-10
NPS
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Generali
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About Generali's Brand
Among its major competitors, Generali is ranked in 3rd place for NPS while AXA US is 1st, and Prudential is 2nd.Their current valuation is $8.01B
Brand at a Glance
79%
Customer Loyalty
3.2/5
Product Quality
3.2/5
Pricing
3.1/5
Customer Service
Generali Ranking
- #3 / 4 of its competitors
Generali NPS
Generali's Net Promoter Score (NPS) is a -10 with 37% Promoters, 16% Passives, and 47% Detractors. Net Promoter Score tracks whether Generali's customers would recommend using the product based on a scale of -100 to 100.
Generali Overall NPS
| 37% | Promoters |
|---|---|
| 16% | Passives |
| 47% | Detractors |
Generali NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 17 | Mar 2022 | 17 |
Jul 2022 -1 | Jul 2022 | -1 |
Sep 2022 -13 | Sep 2022 | -13 |
Oct 2022 0 | Oct 2022 | 0 |
Nov 2022 18 | Nov 2022 | 18 |
Apr 2023 25 | Apr 2023 | 25 |
Jan 2024 22 | Jan 2024 | 22 |
Aug 2024 6 | Aug 2024 | 6 |
Nov 2024 -1 | Nov 2024 | -1 |
Mar 2025 0 | Mar 2025 | 0 |
Jun 2025 -7 | Jun 2025 | -7 |
Jul 2025 -12 | Jul 2025 | -12 |
How Other Brands Compare
Generali is ranked third for NPS among its competitors. AXA US and Prudential come in first and second, with Allianz Travel coming in at #4. Among those competitors, it is the third most valued company behind Prudential.
Generali |  Prudential |  AXA US |  Allianz Travel | |
| Global Ranking | #- | #176 | #- | #- |
| NPS | -10 | -4 | 25 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $8.01B | $36.42B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Generali NPS by Gender
Female customers rated Generali's NPS 84 points higher than Male customers.
Male
-50
Generali's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
34
Generali's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Generali NPS by Ethnicity
Generali's NPS was rated -50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Generali NPS vs. Competitors
Compared to its competitors, Generali's NPS is rated right below Prudential.
| COMPANY | NPS Score | |
|---|---|---|
| AXA US | 25 |
| Allianz Travel | N/A |
| Prudential | -4 |
| Generali | -10 |
Generali Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Generali users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Generali Customer Loyalty Score by Gender
Female customers rated Generali's Customer Loyalty score 45% higher than Male customers.
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Male
55%
Yes
Female
100%
Yes
Generali Customer Loyalty Score by Ethnicity
Generali's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
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55
out of 100
Caucasian
Generali Customer Loyalty vs. Competitors
Compared to its competitors, Generali's Customer Loyalty score is rated right above Prudential, and is preceded by AXA US.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| AXA US | 81% |
| Generali | 79% |
| Prudential | 75% |
| Allianz Travel | N/A |
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Generali Product Quality
3.2/5
Generali has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Generali Product Information
Generali’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
FinTech
Quick Insights into Generali Product Quality
Generali's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Generali Product Quality the Highest
Ranked Generali Product Quality the Lowest
Generali Product Quality Score by Gender
Female customers rated Generali's Product Quality score 1.7 stars higher than Male customers.
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Male
2.4/5
Female
4.1/5
Generali Product Quality Score by Ethnicity
Generali's Product Quality score was rated 2.4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Generali Product Quality vs. Competitors
Compared to its competitors, Generali's Product Quality score is rated right above Allianz Travel, and is preceded by Prudential.
| COMPANY | Product Quality Score | |
|---|---|---|
| AXA US | 3.8/5 |
| Prudential | 3.3/5 |
| Generali | 3.2/5 |
| Allianz Travel | N/A |
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Generali Pricing
Generali ROI & Value For Money
3.2/5
Generali has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Quick Insights into Generali ROI
Generali's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Generali ROI the Highest
Ranked Generali ROI the Lowest
Generali ROI Score by Gender
Female customers rated Generali's ROI score 2 stars higher than Male customers.
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Male
2.1/5
Female
4.1/5
Generali ROI Score by Ethnicity
Generali's ROI score was rated 2.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Generali Pricing vs. Competitors
Compared to its competitors, Generali's ROI score is rated right above Allianz Travel, and is preceded by Prudential.
| COMPANY | Pricing Score | |
|---|---|---|
| AXA US | 3.7/5 |
| Prudential | 3.2/5 |
| Generali | 3.2/5 |
| Allianz Travel | N/A |
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Generali Customer Satisfaction (CSAT)
Generali Customer Satisfaction (CSAT) Score
58 / 100
Generali has an overall Customer Satisfaction score of 58 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Generali Customer Satisfaction
Generali's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Generali Customer Satisfaction the Highest
Generali Customer Satisfaction Score by Gender
Generali's Customer Satisfaction score was rated 25 by Male customers on Comparably.
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25 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
Generali Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Generali's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
75%
Generali Customer Satisfaction vs. Competitors
Compared to its competitors, Generali's Customer Satisfaction score is rated right above Prudential, and is preceded by AXA US.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| AXA US | 100% |
| Generali | 58% |
| Prudential | 55% |
| Allianz Travel | 0% |
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Generali Customer Service
3.1/5
Generali has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Generali Customer Service
Generali's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Generali Customer Service the Highest
Ranked Generali Customer Service the Lowest
Generali Customer Service Score by Gender
Female customers rated Generali's Customer Service score 2.4 stars higher than Male customers.
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Male
1.6/5
Female
4/5
Generali Customer Service Score by Ethnicity
Generali's Customer Service score was rated 1.7 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Generali Customer Service vs. Competitors
Compared to its competitors, Generali's Customer Service score is rated right above Allianz Travel, and is preceded by Prudential.
| COMPANY | Customer Service Score | |
|---|---|---|
| AXA US | 4/5 |
| Prudential | 3.2/5 |
| Generali | 3.1/5 |
| Allianz Travel | N/A |
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Generali as an Employer
3.0/5
Generali has a 3.0/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Generali scored a -10 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Generali would recommend the brand to a friend. ENPS measures how likely Generali employees would recommend working at Generali to a friend.
Net Promoter Score
-10
NPS Score
| 37% | Promoters |
|---|---|
| 16% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 27% | Promoters |
|---|---|
| 23% | Passive |
| 50% | Detractors |
