MERKLE INC NPS & Customer Reviews

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MERKLE INC

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MERKLE INC

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About MERKLE INC's Brand

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of personalized customer experience. Among its major competitors, MERKLE INC is ranked in 8th place for NPS while Tata is 1st, and Kepler Group is 2nd.Their current valuation is $15.94B

Brand at a Glance

71%

Customer Loyalty

3.6/5

Product Quality

3.6/5

Pricing

3.7/5

Customer Service

MERKLE INC Ranking

^#4 / 4 of its competitors

MERKLE INC NPS

MERKLE INC's Net Promoter Score (NPS) is a 7 with 48% Promoters, 11% Passives, and 41% Detractors. Net Promoter Score tracks whether MERKLE INC's customers would recommend using the product based on a scale of -100 to 100.

MERKLE INC Overall NPS

NPS

48%	Promoters
11%	Passives
41%	Detractors

MERKLE INC NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2022 6	Jun 2022	6
Aug 2022 5	Aug 2022	5
Oct 2022 12	Oct 2022	12
Nov 2022 5	Nov 2022	5
Dec 2022 5	Dec 2022	5
Jan 2023 9	Jan 2023	9
Apr 2023 4	Apr 2023	4
May 2023 8	May 2023	8
Jun 2023 13	Jun 2023	13
Sep 2024 8	Sep 2024	8
Nov 2024 4	Nov 2024	4
Jun 2025 8	Jun 2025	8

How Other Brands Compare

MERKLE INC is ranked #4 for NPS among its competitors. Tata and GoPro come in first and second, with TechTarget coming in at third. Among those competitors, it is the second most valued company.

	MERKLE INC	GoPro	TechTarget	Tata
Global Ranking	#-	#504	#-	#-
NPS	7	21	10	82
Valuation Updated every 24 hours for public companies	$15.94B	$945.51M	$2.57B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

MERKLE INC NPS by Gender

Female customers rated MERKLE INC's NPS 14 points higher than Male customers.

Male

MERKLE INC's NPS was rated 20 by Male customers on Comparably.

60%

Promoters

Passives

40%

Detractors

Female

MERKLE INC's NPS was rated 34 by Female customers on Comparably.

67%

Promoters

Passives

33%

Detractors

MERKLE INC NPS by Ethnicity

MERKLE INC's NPS was rated 100 points by Asian or Pacific Islander customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Asian or Pacific Islander 100	Asian or Pacific Islander	100

MERKLE INC NPS by Age

MERKLE INC's NPS was rated 34 points by customers ages 41-45 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

41-45

67%

33%

MERKLE INC NPS by Usage

MERKLE INC's NPS was rated 100 points by customers who have used MERKLE INC's products/services for 1 to 2 Years.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 100	1 to 2 Years	100

MERKLE INC NPS vs. Competitors

Compared to its competitors, MERKLE INC's NPS is rated right above Hansa Cequity, and is preceded by TechTarget.

COMPANY		NPS Score
	Tata	82
	Kepler Group	42
	Performics	33
	dunnhumby	27
	iProspect	25
	GoPro	21
	TechTarget	10
	MERKLE INC	7
	Hansa Cequity	N/A
	Lily Gulik	N/A

MERKLE INC Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of MERKLE INC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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71%

29%

MERKLE INC Customer Loyalty Score by Gender

Male customers rated MERKLE INC's Customer Loyalty score 12% higher than Female customers.

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Male

82%

Yes

Female

70%

Yes

MERKLE INC Customer Loyalty Score by Ethnicity

MERKLE INC's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.

% who answered "Yes"

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100

out of 100

Asian or Pacific Islander

MERKLE INC Customer Loyalty Score by Age

MERKLE INC's Customer Loyalty score was rated 100% by customers ages 41-45 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
41-45 100%	41-45	100%

MERKLE INC Customer Loyalty Score by Usage

MERKLE INC's Customer Loyalty score was rated 70% by customers who have used MERKLE INC's products/services for 1 to 2 Years.

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1 to 2 Years	70%

MERKLE INC Customer Loyalty vs. Competitors

Compared to its competitors, MERKLE INC's Customer Loyalty score is rated right above GoPro, and is preceded by Kepler Group.

COMPANY		Customer Loyalty Score
	Tata	87%
	iProspect	77%
	Kepler Group	76%
	MERKLE INC	71%
	GoPro	69%
	dunnhumby	66%
	TechTarget	55%
	Performics	53%
	Hansa Cequity	N/A
	Lily Gulik	N/A

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MERKLE INC Product Quality

3.6/5

MERKLE INC has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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MERKLE INC Product Information

MERKLE INC’s product quality score is a 3.6 out of 5 as rated by its users and customers.

Website: https://www.merkleinc.com/

Company Size: 1,001-5,000 Employees

Industry

Marketing, Advertising and Research

Quick Insights into MERKLE INC Product Quality

MERKLE INC's Product Quality score was rated highest by customers who have used MERKLE INC's products/services for 1 to 2 Years, and rated lowest by Male customers.

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Ranked MERKLE INC Product Quality the Highest

1 to 2 Years	5
Asian or Pacific Islander	5
41-45	4.1

Ranked MERKLE INC Product Quality the Lowest

Male	3.6

MERKLE INC Product Quality Score by Gender

Female customers rated MERKLE INC's Product Quality score 0.5 stars higher than Male customers.

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Male

3.6/5

Female

4.1/5

MERKLE INC Product Quality Score by Ethnicity

MERKLE INC's Product Quality score was rated 5 stars by Asian or Pacific Islander customers on Comparably.

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Summary	Ethnicity	Score
Asian or Pacific Islander 5	Asian or Pacific Islander	5

MERKLE INC Product Quality Score by Age

MERKLE INC's Product Quality score was rated 4.1 stars by customers ages 41-45 on Comparably.

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Summary	Age	Score
41-45 4.1	41-45	4.1

MERKLE INC Product Quality Score by Usage

MERKLE INC's Product Quality score was rated 5 stars by customers who have used MERKLE INC's products/services for 1 to 2 Years.

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1 to 2 Years	5

MERKLE INC Product Quality vs. Competitors

Compared to its competitors, MERKLE INC's Product Quality score is rated right above iProspect, and is preceded by TechTarget.

COMPANY		Product Quality Score
	Tata	4.5/5
	Kepler Group	3.9/5
	dunnhumby	3.9/5
	Performics	3.8/5
	GoPro	3.7/5
	TechTarget	3.7/5
	MERKLE INC	3.6/5
	iProspect	3.4/5
	Hansa Cequity	N/A
	Lily Gulik	N/A

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MERKLE INC Pricing

MERKLE INC ROI & Value For Money

3.6/5

MERKLE INC has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Quick Insights into MERKLE INC ROI

MERKLE INC's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Male customers.

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Ranked MERKLE INC ROI the Highest

Asian or Pacific Islander	4.6
1 to 2 Years	4.5
41-45	4

Ranked MERKLE INC ROI the Lowest

Male	3.5

MERKLE INC ROI Score by Gender

MERKLE INC's ROI score was rated 3.5 by both Female and Male customers on Comparably.

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Male

3.5/5

Female

3.5/5

MERKLE INC ROI Score by Ethnicity

MERKLE INC's ROI score was rated 4.6 stars by Asian or Pacific Islander customers on Comparably.

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Summary	Ethnicity	Score
Asian or Pacific Islander 4.6	Asian or Pacific Islander	4.6

MERKLE INC ROI Score by Age

MERKLE INC's ROI score was rated 4 stars by customers ages 41-45 on Comparably.

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Summary	Age	Score
41-45 4	41-45	4

MERKLE INC ROI Score by Usage

MERKLE INC's ROI score was rated 4.5 stars by customers who have used MERKLE INC's products/services for 1 to 2 Years.

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1 to 2 Years	4.5

MERKLE INC Pricing vs. Competitors

Compared to its competitors, MERKLE INC's ROI score is rated right above dunnhumby, and is preceded by TechTarget.

COMPANY		Pricing Score
	Tata	4.6/5
	Performics	3.8/5
	TechTarget	3.6/5
	MERKLE INC	3.6/5
	dunnhumby	3.6/5
	Kepler Group	3.5/5
	iProspect	3.3/5
	GoPro	3.3/5
	Hansa Cequity	N/A
	Lily Gulik	N/A

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MERKLE INC Customer Satisfaction (CSAT)

MERKLE INC Customer Satisfaction (CSAT) Score

80 / 100

MERKLE INC has an overall Customer Satisfaction score of 80 rated by its users and customers.

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Very Satisfied	35%
Satisfied	45%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	10%
Very Dissatisfied	5%

Very Satisfied

35%

Satisfied

45%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into MERKLE INC Customer Satisfaction

MERKLE INC's Customer Satisfaction score was rated highest by customers who have used MERKLE INC's products/services for 1 to 2 Years, and rated lowest by Female customers.

