31
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Fitness First
Marketing or Exec? Claim Your Free Account
About Fitness First's Brand
Largest Health Club Group in the World Among its major competitors, Fitness First is ranked in 2nd place for NPS while Virgin Active is 1st, and Anytime Fitness is 3rd.
Brand at a Glance
91%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.9/5
Customer Service
Fitness First Ranking
- #2 / 4 of its competitors
Fitness First NPS
Fitness First's Net Promoter Score (NPS) is a 31 with 54% Promoters, 23% Passives, and 23% Detractors. Net Promoter Score tracks whether Fitness First's customers would recommend using the product based on a scale of -100 to 100.
Fitness First Overall NPS
| 54% | Promoters |
|---|---|
| 23% | Passives |
| 23% | Detractors |
Fitness First NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2020 100 | Mar 2020 | 100 |
Aug 2020 100 | Aug 2020 | 100 |
Oct 2020 33 | Oct 2020 | 33 |
Jun 2021 50 | Jun 2021 | 50 |
Nov 2022 40 | Nov 2022 | 40 |
Dec 2022 49 | Dec 2022 | 49 |
Feb 2023 57 | Feb 2023 | 57 |
Mar 2023 33 | Mar 2023 | 33 |
Jun 2023 30 | Jun 2023 | 30 |
May 2024 36 | May 2024 | 36 |
Aug 2024 42 | Aug 2024 | 42 |
Dec 2024 30 | Dec 2024 | 30 |
How Other Brands Compare
Fitness First is ranked second for NPS among its competitors. Virgin Active and Anytime Fitness come in first and third, with Gold's Gym coming in at #4.
Fitness First |  Anytime Fitness |  Virgin Active |  Gold's Gym | |
| Global Ranking | #- | #631 | #- | #- |
| NPS | 31 | -13 | 100 | -25 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Fitness First NPS by Age
Fitness First's NPS was rated -34 points by customers ages 18-25 on Comparably.
Fitness First NPS vs. Competitors
Compared to its competitors, Fitness First's NPS is rated right above Anytime Fitness, and is preceded by Virgin Active.
| COMPANY | NPS Score | |
|---|---|---|
| Virgin Active | 100 |
| Fitness First | 31 |
| Anytime Fitness | -13 |
| Gold's Gym | -25 |
Fitness First Customer Loyalty
91%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of Fitness First users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Fitness First Customer Loyalty Score by Age
Fitness First's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Fitness First.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Fitness First Customer Loyalty vs. Competitors
Compared to its competitors, Fitness First's Customer Loyalty score is rated right above Gold's Gym, and is preceded by Virgin Active.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Virgin Active | 100% |
| Fitness First | 91% |
| Gold's Gym | 75% |
| Anytime Fitness | 71% |
Unlock Fitness First Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Fitness First Customer Loyalty vs. Competitors data and gain insights into your customers today.
Fitness First Product Quality
3.6/5
Fitness First has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Fitness First's overall Product Quality score rated by its users and customers.
Fitness First Product Information
Fitness First’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Company Size
- 501-1,000 Employees
Quick Insights into Fitness First Product Quality
Fitness First's Product Quality score was rated highest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked Fitness First's Product Quality.
Ranked Fitness First Product Quality the Highest
Fitness First Product Quality Score by Age
Fitness First's Product Quality score was rated 3 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Fitness First.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
Fitness First Product Quality vs. Competitors
Compared to its competitors, Fitness First's Product Quality score is rated right above Anytime Fitness, and is preceded by Virgin Active.
| COMPANY | Product Quality Score | |
|---|---|---|
| Virgin Active | 5/5 |
| Fitness First | 3.6/5 |
| Anytime Fitness | 3/5 |
| Gold's Gym | 2.6/5 |
Unlock Fitness First Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Fitness First Product Quality vs. Competitors data and gain insights into your customers today.
Fitness First Pricing
Fitness First ROI & Value For Money
3.5/5
Fitness First has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Fitness First's overall ROI score rated by its users and customers.
Quick Insights into Fitness First ROI
Fitness First's ROI score was rated highest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked Fitness First's ROI score.
Ranked Fitness First ROI the Highest
Fitness First ROI Score by Age
Fitness First's ROI score was rated 2.6 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Fitness First.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
Fitness First Pricing vs. Competitors
Compared to its competitors, Fitness First's ROI score is rated right above Anytime Fitness, and is preceded by Virgin Active.
| COMPANY | Pricing Score | |
|---|---|---|
| Virgin Active | 5/5 |
| Fitness First | 3.5/5 |
| Anytime Fitness | 2.7/5 |
| Gold's Gym | 2.4/5 |
Unlock Fitness First ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Fitness First ROI vs. Competitors data and gain insights into your customers today.
Fitness First Customer Satisfaction (CSAT)
Fitness First Customer Satisfaction (CSAT) Score
83 / 100
Fitness First has an overall Customer Satisfaction score of 83 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Fitness First Customer Satisfaction vs. Competitors
Compared to its competitors, Fitness First's Customer Satisfaction score is rated right above Anytime Fitness, and is preceded by Virgin Active.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Virgin Active | 100% |
| Fitness First | 83% |
| Anytime Fitness | 49% |
| Gold's Gym | 42% |
Unlock Fitness First Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Fitness First Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Fitness First Customer Service
3.9/5
Fitness First has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Fitness First's overall Customer Service score rated by its users and customers.
About Fitness First's Customer Service
Website
http://www.fitnessfirst.com.sg/
Quick Insights into Fitness First Customer Service
Fitness First's Customer Service score was rated highest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked Fitness First's Customer Service score.
Ranked Fitness First Customer Service the Highest
Fitness First Customer Service Score by Age
Fitness First's Customer Service score was rated 3.8 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Fitness First.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
Fitness First Customer Service vs. Competitors
Compared to its competitors, Fitness First's Customer Service score is rated right above Anytime Fitness, and is preceded by Virgin Active.
| COMPANY | Customer Service Score | |
|---|---|---|
| Virgin Active | 5/5 |
| Fitness First | 3.9/5 |
| Anytime Fitness | 2.8/5 |
| Gold's Gym | 2.5/5 |
Unlock Fitness First Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Fitness First Customer Service vs. Competitors data and gain insights into your customers today.
Fitness First as an Employer
2.8/5
Fitness First has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Fitness First scored a 31 for Net Promoter Score and a -41 for Employee Net Promoter Score. NPS gauges how likely a customer of Fitness First would recommend the brand to a friend. ENPS measures how likely Fitness First employees would recommend working at Fitness First to a friend.
Net Promoter Score
31
NPS Score
| 54% | Promoters |
|---|---|
| 23% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
-41
eNPS Score
| 17% | Promoters |
|---|---|
| 25% | Passive |
| 58% | Detractors |
