27
NPS
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DuckDuckGo
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About DuckDuckGo's Brand
DuckDuckGo is an internet search engine that protects web searchers’ privacy. Among its major competitors, DuckDuckGo is ranked in 2nd place for NPS while Google is 1st, and Yahoo is 3rd. Overall, DuckDuckGo has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
63%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
DuckDuckGo Ranking
- #2 / 4 of its competitors
DuckDuckGo NPS
DuckDuckGo's Net Promoter Score (NPS) is a 27 with 55% Promoters, 17% Passives, and 28% Detractors. Net Promoter Score tracks whether DuckDuckGo's customers would recommend using the product based on a scale of -100 to 100.
DuckDuckGo Overall NPS
| 55% | Promoters |
|---|---|
| 17% | Passives |
| 28% | Detractors |
DuckDuckGo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 43 | Jul 2022 | 43 |
Oct 2022 25 | Oct 2022 | 25 |
Jan 2023 33 | Jan 2023 | 33 |
Feb 2023 30 | Feb 2023 | 30 |
Apr 2023 18 | Apr 2023 | 18 |
Sep 2023 25 | Sep 2023 | 25 |
Dec 2023 30 | Dec 2023 | 30 |
Apr 2024 22 | Apr 2024 | 22 |
Sep 2024 27 | Sep 2024 | 27 |
Mar 2025 31 | Mar 2025 | 31 |
May 2025 34 | May 2025 | 34 |
Sep 2025 27 | Sep 2025 | 27 |
How Other Brands Compare
DuckDuckGo is ranked second for NPS among its competitors. Google and Yahoo come in first and third, with Professional Diversity Network coming in at #4.
DuckDuckGo |  Google |  Professional Diversity Network |  Yahoo | |
| Global Ranking | #- | #8 | #- | #- |
| NPS | 27 | 42 | - | -21 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $1.42T | $29.61M | $13.67M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DuckDuckGo NPS vs. Competitors
Compared to its competitors, DuckDuckGo's NPS is rated right above Kngine, and is preceded by Google.
| COMPANY | NPS Score | |
|---|---|---|
| 42 | |
| DuckDuckGo | 27 |
 | Kngine | N/A |
 | Brainspace | N/A |
| Yahoo | -21 |
 | Ask.com | -34 |
DuckDuckGo Customer Reviews
Out of the 3 DuckDuckGo customer reviews 3 were positive and 0 were constructive. DuckDuckGo customer reviews reflect that all customers have a favorable experience using the products/services of the company.
DuckDuckGo Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of DuckDuckGo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
DuckDuckGo Customer Loyalty vs. Competitors
Compared to its competitors, DuckDuckGo's Customer Loyalty score is rated right above Ask.com, and is preceded by Yahoo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| 87% | |
| Yahoo | 65% |
| DuckDuckGo | 63% |
| Ask.com | 55% |
| Kngine | N/A |
| Brainspace | N/A |
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DuckDuckGo Product Quality
4.1/5
DuckDuckGo has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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DuckDuckGo Product Information
DuckDuckGo’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- https://duckduckgo.com
- Company Size
- 51-200 Employees
Industry
Tech
Consulting
Enterprise
SaaS
DuckDuckGo Product Quality vs. Competitors
Compared to its competitors, DuckDuckGo's Product Quality score is rated right above Yahoo, and is preceded by Google.
| COMPANY | Product Quality Score | |
|---|---|---|
| Brainspace | 5/5 |
| 4.1/5 | |
| DuckDuckGo | 4.1/5 |
| Yahoo | 2.7/5 |
| Ask.com | 2.7/5 |
| Kngine | N/A |
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DuckDuckGo Pricing
DuckDuckGo ROI & Value For Money
3.8/5
DuckDuckGo has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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DuckDuckGo Pricing vs. Competitors
Compared to its competitors, DuckDuckGo's ROI score is rated right above Ask.com, and is preceded by Google.
| COMPANY | Pricing Score | |
|---|---|---|
| 4/5 | |
| DuckDuckGo | 3.8/5 |
| Ask.com | 3/5 |
| Yahoo | 2.6/5 |
| Kngine | N/A |
| Brainspace | N/A |
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DuckDuckGo Customer Satisfaction (CSAT)
DuckDuckGo Customer Satisfaction (CSAT) Score
79 / 100
DuckDuckGo has an overall Customer Satisfaction score of 79 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
57%
Satisfied
22%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
DuckDuckGo Customer Satisfaction vs. Competitors
Compared to its competitors, DuckDuckGo's Customer Satisfaction score is rated right above Ask.com, and is preceded by Google.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| 81% | |
| DuckDuckGo | 79% |
| Ask.com | 50% |
| Yahoo | 48% |
| Kngine | 0% |
| Brainspace | 0% |
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DuckDuckGo Customer Service
3.9/5
DuckDuckGo has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About DuckDuckGo's Customer Service
Address
Paoli, PA
Website
https://duckduckgo.com
DuckDuckGo Customer Service vs. Competitors
Compared to its competitors, DuckDuckGo's Customer Service score is rated right above Yahoo, and is preceded by Google.
| COMPANY | Customer Service Score | |
|---|---|---|
| 4/5 | |
| DuckDuckGo | 3.9/5 |
| Yahoo | 2.6/5 |
| Ask.com | 2.5/5 |
| Kngine | N/A |
| Brainspace | N/A |
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Consumer vs. Employees
DuckDuckGo scored a 27 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of DuckDuckGo would recommend the brand to a friend. ENPS measures how likely DuckDuckGo employees would recommend working at DuckDuckGo to a friend.
Net Promoter Score
27
NPS Score
| 55% | Promoters |
|---|---|
| 17% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
