Figure NPS & Customer Reviews | Comparably
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About Figure's Brand

Figure is transforming the trillion-dollar financial services industry using blockchain technology. In three short years, Figure has unveiled a series of fintech firsts using the Provenance Blockchain for loan origination, equity management, private fund services, banking, and payments sectors - bringing speed, efficiency, and savings to both consumers and institutions. Today, Figure is one of less than a thousand companies considered a unicorn, globally. Figure was founded in 2018 by serial technology entrepreneur Mike Cagney, who also founded SoFi and built the company into a multi-billion dollar business under his leadership as CEO. This is an amazing opportunity to be part of a startup focused on solving real problems with blockchain. You will be part of a team with proven leaders who have created billions of dollars in value in the Fintech space. Among its major competitors, Figure is ranked in 1st place for NPS while SoFi is 2nd, and Prosper is 3rd.

Brand at a Glance

73%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
3.9/5
Customer Service

Figure Ranking

Figure NPS

Figure's Net Promoter Score (NPS) is a 75 with 75% Promoters, 25% Passives, and 0% Detractors. Net Promoter Score tracks whether Figure's customers would recommend using the product based on a scale of -100 to 100.

Figure Overall NPS

75
NPS
75%Promoters
25%Passives
0%Detractors
Figure Overall NPS

Figure NPS Trend

-100
-50
0
50
100
Sep 2022
0
Sep 20220
Dec 2023
50
Dec 202350
Apr 2025
66
Apr 202566
Jan 2026
75
Jan 202675

How Other Brands Compare

Figure is ranked first for NPS among its competitors. SoFi and Prosper come in second and third.

Figure's Logo
Figure
SoFi's Logo
SoFi
Prosper's Logo
Prosper
Global Ranking#-#441#-
NPS7519-22
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral-
Valuation Updated every 24 hours for public companies-$6.00B$550.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Figure NPS vs. Competitors

Compared to its competitors, Figure's NPS is rated right above SoFi.

COMPANYNPS Score
Figure
75
SoFi
19
Prosper
-22

Figure Customer Reviews

What do you value most about this brand?
Process is very easy for borrowers

Figure Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Figure users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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73
73%
27
27%
Figure Customer Loyalty

Figure Customer Loyalty vs. Competitors

Compared to its competitors, Figure's Customer Loyalty score is rated right below Prosper.

COMPANYCustomer Loyalty Score
SoFi78%
Prosper78%
Figure73%

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Figure Product Quality

4.1/5

Figure has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Figure Product Information

Figure’s product quality score is a 4.1 out of 5 as rated by its users and customers.

Website
https://www.figure.com/
Company Size
501-1,000 Employees

Industry

Banking and Financial Services

Figure Product Quality vs. Competitors

Compared to its competitors, Figure's Product Quality score is rated right above SoFi.

COMPANYProduct Quality Score
Figure4.1/5
SoFi3.6/5
Prosper2.8/5

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Figure Pricing

Figure ROI & Value For Money

4/5

Figure has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Figure Pricing vs. Competitors

Compared to its competitors, Figure's ROI score is rated right above SoFi.

COMPANYPricing Score
Figure4/5
SoFi3.5/5
Prosper2.8/5

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Figure Customer Satisfaction (CSAT)

Figure Customer Satisfaction (CSAT) Score

100 / 100

Figure has an overall Customer Satisfaction score of 100 rated by its users and customers.

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Very Satisfied75%
Satisfied25%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Figure Customer Satisfaction vs. Competitors

Compared to its competitors, Figure's Customer Satisfaction score is rated right above SoFi.

COMPANYCustomer Satisfaction (CSAT) Score
Figure100%
SoFi64%
Prosper43%

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Figure Customer Service

3.9/5

Figure has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Figure's Customer Service

Address

650 California St, California City, CA 94108


Website

https://www.figure.com/

Figure Customer Service vs. Competitors

Compared to its competitors, Figure's Customer Service score is rated right above SoFi.

COMPANYCustomer Service Score
Figure3.9/5
SoFi3.5/5
Prosper2.5/5

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Figure as an Employer

4.2/5

Figure has a 4.2/5 stars for its overall company culture rated by their employees

  Figure CEO
top
5%
CEO of Figure

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Figure scored a 75 for Net Promoter Score and a 86 for Employee Net Promoter Score. NPS gauges how likely a customer of Figure would recommend the brand to a friend. ENPS measures how likely Figure employees would recommend working at Figure to a friend.

Net Promoter Score

75
NPS Score
75%Promoters
25%Passive
0%Detractors

Employee Net Promoter Score

86
eNPS Score
86%Promoters
14%Passive
0%Detractors

Global Ranking Snapshot

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5
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6
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7
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