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NPS
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DDB Worldwide
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About DDB Worldwide's Brand
DDB Worldwide ?is one of the world’s largest and most influential advertising and marketing networks. DDB has been named?2021 Network?of the Year by D&AD and ADC, as well as numerous?times by the Cannes International Festival of Creativity and the industry’s leading? advertising? publications?and awards shows.?WARC ?has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The network’s clients include Molson Coors, Volkswagen, McDonald’s, Unilever, Mars, Peloton, JetBlue, Johnson & Johnson, and the U.S. Army, among others.?Founded in 1949, DDB is part of the Omnicom Group (NYSE: OMC ) and consists of more than 200 offices in over 70 countries with its flagship office in?New York, NY.? Among its major competitors, DDB Worldwide is ranked in 4th place for NPS while FCB is 1st, and BBDO is 2nd.
Brand at a Glance
87%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
4/5
Customer Service
DDB Worldwide Ranking
- #4 / 4 of its competitors
DDB Worldwide NPS
DDB Worldwide's Net Promoter Score (NPS) is a 0 with 36% Promoters, 28% Passives, and 36% Detractors. Net Promoter Score tracks whether DDB Worldwide's customers would recommend using the product based on a scale of -100 to 100.
DDB Worldwide Overall NPS
| 36% | Promoters |
|---|---|
| 28% | Passives |
| 36% | Detractors |
DDB Worldwide NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 100 | Jun 2020 | 100 |
Oct 2021 100 | Oct 2021 | 100 |
May 2022 100 | May 2022 | 100 |
Jun 2022 80 | Jun 2022 | 80 |
Oct 2022 49 | Oct 2022 | 49 |
Nov 2023 37 | Nov 2023 | 37 |
Jan 2024 20 | Jan 2024 | 20 |
Feb 2024 27 | Feb 2024 | 27 |
Mar 2024 17 | Mar 2024 | 17 |
May 2024 13 | May 2024 | 13 |
Aug 2024 5 | Aug 2024 | 5 |
Sep 2024 0 | Sep 2024 | 0 |
How Other Brands Compare
DDB Worldwide is ranked #4 for NPS among its competitors. FCB and BBDO come in first and second, with Ogilvy coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DDB Worldwide NPS by Usage
DDB Worldwide's NPS was rated -34 points by customers who have used DDB Worldwide's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
DDB Worldwide NPS vs. Competitors
Compared to its competitors, DDB Worldwide's NPS is rated right above TBWA\Chiat\Day, and is preceded by Ogilvy.
| COMPANY | NPS Score | |
|---|---|---|
 | FCB | 25 |
 | BBDO | 13 |
 | Ogilvy | 12 |
| DDB Worldwide | 0 |
 | TBWA\Chiat\Day | 0 |
 | Laughlin Constable | N/A |
| McCann Erickson, USA | N/A |
DDB Worldwide Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of DDB Worldwide users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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DDB Worldwide Customer Loyalty Score by Usage
DDB Worldwide's Customer Loyalty score was rated 100% by customers who have used DDB Worldwide's products/services for Less than 1 Year.
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DDB Worldwide Customer Loyalty vs. Competitors
Compared to its competitors, DDB Worldwide's Customer Loyalty score is rated right above FCB .
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| DDB Worldwide | 87% |
| FCB | 85% |
| Ogilvy | 71% |
| BBDO | 59% |
| TBWA\Chiat\Day | N/A |
| Laughlin Constable | N/A |
| McCann Erickson, USA | N/A |
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DDB Worldwide Product Quality
3.8/5
DDB Worldwide has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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DDB Worldwide Product Information
DDB Worldwide’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.ddb.com
- Company Size
- 10,000+ Employees
Industry
Marketing, Advertising and Research
Quick Insights into DDB Worldwide Product Quality
DDB Worldwide's Product Quality score was rated highest by customers who have used DDB Worldwide's products/services for Less than 1 Year.
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Ranked DDB Worldwide Product Quality the Highest
DDB Worldwide Product Quality Score by Usage
DDB Worldwide's Product Quality score was rated 4.6 stars by customers who have used DDB Worldwide's products/services for Less than 1 Year.
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DDB Worldwide Product Quality vs. Competitors
Compared to its competitors, DDB Worldwide's Product Quality score is rated right above BBDO, and is preceded by FCB .
| COMPANY | Product Quality Score | |
|---|---|---|
| Ogilvy | 3.9/5 |
| FCB | 3.8/5 |
| DDB Worldwide | 3.8/5 |
| BBDO | 3.4/5 |
| TBWA\Chiat\Day | 2.5/5 |
| Laughlin Constable | N/A |
| McCann Erickson, USA | N/A |
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DDB Worldwide Pricing
DDB Worldwide ROI & Value For Money
3.6/5
DDB Worldwide has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into DDB Worldwide ROI
DDB Worldwide's ROI score was rated highest by customers who have used DDB Worldwide's products/services for Less than 1 Year.
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Ranked DDB Worldwide ROI the Highest
DDB Worldwide ROI Score by Usage
DDB Worldwide's ROI score was rated 3.6 stars by customers who have used DDB Worldwide's products/services for Less than 1 Year.
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DDB Worldwide Pricing vs. Competitors
Compared to its competitors, DDB Worldwide's ROI score is rated right above Laughlin Constable, and is preceded by BBDO.
| COMPANY | Pricing Score | |
|---|---|---|
| TBWA\Chiat\Day | 5/5 |
| FCB | 3.7/5 |
| Ogilvy | 3.7/5 |
| BBDO | 3.6/5 |
| DDB Worldwide | 3.6/5 |
| Laughlin Constable | N/A |
| McCann Erickson, USA | N/A |
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DDB Worldwide Customer Satisfaction (CSAT)
DDB Worldwide Customer Satisfaction (CSAT) Score
92 / 100
DDB Worldwide has an overall Customer Satisfaction score of 92 rated by its users and customers.
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Very Satisfied
38%
Satisfied
54%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
DDB Worldwide Customer Satisfaction vs. Competitors
Compared to its competitors, DDB Worldwide's Customer Satisfaction score is rated right above Ogilvy.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| DDB Worldwide | 92% |
| Ogilvy | 77% |
| FCB | 72% |
| BBDO | 72% |
| TBWA\Chiat\Day | 50% |
| Laughlin Constable | 0% |
| McCann Erickson, USA | 0% |
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DDB Worldwide Customer Service
4/5
DDB Worldwide has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About DDB Worldwide's Customer Service
Address
195 Broadway, 7th Floor, New York City, NY 10007
Website
http://www.ddb.com
Phone Number
1-212-415-2000
Quick Insights into DDB Worldwide Customer Service
DDB Worldwide's Customer Service score was rated highest by customers who have used DDB Worldwide's products/services for Less than 1 Year.
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Ranked DDB Worldwide Customer Service the Highest
DDB Worldwide Customer Service Score by Usage
DDB Worldwide's Customer Service score was rated 4.3 stars by customers who have used DDB Worldwide's products/services for Less than 1 Year.
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DDB Worldwide Customer Service vs. Competitors
Compared to its competitors, DDB Worldwide's Customer Service score is rated right above Ogilvy.
| COMPANY | Customer Service Score | |
|---|---|---|
| DDB Worldwide | 4/5 |
| Ogilvy | 3.8/5 |
| FCB | 3.7/5 |
| BBDO | 3.6/5 |
| TBWA\Chiat\Day | N/A |
| Laughlin Constable | N/A |
| McCann Erickson, USA | N/A |
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DDB Worldwide as an Employer
4.3/5
DDB Worldwide has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
DDB Worldwide scored a 0 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of DDB Worldwide would recommend the brand to a friend. ENPS measures how likely DDB Worldwide employees would recommend working at DDB Worldwide to a friend.
Net Promoter Score
0
NPS Score
| 36% | Promoters |
|---|---|
| 28% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 55% | Promoters |
|---|---|
| 18% | Passive |
| 27% | Detractors |
