FCB NPS & Customer Reviews

Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Brand Page

FCB

Marketing or Exec? Claim Your Free Account

FCB

Rate this Brand

About FCB's Brand

FCB provides integrated marketing communication services. Among its major competitors, FCB is ranked in 1st place for NPS while Ogilvy is 2nd, and DDB Worldwide is 3rd.

Brand at a Glance

85%

Customer Loyalty

3.8/5

Product Quality

3.7/5

Pricing

3.7/5

Customer Service

FCB Ranking

^#1 / 4 of its competitors

FCB NPS

FCB 's Net Promoter Score (NPS) is a 25 with 58% Promoters, 9% Passives, and 33% Detractors. Net Promoter Score tracks whether FCB 's customers would recommend using the product based on a scale of -100 to 100.

FCB Overall NPS

NPS

58%	Promoters
9%	Passives
33%	Detractors

FCB NPS Trend

-100

-50

100

Summary	Date	Score
Aug 2022 40	Aug 2022	40
Oct 2022 43	Oct 2022	43
Feb 2023 27	Feb 2023	27
Mar 2023 30	Mar 2023	30
Apr 2023 25	Apr 2023	25
Jun 2023 19	Jun 2023	19
Jul 2023 13	Jul 2023	13
Feb 2024 8	Feb 2024	8
Apr 2024 17	Apr 2024	17
Jul 2024 18	Jul 2024	18
Dec 2024 22	Dec 2024	22
Dec 2025 24	Dec 2025	24

How Other Brands Compare

FCB is ranked first for NPS among its competitors. Ogilvy and DDB Worldwide come in second and third, with Midwest BankCentre coming in at #4.

	FCB	Ogilvy	DDB Worldwide	Midwest BankCentre
Global Ranking	#-	#657	#-	#-
NPS	25	12	0	-100
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

FCB NPS by Gender

Male customers rated FCB 's NPS 116 points higher than Female customers.

Male

FCB 's NPS was rated 66 by Male customers on Comparably.

83%

Promoters

Passives

17%

Detractors

Female

-50

FCB 's NPS was rated -50 by Female customers on Comparably.

25%

Promoters

Passives

75%

Detractors

FCB NPS by Ethnicity

FCB 's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 34	Caucasian	34
African American/Black 66	African American/Black	66

FCB NPS by Age

FCB 's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

100

Summary

Age

Promoters

Passives

Detractors

18-25

75%

25%

26-30

50%

FCB NPS by Usage

FCB 's NPS was rated the highest by customers who have used FCB 's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 20	1 to 2 Years	20

FCB NPS vs. Competitors

Compared to its competitors, FCB 's NPS is rated right above Ogilvy.

COMPANY		NPS Score
	FCB	25
	Ogilvy	12
	DDB Worldwide	0
	Laughlin Constable	N/A
	Midwest BankCentre	-100

FCB Customer Reviews

FCB Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of FCB users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

85%

15%

FCB Customer Loyalty Score by Gender

Male customers rated FCB 's Customer Loyalty score 7% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of FCB .

Male

85%

Yes

Female

78%

Yes

FCB Customer Loyalty Score by Ethnicity

FCB 's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of FCB .

out of 100

Caucasian

100

out of 100

African American/Black

FCB Customer Loyalty Score by Age

FCB 's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of FCB .

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
26-30 55%	26-30	55%

FCB Customer Loyalty Score by Usage

FCB 's Customer Loyalty score was rated the highest by customers who have used FCB 's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	78%
1 to 2 Years	100%

FCB Customer Loyalty Score by Industry

FCB 's Customer Loyalty score was rated 100% by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Accounting	100%

FCB Customer Loyalty vs. Competitors

Compared to its competitors, FCB 's Customer Loyalty score is rated right above Ogilvy, and is preceded by DDB Worldwide.

COMPANY		Customer Loyalty Score
	Midwest BankCentre	100%
	DDB Worldwide	87%
	FCB	85%
	Ogilvy	71%
	Laughlin Constable	N/A

Unlock FCB Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full FCB Customer Loyalty vs. Competitors data and gain insights into your customers today.

FCB Product Quality

3.8/5

FCB has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

Sign Up to unlock FCB's overall Product Quality score rated by its users and customers.

FCB Product Information

FCB ’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated FCB 's product the highest.

Website: fcb.com

Company Size: 5,001-10,000 Employees

Industry

Tech

Business Services

Media

Quick Insights into FCB Product Quality

FCB 's Product Quality score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.

Sign Up to unlock insights into how customers have ranked FCB's Product Quality.

Ranked FCB Product Quality the Highest

African American/Black	4.8
Accounting	4.6
18-25	4.5

Ranked FCB Product Quality the Lowest

Female	3.9
26-30	3.5
Caucasian	3

FCB Product Quality Score by Gender

Male customers rated FCB 's Product Quality score 0.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of FCB .

Male

4/5

Female

3.9/5

FCB Product Quality Score by Ethnicity

FCB 's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of FCB .

Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
African American/Black 4.8	African American/Black	4.8

FCB Product Quality Score by Age

FCB 's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of FCB .

Summary	Age	Score
18-25 4.5	18-25	4.5
26-30 3.5	26-30	3.5

FCB Product Quality Score by Usage

FCB 's Product Quality score was rated the highest by customers who have used FCB 's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	4.1
1 to 2 Years	4.3

FCB Product Quality Score by Industry

FCB 's Product Quality score was rated 4.6 stars by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Accounting	4.6

FCB Product Quality vs. Competitors

Compared to its competitors, FCB 's Product Quality score is rated right above DDB Worldwide, and is preceded by Ogilvy.

COMPANY		Product Quality Score
	Ogilvy	3.9/5
	FCB	3.8/5
	DDB Worldwide	3.8/5
	Midwest BankCentre	1.5/5
	Laughlin Constable	N/A

Unlock FCB Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full FCB Product Quality vs. Competitors data and gain insights into your customers today.

FCB Pricing

FCB ROI & Value For Money

3.7/5

FCB has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock FCB's overall ROI score rated by its users and customers.

FCB Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.

Quick Insights into FCB ROI

FCB 's ROI score was rated highest by Male customers, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked FCB's ROI score.

Ranked FCB ROI the Highest

Male	4.5
African American/Black	4.3
1 to 2 Years	4.1

Ranked FCB ROI the Lowest

18-25	3.9
Less than 1 Year	3.7
Female	3.1

FCB ROI Score by Gender

Male customers rated FCB 's ROI score 1.4 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of FCB .

Male

4.5/5

Female

3.1/5

FCB ROI Score by Ethnicity

FCB 's ROI score was rated 4.3 stars by both African American/Black and Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of FCB .

Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
African American/Black 4.3	African American/Black	4.3

FCB ROI Score by Age

FCB 's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full ROI by Age data of FCB .

Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 4	26-30	4

FCB ROI Score by Usage

FCB 's ROI score was rated the highest by customers who have used FCB 's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	3.7
1 to 2 Years	4.1

FCB ROI Score by Industry

FCB 's ROI score was rated 3.6 stars by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Accounting	3.6

FCB Pricing vs. Competitors

Compared to its competitors, FCB 's ROI score is rated right above Ogilvy.

COMPANY		Pricing Score
	FCB	3.7/5
	Ogilvy	3.7/5
	DDB Worldwide	3.6/5
	Midwest BankCentre	1.5/5
	Laughlin Constable	N/A

Unlock FCB ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full FCB ROI vs. Competitors data and gain insights into your customers today.

FCB Customer Satisfaction (CSAT)

FCB Customer Satisfaction (CSAT) Score

72 / 100

FCB has an overall Customer Satisfaction score of 72 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	36%
Satisfied	36%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	5%
Very Dissatisfied	5%

Very Satisfied

36%

Satisfied

36%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into FCB Customer Satisfaction

FCB 's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Caucasian customers.

Sign Up to unlock insights into how customers have ranked FCB's Customer Satisfaction.

Ranked FCB Customer Satisfaction the Highest

18-25	100%
Accounting	100%
African American/Black	83%

Ranked FCB Customer Satisfaction the Lowest

Male	50%
26-30	33%
Caucasian	33%

FCB Customer Satisfaction Score by Gender

Female customers rated FCB 's Customer Satisfaction score 16 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of FCB .

50 / 100

Male

	Very Satisfied	50%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	33%
	Dissatisfied	17%
	Very Dissatisfied	0%

66 / 100

Female

	Very Satisfied	33%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	34%
	Dissatisfied	0%
	Very Dissatisfied	0%

FCB Customer Satisfaction Score by Ethnicity

Caucasian
33%
African American/Black
83%

CSAT according to Caucasian

FCB's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of FCB .

33 / 100

Very Satisfied	33%
Satisfied	0%
Neither Satisfied nor Dissatisfied	67%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

Neither Satisfied nor Dissatisfied

67%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

FCB's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of FCB .

83 / 100

Very Satisfied	67%
Satisfied	16%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	17%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

16%

Neither Satisfied nor Dissatisfied

Dissatisfied

17%

Very Dissatisfied

FCB Customer Satisfaction Score by Age

FCB 's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of FCB .

100

Breakdown

Age

Score

18-25

100%

26-30

33%

FCB Customer Satisfaction Score by Usage

FCB 's Customer Satisfaction score was rated the highest by customers who have used FCB 's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	75
1 to 2 Years	50

FCB Customer Satisfaction Score by Industry

FCB 's Customer Satisfaction score was rated 100 points by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "FCB  Customer Satisfaction Score by Industry",
	"text": "FCB 's Customer Satisfaction score was rated 100 points by Accounting industry customers.",
	"bars": [
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "FCB 's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Accounting	100

FCB Customer Satisfaction vs. Competitors

Compared to its competitors, FCB 's Customer Satisfaction score is rated right above Midwest BankCentre, and is preceded by Ogilvy.

COMPANY		Customer Satisfaction (CSAT) Score
	DDB Worldwide	92%
	Ogilvy	77%
	FCB	72%
	Midwest BankCentre	0%
	Laughlin Constable	0%

Unlock FCB Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full FCB Customer Satisfaction vs. Competitors data and gain insights into your customers today.

FCB Customer Service

3.7/5

FCB has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock FCB's overall Customer Service score rated by its users and customers.

About FCB 's Customer Service

Address

York, NY

Website

fcb.com

Quick Insights into FCB Customer Service

FCB 's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.

Sign Up to unlock insights into how customers have ranked FCB's Customer Service score.

Ranked FCB Customer Service the Highest

Male	4.5
1 to 2 Years	4.2
African American/Black	4.2

Ranked FCB Customer Service the Lowest

Caucasian	3.5
Less than 1 Year	3
Female	2.6

FCB Customer Service Score by Gender

Male customers rated FCB 's Customer Service score 1.9 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of FCB .

Male

4.5/5

Female

2.6/5

FCB Customer Service Score by Ethnicity

FCB 's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of FCB .

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5
African American/Black 4.2	African American/Black	4.2

FCB Customer Service Score by Age

FCB 's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of FCB .

100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 3.5	26-30	3.5

FCB Customer Service Score by Usage

FCB 's Customer Service score was rated the highest by customers who have used FCB 's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	3
1 to 2 Years	4.2

FCB Customer Service Score by Industry

FCB 's Customer Service score was rated 3.6 stars by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Accounting	3.6

FCB Customer Service vs. Competitors

Compared to its competitors, FCB 's Customer Service score is rated right above Midwest BankCentre, and is preceded by Ogilvy.

COMPANY		Customer Service Score
	DDB Worldwide	4/5
	Ogilvy	3.8/5
	FCB	3.7/5
	Midwest BankCentre	1.5/5
	Laughlin Constable	N/A

Unlock FCB Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full FCB Customer Service vs. Competitors data and gain insights into your customers today.

FCB as an Employer

3.3/5

FCB has a 3.3/5 stars for its overall company culture rated by their employees

top

40%

CEO of FCB

Carter Murray

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

FCB scored a 25 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of FCB would recommend the brand to a friend. ENPS measures how likely FCB employees would recommend working at FCB to a friend.

Net Promoter Score

NPS Score

58%	Promoters
9%	Passive
33%	Detractors

Employee Net Promoter Score

-16

eNPS Score

32%	Promoters
20%	Passive
48%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail