

Among its major competitors, Euromonitor is ranked in 1st place for NPS while Mintel is 2nd, and Nielsen is 3rd.
Euromonitor's Net Promoter Score (NPS) is a 37 with 62% Promoters, 13% Passives, and 25% Detractors. Net Promoter Score tracks whether Euromonitor's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 13% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2022 66 | May 2022 | 66 |
Aug 2022 75 | Aug 2022 | 75 |
Dec 2022 80 | Dec 2022 | 80 |
Feb 2023 83 | Feb 2023 | 83 |
May 2023 57 | May 2023 | 57 |
Jun 2023 50 | Jun 2023 | 50 |
Nov 2023 27 | Nov 2023 | 27 |
Jan 2024 17 | Jan 2024 | 17 |
Jun 2024 22 | Jun 2024 | 22 |
Jul 2024 29 | Jul 2024 | 29 |
Aug 2024 34 | Aug 2024 | 34 |
Apr 2025 37 | Apr 2025 | 37 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Euromonitor's NPS was rated 20 by Male customers on Comparably.
Euromonitor's NPS was rated 20 by Male customers on Comparably.
Euromonitor's NPS is not yet rated by Female customers.
Euromonitor's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 34 | Other | 34 |
Euromonitor's NPS was rated 0 points by customers ages 36-40 on Comparably.
Euromonitor's NPS was rated -67 points by customers who have used Euromonitor's products/services for Less than 1 Year.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -67 | Less than 1 Year | -67 |
Compared to its competitors, Euromonitor's NPS is rated right above Mintel.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Euromonitor | 37 |
![]() | Mintel | 12 |
![]() | Nielsen | 11 |
![]() | IBISWorld | N/A |
![]() | Statista | -20 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Euromonitor users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Euromonitor's Customer Loyalty score was rated 64 by Male customers on Comparably.
Euromonitor's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Euromonitor's Customer Loyalty score was rated 40% by customers ages 36-40 on Comparably.
| Summary | Age | Score |
|---|---|---|
36-40 40% | 36-40 | 40% |
Euromonitor's Customer Loyalty score was rated 10% by customers who have used Euromonitor's products/services for Less than 1 Year.
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Compared to its competitors, Euromonitor's Customer Loyalty score is rated right above Statista, and is preceded by Mintel.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Nielsen | 76% |
![]() | Mintel | 73% |
![]() | Euromonitor | 66% |
![]() | Statista | 54% |
![]() | IBISWorld | N/A |
Euromonitor has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Euromonitor’s product quality score is a 3.1 out of 5 as rated by its users and customers.
Euromonitor's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
Euromonitor's Product Quality score was rated 3.4 by Male customers on Comparably.
Euromonitor's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.1 | Other | 3.1 |
Euromonitor's Product Quality score was rated 2.8 stars by customers ages 36-40 on Comparably.
| Summary | Age | Score |
|---|---|---|
36-40 2.8 | 36-40 | 2.8 |
Euromonitor's Product Quality score was rated 2.3 stars by customers who have used Euromonitor's products/services for Less than 1 Year.
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Compared to its competitors, Euromonitor's Product Quality score is rated right above Statista, and is preceded by Nielsen.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mintel | 3.9/5 |
![]() | Nielsen | 3.8/5 |
![]() | Euromonitor | 3.1/5 |
![]() | Statista | 3.1/5 |
![]() | IBISWorld | N/A |
Euromonitor has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Euromonitor's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
Euromonitor's ROI score was rated 3.3 by Male customers on Comparably.
Euromonitor's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3 | Other | 3 |
Euromonitor's ROI score was rated 2.6 stars by customers ages 36-40 on Comparably.
| Summary | Age | Score |
|---|---|---|
36-40 2.6 | 36-40 | 2.6 |
Euromonitor's ROI score was rated 2.3 stars by customers who have used Euromonitor's products/services for Less than 1 Year.
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Compared to its competitors, Euromonitor's ROI score is rated right above IBISWorld, and is preceded by Statista.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Mintel | 3.7/5 |
![]() | Nielsen | 3.6/5 |
![]() | Statista | 3.3/5 |
![]() | Euromonitor | 3.1/5 |
![]() | IBISWorld | N/A |
Euromonitor has an overall Customer Satisfaction score of 22 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Euromonitor's Customer Satisfaction score was rated highest by Male customers.
Euromonitor's Customer Satisfaction score was rated 50 by Male customers on Comparably.
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
Euromonitor's Customer Satisfaction (CSAT) score was rated 33% according to Asian or Pacific Islander users and customers.
Euromonitor's Customer Satisfaction score was rated 33 points by customers ages 36-40 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 33% |
Euromonitor's Customer Satisfaction score was rated 0 points by customers who have used Euromonitor's products/services for Less than 1 Year.
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Compared to its competitors, Euromonitor's Customer Satisfaction score is rated right above IBISWorld, and is preceded by Statista.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Mintel | 75% |
![]() | Nielsen | 72% |
![]() | Statista | 25% |
![]() | Euromonitor | 22% |
![]() | IBISWorld | 0% |
Euromonitor has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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https://www.euromonitor.com/
Euromonitor's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
Euromonitor's Customer Service score was rated 3.2 by Male customers on Comparably.
Euromonitor's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 2.8 | Other | 2.8 |
Euromonitor's Customer Service score was rated 2.5 stars by customers ages 36-40 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 2.5 | 36-40 | 2.5 |
Euromonitor's Customer Service score was rated 2.3 stars by customers who have used Euromonitor's products/services for Less than 1 Year.
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Compared to its competitors, Euromonitor's Customer Service score is rated right above Statista, and is preceded by Nielsen.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mintel | 3.8/5 |
![]() | Nielsen | 3.7/5 |
![]() | Euromonitor | 3/5 |
![]() | Statista | 3/5 |
![]() | IBISWorld | N/A |
Euromonitor has a 3.5/5 stars for its overall company culture rated by their employees

Euromonitor scored a 37 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Euromonitor would recommend the brand to a friend. ENPS measures how likely Euromonitor employees would recommend working at Euromonitor to a friend.
| 62% | Promoters |
|---|---|
| 13% | Passive |
| 25% | Detractors |
| 36% | Promoters |
|---|---|
| 32% | Passive |
| 32% | Detractors |