27
NPS
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dunnhumby
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About dunnhumby's Brand
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. Among its major competitors, dunnhumby is ranked in 1st place for NPS while Nielsen is 2nd, and MERKLE INC is 3rd.
Brand at a Glance
66%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.8/5
Customer Service
dunnhumby Ranking
- #1 / 4 of its competitors
dunnhumby NPS
dunnhumby's Net Promoter Score (NPS) is a 27 with 48% Promoters, 31% Passives, and 21% Detractors. Net Promoter Score tracks whether dunnhumby's customers would recommend using the product based on a scale of -100 to 100.
dunnhumby Overall NPS
| 48% | Promoters |
|---|---|
| 31% | Passives |
| 21% | Detractors |
dunnhumby NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 18 | Nov 2022 | 18 |
Jan 2023 28 | Jan 2023 | 28 |
May 2023 30 | May 2023 | 30 |
Jun 2023 28 | Jun 2023 | 28 |
Sep 2023 32 | Sep 2023 | 32 |
Nov 2023 29 | Nov 2023 | 29 |
Feb 2024 34 | Feb 2024 | 34 |
Apr 2024 28 | Apr 2024 | 28 |
Jun 2024 23 | Jun 2024 | 23 |
Dec 2024 26 | Dec 2024 | 26 |
May 2025 25 | May 2025 | 25 |
Dec 2025 28 | Dec 2025 | 28 |
How Other Brands Compare
dunnhumby is ranked first for NPS among its competitors. Nielsen and MERKLE INC come in second and third, with Harte Hanks coming in at #4.
dunnhumby |  Nielsen |  MERKLE INC |  Harte Hanks | |
| Global Ranking | #- | #283 | #- | #- |
| NPS | 27 | 11 | 7 | 0 |
| Valuation Updated every 24 hours for public companies | - | $8.36B | $15.94B | $47.34M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
dunnhumby NPS by Gender
dunnhumby's NPS was rated 0 by Female customers on Comparably.
Female
0
dunnhumby's NPS was rated by Female customers on Comparably.
20%
Promoters
60%
Passives
20%
Detractors
Male
N/A
dunnhumby's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
dunnhumby NPS by Ethnicity
dunnhumby's NPS was rated 33 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
dunnhumby NPS by Age
dunnhumby's NPS was rated -33 points by customers ages 51-55 on Comparably.
dunnhumby NPS by Usage
dunnhumby's NPS was rated -25 points by customers who have used dunnhumby's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
dunnhumby NPS vs. Competitors
Compared to its competitors, dunnhumby's NPS is rated right above Nielsen.
| COMPANY | NPS Score | |
|---|---|---|
| dunnhumby | 27 |
| Nielsen | 11 |
| MERKLE INC | 7 |
| Harte Hanks | 0 |
 | INDUS | N/A |
dunnhumby Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of dunnhumby users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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dunnhumby Customer Loyalty Score by Gender
dunnhumby's Customer Loyalty score was rated 64 by Female customers on Comparably.
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Female
64%
Yes
Male
N/A
Yes
dunnhumby Customer Loyalty Score by Ethnicity
dunnhumby's Customer Loyalty score was rated 40% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
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40
out of 100
Asian or Pacific Islander
dunnhumby Customer Loyalty Score by Age
dunnhumby's Customer Loyalty score was rated 10% by customers ages 51-55 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 10% | 51-55 | 10% |
dunnhumby Customer Loyalty Score by Usage
dunnhumby's Customer Loyalty score was rated 78% by customers who have used dunnhumby's products/services for Less than 1 Year.
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dunnhumby Customer Loyalty vs. Competitors
Compared to its competitors, dunnhumby's Customer Loyalty score is rated right above INDUS, and is preceded by MERKLE INC.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nielsen | 76% |
| Harte Hanks | 76% |
| MERKLE INC | 71% |
| dunnhumby | 66% |
| INDUS | N/A |
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dunnhumby Product Quality
3.9/5
dunnhumby has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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dunnhumby Product Information
dunnhumby’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.dunnhumby.com
- Company Size
- 501-1,000 Employees
Industry
Marketing, Advertising and Research
Analytics
Quick Insights into dunnhumby Product Quality
dunnhumby's Product Quality score was rated highest by Asian or Pacific Islander customers.
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Ranked dunnhumby Product Quality the Highest
dunnhumby Product Quality Score by Gender
dunnhumby's Product Quality score was rated 4.4 by Female customers on Comparably.
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Female
4.4/5
Male
N/A
dunnhumby Product Quality Score by Ethnicity
dunnhumby's Product Quality score was rated 4.6 stars by Asian or Pacific Islander customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
dunnhumby Product Quality Score by Age
dunnhumby's Product Quality score was rated 3.1 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 3.1 | 51-55 | 3.1 |
dunnhumby Product Quality Score by Usage
dunnhumby's Product Quality score was rated 4.2 stars by customers who have used dunnhumby's products/services for Less than 1 Year.
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dunnhumby Product Quality vs. Competitors
Compared to its competitors, dunnhumby's Product Quality score is rated right above Nielsen.
| COMPANY | Product Quality Score | |
|---|---|---|
| dunnhumby | 3.9/5 |
| Nielsen | 3.8/5 |
| MERKLE INC | 3.6/5 |
| Harte Hanks | 2.7/5 |
| INDUS | N/A |
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dunnhumby Pricing
dunnhumby ROI & Value For Money
3.6/5
dunnhumby has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into dunnhumby ROI
dunnhumby's ROI score was rated highest by customers who have used dunnhumby's products/services for Less than 1 Year.
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Ranked dunnhumby ROI the Highest
dunnhumby ROI Score by Gender
dunnhumby's ROI score was rated 3.6 by Female customers on Comparably.
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Female
3.6/5
Male
N/A
dunnhumby ROI Score by Ethnicity
dunnhumby's ROI score was rated 3.3 stars by Asian or Pacific Islander customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
dunnhumby ROI Score by Age
dunnhumby's ROI score was rated 1.8 stars by customers ages 51-55 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 1.8 | 51-55 | 1.8 |
dunnhumby ROI Score by Usage
dunnhumby's ROI score was rated 3.9 stars by customers who have used dunnhumby's products/services for Less than 1 Year.
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dunnhumby Pricing vs. Competitors
Compared to its competitors, dunnhumby's ROI score is rated right above Harte Hanks, and is preceded by MERKLE INC.
| COMPANY | Pricing Score | |
|---|---|---|
| Nielsen | 3.6/5 |
| MERKLE INC | 3.6/5 |
| dunnhumby | 3.6/5 |
| Harte Hanks | 3.3/5 |
| INDUS | N/A |
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dunnhumby Customer Satisfaction (CSAT)
dunnhumby Customer Satisfaction (CSAT) Score
83 / 100
dunnhumby has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into dunnhumby Customer Satisfaction
dunnhumby's Customer Satisfaction score was rated highest by Female customers.
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Ranked dunnhumby Customer Satisfaction the Highest
dunnhumby Customer Satisfaction Score by Gender
dunnhumby's Customer Satisfaction score was rated 100 by Female customers on Comparably.
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100 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
dunnhumby Customer Satisfaction vs. Competitors
Compared to its competitors, dunnhumby's Customer Satisfaction score is rated right above MERKLE INC.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| dunnhumby | 83% |
| MERKLE INC | 80% |
| Nielsen | 72% |
| Harte Hanks | 50% |
| INDUS | 0% |
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dunnhumby Customer Service
3.8/5
dunnhumby has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About dunnhumby's Customer Service
Address
W6 7NL United Kingdom
Website
http://www.dunnhumby.com
Phone Number
+44 20 8832 9222
dunnhumby's Social Links
Quick Insights into dunnhumby Customer Service
dunnhumby's Customer Service score was rated highest by customers who have used dunnhumby's products/services for Less than 1 Year.
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Ranked dunnhumby Customer Service the Highest
dunnhumby Customer Service Score by Gender
dunnhumby's Customer Service score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
dunnhumby Customer Service Score by Ethnicity
dunnhumby's Customer Service score was rated 3.3 stars by Asian or Pacific Islander customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
dunnhumby Customer Service Score by Age
dunnhumby's Customer Service score was rated 2.1 stars by customers ages 51-55 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 2.1 | 51-55 | 2.1 |
dunnhumby Customer Service Score by Usage
dunnhumby's Customer Service score was rated 4.2 stars by customers who have used dunnhumby's products/services for Less than 1 Year.
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dunnhumby Customer Service vs. Competitors
Compared to its competitors, dunnhumby's Customer Service score is rated right above Nielsen.
| COMPANY | Customer Service Score | |
|---|---|---|
| dunnhumby | 3.8/5 |
| Nielsen | 3.7/5 |
| MERKLE INC | 3.7/5 |
| Harte Hanks | 3.3/5 |
| INDUS | N/A |
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dunnhumby as an Employer
4.7/5
dunnhumby has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
dunnhumby scored a 27 for Net Promoter Score and a 61 for Employee Net Promoter Score. NPS gauges how likely a customer of dunnhumby would recommend the brand to a friend. ENPS measures how likely dunnhumby employees would recommend working at dunnhumby to a friend.
Net Promoter Score
27
NPS Score
| 48% | Promoters |
|---|---|
| 31% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
61
eNPS Score
| 63% | Promoters |
|---|---|
| 35% | Passive |
| 2% | Detractors |
