

Formstack helps digital marketers convert traffic into qualified leads Among its major competitors, Formstack is ranked in 8th place for NPS while Logiforms Software is 1st, and Frevvo is 2nd.
Formstack's Net Promoter Score (NPS) is a 19 with 45% Promoters, 29% Passives, and 26% Detractors. Net Promoter Score tracks whether Formstack's customers would recommend using the product based on a scale of -100 to 100.
| 45% | Promoters |
|---|---|
| 29% | Passives |
| 26% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 24 | Aug 2020 | 24 |
May 2021 27 | May 2021 | 27 |
Jul 2021 30 | Jul 2021 | 30 |
Feb 2023 25 | Feb 2023 | 25 |
Aug 2023 20 | Aug 2023 | 20 |
Oct 2023 23 | Oct 2023 | 23 |
Sep 2024 20 | Sep 2024 | 20 |
Formstack is ranked #4 for NPS among its competitors. SurveyMonkey and Bloomfire come in first and second, with ZoomInfo coming in at third.
![]() Formstack | ![]() ZoomInfo | ![]() SurveyMonkey | ![]() Bloomfire | |
| Global Ranking | #- | #81 | #409 | #- |
| NPS | 19 | 24 | 54 | 37 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $4.89B | $2.72B | $150.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Formstack's NPS was rated -23 points by customers who have used Formstack's products/services for Less than 1 Year.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -23 | Less than 1 Year | -23 |
Compared to its competitors, Formstack's NPS is rated right below ZoomInfo.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Logiforms Software | 100 |
![]() | Frevvo | 67 |
![]() | JotForm | 55 |
![]() | SurveyMonkey | 54 |
![]() | Bloomfire | 37 |
![]() | Datanyze | 32 |
![]() | ZoomInfo | 24 |
![]() | Formstack | 19 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of Formstack users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Formstack's Customer Loyalty score is rated right above Frevvo, and is preceded by ZoomInfo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Logiforms Software | 100% |
![]() | JotForm | 100% |
![]() | SurveyMonkey | 81% |
![]() | ZoomInfo | 80% |
![]() | Formstack | 54% |
![]() | Frevvo | N/A |
![]() | Bloomfire | N/A |
![]() | Datanyze | N/A |
Formstack has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Formstack's overall Product Quality score rated by its users and customers.
Formstack serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Formstack supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Formstack’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Formstack's product the highest.
Formstack's Product Quality score was rated highest by customers who have used Formstack's products/services for 1 to 2 Years.
Formstack's Product Quality score was rated 4.3 stars by customers who have used Formstack's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Formstack's Product Quality score was rated 3.5 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Formstack's Product Quality score is rated right above Datanyze, and is preceded by ZoomInfo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Logiforms Software | 5/5 |
![]() | JotForm | 4.5/5 |
![]() | Frevvo | 4.4/5 |
![]() | Bloomfire | 4.3/5 |
![]() | SurveyMonkey | 4.2/5 |
![]() | ZoomInfo | 3.8/5 |
![]() | Formstack | 3.8/5 |
![]() | Datanyze | 3.7/5 |
Formstack has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Formstack's overall ROI score rated by its users and customers.
Formstack has a pricing structure that accommodates small, medium, and large businesses. Starting from $19/month, Formstack uses a subscription model and offers the following: HIPAA Plans are also available, Other add-on products include Conversion Kit, Workflows and Portals., and Try any plan with a 14 Day Free Trial.
Compared to its competitors, Formstack's ROI score is rated right above ZoomInfo, and is preceded by Frevvo.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Logiforms Software | 5/5 |
![]() | JotForm | 4.3/5 |
![]() | SurveyMonkey | 4.3/5 |
![]() | Bloomfire | 4.1/5 |
![]() | Frevvo | 4.1/5 |
![]() | Formstack | 3.7/5 |
![]() | ZoomInfo | 3.6/5 |
![]() | Datanyze | 3.6/5 |
Formstack has an overall Customer Satisfaction score of 25 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Formstack's Customer Satisfaction score is rated right above Logiforms Software, and is preceded by JotForm.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | SurveyMonkey | 83% |
![]() | ZoomInfo | 73% |
![]() | JotForm | 50% |
![]() | Formstack | 25% |
![]() | Logiforms Software | 0% |
![]() | Frevvo | 0% |
![]() | Bloomfire | 0% |
![]() | Datanyze | 0% |
Formstack has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Formstack's overall Customer Service score rated by its users and customers.
8604 Allisonville Rd, Suite 300, Indianapolis, IN 46250
http://www.Formstack.com
Compared to its competitors, Formstack's Customer Service score is rated right below JotForm.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Logiforms Software | 5/5 |
![]() | Frevvo | 5/5 |
![]() | SurveyMonkey | 4.2/5 |
![]() | Bloomfire | 3.7/5 |
![]() | Datanyze | 3.7/5 |
![]() | ZoomInfo | 3.7/5 |
![]() | JotForm | 3.5/5 |
![]() | Formstack | 3.5/5 |
Formstack has a 2.5/5 stars for its overall company culture rated by their employees

Formstack scored a 19 for Net Promoter Score and a -49 for Employee Net Promoter Score. NPS gauges how likely a customer of Formstack would recommend the brand to a friend. ENPS measures how likely Formstack employees would recommend working at Formstack to a friend.
| 45% | Promoters |
|---|---|
| 29% | Passive |
| 26% | Detractors |
| 21% | Promoters |
|---|---|
| 9% | Passive |
| 70% | Detractors |