

New York's premiere real estate brand. Among its major competitors, Douglas Elliman Real Estate is ranked in 3rd place for NPS while Forest City Enterprises is 1st, and Howard Hughes Corporation is 2nd.
Douglas Elliman Real Estate's Net Promoter Score (NPS) is a 23 with 46% Promoters, 31% Passives, and 23% Detractors. Net Promoter Score tracks whether Douglas Elliman Real Estate's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 31% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2020 100 | Nov 2020 | 100 |
May 2021 100 | May 2021 | 100 |
Jun 2021 75 | Jun 2021 | 75 |
Oct 2021 40 | Oct 2021 | 40 |
Mar 2022 34 | Mar 2022 | 34 |
Sep 2022 27 | Sep 2022 | 27 |
Mar 2023 25 | Mar 2023 | 25 |
Jul 2023 33 | Jul 2023 | 33 |
Sep 2023 20 | Sep 2023 | 20 |
Feb 2024 9 | Feb 2024 | 9 |
May 2024 16 | May 2024 | 16 |
Aug 2025 23 | Aug 2025 | 23 |
Douglas Elliman Real Estate is ranked second for NPS among its competitors. Howard Hughes Corporation and Zillow come in first and third, with Coldwell Banker coming in at #4.
![]() Douglas Elliman Real Estate | ![]() Zillow | ![]() Howard Hughes Corporation | ![]() Coldwell Banker | |
| Global Ranking | #- | #189 | #- | #- |
| NPS | 23 | 17 | 46 | 5 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $31.40B | $5.37B | $2.11B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Douglas Elliman Real Estate's NPS was rated -20 by Male customers on Comparably.
Douglas Elliman Real Estate's NPS was rated -20 by Male customers on Comparably.
Douglas Elliman Real Estate's NPS is not yet rated by Female customers.
Douglas Elliman Real Estate's NPS was rated 0 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Douglas Elliman Real Estate's NPS was rated the highest by customers who have used Douglas Elliman Real Estate's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
Compared to its competitors, Douglas Elliman Real Estate's NPS is rated right above Zillow, and is preceded by Howard Hughes Corporation .
| COMPANY | NPS Score | |
|---|---|---|
![]() | Forest City Enterprises | 50 |
![]() | Howard Hughes Corporation | 46 |
![]() | Douglas Elliman Real Estate | 23 |
![]() | Zillow | 17 |
![]() | Coldwell Banker | 5 |
![]() | LG Fairmont | N/A |
Out of the 2 Douglas Elliman Real Estate customer reviews 1 was positive and 1 was constructive. Douglas Elliman Real Estate customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Douglas Elliman Real Estate users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Douglas Elliman Real Estate's Customer Loyalty score was rated 82 by Male customers on Comparably.
Douglas Elliman Real Estate's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Douglas Elliman Real Estate's Customer Loyalty score was rated 100% by customers who have used Douglas Elliman Real Estate's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
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Compared to its competitors, Douglas Elliman Real Estate's Customer Loyalty score is rated right above Coldwell Banker, and is preceded by Zillow.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Howard Hughes Corporation | 74% |
![]() | Zillow | 73% |
![]() | Douglas Elliman Real Estate | 69% |
![]() | Coldwell Banker | 47% |
![]() | Forest City Enterprises | N/A |
![]() | LG Fairmont | N/A |
Douglas Elliman Real Estate has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Douglas Elliman Real Estate’s product quality score is a 3.4 out of 5 as rated by its users and customers.
Douglas Elliman Real Estate's Product Quality score was rated highest by customers who have used Douglas Elliman Real Estate's products/services for 1 to 2 Years, and rated lowest by customers who have used Douglas Elliman Real Estate's products/services for Less than 1 Year.
Douglas Elliman Real Estate's Product Quality score was rated 3 by Male customers on Comparably.
Douglas Elliman Real Estate's Product Quality score was rated 3 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Douglas Elliman Real Estate's Product Quality score was rated the highest by customers who have used Douglas Elliman Real Estate's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Compared to its competitors, Douglas Elliman Real Estate's Product Quality score is rated right above Coldwell Banker, and is preceded by Zillow.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Forest City Enterprises | 5/5 |
![]() | Howard Hughes Corporation | 3.7/5 |
![]() | Zillow | 3.6/5 |
![]() | Douglas Elliman Real Estate | 3.4/5 |
![]() | Coldwell Banker | 3/5 |
![]() | LG Fairmont | N/A |
Douglas Elliman Real Estate has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Douglas Elliman Real Estate's ROI score was rated highest by customers who have used Douglas Elliman Real Estate's products/services for Less than 1 Year, and rated lowest by customers who have used Douglas Elliman Real Estate's products/services for 1 to 2 Years.
Douglas Elliman Real Estate's ROI score was rated 2.5 by Male customers on Comparably.
Douglas Elliman Real Estate's ROI score was rated 3 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Douglas Elliman Real Estate's ROI score was rated the highest by customers who have used Douglas Elliman Real Estate's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Compared to its competitors, Douglas Elliman Real Estate's ROI score is rated right above Coldwell Banker, and is preceded by Zillow.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Forest City Enterprises | 4.5/5 |
![]() | Howard Hughes Corporation | 3.8/5 |
![]() | Zillow | 3.5/5 |
![]() | Douglas Elliman Real Estate | 3.1/5 |
![]() | Coldwell Banker | 2.9/5 |
![]() | LG Fairmont | N/A |
Douglas Elliman Real Estate has an overall Customer Satisfaction score of 38 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Douglas Elliman Real Estate's Customer Satisfaction score was rated highest by Male customers.
Douglas Elliman Real Estate's Customer Satisfaction score was rated 50 by Male customers on Comparably.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Douglas Elliman Real Estate's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Douglas Elliman Real Estate's Customer Satisfaction score was rated 33 points by customers who have used Douglas Elliman Real Estate's products/services for Less than 1 Year.
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Compared to its competitors, Douglas Elliman Real Estate's Customer Satisfaction score is rated right above LG Fairmont, and is preceded by Coldwell Banker.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Forest City Enterprises | 100% |
![]() | Howard Hughes Corporation | 100% |
![]() | Zillow | 58% |
![]() | Coldwell Banker | 57% |
![]() | Douglas Elliman Real Estate | 38% |
![]() | LG Fairmont | 0% |
Douglas Elliman Real Estate has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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New York City, NY
http://www.elliman.com
212-891-7000
Douglas Elliman Real Estate's Customer Service score was rated highest by customers who have used Douglas Elliman Real Estate's products/services for 1 to 2 Years, and rated lowest by customers who have used Douglas Elliman Real Estate's products/services for Less than 1 Year.
Douglas Elliman Real Estate's Customer Service score was rated 2.6 by Male customers on Comparably.
Douglas Elliman Real Estate's Customer Service score was rated 3.4 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Douglas Elliman Real Estate's Customer Service score was rated the highest by customers who have used Douglas Elliman Real Estate's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Compared to its competitors, Douglas Elliman Real Estate's Customer Service score is rated right above Coldwell Banker, and is preceded by Zillow.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Forest City Enterprises | 4.5/5 |
![]() | Howard Hughes Corporation | 3.9/5 |
![]() | Zillow | 3.5/5 |
![]() | Douglas Elliman Real Estate | 3.3/5 |
![]() | Coldwell Banker | 2.9/5 |
![]() | LG Fairmont | N/A |
Douglas Elliman Real Estate has a 2.5/5 stars for its overall company culture rated by their employees

In the Bottom 20% of Similar Sized Companies on Comparably.
Douglas Elliman Real Estate scored a 23 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Douglas Elliman Real Estate would recommend the brand to a friend. ENPS measures how likely Douglas Elliman Real Estate employees would recommend working at Douglas Elliman Real Estate to a friend.
| 46% | Promoters |
|---|---|
| 31% | Passive |
| 23% | Detractors |
| 19% | Promoters |
|---|---|
| 22% | Passive |
| 59% | Detractors |