is rated right below Mahle.
| COMPANY | NPS Score | |
|---|---|---|
| Cummins Inc. | 36 |
| Pall | 34 |
| Mahle | 12 |
| Donaldson Company | 5 |
Donaldson Company Customer Reviews
Out of the 2 Donaldson Company customer reviews 1 was positive and 1 was constructive. Donaldson Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Donaldson Company Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Donaldson Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Donaldson Company Customer Loyalty Score by Gender
Female customers rated Donaldson Company's Customer Loyalty score 23% higher than Male customers.
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Male
55%
Yes
Female
78%
Yes
Donaldson Company Customer Loyalty Score by Ethnicity
Donaldson Company's Customer Loyalty score was rated 40% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Donaldson Company.
40
out of 100
Caucasian
Donaldson Company Customer Loyalty Score by Age
Donaldson Company's Customer Loyalty score was rated 70% by customers ages 36-40 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 70% | 36-40 | 70% |
Donaldson Company Customer Loyalty Score by Usage
Donaldson Company's Customer Loyalty score was rated 33% by customers who have used Donaldson Company's products/services for Less than 1 Year.
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Donaldson Company Customer Loyalty vs. Competitors
Compared to its competitors, Donaldson Company's Customer Loyalty score is rated right above Cummins Inc., and is preceded by Mahle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Pall | 86% |
| Mahle | 78% |
| Donaldson Company | 76% |
| Cummins Inc. | 72% |
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Donaldson Company Product Quality
3.6/5
Donaldson Company has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Donaldson Company Product Information
Donaldson Company’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://donaldson.com
- Company Size
- 10,000+ Employees
Industry
Tech
Hardware and Devices
Manufacturing
Quick Insights into Donaldson Company Product Quality
Donaldson Company's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Donaldson Company Product Quality the Highest
Ranked Donaldson Company Product Quality the Lowest
Donaldson Company Product Quality Score by Gender
Male customers rated Donaldson Company's Product Quality score 0.9 stars higher than Female customers.
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Male
3.9/5
Female
3/5
Donaldson Company Product Quality Score by Ethnicity
Donaldson Company's Product Quality score was rated 3.8 stars by Caucasian customers on Comparably.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Donaldson Company Product Quality Score by Age
Donaldson Company's Product Quality score was rated 3.1 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.1 | 36-40 | 3.1 |
Donaldson Company Product Quality Score by Usage
Donaldson Company's Product Quality score was rated 3.6 stars by customers who have used Donaldson Company's products/services for Less than 1 Year.
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Donaldson Company Product Quality vs. Competitors
Compared to its competitors, Donaldson Company's Product Quality score is rated right below Mahle.
| COMPANY | Product Quality Score | |
|---|---|---|
| Cummins Inc. | 3.9/5 |
| Pall | 3.8/5 |
| Mahle | 3.7/5 |
| Donaldson Company | 3.6/5 |
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Donaldson Company Pricing
Donaldson Company ROI & Value For Money
3.7/5
Donaldson Company has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Donaldson Company ROI
Donaldson Company's ROI score was rated highest by customers who have used Donaldson Company's products/services for Less than 1 Year, and rated lowest by Female customers.
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Ranked Donaldson Company ROI the Highest
Ranked Donaldson Company ROI the Lowest
Donaldson Company ROI Score by Gender
Male customers rated Donaldson Company's ROI score 0.6 stars higher than Female customers.
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Male
3.7/5
Female
3.1/5
Donaldson Company ROI Score by Ethnicity
Donaldson Company's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Donaldson Company.
0
1
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Donaldson Company ROI Score by Age
Donaldson Company's ROI score was rated 3.1 stars by customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.1 | 36-40 | 3.1 |
Donaldson Company ROI Score by Usage
Donaldson Company's ROI score was rated 3.7 stars by customers who have used Donaldson Company's products/services for Less than 1 Year.
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Donaldson Company Pricing vs. Competitors
Compared to its competitors, Donaldson Company's ROI score is rated right above Mahle, and is preceded by Pall.
| COMPANY | Pricing Score | |
|---|---|---|
| Cummins Inc. | 4/5 |
| Pall | 3.9/5 |
| Donaldson Company | 3.7/5 |
| Mahle | 3.4/5 |
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Donaldson Company Customer Satisfaction (CSAT)
Donaldson Company Customer Satisfaction (CSAT) Score
68 / 100
Donaldson Company has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Very Satisfied
36%
Satisfied
32%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
5%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Donaldson Company Customer Satisfaction
Donaldson Company's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Male customers.
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Ranked Donaldson Company Customer Satisfaction the Highest
Ranked Donaldson Company Customer Satisfaction the Lowest
Donaldson Company Customer Satisfaction Score by Gender
Donaldson Company's Customer Satisfaction score was rated 67 by both Female and Male customers on Comparably.
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67 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Donaldson Company Customer Satisfaction Score by Age
Donaldson Company's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% |
Donaldson Company Customer Satisfaction vs. Competitors
Compared to its competitors, Donaldson Company's Customer Satisfaction score is rated right below Pall.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Mahle | 85% |
| Cummins Inc. | 79% |
| Pall | 75% |
| Donaldson Company | 68% |
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Donaldson Company Customer Service
3.5/5
Donaldson Company has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Donaldson Company's Customer Service
Address
1400 West 94th Street, Minneapolis, MN
Website
http://donaldson.com
Phone Number
952-887-3131
Quick Insights into Donaldson Company Customer Service
Donaldson Company's Customer Service score was rated highest by customers who have used Donaldson Company's products/services for Less than 1 Year, and rated lowest by Female customers.
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Ranked Donaldson Company Customer Service the Highest
Ranked Donaldson Company Customer Service the Lowest
Donaldson Company Customer Service Score by Gender
Male customers rated Donaldson Company's Customer Service score 0.5 stars higher than Female customers.
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Male
3.7/5
Female
3.2/5
Donaldson Company Customer Service Score by Ethnicity
Donaldson Company's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
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40
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100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Donaldson Company Customer Service Score by Age
Donaldson Company's Customer Service score was rated 3.1 stars by customers ages 36-40 on Comparably.
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0
20
40
60
80
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| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.1 | 36-40 | 3.1 |
Donaldson Company Customer Service Score by Usage
Donaldson Company's Customer Service score was rated 3.9 stars by customers who have used Donaldson Company's products/services for Less than 1 Year.
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Donaldson Company Customer Service vs. Competitors
Compared to its competitors, Donaldson Company's Customer Service score is rated right below Mahle.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cummins Inc. | 4/5 |
| Pall | 3.7/5 |
| Mahle | 3.6/5 |
| Donaldson Company | 3.5/5 |
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Donaldson Company as an Employer
2.6/5
Donaldson Company has a 2.6/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Donaldson Company scored a 5 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Donaldson Company would recommend the brand to a friend. ENPS measures how likely Donaldson Company employees would recommend working at Donaldson Company to a friend.
Net Promoter Score
5
NPS Score
| 44% | Promoters |
|---|---|
| 17% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 37% | Promoters |
|---|---|
| 15% | Passive |
| 48% | Detractors |
