55
NPS
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Ducati Motor
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About Ducati Motor's Brand
Designer, manufacturer, and distributor of motorcycles, spare parts, accessories, and apparel under the Ducati brand name. The company manufactures custom racing motorcycles for official teams, as well as for private race teams, and professional riders. Among its major competitors, Ducati Motor is ranked in 2nd place for NPS while KTM is 1st, and Harley-Davidson is 3rd.
Brand at a Glance
82%
Customer Loyalty
4.5/5
Product Quality
4.2/5
Pricing
4.3/5
Customer Service
Ducati Motor Ranking
- #2 / 4 of its competitors
Ducati Motor NPS
Ducati Motor's Net Promoter Score (NPS) is a 55 with 68% Promoters, 19% Passives, and 13% Detractors. Net Promoter Score tracks whether Ducati Motor's customers would recommend using the product based on a scale of -100 to 100.
Ducati Motor Overall NPS
| 68% | Promoters |
|---|---|
| 19% | Passives |
| 13% | Detractors |
Ducati Motor NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 55 | Feb 2024 | 55 |
Mar 2024 50 | Mar 2024 | 50 |
May 2024 52 | May 2024 | 52 |
Jul 2024 48 | Jul 2024 | 48 |
Aug 2024 47 | Aug 2024 | 47 |
Sep 2024 48 | Sep 2024 | 48 |
Dec 2024 49 | Dec 2024 | 49 |
Aug 2025 51 | Aug 2025 | 51 |
Oct 2025 52 | Oct 2025 | 52 |
Nov 2025 52 | Nov 2025 | 52 |
Dec 2025 53 | Dec 2025 | 53 |
Jan 2026 55 | Jan 2026 | 55 |
How Other Brands Compare
Ducati Motor is ranked second for NPS among its competitors. KTM and Harley-Davidson come in first and third, with Honda Motor Company coming in at #4.
Ducati Motor |  Harley-Davidson |  KTM |  Honda Motor Company | |
| Global Ranking | #- | #158 | #- | #- |
| NPS | 55 | 35 | 60 | 34 |
| Valuation Updated every 24 hours for public companies | - | $5.01B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ducati Motor NPS by Gender
Ducati Motor's NPS was rated 58 by Male customers on Comparably.
Male
58
Ducati Motor's NPS was rated 58 by Male customers on Comparably.
72%
Promoters
14%
Passives
14%
Detractors
Female
N/A
Ducati Motor's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Ducati Motor NPS by Ethnicity
Ducati Motor's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 89 | Caucasian | 89 |
Asian or Pacific Islander 49 | Asian or Pacific Islander | 49 |
Ducati Motor NPS by Age
Ducati Motor's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Ducati Motor NPS by Usage
Ducati Motor's NPS was rated the highest by customers who have used Ducati Motor's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 36 | Less than 1 Year | 36 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 74 | 2 to 5 Years | 74 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 100 | Over 10 Years | 100 |
Ducati Motor NPS vs. Competitors
Compared to its competitors, Ducati Motor's NPS is rated right above Harley-Davidson, and is preceded by KTM.
| COMPANY | NPS Score | |
|---|---|---|
| KTM | 60 |
| Ducati Motor | 55 |
| Harley-Davidson | 35 |
| Honda Motor Company | 34 |
Ducati Motor Customer Reviews
Out of the 6 Ducati Motor customer reviews 6 were positive and 0 were constructive. Ducati Motor customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Ducati Motor Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Ducati Motor users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Ducati Motor Customer Loyalty Score by Gender
Ducati Motor's Customer Loyalty score was rated 88 by Male customers on Comparably.
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Male
88%
Yes
Female
N/A
Yes
Ducati Motor Customer Loyalty Score by Ethnicity
Ducati Motor's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ducati Motor.
80
out of 100
Caucasian
85
out of 100
Asian or Pacific Islander
Ducati Motor Customer Loyalty Score by Age
Ducati Motor's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
31-35 100% | 31-35 | 100% |
41-45 85% | 41-45 | 85% |
Ducati Motor Customer Loyalty Score by Usage
Ducati Motor's Customer Loyalty score was rated the highest by customers who have used Ducati Motor's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Ducati Motor Customer Loyalty Score by Industry
Ducati Motor's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Ducati Motor Customer Loyalty vs. Competitors
Compared to its competitors, Ducati Motor's Customer Loyalty score is rated right above Harley-Davidson.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ducati Motor | 82% |
| Harley-Davidson | 82% |
| Honda Motor Company | 76% |
| KTM | 73% |
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Ducati Motor Product Quality
4.5/5
Ducati Motor has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Ducati Motor Product Information
Ducati Motor’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Ducati Motor's product the highest. Reviewers from the Business and Consumer Services industry rated Ducati Motor the lowest at 4.5.
- Website
- www.ducati.com
- Company Size
- 1,001-5,000 Employees
Quick Insights into Ducati Motor Product Quality
Ducati Motor's Product Quality score was rated highest by customers who have used Ducati Motor's products/services for 2 to 5 Years, and rated lowest by customers ages 31-35.
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Ranked Ducati Motor Product Quality the Highest
Ranked Ducati Motor Product Quality the Lowest
Ducati Motor Product Quality Score by Gender
Ducati Motor's Product Quality score was rated 4.7 by Male customers on Comparably.
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Male
4.7/5
Female
N/A
Ducati Motor Product Quality Score by Ethnicity
Ducati Motor's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Ducati Motor.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.9 | Caucasian | 4.9 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Ducati Motor Product Quality Score by Age
Ducati Motor's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
31-35 4.3 | 31-35 | 4.3 |
41-45 5 | 41-45 | 5 |
Ducati Motor Product Quality Score by Usage
Ducati Motor's Product Quality score was rated the highest by customers who have used Ducati Motor's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Ducati Motor Product Quality Score by Industry
Ducati Motor's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Business and Consumer Services industry customers.
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Ducati Motor Product Quality vs. Competitors
Compared to its competitors, Ducati Motor's Product Quality score is rated right above Honda Motor Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ducati Motor | 4.5/5 |
| Honda Motor Company | 4/5 |
| KTM | 3.9/5 |
| Harley-Davidson | 3.9/5 |
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Ducati Motor Pricing
Ducati Motor ROI & Value For Money
4.2/5
Ducati Motor has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Ducati Motor Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Ducati Motor.
Quick Insights into Ducati Motor ROI
Ducati Motor's ROI score was rated highest by customers ages 41-45, and rated lowest by customers who have used Ducati Motor's products/services for 1 to 2 Years.
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Ranked Ducati Motor ROI the Highest
Ranked Ducati Motor ROI the Lowest
Ducati Motor ROI Score by Gender
Ducati Motor's ROI score was rated 4.2 by Male customers on Comparably.
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Male
4.2/5
Female
N/A
Ducati Motor ROI Score by Ethnicity
Ducati Motor's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Ducati Motor.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Ducati Motor ROI Score by Age
Ducati Motor's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Ducati Motor.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 3 | 31-35 | 3 |
41-45 4.8 | 41-45 | 4.8 |
Ducati Motor ROI Score by Usage
Ducati Motor's ROI score was rated the highest by customers who have used Ducati Motor's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Ducati Motor ROI Score by Industry
Ducati Motor's ROI score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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Ducati Motor Pricing vs. Competitors
Compared to its competitors, Ducati Motor's ROI score is rated right above KTM.
| COMPANY | Pricing Score | |
|---|---|---|
| Ducati Motor | 4.2/5 |
| KTM | 3.9/5 |
| Honda Motor Company | 3.7/5 |
| Harley-Davidson | 3.6/5 |
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Ducati Motor Customer Satisfaction (CSAT)
Ducati Motor Customer Satisfaction (CSAT) Score
92 / 100
Ducati Motor has an overall Customer Satisfaction score of 92 rated by its users and customers.
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Very Satisfied
61%
Satisfied
31%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
0%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ducati Motor Customer Satisfaction
Ducati Motor's Customer Satisfaction score was rated highest by customers who have used Ducati Motor's products/services for 1 to 2 Years, and rated lowest by customers who have used Ducati Motor's products/services for 5 to 10 Years.
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Ranked Ducati Motor Customer Satisfaction the Highest
Ranked Ducati Motor Customer Satisfaction the Lowest
Ducati Motor Customer Satisfaction Score by Gender
Ducati Motor's Customer Satisfaction score was rated 94 by Male customers on Comparably.
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94 / 100
MaleVery Satisfied | 81% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 6% |
Ducati Motor Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ducati Motor's Customer Satisfaction (CSAT) score was rated 89% according to Caucasian users and customers.
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89 / 100
Very Satisfied
78%
Satisfied
11%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
11%
CSAT according to Asian or Pacific Islander
Ducati Motor's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Ducati Motor Customer Satisfaction Score by Age
Ducati Motor's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 41-45 | 83% |
Ducati Motor Customer Satisfaction Score by Usage
Ducati Motor's Customer Satisfaction score was rated the highest by customers who have used Ducati Motor's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ducati Motor Customer Satisfaction Score by Industry
Ducati Motor's Customer Satisfaction score was rated 80 points by Tech industry customers.
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"title": "Ducati Motor Customer Satisfaction Score by Industry",
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"label": "Tech",
"groupId": 104,
"score": 80,
"stars": 0,
"csatScore": 80,
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"scoreClassName": "max",
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}Ducati Motor Customer Satisfaction vs. Competitors
Compared to its competitors, Ducati Motor's Customer Satisfaction score is rated right above KTM.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ducati Motor | 92% |
| KTM | 75% |
| Honda Motor Company | 75% |
| Harley-Davidson | 72% |
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Ducati Motor Customer Service
4.3/5
Ducati Motor has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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About Ducati Motor's Customer Service
Address
Via Antonio Cavalieri Ducati, 3, Bologna, 40132
Website
www.ducati.com
Quick Insights into Ducati Motor Customer Service
Ducati Motor's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 31-35.
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Ranked Ducati Motor Customer Service the Highest
Ranked Ducati Motor Customer Service the Lowest
Ducati Motor Customer Service Score by Gender
Ducati Motor's Customer Service score was rated 4.4 by Male customers on Comparably.
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Male
4.4/5
Female
N/A
Ducati Motor Customer Service Score by Ethnicity
Ducati Motor's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ducati Motor.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Ducati Motor Customer Service Score by Age
Ducati Motor's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
31-35 3.5 | 31-35 | 3.5 |
41-45 4.8 | 41-45 | 4.8 |
Ducati Motor Customer Service Score by Usage
Ducati Motor's Customer Service score was rated the highest by customers who have used Ducati Motor's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Ducati Motor Customer Service Score by Industry
Ducati Motor's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Ducati Motor Customer Service vs. Competitors
Compared to its competitors, Ducati Motor's Customer Service score is rated right above Harley-Davidson.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ducati Motor | 4.3/5 |
| Harley-Davidson | 3.8/5 |
| Honda Motor Company | 3.8/5 |
| KTM | 3.4/5 |
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Ducati Motor as an Employer
3.0/5
Ducati Motor has a 3.0/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Ducati Motor scored a 55 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Ducati Motor would recommend the brand to a friend. ENPS measures how likely Ducati Motor employees would recommend working at Ducati Motor to a friend.
Net Promoter Score
55
NPS Score
| 68% | Promoters |
|---|---|
| 19% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |