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Ranked MERKLE INC Customer Satisfaction the Highest

1 to 2 Years	100%
41-45	100%
Asian or Pacific Islander	100%

Ranked MERKLE INC Customer Satisfaction the Lowest

Female	67%

MERKLE INC Customer Satisfaction Score by Gender

Male customers rated MERKLE INC's Customer Satisfaction score 33 points higher than Female customers.

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100 / 100

Male

	Very Satisfied	50%
	Satisfied	50%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

67 / 100

Female

	Very Satisfied	33%
	Satisfied	34%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	33%
	Very Dissatisfied	0%

MERKLE INC Customer Satisfaction Score by Ethnicity

Asian or Pacific Islander
100%

CSAT according to Asian or Pacific Islander

MERKLE INC's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

MERKLE INC Customer Satisfaction Score by Age

MERKLE INC's Customer Satisfaction score was rated 100 points by customers ages 41-45 on Comparably.

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100

Breakdown

Age

Score

41-45

100%

MERKLE INC Customer Satisfaction Score by Usage

MERKLE INC's Customer Satisfaction score was rated 100 points by customers who have used MERKLE INC's products/services for 1 to 2 Years.

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1 to 2 Years	100

MERKLE INC Customer Satisfaction vs. Competitors

Compared to its competitors, MERKLE INC's Customer Satisfaction score is rated right above GoPro, and is preceded by dunnhumby.

COMPANY		Customer Satisfaction (CSAT) Score
	Tata	100%
	Kepler Group	83%
	dunnhumby	83%
	MERKLE INC	80%
	GoPro	70%
	iProspect	67%
	Performics	66%
	TechTarget	55%
	Hansa Cequity	0%
	Lily Gulik	0%

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MERKLE INC Customer Service

3.7/5

MERKLE INC has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About MERKLE INC's Customer Service

Address

7001 Columbia Gateway Drive, Columbia, MD 21046

Website

https://www.merkleinc.com/

MERKLE INC's Social Links

Quick Insights into MERKLE INC Customer Service

MERKLE INC's Customer Service score was rated highest by customers who have used MERKLE INC's products/services for 1 to 2 Years, and rated lowest by Male customers.

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Ranked MERKLE INC Customer Service the Highest

1 to 2 Years	4.6
Asian or Pacific Islander	4.6
41-45	4.5

Ranked MERKLE INC Customer Service the Lowest

Male	3.9

MERKLE INC Customer Service Score by Gender

Female customers rated MERKLE INC's Customer Service score 0.2 stars higher than Male customers.

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Male

3.9/5

Female

4.1/5

MERKLE INC Customer Service Score by Ethnicity

MERKLE INC's Customer Service score was rated 4.6 stars by Asian or Pacific Islander customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Asian or Pacific Islander 4.6	Asian or Pacific Islander	4.6

MERKLE INC Customer Service Score by Age

MERKLE INC's Customer Service score was rated 4.5 stars by customers ages 41-45 on Comparably.

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100

Summary	Age	Customer Service Score
41-45 4.5	41-45	4.5

MERKLE INC Customer Service Score by Usage

MERKLE INC's Customer Service score was rated 4.6 stars by customers who have used MERKLE INC's products/services for 1 to 2 Years.

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1 to 2 Years	4.6

MERKLE INC Customer Service vs. Competitors

Compared to its competitors, MERKLE INC's Customer Service score is rated right above GoPro, and is preceded by TechTarget.

COMPANY		Customer Service Score
	Tata	4.3/5
	Performics	3.8/5
	dunnhumby	3.8/5
	TechTarget	3.7/5
	MERKLE INC	3.7/5
	GoPro	3.4/5
	iProspect	3.3/5
	Kepler Group	3.3/5
	Hansa Cequity	N/A
	Lily Gulik	N/A

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MERKLE INC as an Employer

3.2/5

MERKLE INC has a 3.2/5 stars for its overall company culture rated by their employees

top

50%

CEO of MERKLE INC

David Williams

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

MERKLE INC scored a 7 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of MERKLE INC would recommend the brand to a friend. ENPS measures how likely MERKLE INC employees would recommend working at MERKLE INC to a friend.

Net Promoter Score

NPS Score

48%	Promoters
11%	Passive
41%	Detractors

Employee Net Promoter Score

-11

eNPS Score

34%	Promoters
21%	Passive
45%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail